Chapter 326 Grab a little bit and follow the market!
Although this kind of thing is the truth, it is the truth that should not be told. Of course, we can also praise the tall image of our party in various ways, but the audience is not fools. This is obviously a fake thing, so it will not be too serious.
Movies and TV dramas with main themes are generally not too popular if you are interested in them.
So it can only be said to be a useful addition!
Among the remaining fashion dramas and costume dramas, costume dramas require greater investment, but relatively speaking, they are also easier to become popular. He has now figured out the trick. The characteristic of fashion dramas is that if they can catch the young people nowadays
If you can only capture a little bit of the issues that people care about, it will be popular. If you can capture a few more points, it will be a complete mess.
Take a look at the TV series that have become popular in the past few years. Almost all of them are like this. They capture seemingly trivial things in life, and then magnify them to arouse the resonance of the audience. Then you will succeed.
Including "Struggle", "Who's in Charge of My Youth", etc., didn't even "Thirty-three Days of Love" desperately grasp the point of lovelorn?
This is the very interesting thing about "Thirty-three Days of Love". Although it is also about feelings, he seizes the point of lovelessness in relationships to make a big fuss, which resonates with many young people. In the end
The reason why we have such a good box office is very related to this.
Because if we only talked about feelings, it would be too general and too general. There were too many such films, so many that he couldn’t count them all, but they just captured the point of broken love and attracted a lot of people.
If it were 20 years ago, no one would have watched such a movie. How many people would have fallen out of love at that time? Although it is not said that it was a matchmaker ordered by parents, it would not be that easy anyway.
If you want to break up, break up, but for young people nowadays, breaking up is not as simple as eating and drinking. It’s nothing at all, it’s still very simple.
But although they break up a lot, it doesn't mean that they don't have feelings in their hearts. That's not the case. It's precisely because of this that it can arouse such great resonance.
In other words, according to Zhang Yicheng's understanding, this is market segmentation, with a certain market point as a selling point. For example, the popular nude wedding in the previous life was the point about naked marriage in urban romance. It became popular after being amplified countless times.
He didn't say anything else, he just focused on the topic of naked marriage.
"Thirty-three Days of Love" magnifies the story of lovelorn. By the time the male protagonist Wang Xiaojian and the heroine Huang Xiaoxian get together, it has already ended. The whole story revolves around Huang Xiaoxian's lovelorn affair.
Say it again
All in all, it is necessary to divide it in detail and have a clear goal. What exactly should be filmed? Many domestic scripts nowadays follow the trend and add whatever is popular to the script. Then there will be some suspense about family ethics, mother-in-law and daughter-in-law.
Strange combinations such as detective dramas, and this type of genre has undoubtedly failed miserably.
The reason why domestic idol dramas that follow the trend fail is actually closely related to the lack of market segmentation. Although Taiwan’s idol dramas also have plots such as Prince Charming falling in love with a prince, in their stories, Prince Charming is more
Concentrate on dating, and generally don’t describe the company too much, but domestic idol dramas are different. Prince Charming still has a lot of career to be busy with, so Cinderella will go to the side first and wait, just wait.
The audience waited away as soon as they waited. Later, "Let's Watch the Meteor Shower" was successful. Many people thought it was incredible. How could such an outrageous TV series be successful? But they didn't know that this is the benefit of market segmentation.
In "Let's Watch the Meteor Shower", although the various plots are ridiculous, there are many advertisements, the actors are pale, and the appearance is ridiculed, but even with so many shortcomings, he still succeeded because he is very professional and only talks professionally.
When it comes to love, you don’t care about anything else, so it became successful. Why was the Taiwanese version of "Meteor Garden" successful? The actors were weak, the styling was weak, and the clothes were all bought from street stalls, but it still succeeded because he only talked about it.
When it comes to love, he doesn’t care about anything. Although he is the son of an aristocratic family, it seems that the family business is so powerful that he doesn’t have much to do with them.
There are also very successful examples of this. For example, Hong Kong's police movies are very pure, just police and gangsters, gun battles, the plot is the same and simple. Every time they are either kidnapped or bank robbed, and then the police come forward.
Such a simple pattern has been repeated countless times and people are still watching.
There are also Hollywood blockbusters, so isn’t success just because of professionalism? People are professional in saving the earth. Today Americans save the earth, tomorrow Americans save the earth again, the day after tomorrow Americans save the earth again, the day after tomorrow
Even if some people say that most of the plots of Hollywood blockbusters are pale and ineffectual, and the patterns are the same, he is so popular for no other reason than that he concentrates on saving the world!
For this type of urban drama, Zhang Yicheng has seen it through. It is nothing more than two key points. Grasping the most popular keywords in society today, and then holding on to this point, after magnifying it countless times, it is equivalent to a successful film.
Works
If we just segment the market, it is difficult to say whether it will be successful, because if the chosen subject is relatively unpopular, it will be difficult to say, but as long as we stick to the popular points of society, it will almost never fail, just like a movie
After the drama became wildly popular, many TV dramas that followed the trend could still have good ratings even if they could not create brilliance.
Follow the market and hold on to it!
As long as you have this understanding, it is not difficult to find a way out in urban dramas. Looking at the urban dramas that have failed miserably, they all intend to incorporate all popular factors, such as laws and enterprises.
, love, being tall, rich and handsome, when everything is added in, it becomes a pot of porridge, it is a mess and it is difficult not to fail miserably!
There is also a characteristic in costume dramas, that seems to require handsome men and beautiful women to join them.
——————————————————————————This is actually the case in all walks of life, and writing novels is similar. Xiao Chen has written so much, and
Suddenly I understand! It’s hard to get ahead by grasping everything, so it’s more important to grasp one of the key points!
