Coming out of the conference room of the classification society, heavy snow was still falling in the sky. The auspicious snow heralded a good harvest. It seemed that this year's harvest was good.
Qin Tao thought this as he walked towards his high-end Hongqi car. Just when he was about to open the door, a person jumped out.
"Mr. Ni?" Qin Tao was surprised: "Why are you here?"
"Mr. Qin, it's too cold outside, so I'm waiting for you in the car. I'm here this time..."
"Let's talk about it after we get in the car."
If you are cold, don't you know that I am cold too? Qin Tao looked at him speechlessly.
"Oh." Mr. Ni nodded and opened the car door: "Mr. Qin, you get in first."
"What's the priority?" Qin Tao pushed him into the car, and then followed him up. He blew the heater inside and warmed his whole body. This down jacket is not as warm as a military coat.
"What's the matter?" Qin Tao asked Mr. Ni.
Mr. Ni took out a small box from his pocket, which contained a small black chip: "Mr. Qin, this is a mobile phone chip we made specifically for the communications market. Its main frequency is 460 megabits.
Hertz, it integrates both audio and video decoding modules, as well as G baseband. We believe that this chip has reached the highest level of mobile phone chips, so we will bring it over for you to take a look at."
Loongson is a computer chip company, but according to Qin Tao, the computer market will shrink in twenty years, and the mobile phone market will develop by then. People will replace their mobile phones every two years, but computers may last ten years.
.
Therefore, Loongson has also begun to get involved in the mobile phone chip industry, and it is determined to be the strongest.
Regardless of the processor frequency or other performance, they are all the strongest, and they are all integrated into one chip!
The chips of mobile phones are also constantly developing. In the first mobile phone, that is, in the 1G era, mobile phones only had call functions, and the chip in the mobile phone was the baseband. In the g era, not only calls are required, but text messages, games, and Internet access functions are also required.
, only the baseband chip is not enough, a special CPU chip must be added. In the later stages of g, mobile phones also have audio and video functions, so related chips must be added.
Now, what Loongson is making is a chip that can adapt to the late g era, and its performance is the strongest among the chips currently available.
Qin Tao nodded: "Well, this chip looks pretty good. What are you going to do next?"
"Mr. Qin, we don't know either." Mr. Ni said: "We don't know whether we provide complete machines like Loongson Computer, or whether we only provide chips."
Providing complete machines will definitely make more profits, but at the same time, it will also involve the energy of Loongson Company. After all, their main business is not complete machines, but chips. They developed by developing chips. However, if they only provide
Chip, then who will it be provided to?
"If you want our domestic electronics industry to develop, I think it is a good solution to only provide chips." Qin Tao said: "This can drive the development of our country's entire mobile phone industry."
"Industrial Development?"
"Yes, most of the current mobile phone brands are from foreign countries, such as Motorola and Nokia. There are still very few domestic mobile phone brands. We provide a turnkey model to support their development."
"Turnkey model?" Mr. Ni was a little curious. Mr. Qin often said these words that were difficult to understand, but very interesting. What did this mean?
"Mr. Ni, have you bought a house?" Qin Tao asked.
"The work unit allocates houses, what kind of house should I buy?"
"Oh, then I suggest you buy a few houses. The salary you earn is useless in the bank. It is better to buy a house. This can also support the development of the country's economy. What do you think?"
"Mr. Qin, since you suggest so, I will buy it to support the country." Mr. Ni nodded: "Then when you say turnkey, do you mean buying a house?"
"That's right, it means buying a house. When the house is built, it's time to hand over the keys. When you take the key and look at the house you bought, you can find that the inside of your house has been decorated, with floors and wooden doors.
You can just move the furniture in and live in it." Qin Tao said: "Our turnkey model is just like buying a house. We not only provide chips, we also provide chip supporting systems and even software integration. This can
Leave it to Goose Factory, so that our downstream mobile phone manufacturers only need to adjust the appearance of the mobile phone and the system interface. They don't even need to have their own factory, they just need to find an OEM to produce it."
Nowadays, all mobile phone manufacturers are giants, such as Nokia, Motorola, and Siemens. They are all very arrogant. An ordinary brick phone can be sold for several thousand yuan, and all the profits are made by them. This is absolutely not allowed!
Since our Loongson Company has entered the field of mobile phones, we must allow the public to use cheap mobile phones!
