Qiwan Advertising Company is an inconspicuous small advertising company among the many advertising companies in Shanghai. It has shot advertisements for some small businesses, mostly print advertisements and TV advertisements. However, since its opening, there have only been two advertisements, just these two.
Advertising is also regarded as a golden sign, and will be displayed anytime and anywhere.
The boss of the company, Huang Qiwan, is also thirty-seven years old this year. He has a full beard. He is the boss of the company and the only director in the company. There are only a few people in the whole company, plus the rented machines, it is very difficult.
The scale is only a few hundred thousand, and it is a typical company that cannot starve to death and cannot develop.
But on this day, he received a deal, a big deal that almost made him jump
An advertisement from Coca-Cola Company actually came to his door. To him, this news was like a gold ingot falling from the sky and hitting him. This feeling was no worse than robbing a bank directly.
What kind of company is Coca-Cola? It is a Fortune 500 company in the world. It is a giant-level company in the beverage industry. For him, it is unattainable. How much money does Coca-Cola spend on advertising every year? That amount of money
How many advertising companies were drooling as they watched, but he never thought that it would fall on him, because his company was so small that others might have never heard of it. A big company like Coca-Cola wanted to advertise.
, you have to hire the best advertising company and the biggest brand to represent you.
But the Coca-Cola Company actually chose them to shoot a new season of online creative advertising. Although they don’t know what online creative advertising is, this does not prevent their company from accepting this advertisement. Let’s talk about it first.
They couldn't even find such an opportunity to shoot a commercial for Coca-Cola!
Today Coca-Cola will send a representative to discuss this matter in person
"Mr. Huang, the representative of Coca-Cola is here!" At this time, an employee of Huang Qiwan's company came in and said. For a company with only a few hundred thousand, it is too extravagant to hire secretaries. Of course, this is only for superficial reasons. In fact, it is because
Huang Qiwan's family has a fierce wife, but they don't dare to find a secretary. Everyone knows what a secretary does, and they can't deceive anyone!
"I know, I'll be there soon!" Huang Qiwan said. In order to show his solemnity, he decided to go down to greet him in person.
Huang Qiwan came down from the office building and saw only two representatives from Coca-Cola Company, one was a middle-aged man in a suit and leather shoes, and the other was a boy who was only seventeen or eighteen years old.
This surprised him very much. How could it mean that he was so young? But he didn't dare to neglect it. Maybe they just looked at him as young. If he offended them, he wouldn't have anywhere to cry.
"You are Mr. Huang, and I am the deputy director of the creative department of Coca-Cola Greater China, Li Hao!" The middle-aged man introduced, "This is the initiator of this advertising plan and the general person in charge of this advertising plan.
, Zhang Yicheng, Mr. Zhang!”
Huang Qiwan was almost confused by this complicated relationship. The deputy director was actually not the person in charge of this advertising plan, but this teenage boy was the person in charge. Forget it, how about paying it back to Mr. Zhang?
What kind of messy relationship is this? If he didn't know that Coca-Cola is a foreign company, he would almost think that this is another small success of Coca-Cola!
Mr. Zhang!
What a messy relationship!
Zhang Yicheng looked at the bearded Huang Qiwan in front of him, with a smile on his face and said: "Hello, Mr. Huang! My name is Zhang Yicheng, and I am the president of Tianlan Economic Man Company!"
Zhang Yicheng is naturally very familiar with the Mr. Huang in front of him. He is forthright and loyal. In his previous life, Zhang Yicheng's small company was able to survive the initial difficulties thanks to Huang Qiwan's care. You know, a new emerging company
How difficult is it for an agency to survive? Zhang Yicheng only has a few so-called young models who are both good and bad. They occasionally receive TV commercials. Most of the time, they can only choose some print ads. However, generally advertising companies have their own relatively fixed
The price is one thing, but it is more stable, not easy to make mistakes, and guaranteed, so I also like to use familiar people.
When Zhang Yicheng was desperate, it was this Huang Qiwan who gave him a job and took over the job of a graphic model. After going back and forth, everyone became familiar with it. Zhang Yicheng naturally also knew that although Huang Qiwan was bold and generous, but...
In terms of running a company, he is indeed average and has no great talent. Think about it, Huang Qiwan has been in the advertising industry for more than ten years, and he still sticks to a scale of hundreds of thousands. He will not starve to death and will not make a fortune.
, one can imagine
Huang Qiwan is more of an artist than a businessman. He is the advertising director and the only advertising director in the company. He is responsible for shooting all the advertisements. The company's operating conditions are not bad, but it is absolutely
Not good
This time, Fang Zhenghua, the Coca-Cola Company's advertising plan, was completely handed over to Zhang Yicheng. It can be said that he has extraordinary trust in Zhang Yicheng. It should be said that Zhang Yicheng's previous performance conquered him. On this issue, Zhang Yicheng and he should be said to have something in common.
interests
He wanted this advertisement to be an instant hit, and Zhang Yicheng also wanted this advertisement to be an instant hit, and his artists would also benefit from it. Therefore, both parties have common interests. This is why Fang Zhenghua handed over the advertising to Zhang Yicheng.
root cause
He doesn't seem to know much about the emerging online advertising, but Zhang Yicheng doesn't. Zhang Yicheng seems to be very knowledgeable about this, at least much more knowledgeable than him.
Successful leaders must learn to delegate power. This is a compulsory course that all leaders must learn. Only by letting professional people do professional things can things be done best. Although there are many leaders in state-owned enterprises who like to have a hand, it seems that
How capable they are, but in fact the results are very poor. In the eyes of professionals, they are just monkeys in clothes, wearing monkeys and wearing crowns, which is ridiculous and funny
But this kind of situation rarely happens in private enterprises, not to mention that Fang Zhenghua can sit in the position of director at a young age, so he will naturally not make such a mistake.
Therefore, after Zhang Yicheng self-recommended, he unexpectedly went against all opinions and handed over the matter to Zhang Yicheng, because he believed that Zhang Yicheng would not let him down, and Zhang Yicheng was indeed prepared to go all out to make this advertisement
Best done!
"Hello, hello, Mr. Zhang, I am Huang Qiwan!" Huang Qiwan quickly held Zhang Yicheng's hand and said
