Everything I do and think is just a sample of what I am capable of. - Valery
——
What is in front of Ruochu now is like one rolling mountain range after another. After climbing one, another appears, and it seems that it will never be possible to climb over.
Although she kept telling herself that she could not give up and that she must persevere until the end. No matter how tortuous the road was, she must reach her destination. But how to get there and how to climb over these mountains and mountains, she really had no confidence and confidence.
idea.
The problem has been put here, and the time to test her has arrived. Now she impulsively goes to Chen Dong and Pei Hua. No matter whether they argue or reason, it is useless. Besides, Ruochu doesn't want to, because the reason has been explained, and the quarrel is not hers.
style, then there is only one solution, and that is to use the power given to you by your father.
Power is a double-edged sword. If used well, it can kill a chicken to scare monkeys. If used poorly, it will cause public outrage and make it even harder to carry out future work. She does not want to be known as someone who uses chicken feathers as arrows and exercises power indiscriminately when the editor-in-chief is not around.
.
So, what should we do now?
Ruochu suddenly complained about his daddy. He counted on his fingers and found that he had been gone for so many days and there was no news. It was not that he had not thought of calling him, but because of the last time, he had some shadows in his heart, fearing that he would not be able to call him again.
He bumped into someone he didn't want to bump into when he shouldn't be on the phone. Besides, he promised himself before leaving that calling for help at this time would make him appear incompetent.
But doesn’t daddy know how difficult the current situation is? I hadn’t thought of it before, but daddy should have expected it, or he was simply testing her. Thinking of this, the hand that had already picked up the phone put it down again.
, forget it, solve it yourself first, in the worst case, call for help if it fails, it is not her style to admit defeat without trying.
Secretary Xiao Li called the internal line and asked Ruochu what she wanted to eat for lunch so that she could order a meal. Ruochu replied, "Thank you, no need." and hung up the phone.
All she could think about now was that no nerve reminded her that she needed to eat.
The most difficult problem at the moment is Chen Dong’s problem. Because he doesn’t understand design, it is more difficult to compete with professionals. But Pei Hua is much easier. Without her, even if he leaves the entire editorial department, he can still stand up.
.
But if Chen Dong's mountain is moved, who will do the work for him? Will the people below be convinced? If Chen Dong incites all the typesetting staff to go on strike, what will he do? Ruochu is better behaved now and is doing it
Before doing anything, I have a habit of thinking through the foreseeable subsequent difficulties, and then leaving a way out for myself, so that I will not be passive and at a loss.
Alas, it would have been nice if she had studied design. Ruo initially regretted it. Now she understands the meaning of the saying "Many arts do not overwhelm the body". Only if she knows everything can she not be controlled by others. However, it is definitely too late to learn now.
.
So who can you ask to help you?
I habitually thought of Rousseau, but no, he was in the same major as me, and he definitely didn't understand. Professional designers usually concentrated in... Oh my god, advertising agency, Ruo Chu suddenly had an idea, and he took out his mobile phone and dialed Zheng Zheng.
Fang’s phone number.
"Auntie, where are you?" Ruochu asked anxiously upon hearing Zheng Fang's voice.
"Ruoruo, aunt is on the way and is going to Qin's to give your mother lunch. What do you think? Do you have anything to do with aunt?" Zheng Fang's car just drove out of the parking lot of the office building where "Nanbei" is located.
"If you have something to do, Auntie, I want to have lunch with you." Ruochu nodded as he spoke.
Zheng Fang chuckled on the other end of the phone, "Your food, if you don't call it nian, where is it? Wait for me, aunt will pick you up."
Ruochu told Zheng Fang that she was in "Mirror", hung up the phone and tidied up briefly. After thinking about it, she asked Xiao Li to get some "Mirror" past design CDs and put them in her backpack, then ran outside the building door to wait.
Zheng Fang came to pick her up.
In the car, Ruochu briefly talked about his difficulties and hoped that Zheng Fang could provide help to help him overcome this difficulty.
"I thought it was such a big deal. You can use any of the designers in my company as you please. I'm also planning to select a few that specialize in DM magazines. Now you can just look for them and save time to choose again." Zheng Fang thought.
He expressed his position without thinking.
"Hey, thank you, Auntie." Ruochu's heart immediately dropped to his stomach. Who didn't know that "Nanbei" has already been a 4A advertising company, with several designers who have won awards in China alone. With such support from a team, Xiao
She really doesn't need to take Xiao Chen Dong seriously.
"Just ask Auntie. Why are you so polite to me? By the way, when will you use it?"
"Auntie, I want to use it now."
"Now? That's not possible. No matter how urgent you are, you will always have lunch. Besides, I have made an appointment with your mother to go have dinner with your aunt first. No matter how busy you are in the afternoon, you still have time." Zheng Fang said decisively.
"Oh." Ruochu stuck out his tongue. Now he has confidence. Anyway, he is not afraid anymore, but he is also hungry. Not to mention, it has been a long time since he went to Qin's restaurant. I have really thought about the things in it. I think my aunt and myself
Same thing. I smiled secretly thinking of this.
