Chinese people have always been fond of taking advantage. An old lady can buy a pound of onions for half the price, let alone buy a house. The price difference is hundreds of thousands or hundreds of thousands!
You said you won't check out if you don't check out? Thousands of homeowners went crazy together. The situation was really big. On the afternoon of the first day, they said they wouldn't check out, but everyone just surrounded the sales center. The next day
Some people started banging tables and throwing benches. In the afternoon, several sales center employees were beaten, especially the manager in charge of refunds, who was turned into a pig's head.
The sales center was smashed, so what? Do you want to know who Mr. Gu is? Immediately, people from the local police station rushed to the scene, clamoring to arrest people and hold them accountable.
This time, the trouble was even greater. Those home buyers who were seeing their bargains disappearing completely broke out, and even the police officers from the police station were beaten together.
The problem has completely worsened, and all the branches and city bureaus have been alerted. A large number of managers have gone to several properties to urgently maintain order on the scene - to arrest people? I dare not mention it now. If the situation continues to worsen, it will really become a group.
It's an incident. Not to mention that the municipal bureau branch can't handle it, even the city leaders can't agree, right?
What should we do? Let’s calm down the public’s anger quickly!
All the leaders of the municipal bureau and even the city think that it is only right to go to Mr. Gu and ask him to nod to check out.
A group of leaders went straight to the hospital overnight, but they didn't want to tell the situation, but Mr. Gu refused to agree - after finally selling the house, what's the point of getting a refund? That's fine, the key question is
Mr. Gu also already knows the problem. This guy from the Gao family deliberately embarrassed us. You said we wanted a refund. But it means we have lost this time. How can we hold our heads high when you let us go out in the future?
What a pity the leader is in trouble, what do you think we should do about this matter? How can a group incident be tolerated in the capital city?
Originally, one party could not solve this kind of problem, so it could go to the other party to cause trouble. The cause of this matter was Guangsha Real Estate's targeted commercial suppression, so let Guangsha Real Estate publish a newspaper statement stating that the advertisement was invalid.
And hold them accountable, wouldn't it be enough to just force them to close down? But the problem is that Guangsha Real Estate can't be offended either. They don't have to be small, and they have the backing of the dignified Gao family, so how can they be manipulated casually?
of?
The leaders were at a loss for words, and finally came up with an excuse to persuade Mr. Gu. They just said, "Think about it. The house price bought by the second son of the Gao family is a loss price, so what if you give it to him? Can he not feel hurt if he loses money?"
If you can really make him pay more, this guy might go bankrupt. From now on, the real estate industry in Beijing is not yours, Mr. Gu, who has the final say?
Unfortunately, after giving this order, Mr. Gu regretted it before noon the next day.
A lot of these properties have already been purchased, and the money has been invested in new projects by Mr. Gu Sanye. Now when it comes to refunds, even those who were originally sold came to refund their money, but the consequences were unexpected.
This suddenly wiped out the liquidity in Mr. Gu’s hands. At noon, there was still a long queue of people waiting for refunds. But Mr. Gu had no money to refund.
Now those who had not received the money started to make a fuss again, so the city had no choice but to come forward as a guarantee and get emergency loans from several major banks, so that Mr. Gu could relieve his urgent need.
As a result, all the working capital of Gu Sanye's entire company was depleted, and he owed a large loan from the bank. All the houses were emptied, and none of them were sold. On the contrary, those under construction in Guangsha Real Estate
All the properties are sold out...
For a time, everyone in the capital circle was talking about the fight between Brother Gao and Third Master Gu. Some said that Brother Gao had his head caught in the door and was paying money just to vent his anger. It was too ridiculous. Some said that Third Master Gu
This time, I was so depressed that I was so suppressed by the second brother Gao that I didn’t even dare to fart. The typical reason is that I was afraid of the second brother Gao. Speaking of wealth and wealth, it seems that the third master Gu is not the opponent of the second brother Gao. He throws away billions at will.
Really? How bold is this?
Anyway, this matter has become a hot topic, and everyone is watching the fight between Gu San and Gao Lao Er with the mentality of watching the fun.
