Many parents called the TV station and strongly demanded that the advertisement be stopped. However, the TV station did not agree. Tianlan Entertainment is now their big customer, and they live by these customers. And the audience is God, that is simply not the case.
It's just a game to trick children. If you believe this, you'll lose.
There are even many education experts who have come out and said that it will affect the future of children and so on.
In reality, Zhang Yicheng's advertisement can be said to have caused countless topics. There have been countless discussions on whether the ministry should broadcast advertisements for online games on TV. Some support it and think that this game does not have the same characteristics as many games.
It is such a mixture of violence and violence, and many people in big cities lack an understanding of this kind of thing. This game is still good, but there are also objections, thinking that all games should be defeated.
He even appeared on CCTV's Focus Interview for a time. In this era, Focus Interview still has a certain ratings. Those who can be featured on Focus Interview are all the focus content in the near future, whether they support or oppose it.
But everyone has to admit that this is a disguised advertisement for Tianlan Farm. Originally, Tianlan Farm’s advertisement was only for a long time, and it was impossible for everyone to know it.
However, through this national discussion, a free, nationwide advertisement was made for Tianlan Farm in disguise.
In fact, Zhang Yicheng is also dumbfounded by these arguments. He is really dumbfounded, very dumbfounded. The "Sky Blue Farm" game was designed based on the habits of netizens from the beginning.
Unlike Tianlan Weibo, which is open to everyone, the "Tianlan Farm" game was designed for white-collar workers from the beginning. First of all, white-collar workers generally sit in offices and use computers to work. They have a lot of time and opportunities to be exposed to the Internet and games, while those who do not have computers
College students can only browse Renren.com. Secondly, the game design of "Zhongcai" is simple and clear. It is not a high-intensity continuous game. "Zhangcai" has intermittent and flexible time, which is different from white-collar workers' "taking a break from the busy schedule".
Their work habits coincide with each other. In between tedious tasks, they can put away fruits and vegetables with the click of a few buttons.
He never thought about using students as the main force. His target was basically white-collar workers. In this era, the penetration rate of computers is not as high as in later generations. Most of the people who use the Internet are office workers, college students, and some high school students, with the lowest
It’s just a small group of junior high school students. Unlike Zhang Yicheng’s later generations, it was almost universal to the point where primary school students had a lot of Internet access, so it was entirely those parents who thought too much.
But that doesn’t mean that he has to give up on the student market. After all, although students are not the main force, it is still a very big market. If he can do it well, he will be proud of himself.
However, the current situation in China forced him to consider that although the market potential of students is large, there is currently no way to convert this potential into consumption power. This kind of growth and change cannot be promoted by people of Zhang Yicheng's level.
Therefore, the current target is mainly the white-collar market. Unlike Tianlan Weibo, which is free, the white-collar audience targeted by Tianlan Farm has more money, more time, and is more interested in this kind of game. It can be said that they are natural customers.
Real life is sometimes very depressing, especially for young white-collar workers aged 20 to 30. People of this age group like to relax in the virtual world and find things they cannot get in reality.
The vegetables and some famous cars and pets in Tianlan Farm satisfy their self-esteem and give them psychological comfort and desire. This may be the reason why more people choose casual games. Although the vegetable cultivation in online games is virtual,
But they are also connected to their relatives and friends, all of which give players a dual identity, that is, they have to face the pressure of reality and enjoy the happiness in the virtual world.
So Wang Zhengfei really wants to say that those parents are overthinking it. Even if he has to face those students, can those students access the Internet?
However, those parents are also old-fashioned. They just think that games are always harmful. There is also this tangled idea that games are always aimed at children.
Zhang Yicheng especially wants to say from the perspective of a game developer that he wants to make money. If he wants to make money, he must choose an audience. Obviously, there are many more white-collar workers than students, and they have more money and more time. How to choose?
Do you need to say it?
However, he is not essentially a game developer. In the future, Tianlan Entertainment may branch out into game branches and fully expand, but at least there is no such tendency now. For Zhang Yicheng now, the reason why he wants to launch Tianlan Farm is
The reason is also very simple, that is, it serves Tianlan Weibo. So far, Tianlan Weibo is Zhang Yicheng’s first and only trump card with a killer level. All activities are centered around how to strengthen Tianlan.
Weibo, as for turning into a game company, you can consider it in the future
Of course, there are also games that treat students as the main consumers, but that is not Sky Blue Farm, and Zhang Yicheng is not that bad. There is endless money to be made, and you will not take it with you if you live or die. There is no need to do this to make people poke.
Regarding the backbone matter, as for some students who were taken along by the way, Zhang Yicheng had nothing to do. However, there is no way to explain these reasons. At this time, the game is completely like a scourge.
Some things are not useful if they are explained. This deep-rooted prejudice has always existed.
Compared with the twists and turns in reality, Tianlan Farm can be said to be very popular on the Internet. Before Tianlan Farm went public, Tianlan Entertainment had done a lot of work. Various advertisements were not only on Tianlan Weibo, but also spent a lot of money.
He used his funds to advertise on major websites. In his previous life, Happy Farm was able to achieve such success without much publicity. Now that Zhang Yicheng has invested more heavily in it, I don’t believe it will be as good as in his previous life.
The money thrown on the Internet was no less than in reality. Zhang Yicheng spent tens of millions in it at once, and carried out crazy advertisements on major websites. In a short time, Tianlan Weibo’s generous efforts attracted all the major Internet giants.
shocked
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