"Bring it to me and take a look!" Fang Zhenghua ordered
"Yes!" Fang Zhenghua's assistant said, went out to his desk, took a manuscript and handed it to Fang Zhenghua
Fang Zhenghua looked at it, laughed out loud after a while, and said: "This story is quite interesting, but as you said, it is indeed a bit long. By the way, we can discuss whether the original author of this manuscript has been contacted.
Could you please make it shorter?"
"Yes, Director Fang, I will contact the author of this manuscript immediately and arrange for him to come to the company for an interview as soon as possible!" the assistant said
"Well, okay, you have to be very alert about this, I will personally take charge of it!" Fang Zhenghua said, "The success or failure of this advertisement is directly related to our company's Sprite sales in the next quarter!"
Everyone knows that summer vacation is coming next. Summer is a feast for beverage manufacturers, especially when it overlaps with students’ summer vacation. It is also the carnival season for sales. The sales performance during this season has a great impact on this.
Sales results for the whole year
That's why Fang Zhenghua attaches so much importance to it. Performance is also closely related to the bonus they can get in the end.
"Your Director Fang wants to see me? Okay, okay, okay, I'll be right over!" Zhang Yicheng soon received a call from someone from Coca-Cola Company
I was immediately relieved. This was originally PepsiCo's idea. Originally, Zhang Yicheng was afraid that he would not adapt to the local environment, but now it seems that this has not happened. Sure enough, a good idea will shine wherever it goes.
Time has entered mid-June, and the weather has gradually started to get hotter. However, for students, as long as they can have a holiday, this little heat is nothing. After Zhang Yicheng submitted his article for a week, he finally got a response from someone from Coca-Cola Company.
Zhang Yicheng made a little preparation and immediately flew to Shanghai and arrived at the headquarters of Coca-Cola
Early the next morning, Zhang Yicheng was reduced to Fang Zhenghua, the creative director of Coca-Cola. The first thing he felt was that he was young. Although foreign-funded enterprises are different from state-owned enterprises that are decadent and old and have long-term qualifications, and they value more personal abilities, but so
He became the creative director of Coca-Cola at a young age, which shows that he is indeed quite capable.
Fang Zhenghua's feeling when he saw Zhang Yicheng was quite complicated. Zhang Yicheng looked very young, only in his teens, and was dressed in relatively youthful and fashionable clothes. Originally, this would not have surprised Fang Zhenghua, after all, advertising creativity is such a thing.
, it really depends on talent. If it was just that he was young, it wouldn’t surprise him too much. It’s just that Zhang Yicheng, who is so much younger, actually has a bit more calmness and a different kind of confidence.
"Hello, Mr. Zhang is really a hero from a young age!" Fang Zhenghua said with a smile.
"Director Fang is young and promising!" Zhang Yicheng said with a smile.
"Then let's get to the point. You probably know the reason why we came to see you today, and it's about your creative advertisement!" Fang Zhenghua said.
"Yes!" Zhang Yicheng nodded and said
"All the staff in our department think this is a great manuscript!" Fang Zhenghua expressed unstinting praise.
He is not one of those people from the public relations department, so there is no need to deal with hypocrisy at this time!
"However, we think there is a problem, that is, if this advertisement is to be shot, it will be too long!" Fang Zhenghua said, "Today's TV station advertisements sell advertising space in seconds. Just one more second of advertisement will
How much more will we have to pay for this? Just kidding, it’s really around hundreds of thousands per second!”
Fang Zhenghua did not hide anything and said directly
As soon as Zhang Yicheng heard that he couldn't say anything, he vaguely guessed what he was going to say!
"So, we hope you can modify this advertisement to the appropriate length!" Fang Zhenghua said.
"Director Fang's opinion is actually correct, but I don't think so!" Zhang Yicheng said
"For a TV commercial, this commercial is indeed very long!" Zhang Yicheng said slowly, "But what if it's an online commercial?"
"Online advertising?" Fang Zhenghua vaguely felt that he seemed to have caught something bright. Now there is basically no concept of online advertising. Although some companies have begun to advertise on the Internet, they are only limited to
TV commercials are just moved to the Internet, and they are semi-forced to force netizens to watch them.
"Yes, does Director Fang know how many Internet users there are in our country now?" Before Fang Zhenghua could answer, Zhang Yicheng answered by himself, "There are 1.2 billion. How many students are there? Twenty million!"
"Indeed, Mr. Zhang, do you want to say that the Internet is a very good publicity platform?" Fang Zhenghua had a playful smile on his lips. It was indeed quite interesting. If he was still looking down on him at the beginning, now he is
also gradually disappeared
"The Internet is a good publicity platform, there is no doubt about it!" Zhang Yicheng said with a smile, "As far as I know, the main customers of your company's Sprite, Coke and other beverages should be young people under the age of thirty.
And these young people are also the main force among netizens!”
"In other words, these customers should overlap with you!" The more Zhang Yicheng said, the clearer his thinking and organization became. "I wonder if Mr. Fang understands the inner thoughts of young people nowadays. In terms of generation, now
Young people are divided into those born in the 80s and those born in the 90s. For young people born in the 80s, TV and computers are a must in life, although many do not watch TV. However, those born in the 90s can live without TVs, but they must have computers!
"
Fang Zhenghua seemed to vaguely understand what Zhang Yicheng wanted to say!
"In other words, as the younger generation gradually grows up, the effect of TV advertising will become weaker and weaker, especially for a beverage company like yours that targets the young market!" Zhang Yicheng said
"Yes!" Fang Zhenghua nodded, agreeing with Zhang Yicheng's statement, and became more and more interested in knowing what Zhang Yicheng would say next.
"In the future, online advertising will only account for more and more, but the Internet is different from TV. It should be said that there is a fundamental difference. I think Director Fang should have some understanding of the current audience's attitude towards advertising!" Zhang Yicheng said with a smile.
Fang Zhenghua nodded. Zhang Yicheng was right. After being bombarded by countless advertisements, today's viewers have developed filter ears one by one, and each advertisement has been filtered out.
No matter what kind of advertisement, it seems that it is difficult to arouse the interest of those viewers, and they are ignored by them gorgeously. This makes them, the advertisers, very helpless.