As expected, Brother Gao's methods were not limited to this, and there were even more despicable tricks going on at the same time.
Unknowingly, everyone suddenly discovered that there have been some reports about the project quality problems of new real estate buildings recently in newspapers, periodicals and the Internet. For example, a house somewhere is collapsing under construction, and a house somewhere has broken walls.
It broke. Some "industry insiders" even came out to reveal that the so-called project quality inspection reports were issued as soon as the money was sent, without even going to the site.
As a result, the face of real estate developers has been getting darker and darker. Everyone knows about using low-grade cement and low-grade steel bars. Even the height of the house has shrunk, not to mention that the greening of the community is purely empty talk. It is simply unbelievable.
.
Of course, these so-called reports will always intentionally or unintentionally reflect on Gu Sanye's properties, and even the collective check-out incident has been misrepresented to mean that the residents discovered that there were serious quality problems in these properties.
It’s about collective check-out.
Of course, after the league discovered the problem, they inevitably jumped out and put out the fire everywhere. Newspapers were prohibited from publishing such reports, but it was obviously too late. After so many days of commotion, the reputation of Gu Sanye's properties was completely ruined.
For so many days, not even one house has been sold, and there are even fewer and fewer people coming to view the house, and the sales offices have become deserted!
If the house cannot be sold, it is not as simple as not making money. It is losing money!
You must know that the most important thing for those engaged in real estate is capital flow. Taking the projects under Gu Sanshou as an example, the total asset value of several large-scale real estate projects is hundreds of billions, but in fact the total capital of the group's real estate projects is only a few hundred billion.
It’s nothing more than 100 million. This job itself relies on bank loans and pre-sales of real estate to raise funds, so that we can have money to continue construction. Generally, the houses are sold out before the real estate is completed. This can support the normal operation of the company.
, and once the flow of funds is cut off, the first consequence will be that the buildings under construction are suspended, and the construction units will demand construction fees and defaulted payments. A large number of employees in the company will have to continue to pay wages. Without bonuses, talents will change jobs, and it will not last long.
Must fall!
Get a loan from a bank? Easier said than done!
You must know that Vice Premier Gao is currently rectifying the financial system. Who dares to commit crimes at this time? Besides, the number of people who are short of the ancient three is not a small amount. Even if someone wants to commit crimes, they cannot mobilize such a large amount.
Poor Mr. Gu, who is so angry. The senior members of the league are all worried - the real estate project is the largest source of income for the league. Now the real estate project is in trouble and is about to go bankrupt. Where can we sit down?
live?
Unexpectedly, someone suggested asking the Gao family for help.
This kid from the Gao family was the instigator of this matter. If you want to solve it, you have to find that kid.
But the problem is that if you go to the Gao family, it will be equivalent to the league coming to beg for mercy. How can the Gao family open its mouth like a lion? Besides, the Gao family is already very powerful now, so if something like this happens again, it will be a big deal.
Has it really surpassed our group and become the largest faction?
So some people suggested that if it doesn't work, just hold on, if you don't believe that the Gao family is really capable of bringing us down!
You know, the Gao family is making trouble. I'm afraid they themselves won't be able to live well. If they lose money and sell the house, their funds will also be in trouble!
But another guy who knew some details made a calculation, and everyone was depressed - the Gao family sold the house without losing money!
Why?
First of all, the land obtained by the Gao family was not expensive. Although it was relatively close to the city, it was located in the southern suburbs, and the housing prices there were much cheaper than in other locations. Guangsha Real Estate still acquired one at once.
If the land is very large, the average price will be even cheaper. Secondly, the Gao family's real estate construction costs are low. They have already incorporated a small qualified construction company, expanded it, and even bought several building materials factories.
The raw materials are also cheap, can you compare with others? Their marketing costs are so low that the salesperson doesn’t even get a commission. They don’t spend much money on advertising planning. They only put an advertisement in the newspaper once, and then everyone who buys a house
They lined up to grab it.
But the most important problem is that people's funds are withdrawn quickly. The first day of sale was sold out the next day, and the delivery date was set quite long, three years later. But those who want to buy a house don't mind.