"What are you doing?" Qin Nan was surprised when he saw Ruochu holding Zheng Fang's arm and walking into her office. Zheng Fang didn't mention Ruochu when she called her to ask her to have lunch and drop by for afternoon tea. Could it be that she had bumped into her?
Went there? If Ruochu usually doesn't come here often, I don't know what kind of wind is blowing today.
"If you have anything to do with me, I brought her here. I'm afraid afternoon tea won't be available today. We have to go back to the company in the afternoon." Zheng Fang explained.
"Oh?" The look on Qin Nan's face was even more surprised. She stood up, straightened her A-line skirt gently, and walked out from behind the desk. She always thought that Ruochu was just a symbolic exercise with Xiaochuan, but she didn't expect it.
It really looks like that.
"Daddy left everything to me and went back to the United States. They didn't listen to me, so I had to find help." Ruochu finally couldn't help complaining in front of Qin Nan.
"Haha, I don't believe there is anything that can trouble my daughter. Let's go, let's go to dinner. The restaurant has been notified to give us extra meals." Qin Nan put his arm around Ruochu's shoulders and said to Zheng Fang.
"Wow, Mom, can I come here to eat often from now on?"
"Okay, as long as you don't mind the trouble, you'll get tired of eating it after a few days. I don't know what your stomach is like?"
"whee."
…
In the afternoon, Zheng Fang asked art director Feng Hao and an assistant to communicate with Ruochu. Ruochu felt flattered, so she took out a CD of the previous version of "Mirror Image" and watched it with them while putting forward suggestions for improvement. At the same time, she also humbly asked for advice.
, listened to other people’s professional opinions, and finally asked if she could use a former magazine as an example to rearrange the layout so that she could take it back as a reference sample for future layouts.
Without saying a word, Feng Hao found two more designers. He also went into battle himself. There were four people in total. After briefly confirming the division of labor, they began to work enthusiastically. Ruochu studied beside him and gave advice from time to time.
Zheng Fang and Qiao Qian also came here often and told the administrative staff to do the logistics work well. Zheng Fang even went to the supermarket in person to buy snacks and fruits for everyone to make supper, because she knew that if she couldn't finish the work, it would be impossible with Ruochu's temper.
Will stop, this niece's temper is most like her own.
It is common for advertising companies to work overtime and all night to work on cases. Zheng Fang often buys snacks for employees who work overtime. Everyone treats "Bei Nan" like family, so they are willing to spare no effort to do such work that is not theirs.
Later, Ruochu forcibly drove Zheng Fang and Qiao Qian back home and stayed to work overtime with everyone.
When Feng Hao woke up Ruochu, who had been slumped on the chair for some time, and told her that it was done, it was already dawn.
Ruochu rubbed her panda eyes and immediately ran to the computer to see the results. She immediately became more energetic. She patted Feng Hao on the shoulder generously and said, "Thank you for your hard work, brothers. I'll treat you to a big dinner another day." Feng Hao said.
Hao's face turned red.
Feng Hao insisted on sending Ruochu back to his residence. Ruochu thought in the elevator, why are the people in her aunt's company so nice? If it weren't for Feng Hao and the others, she would have thought that all the men in the workplace would be so nice.
Is it difficult for people to tolerate him? Let’s not talk about Chen Dong’s self-centeredness. Although Fan Sen is a nice person, I don’t know whether he is aggressive or low-key. In short, it is difficult for people to get close to him.
But shouldn’t work be like this in Auntie’s company? Everyone is like a family, and even if they are a little tired, they regard it as fun. It seems that it is still a problem of corporate culture. This cannot be ignored. A boring team with mutual differences is very difficult.
It is difficult to leave for a long time, and people who work in it are inevitably depressed. This is not the scene that Ruochu hopes to see. It seems that changing the "mirror image" is not just as simple as a book, but has a long way to go.
.
She went home and simply took a shower and changed her clothes, then rushed to the "mirror". She came a little early, but it didn't matter, there was going to be a major battle soon, and she needed enough time to mentally build up.
When secretary Xiao Li arrives, ask her to inform her to hold an all-staff meeting in the large conference room at 10 o'clock sharp. No absences are allowed.
This time Ruochu sat down at Xiaochuan's seat without hesitation. Without saying anything, she turned on the projector. She first showed everyone the layout of a magazine she had made before, and then opened the newly released
The new layout created by Feng Hao and others.
The difference is that the latter uses light gold as the overall tone. Since it was a book last fall, each column label uses a unified template to unify the font and color of the title, subtitle, and author name of the entire book.
, add a lot of white space to interviews and large articles-based columns, and push the text as low as possible. The advantage of this is that it can avoid visual congestion in the upper half. At the same time, it is divided into multiple columns to facilitate reading. Photos should be high-definition and impactful.
I tried my best to spread out the whole page, instead of piling up all the interview photos I could get like before.
The picture-based columns were also deleted as much as possible to keep the best quality ones. At the same time, the arrangement of the photos was changed to reduce dullness and the matching with the background color was taken into consideration. The result of such changes made the whole book look instantly improved.