Chapter 729: Member Lu: Not short of money! Buy, buy, buy!
Night falls.
Although Daming Mansion is not as prosperous as Zhouqiao Night Market and Maxing Street Night Market in Bianjing, it is still brightly lit and noisy with carnival.
In front of the Eight Immortals Tower, Lu Junyi looked at the familiar No. 1 restaurant in Daming Mansion with some feelings, but more of a scrutiny.
Yan Qing followed, a little strange about this kind of gaze: "Xiao Lang, what are you looking at?"
Lu Junyi said: "We used to be guests here, and we saw the delicious food inside. Now that we are opening the Fanlou branch, we see the difference between them."
As a native of Beijing, Yan Qing is naturally curious about the world-famous Fan Tower: "How does the Eight Immortals Tower compare to Fan Tower?"
Lu Junyi said with a smile: "Look at the Cailou Huanmen, it is the characteristic of Bianjing Zhengdian, and it is very similar to the flower-headed painting poles and Zuixian brocade outside Fanlou. It's a pity that it is exactly like this, so it feels like something from the East!"
If you have never been to Fan Lou, you may think this place is grand, but after going to Fan Lou, ha! This place is just like a little foot shop!"
This is a bit exaggerated. The entrance of the Eight Immortals Tower, which is more than two feet high, is surrounded by silk flowers made of various colors of silk. They are green and exquisite with spring breeze, and silver inscribed banners invite guests. It cannot be compared to a foot shop.
of.
But it’s hard to compare when shopping. Lu Junyi has been to Fan Tower, and when he looked back at the Eight Immortals Tower in Daming Mansion, he felt that the difference in quality was obvious.
However, he said these words in a suppressed voice, which made Yan Qing sigh with emotion. Xiaolang has really changed. Wouldn't it be the same roar that the whole restaurant could hear before?
After a small interlude, Lu Junyi took Yan Qing, together with Suo Chao, Zhang Heng and Zhang Shun who had come to meet him, and followed Lu Yuanwai into the private room.
They had arrived early. Originally Lin Yuanjing was preparing to host a banquet, but as a local, Yuan Wai Lu couldn't help but show his kindness to the landlord, so they arrived early.
While Mr. Lu called the restaurant manager to give instructions, Lu Junyi began to look at the so-called private room and shook his head.
Yan Qing's eyes rolled, and after the shopkeeper left, she asked in a low voice: "Xiao Lang, is this place also bad?"
Lu Junyi said: "The elegant rooms I have seen in Beijing are all quiet and secluded in the bustle. Look at the Eight Immortals Tower. It is very noisy with people coming and going outside the door. How can there be any elegance? It is only suitable for merchants.
The officials will definitely not want to be disturbed."
He spoke in a low voice, but Member Lu just walked over. Hearing this, he couldn't help but said: "Your father and I are a merchant. What's the matter? Now that I have a lot of potential, why don't you look down on me?"
Lu Junyi hurriedly apologized and smiled: "Father, what are you saying? My son only has a superficial view, a superficial view!"
Member Lu glared at him, turned around, and couldn't help stroking his beard. He was obviously in a very good mood. When he learned that Lin Yuanjing and Li Yan had arrived, he hurried out to greet him with a smile on his face.
He cupped his hands and said: "Commander Lin!!"
Lin Yuanjing returned the gift: "Excuse me, Mr. Lu!"
Member Lu laughed and bowed solemnly to Li Yan, then held Lin Yuanjing's arm and sat down on the main seat with him affectionately.
Li Yan entered the private room with Hua Rong, Shi Qian, Xu Ning, and Ling Zhen behind him. Everyone took their seats, and the atmosphere quickly became lively.
Anyway, it’s Lu Junyi’s father who is treating the guests, so why bother pretending to be polite and making things uncomfortable...
Officer Lu saw a group of young people talking and laughing together outside. After looking at Li Yan carefully, he said to Lin Yuanjing: "Young master is high-spirited but not aggressive, domineering but not intimidating. Such magnanimity is rare in this world. It is true that a tiger father has no dog son.
My son is fortunate to be taught by your master. If he succeeds in the future, I will be grateful!"
Lin Yuanjing had always been in favor of his son in the capital, so he rarely heard such praise. When he heard this, he smiled and said: "Yu Yuanwai is too polite. How many people in the world can be as good as your son? He is just trying to live up to his own expectations."
!”
Member Lu is very aware of Lu Junyi's shortcomings: "You know a son better than his father, and I won't hide it from Brother Lin. This time my son comes home, I almost don't recognize him. In just one year, he has really transformed!"
Thinking of the previous inquiry about his son's academy, he said eagerly: "I heard that your master intends to open Sui'an Academy in Daming Mansion? That's great. I will give my full support!"
Lin Yuanjing was very open-minded: "I really don't know about this matter, so let them decide on their own!"
Lu Junyi was really discussing opening a branch in Damingfu at this time: "Brother, there is a huge gap between the Eight Immortals Building and the main store in Jingzhong. It is already No. 1 in Damingfu. Once we choose a good location and open a branch, we can
Fan Lou has the best reputation in the world, wouldn’t it easily make it the best restaurant in Daming Mansion?”
Li Yan took a sip of the home-brewed wine from Baxianlou, then stopped drinking and said with a smile, "Do you really think so?"
Lu Junyi scratched his head: "Did I not consider it carefully?"
Yan Qing, who was behind him, listened and guessed the key to the problem, but kept his mouth shut and did not speak.