"If downstream mobile phone manufacturers don't even need a factory, a group of speculators will inevitably appear." Mr. Ni thought of something and continued: "They enter this mobile phone market not to really engage in the mobile phone industry, but just to make money.
A little extra money.”
"Then let them make money. When they make money, they will inevitably expand investment and continue to speculate. This will quickly expand our mobile phone industry chain and allow us to have a complete mobile phone industry chain in China." Qin Tao said: "I
I also hope to see a hundred flowers blossoming in our country, with hundreds of mobile phone brands emerging, and then the waves will wash away the sand, and the industry leaders will be left behind."
What Qin Tao said is of course encouraging copycat phones.
In the era of g mobile phones, MediaTek adopted a turnkey model, which quickly allowed MediaTek to gain a foothold in the mobile phone market and occupy a large share of the low-end. It also cultivated countless copycat mobile phone brands. They look like Apple, but in fact there is something inside.
With the heart of MediaTek, MediaTek has earned the reputation as the father of copycat phones. In the g era, Qualcomm's radio frequency system has also embarked on this turn-key path.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This is a very important business acumen: should you make money yourself or drive everyone to make money?
Apple is a typical example of making money on its own. No matter what they do, they have to build a closed system, build their own ecology, and not let outsiders get involved. If it weren't for a period of time when their technical strength was not enough, they would even build their own CPUs.
MediaTek is a typical example of everyone making money together. They only sell chips and provide all supporting packages. Any copycat manufacturer can easily produce a qualified mobile phone under the guidance of MediaTek. Regardless of how many months it can be used, at least it still looks the same.
Thing.
Of course it is possible for Loongson to follow Apple's approach, but this will only allow Loongson to develop as a company, and will not be able to drive the development of the entire country's electronics industry. Only one company that is strong is not truly powerful, and everyone needs to be strong together.
It's really strong!
From this perspective, the turnkey model is naturally better.
Just like the later generations, they shout for cars every day, but they just don't admit it. They have always publicly declared: We don't build cars!
Why is this? Even Apple is clamoring to build a car, but Apple actually doesn’t build one? Of course they have a bigger plan: We don’t build cars because we are not proficient in building cars, but we hope to
Match all cars with our intelligent systems! Is it more profitable to build a brand of cars independently, or to monopolize the intelligent systems of all brands of cars? You must know that the core technology of electric vehicles is the intelligent system.
If Loongson makes mobile phones, it is definitely better to take all domestic mobile phone companies under its umbrella and let them make more money as downstream manufacturers. Those who produce complete machines will never make as much money as those who produce chips. As the industry develops, money will be made, so why not
for?
"Mr. Qin, I understand, we will follow your plan." Mr. Ni said: "We will use this turnkey model to provide complete supporting and integration solutions to downstream manufacturers! Let us develop the mobile phone industry domestically and
Suppress imported mobile phones!"
Qin Tao nodded: "If we want to suppress imported mobile phones, we must not only rely on low prices, but more importantly, quality. Our mobile phone chips have the most advanced performance, and we also need to carry out reasonable designs. The current mobile phone design solutions can no longer satisfy
Our needs are over.”
In terms of the structure of mobile phones, they are divided into two types: candy bar phones and clamshell phones. When clamshell phones first came out, they amazed the world, won the favor of many users, and quickly became mainstream.
First, the lower flip phone appeared, which functioned as a microphone and protected the buttons. Later, the upper flip phone appeared, with the screen and keyboard folded in half. Now this kind of flip phone is the most popular.
However, with the entry of Loongson into this market, mobile phones will return to the era of candy bars from clamshell phones.
"Mr. Qin, please speak."
"Our chip performance is strong enough, and we already have advanced LCD displays. I think our mobile phones can be equipped with a large enough screen so that they can display the most content. By the way, touch screen technology has already passed the test, right?
?”
"Well, I just need some guidance." Mr. Ni said.
"Then our mobile phones are represented by large screens." Qin Tao said: "Omit a large number of physical buttons, put all the numeric keys on the screen, and only keep the power on and off and sound buttons, plus at most answer and hang up calls.
Buttons and such a large screen can display enough content and can also enhance the quality of our mobile phones."
This will be a revolution in the field of mobile phones!
Mr. Ni couldn't help but take out his mobile phone: Nokia 3310, a small body with a slightly wider middle, a yellowish screen, and small buttons below, which also contains a small game like Snake. This mobile phone
It is already common in this era.
Next, the large-screen mobile phone we are going to develop will definitely be heaven and earth compared to this!