Is it cheaper?
In this way, this property of Guangsha Real Estate will not lose money no matter how much it is calculated, and it will even make a profit to some extent!
It is hopeless to expect that the Gao family will not be able to withstand its own collapse.
But if we really have to bear it, it’s not like the group can’t bear it – after all, no matter how successful the Gao family’s project is, the number of houses will be limited. When all their houses are sold out, those who want to buy a house are still not allowed to pay a high price? Our property can still be sold.
If you go out, the funds will naturally be withdrawn when the time comes.
As for how long it will take, it is estimated that more than half a year is about right. It is not that the group will not be able to survive for more than half a year, but it will only cost several billion. At most, it will be enough to draw some money from other projects.
But there is another problem before the league - these guys are not a hemp rope twisted into one. The senior people have their own territory. No one is willing to take out the meat on their own plate.
ah.
Although the real estate project is the most profitable and promising business of the group. Many big bosses are involved, but after all, what belongs to everyone belongs to everyone, so naturally it is not as important as the resources we control alone, right?
As a result, the entire group was noisy and reached a deadlock...
The group faction is worried, and many other factions are also having headaches.
Brother Gao Er's actions have caused the real estate in the entire capital to fall into a downturn - just imagine. There are obviously houses with more than 3,000 square meters per square meter for sale. Even if you can't buy it, you probably won't rush to buy the 6,000 square meters.
A house worth more than 10,000 yuan, maybe even tens of thousands? It’s a psychological imbalance!
It's hard to say. Some people who have booked a house are regretful and are trying every possible means to get a refund, while those who have not bought a house are starting to wait and see, wondering whether a sharp drop in house prices is coming...
Since then, the sales of hundreds of properties under construction in the entire capital have all plummeted to the bottom. Although not even one unit can be sold, the transaction rate has also dropped to freezing point.
The faction bosses behind many real estate companies couldn't help but murmur, criticizing the Gao family for being unjust. Although this move was directed to the Gu family, we were also implicated when the city gate caught fire and Chi Yu was affected.
Fortunately, everyone is very optimistic. They only say that after the Gao family's house is sold out, our projects can be revived. Isn't it a matter of time?
But at this time, a proposal from Vice Premier Gao was submitted to the Political Bureau - several proposals on stabilizing housing prices.
First of all, Vice Premier Gao requested that restrictions be placed on real estate speculators, limiting each household to purchasing only one house. If the tax exceeds 30% of the total house payment, a 1% annual user fee must be paid, etc.
wait.
This proposal is easy to talk about, and it will be passed easily, and even the league is too lazy to stop it - none of you know the nature of the Chinese people. The more restrictive the government is, the more people will try their best to break through the restrictions and take advantage of loopholes to implement this policy!
We can only restrict those honest people, and there are plenty of ways for real real estate speculators to find loopholes!
Second, Vice Premier Gao called for vigorously promoting the construction of low-rent housing and affordable housing throughout the country. This point has encountered resistance. Everyone knows that the most damaging effects on housing prices are affordable housing and low-rent housing. The price of affordable housing is too high.
Cheap, low-rent housing is even scarier - China's real estate policy is collective ownership, and you only buy a house with 70-year property rights. It's true that low-rent housing rents for 70 years, and it's not that expensive!
If this thing is built too much, will the house still be sold?
Therefore, controversies arise one after another. Why is the country now incapable of supporting local governments to build too many low-rent housing and affordable housing? This matter cannot be rushed. It must be promoted slowly. This is administrative means intervening in the market economy. We might as well just do it.
You can’t do it, and you have to do it slowly. Anyway, you just don’t agree with it. After all, the key problem is lack of money!
Vice Premier Gao, who had long expected it, was not surprised at all. This was something that was expected. This proposal will take at least several months and half a year to discuss, and the specific results cannot be rushed now.
But Brother Gao is impatient. The debate here is fierce, and action has been launched over there - a foreign media published a report about the big farms, but the core of the content is not the impact of the big farms on the Chinese countryside.
The meaning and role of construction, but calculating an account... (To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation.)