Li Yan glanced at this smart and loyal servant, and said to Lu Junyi: "You have been to Bianjing once, and you will be able to see the difference between this place and Fanlou after you come back. Then the powerful business travelers between the capital and Daming Mansion will also be able to see the difference between this place and Fanlou."
Quite a few, don’t they know?”
Lu Junyi immediately reacted: "Yes, they should have compared each other a long time ago. According to this... the Eight Immortals Tower can maintain the number one position in Daming Mansion all year round. Is it confident? Who is behind it?"
"Nothing more than those forces!"
Li Yan said leisurely: "Although Daming Mansion is not as prosperous as Bianjing, it is still a companion capital. I just stood in front of the restaurant and looked at the Cailou Huanmen that looked grand but was actually perfunctory. I knew that this restaurant was not in formal competition.
stands out.”
"Next, you can learn how other restaurants failed. When our restaurant wants to open, we will encounter similar troubles."
Lu Junyi snorted coldly: "If the Eight Immortals Tower wants to interfere with it, we will not let it go!"
Li Yandao: "Not only is the Eight Immortals Tower obstructing the restaurant, but considering the restrictions imposed by the Yamen of Daming Prefecture on restaurants, the government wants to strangle the people's necks. It couldn't be simpler. Why can the seventy-two main restaurants become official restaurants? The right to brew wine granted by the government is
One thing that is irreplaceable is that no matter how big the facade of the foot shop is and how luxurious the decoration is, without the right to brew wine, you will always have to go to the main store to purchase goods, and you will not be able to stand up."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Similarly, at the local level, the government can also impose such restrictions. In fact, if you think about it carefully, the sign of Fan Tower is so loud, but it has not been opened in various places before.
Branch, are they making money but not making money?"
"Of course not. I'm afraid it's a poor prefecture and county. There won't be much profit from opening Fanlou, but the local forces in the three major capitals of Xijing, Beijing, and Nanjing are intertwined..."
"The most brilliant business war is never about price, brand, or countermeasures. It is about defeating the enemy without fighting. It will directly make you unable to fight. Isn't it settled once and for all?"
Everyone listened and nodded, but there was no look of despair.
They have also experienced a lot of storms, so this little difficulty is nothing. Lu Junyi even said: "Businessmen value peace and are unwilling to get into conflicts, but we are not afraid of this!"
Hua Rong said: "It's just that if the government really wants to restrict us from opening a store, imposing restrictions and delaying time, how long will it take from selecting a location to building a building to opening the store?"
Others also frowned. The slow work efficiency of the Song Dynasty court was obvious to all. It was the same in the capital, let alone the local government. If there was no way, it would be normal to delay for three to five years. By then, the day lily would be gone.
It's cold.
Li Yan knew that it was actually okay at this stage, but he would only exaggerate later on.
During the Song Dynasty, corruption became more and more serious. In the Northern Song Dynasty, it was already a place of debauchery and drunkenness. In the Southern Song Dynasty, it was even more extravagant and extravagant. It also created four divisions and six bureaus for catering services. The government specially arranged restaurants for eating and drinking with public funds, and the doorways became more sophisticated.
many.
Fortunately, he had already prepared: "You can't start from scratch when opening a Fanlou branch. You have to learn how to OEM."
Everyone was surprised: "OEM?"
Li Yandao: "The most famous thing about Fan Lou is its brand effect. Everyone knows that it is the best building in the world. But we have brought professional chefs this time and have original wines and delicacies. So we only need to transform the original restaurant."
, isn’t it just Fan Tower? Why build it from scratch?”
He looked at Lu Junyi: "Are there any suitable shops in the east part of the city that you are willing to transfer?"
Lu Junyi shook his head blankly: "I don't know about this matter. I used to eat at the Eight Immortals Tower when I came out."
Li Yan looked at Suo Chao.
Suo Chao thought for a while and said: "Changqing Restaurant is not far from here and has a very good reputation. However, in recent years, it has been squeezed out of its customer base by the Eight Immortals Tower. If this restaurant can be transferred to us, it will be perfect for my brother's use!"
"
Li Yan touched his palm: "We are lucky, God helps us!"
Lu Junyi smiled and said: "Brother, please rest assured, I will handle this matter. I will definitely sell the Changqing property as quickly as possible and use it as Fan Lou's... um, OEM!"
Li Yan warned: "We opened the Fanlou branch to openly explore the situation in Daming Mansion, and also to do business."
"There is nothing to hide in fair competition and wealth. Besides, Fan Lou also has Gao Tiji's share in his shares. He trusts us and we cannot let him lose money."
Everyone laughed: "That's right, that's right!"
Li Yan raised his glass: "For Gao Qingtian's shares——"
Everyone raised their glasses together: "For Gao Qingtian's shares——"
"Dry!!"
Yan Qing looked at this group of people with a look of envy. Members Lu and Lin Yuanjing, who were having a drink next to them, also smiled. The atmosphere in the hall was cheerful.
When the dust-washing banquet was over, Lu Junyi helped the drunk member Lu walk towards the carriage, and saw the once sad-faced father laughing repeatedly: "Son... you originally said that you two are as close as brothers... As a father, you still don't believe it... Today
Only when I saw it did I know...only then did I know it was true! This time you went out...you really made a difference! I'm so happy for my father!"
Lu Junyi smiled and said: "Father, I am going to take over Changqing Building and use it to open a Fanlou branch. Changqing Building is also a time-honored brand, so I am afraid it will cost more money..."
Mr. Lu let out a wine belch and waved his hand: "Don't say that your move is not a waste of the family fortune... Even if it is, it doesn't matter! You are the future of my Lu family, and learning a lesson is much more important than a little money!
As a father, I fully support you...buy, buy, buy!"