Regarding the second-generation personal game server, Shi Lei does not want to cooperate with other manufacturers. This is because choosing to cooperate with other manufacturers will reduce profits.
Especially for some key technologies, if other manufacturers want to obtain profit sharing instead of fixed patent fees or licensing fees, this is something Shi Lei cannot tolerate.
"Lao Deke, if we choose to cooperate with other manufacturers to solve the problem of wireless display technology, do you have any recommendations?" Shi Lei asked.
If the partner is not greedy, Shi Lei is not unwilling to cooperate.
Dirk Mayer thought for a while and then determined the partner manufacturer, "If we want to solve the problem of wireless display technology, we should choose WHDI technology instead of WIFI or UWB technology. Currently, in the field of WHDI technology, only Israel
AMIMON Company has achieved real commercial applications. We should choose AMIMON Company for cooperation. They have mature products. We do not need to pay patent fees or profit sharing cooperation. We only need to purchase their products and install them in our
Among the products, the problem can be solved perfectly.”
"Oh?" Shi Lei immediately used gesture commands and told Yizuer to search for AMIMON company and WHDI technology.
After a few seconds, Yizuer displayed the corresponding information through the projector in the living room, making it easier for Shi Lei to view it.
Shi Lei quickly checked the relevant information. According to AMIMON's product introduction, the price of a set of WHDI equipment, converted into Xia Guoyuan, is about one thousand yuan.
This price, without including tariffs, is impossible for Shi Lei to accept!
It is just a transmitter and receiver of wireless display technology, but it actually needs to increase the cost by a thousand yuan. This is obviously AMIMON company also making huge profits.
"Old Dirk, do you know the approximate price at which AMIMON's WHDI equipment commercial products will be sold?" Shi Lei asked rhetorically.
Dirk Mayer responded directly: “I don’t know. The application scope of WHDI technology is relatively narrow, and most products do not require WHDI technology. At least as far as the current information industry chain is concerned, WHDI technology is not suitable for large-scale applications.
"
Wireless display technology is indeed an unpopular technology. This does not mean that wireless display technology is not good. On the contrary, it is a very good technology that can allow display devices to get rid of the need for cables, especially projectors and computer screens.
, the demand for wireless display technology is very large.
However, the cost of wireless display technology limits its development!
Even before Shi Lei was reborn, the scope of wireless display technology applications was very narrow. Whether it was wireless display LCD monitors or projectors, almost no commercial products were produced.
In later generations, the retail price of a wireless display terminal module exceeded 1,500 yuan. This price was a stumbling block to the promotion of wireless display technology.
Suppose a 24-inch computer monitor has a retail price of 800 yuan, but only adds a wireless display technology. The sales price is as high as 2,300 yuan or more, how many people will buy it?
This also proves the truth that an excellent product needs a price that satisfies everyone in order to be successful!
"Lao Deke, AMIMON's wireless display module, the external volume sales price is about one hundred and twenty-five US dollars. Even if we purchase on a large scale, this price can be reduced to one hundred US dollars at most. This means that our first
The second-generation personal game server needs to increase its cost by one hundred dollars, do you think it is acceptable?" Shi Lei asked Dirk Mayer.
The second-generation personal game server produced by AMD, the lowest-end model, costs about US$850. If a wireless display technology is added, the cost will increase by US$100. This is definitely not cost-effective.
According to the pricing of the first generation of personal game servers, the retail price of the lowest-end model of personal game servers is US$1,999, so the gross profit will remain at around US$1,150. Excluding various taxes, packaging, transportation, management and other costs, the profit
There is still almost a thousand dollars. If the cost is increased by another hundred dollars without increasing the selling price, it is equivalent to compressing the profit margin by one hundred dollars.
Neither Dirk Meyer nor Shi Lei are willing to do this kind of uneconomical business!
Capital is selfish, everything is for high profits!
"Shi, maybe we can increase the price of the second-generation personal game server?" Dirk Mayer asked tentatively.
Although Dirk Mayer only holds 3% of AMD's shares, compared to AMD, which had been losing money before, AMD is about to make a lot of profits.
