The whirlwind that the video advertisement planned by Zhang Yicheng set off on the Internet has not ended yet. On the contrary, it has just begun!
As Zhang Yicheng invested a lot of money into it, this video advertisement unexpectedly swept across the Internet!
You know, there is actually no such video these days, so the effect of this video advertisement is very good!
Especially one of the classic advertising slogans, which the poking prince played by Huang Yilin often talks about: "Don't you know that Sprite's winning rate is as high as 27%?"
This sentence caused the sales of Sprite to skyrocket. This advertising video made drinking Sprite become a very fashionable thing. Who doesn’t know that Sprite is very popular on the Internet, and who are the people online now? Most of them are young.
Although there are also older people, it is difficult for these people to watch this video. After all, they usually visit more serious websites.
Secondly, they usually drink alcohol instead of carbonated drinks like Sprite, so the real main consumers of carbonated drinks are generally young people.
So they can ignore it!
And young people value fashion the most. Why has Coca-Cola gradually been unable to compete with Pepsi over the years? Is it because of the difference in taste?
Of course not. In fact, the tastes of those colas are almost the same, including the Chinese homemade Coca-Cola. In fact, the taste is almost the same. Basically, no one is so perverted that he can drink the difference!
Is there any difference in price?
No, whether it’s Pepsi or Coca-Cola, the prices are actually about the same!
So this is not the point. The most important difference lies in the cultural surprise between the two Cokes when they are promoted!
Coca-Cola’s cultural promotion has always been family-friendly, especially during festivals. This promotion strategy once allowed Coca-Cola to occupy the entire cola market in China. However, as the younger generation of consumers grew up, they
They are more willing to accept Pepsi's fashionable concept. For them, family fun is too old-fashioned, and fashion is more important.
So in the end, Coca-Cola slowly lost to Pepsi, because those who drank Coca-Cola were not as fashionable and stylish as those who drank Pepsi. That was enough!
And now with the popularity of this video, Sprite has slowly come into the public eye. Originally, Sprite was just a subsidiary product of Coca-Cola. Basically everyone knew it, but they didn’t pay much attention to it. This is
Sprite
And now those young people who saw the video suddenly found that there were more people drinking Sprite around!
What, you are still drinking Pepsi? You are really out, and you have been out for a long time. What is the most fashionable thing now is drinking Sprite. Everyone is drinking Sprite. If you still drink Pepsi, you will really be despised.
Got it!
Fang Zhenghua was delighted to discover that as video advertising swept the Internet, Sprite's sales actually increased significantly, increasing by ten percentage points in one go. And as advertising continues to sweep the Internet, this number may even be higher.
Will be further improved!
Although ten percentage points does not seem like much, it seems to be only 10%!
However, although Sprite is only a carbonated drink affiliated with Coca-Cola, the number sold every month is calculated in terms of 10,000 tons. Ten percentage points is definitely a huge amount.
It was very impressive. For this reason, Fang Zhenghua was praised by the top management of Coca-Cola Company because his advertising plan was very successful. It helped Coca-Cola reverse its decline in one fell swoop. It was destined that Coca-Cola’s sales volume in July would exceed that of Pepsi-Cola. These are the
This is a rare event in recent years
Fang Zhenghua has received an informal notice from his superiors that he will be promoted to the position of deputy general manager of the Greater China region. Of course he knows that all this is thanks to Zhang Yicheng. It is not so much that he planned it.
It would be better to say that Zhang Yicheng planned it, but Zhang Yicheng is not from their company, so he will not compete with him for credit, so all the credit must fall on him, otherwise how could he be promoted so quickly!
Although Sprite's sales volume is not outstanding in Coca-Cola's beverage sales system, the 10% sales volume still surprised the senior management.
Ten percent of the sales volume is calculated in 10,000 tons. This is undoubtedly a huge victory for Coca-Cola’s senior management!
And this is not the most gratifying thing. The most gratifying thing is that it has reversed young people's views on Coca-Cola and reversed their belief that only the elderly drink Coca-Cola. Drinking Coca-Cola is really old-fashioned. This is
greatest victory
Although only Sprite is currently affected, as a subsidiary brand of Coca-Cola, it will still affect Coca-Cola to some extent!
Why Pepsi-Cola has been so arrogant in recent years is because they have grasped the ideas of young people and made them think that eating products under their name is a cool thing!
Nowadays, young people think that drinking Sprite is a cool thing, rather than drinking 7-up. In this way, after time settles, they will slowly form the view that drinking Coca-Cola is also cool. So at least, Coca-Cola is not cool either.
If we are as passive as now, at least we can keep pace!
This kind of influence makes them even happier than the ten percent increase in sales this time. This is a long-term and sustained impact. This advertising plan makes them feel that it is very worthwhile, even though they have paid for it.
Some money, but these influences cannot be bought even with money!
Promoting Fang Zhenghua to the position of vice president is a reward for meritorious deeds. It is not the Coca-Cola Company's style to reward meritorious deeds. Otherwise, they would have never been able to develop to this point.
Fang Zhenghua, who had received promotions, salary increases, and great reputation, felt that the person he was most grateful to was Zhang Yicheng, who was much younger than him. You know, if Fang Zhenghua hadn't tried his best to persuade him, maybe he would have
If you reject this plan, you will miss it completely. Moreover, if you change someone else, even if you have this plan, you may not be able to achieve this point. You must know the power of Du Yu’s online advertising. No one paid attention to it before.
arrive
He believes that no one can do this well except Zhang Yicheng. Only by Zhang Yicheng can this plan be most effective!