Mr. Ni was full of expectations.
"With the big screen, our mobile phones can not only make calls, read text messages, and play some small games, but also have many other uses." Qin Tao said: "For example, we can open spreadsheets and word processing programs.
You can read various files, use our icq, and make calls and videos when there is wifi.”
Mr. Ni held a pen and paper in his hand and quickly recorded the ideas put forward by Qin Tao. Seeing his appearance, Qin Tao smiled: "Think about it, if there is such a mobile phone, can you use it?"
The recording function can directly record what I say, which is much more convenient."
Mr. Ni nodded: "Mr. Qin, in this way, our mobile phone functions will be more powerful!"
"That's of course, but it's not the most powerful yet. When technology develops in the future, mobile phones will be even more powerful and can even replace many functions of computers."
At best, it is at the stage of multimedia machines and has not yet developed into the stage of smartphones. With the level of current chips, it is impossible to directly install various operating systems.
Hearing Qin Tao's words, Mr. Ni was full of yearning: "What will the mobile phones look like in the future?"
"In the future, there is no need to build in all programs. Users can install programs according to their needs, and all walks of life can develop their business on mobile phones." When Qin Tao said this, what came to mind: "By the way, our mobile phones can have built-in GPs."
Chip?"
"This is also possible. We can provide this kind of technical solution in our turnkey model."
"Okay, let's integrate GP into it, and our mobile phones can also navigate. This kind of product exists as a high-end product."
Nowadays, a single satellite navigation terminal can be sold for several thousand yuan and is directly integrated into a mobile phone. Those who specialize in selling navigation terminals have to cry and faint in the toilet.
Who says that copycat phones can't be high-end? A phone integrated in this way is not too expensive to sell for 10,000 yuan. After all, it is equipped with the most advanced chips developed by Loongson Company.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Mr. Qin, what is the name of our chip?" Mr. Ni finally asked a question.
At this time, the car had already arrived at the entrance of the hospital, and Mr. Ni's mission to find Mr. Qin was basically completed.
Many people are curious: Why does a company need a driver when the boss of the company can obviously drive?
Because the company boss's time is very precious, he still has to handle official business even if he is in the car. Let the company boss drive, which is wasting his precious time.
Loongson is just the name of the company. In fact, the real names of chips such as Loongson 1 and Loongson 2 are Godson 1 and Godson 2. Even on the surface of the chip, Godon is printed on it. Now, what to do
A brand new mobile phone chip deserves a brand new name.
"Our current mobile phone chips have integrated a large number of accessories, which can be called OC chips. As for the specific series name, how about calling it Kirin?"
Qin Tao couldn't think of a better name, so he simply adopted the Kirin chip. The current chip is Kirin 1, followed by Kirin 2 and Kirin 3.
The mobile phone chip not only has a CPU, but also integrates various modules, so it is inappropriate to call it CPU, so it is called OC. Its full name is ytemonchip, which is a system-level chip. It is on a small chip.
, a system solution that integrates various modules. In the field of integrated circuits, it is defined as a system or product formed by combining multiple integrated circuits with specific functions on a chip, including complete hardware systems and embedded
software.
In current ocs, the CPU still occupies more than half of the area. In the future, the area of the CPU will be reduced to 15%. The largest occupancy is the image processor GPU. After all, what kind of 4K signal does it need to process? There is no powerful GPU.
It won't run smoothly.
"Okay, then let's call Qilin, Mr. Qin. After I go back, I will arrange all your plans." Mr. Ni said.
"Now that you're here, don't leave in a hurry. How about holding the Kirin chip launch conference here in the capital?" Qin Tao said, "Let's just set the time for Christmas Eve."
It is already December, and Christmas, the traditional Western holiday, is coming soon. Qin Tao doesn't like to celebrate foreigners' holidays, but now, announcing it at this time can make Christmas Eve no longer peaceful for many people in the West.
Tossing and turning, Qin Tao will feel a sense of accomplishment.
"Okay." Mr. Ni nodded: "Mr. Qin, will you attend the ceremony with us?"
"Of course."
"Then where will we hold this press conference?"
Where? Qin Tao had a playful smile on his face. He wanted to name the Institute of Computer Science. After all, this was the place where Mr. Ni once worked. It was also the place where he decided to give up on VLSI. From then on,
Completely disconnected from the world, this is also the place where people like Ryu Chung-yeol were cultivated.