Even if there is only a 3% share dividend right, what if AMD's profits reach one billion U.S. dollars? A 3% dividend is equivalent to 30 million U.S. dollars!
Speaking of a history of bitter blood and tears, Dirk Mayer’s private cash flow has never exceeded three million US dollars!
In order to gain more profits, Dirk Mayer is more inclined to increase the price of the second-generation personal game server, preferably from US$1,999 to US$2,999!
"This is not possible!" Shi Lei directly rejected Dirk Mayer's suggestion to increase the price of personal game servers. This was not a simple matter of raising the price.
If you want to increase the price of personal game servers, you must at least have corresponding products that are readily available. If you want to sell something that costs only US$850 for US$3,000, it is not impossible, but it is very difficult in the computer industry.
Product prices in the computer industry are too transparent, and players have too many options for self-assembly, so profits cannot be too high.
The first-generation personal game servers have taken precedent. It is not a good idea to increase the sales price of the second-generation personal game servers. Unless the second-generation personal game servers have some innovative technological breakthroughs.
"Old Dirk, arrange for trustworthy personnel to contact AMIMON and find ways to lower the price of their products. In addition, test the other party to see if they will authorize the WHDI technology for us to use!" Shi Lei ordered.
In addition to producing central processing units (CPUs), AMD also produces graphics display device cards (GPUs). In the field of graphics cards and GPUs, it makes sense to want to develop wireless display technology.
After all, it is also an innovative way to add corresponding chip equipment to the graphics card GPU to allow the graphics card to support wireless display technology.
"Shi, where is our ideal price?" Dirk Meyer asked. Now AMD is no longer the one making the decision, and all major decisions require Shi Lei's approval.
Shi Lei thought for a while, but did not give a final answer, "The negotiation with AMIMON Company is, the lower the better!"
"But, how should we negotiate with AMIMON?" Dirk Mayer said, scratching his head.
A smile appeared on Shi Lei's face, and he thought of Apple again. Apple's iPhone 4S was disassembled by a third-party organization in Britain. The third-party organization said that the cost of the iPhone 4S was only 1,150 Xia Guoyuan. This cost calculation method
, which is actually not very accurate.
The hardware cost of iPhone 4S is indeed only about 1,150 Xia Guoyuan, but what about its design cost and software cost? These intangible and insubstantial costs are subconsciously ignored!
Shi Lei was going to make the same calculation this time. He gave Dirk Mayer a bad idea, "Old Dirk, you buy some AMIMON products, forcibly dismantle their products, and then analyze each component one by one.
price, we will eventually get a comprehensive cost price. Based on this price, let’s speculate on AMIMON’s bottom line!”
In fact, through Yizuer's virtual decomposition of this hardware cost price, Shi Lei has already obtained Yizuer's preliminary calculation price. The hardware cost price of AMIMON's WHDI technology products is about 25 US dollars, which is converted into Xia Guoyuan.
That's two hundred yuan.
Dirk Mayer coughed twice. He understood that hardware costs did not represent all costs. After all, AMD produces central processing units (CPUs). The hardware costs are not too high, but the research and development costs are very high.
If the price of AMD's central processor is calculated based on hardware cost, then AMD will definitely lose money!
"Shi, isn't this good?" Dirk Mayer was afraid that Shi Lei didn't understand the issues of R&D costs and technology costs. He explained a little bit and finally said: "If we negotiate with AMIMON at the price of hardware costs,
I’m afraid the other party won’t talk to us at all.”
"Old Dirk, this requires you to slowly increase the price!" Shi Lei said with a smile, "try to get AMIMON's WHDI products at the lowest price. Only in this way can our second-generation personal game server
Earn more profits. Old Dirk, you hold 3% of the shares of AMD. After the sale of the second-generation personal game server is completed this time, we will distribute the pure profits based on equity for the first time. After all,
How much dividends you can get depends entirely on your own efforts! Do you understand?"
Dirk Meyer swallowed and said seriously: "Okay! Shi, I have to admit that you are the devil in hell and can only lead people to commit crimes!"
Shi Lei laughed and did not answer Dirk Meyer. Shi Lei was not a demon from hell. Shi Lei was just a greedy reborn person who only hoped to gain greater benefits.
