Ordinary TV dramas are trying their best to break the one-point rating! After all, not all film and television dramas can exceed the one-point rating. The TV series that exceed the one-point number actually only account for a very small part of them.
Therefore, the second episode's ending with a ratings of 7.1 was beyond everyone's expectations. Everyone thought that if "Insidious" could keep from falling below 5 points, it would be a great success.
, but unexpectedly, not only did it not fall, but it also continued to rise. This kind of ratings is the sum of the ratings of the next three programs broadcast in the same time period. It can be said that it is superior to all time periods, not the same time period.
, has basically reserved the seat for the 2008 ratings champion.
And this is only the second episode. As the plot unfolds, there is no doubt that the ratings will rise further. This is also the consistent trend of ratings.
Originally, in the first episode, even though it broke five, people on the Tomato Channel were actually a little nervous. After all, even though it broke five, even if it fell further, it still had a bottom, and it wouldn't be much different.
But there are already good results like breaking five in front of us. If we fall off in the second episode, it means that the higher we fly, the harder we fall. If it is already bad, then there is a bottom line no matter how bad it is.
Fortunately, instead of falling behind in the second episode, it got stronger and stronger. It surpassed seven points in one fell swoop and became the champion on the ratings list.
The original ratings champion was a Korean drama on Mango Channel, "Marrying a Millionaire", but now it has been completely blown away by "Latent". "Marrying a Millionaire" has a ratings of just over one point, close to two points.
"Insidious" was so popular that everyone had forgotten about "Marrying a Millionaire", and even many people who didn't like Korean dramas laughed at it.
Tomato Channel placed the broadcast time of "Latent" at ten o'clock in the evening instead of the prime time. It originally had the intention of competing with Mango Channel, but now that it has taken action, it has been discovered that the two parties are not opponents on the same level at all.
"Latent" directly knocked down the opponent with one punch, and what's even more frightening is that "Latent" is a weekly drama, followed by "Venice Lovers", "Dancer", "Happiness No. 9", "Rolling Egg"
Fried Rice" and even "Sweet Love Again (i.e. "Two Kisses"), which is regarded by Mango Channel as its flagship new year drama, will be a complete hit!
Originally, "Prank Two Kisses" had already been completely blown away by Zhang Yicheng's "Destined to Love You" before. Is it possible that it will face such a fate this time?
Faced with such a terrifying opponent, Mango Channel suddenly felt a very bitter feeling, and felt quite regretful. If I had known, there would be such a perverted opponent, if I had known, I would have left "Destined to Love You"
Now it's time to compete with "Latent". Since "Destined to Love You" has been broadcast many times, the complete version can already be seen on the Internet. Of course, it cannot be compared with the one in Taiwan.
It seems to create miracles every now and then, but it should not be underestimated. When it was broadcast some time ago, the average ratings were still more than five points. At that time, Mango Channel was still very good. Their TV series swept invincible and became the ratings champion.
Other satellite TV stations can’t hold their heads up at all.
But I didn't expect that retribution would come so quickly. Tomato Channel would also do the same thing, beating them to pieces, and it was even higher than their highest-rated TV series.
The most deceiving thing is that this is actually a weekly drama, and it will be broadcast directly to the weekly drama early next year. How deceiving is this. If it is a daily drama, then it is fine. At worst, it will be tolerated for a month at most.
, it has passed. Next, they should do whatever they should do, but this week's drama broadcast left them speechless. This has deterred them for half a year.
In the next six months of TV dramas, they have no confidence that any film can withstand such a terrifying offensive.
Unless there is another "Dae Jang Geum", but even if they take "Dae Jang Geum" out of the film library and broadcast it, I'm afraid it won't have the sensational effect it had at the beginning.
It would be ridiculous to take it out
The ratings continued to rise in the second week. The ratings for the third episode reached 7.8 points. In the fourth episode, they directly exceeded 8 points and reached 8.3 points. Throughout the whole drama, Yao Chen
The appearance of her character Cuiping was a huge turning point. Her role as Cuiping made the whole story look much fuller and fuller, adding a touch of tenderness to this work that was originally supposed to be a tough one. It is definitely a
The finishing touch, starting from the fourth episode, the ratings climbed again
When the fifth and sixth episodes aired at the end of October, they reached 8.6 and 8.9 respectively, approaching the 9.00 mark.
Faced with such a strong "Latent", the entire TV industry shouted, "Wolf is coming." The scary thing is that this wolf will continue to stay here for more than half a year.
Countless people are secretly sighing that this time Tomato Channel really got a big bargain. They have also heard about the price of 90 million, but now no one still thinks that this is Zhang Yicheng getting a big bargain. When the ratings
When the ratings broke through 5, Tomato Channel, which paid 90 million, could still be said to be breaking even, but when the ratings broke through 7 and 8 consecutively, everyone just felt that this time Tomato Channel could be said to have won.
It's a huge bargain, let alone 90 million. For such an influential film, even if you pay tens of millions more, it's still worth it.
The second half of the year is the period of advertising investment in 2009. The performance of this half year directly determines how much advertising expenses will be spent in 2009. If the performance in the second half of the year is poor, there will be no advertising expenses next year. But if the performance in the second half of the year is poor, there will be no advertising expenses in the second half of the year.
If it performs well, advertising fees will continue to come in in the second half of the year. After all, advertisers pay based on ratings. If there are ratings, there will be money. If there are no ratings, there will be no money.
In the past, Mango Channel always took the lion's share, but now Tomato Channel suddenly emerges, which makes the whole circle exclaim. If it is an ordinary TV series, everything will be over after one month of airing, but "Latent" still needs to be broadcast.
If the broadcast continues for half a year, one can imagine what kind of impact it will have on Tomato Channel’s advertising investment.
According to estimates by industry insiders, the influence that "Latent" has brought to Tomato Channel in the past few months alone will increase Tomato Channel's advertising revenue by more than 300 million next year, and the cost Tomato Channel will pay for this
It’s only 90 million, which can be said to be a huge profit.
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