But forget it, the past is in the past.
"In Zhongguancun."
Zhongguancun was an electronics street in the 1980s. Later, after the rise of computers, Zhongguancun became a famous computer store. Before the rise of online shopping, Zhongguancun was the largest computer market in the country. However, this is only the Zhongguancun store in the eyes of ordinary people.
There are also a large number of high-tech companies in Zhongguancun, tens of thousands in total. These high-tech companies are relying on computers and networks to develop. At the same time, if we talk more broadly, even Beida and Tsinghua University are within the Zhongguancun area.
.
It is also the most appropriate place to hold the Kirin chip launch conference.
"Okay, then I'll get in touch." Mr. Ni said. After all, he has lived in the capital for many years and is very familiar with it. Now that he is here to hold a chip conference in the capital, it is enough for him to run the show alone.
Thinking of the difficulty when bidding for Loongson One, he now feels filled with emotion. He has finally passed the most difficult period of starting a business, and his career is now on the rise.
Sure enough, just as he thought, when he said he was going to hold a press conference in Zhongguancun, everyone came to him, hoping to provide him with a venue, which would also make their reputation more famous and become a person who can hang on.
An experience to show off on the wall.
Mr. Ni was dazzled by so many places where he could hold a press conference. However, when Tsinghua University approached him, he almost agreed immediately.
Tsinghua University, School of Information Science and Technology.
While other universities were still naming their departments after computer science, they had already changed their name to information science. This shows how forward-looking they are. That night, the large lecture hall of the School of Information Science was decorated with lights and colorful decorations, and it was very lively.
Two cameras marked CCTV were installed on both sides of the back of the classroom, facing the rostrum. There were prominent figures in the first row, and the two rows behind them were elite representatives of the industry.
Media at all levels racked their brains to apply and came here for interviews, occupying the fourth and fifth rows of the lecture theater.
The people sitting behind are all college students. They are all students of the School of Information Science and Technology. Being admitted to this university is enough for them to be called the proud ones. It is said that there are very few things that can catch their eyes, but
, at this time, their eyes were all full of expectation and longing. They were waiting for the people who appeared on the podium in front and what was about to happen.
Loongson is the most famous chip company in the world! Tsinghua students like them also look forward to working there.
While waiting, time passed little by little. Finally, at seven o'clock in the evening, the lights in the classroom suddenly went out, leaving only the spotlights on the podium.
The spotlight shines on the edge of the podium, and a person walks over from there. The light moves with him, making him the focus of the audience.
Mr. Ni!
The creator of Godson, Mr. Ni!
"Welcome all leaders, friends from the news media, colleagues and classmates to attend our chip launch conference. First of all, let me introduce our chip to you."
The projector was started, and a block diagram appeared on the projection screen of the podium.
"This newly developed chip we developed is called an oc chip. It not only integrates the CPU, but also integrates audio and video controllers, WiFi and baseband modules. In other words, our chip will
To realize all the functions of mobile phone chips, we have also expanded it and will integrate more modules in the future."
Integrate everything together! Only the East can do it, because they have the most advanced chip production technology in the world! Even if other manufacturers want to do this, they will have to give up due to high heat!
The people below were filled with emotion.
"The core frequency of the CPU is 460 MHz. It is currently only a single core. We will consider integrating more cores in the future, but now, we feel that it is already the fastest chip in all mobile phones. We put this chip
Named Qilin, the current one is Qilin No. 1. There will be Qilin No. 2 and Qilin No. 3 in the future.”
"I know that you are very interested in the performance of the chip, but what I want to talk about here is the business operation model of this chip. Here, our Loongson company solemnly promises that we will not manufacture mobile phones!"
Don’t make mobile phones?
Everyone looked at Mr. Ni in surprise, "Aren't you making this chip just to make mobile phones? If you don't make mobile phones, then why are you making chips?"
"After the chip we develop is taped out, it will be handed over to other downstream manufacturers for collection and manufacturing. We not only provide chips, but also complete supporting systems and software integration for any manufacturer that wants to enter the mobile phone industry.
, they can get a complete set of solutions from us and then manufacture qualified mobile phone products."
"Excuse me, why are you doing this? Can't you make more money by making your own mobile phones?" A reporter couldn't help it and started to ask questions.
"We are not short of money. We are doing this not to make money for ourselves, but to promote the progress of our domestic electronic technology and allow more mobile phone manufacturers to emerge in our country." A voice came from the side.