Cultural strategy must ultimately be reflected in the economic field.
Throughout the past generation of Bangzi’s cultural invasion, what followed was product dumping. At that time, Bangzi’s brands could be seen everywhere in China, ranging from cars and major appliances to mobile phones, clothing, cosmetics, etc.!
This situation does not mean that Chinese people adore foreigners, but it is a problem of cultural identity. This phenomenon is caused by the country’s inadequate promotion, protection and planning of national brands.
In the previous generation, countries paid more attention to the so-called world influence and strongly supported those brands that went abroad. For example, brands such as "Haier" had a high share of the European market, but the strategy they followed was a low-price strategy.
That’s all.
Looking at Bangzi's approach, it is extremely strict in protecting its own products, strongly supporting national products sold locally, and strictly restricting imported products, first of all ensuring the local brand advantage. And Bangzi's national products
After going abroad, it did not follow the low-price model like Chinese products. Instead, it used cultural strategies to increase its brand value and maximize profits.
Let’s not talk about anything else, let’s talk about the mobile phone market. Gao Qiang clearly remembers that at that time, the price of Bangzi’s Blue Star mobile phone in the domestic market was more than double that of domestic mobile phones with the same performance, but its sales volume was
It ranks first and ranks third in global market share - the problem is that most of Blue Star's sales are in China!
Of course, Brother Gao will not watch the situation of putting the cart before the horse again in this life - only focusing on sales but not making money in foreign markets, but losing the great domestic market. Therefore, Brother Gao proposed a cultural strategy early on
.A strategy to block the cunning Bangzi and completely invade the Bangzi market.
However, Gao Erge's proposal did not receive full support from above. It did not cancel the state's strategy of subsidizing national brands to enter the European and American markets and shifted support to Gao Erge's plan. However, relying on the name of the Gao family, and
At that time, due to the influence of the Bangzi spy incident, the higher-ups did not kill Gao Qiang's proposal with a stick, and reluctantly called on several national big names to cooperate with Gao Qiang's action plan.
But in a place as big as Bangzi, with such a small population, the so-called domestic big names didn't look down on it. They were just responding to the occasion, and no one put too much effort into it. Brother Gao was naturally angry about the situation - and
We have been busy for so long, and we have finally made some progress in the cultural counterattack, but no one is willing to reap the results?
Okay, no one is willing, so we can do it ourselves!
The second step of Gao Erge's strategy is to build a strong national brand, a national brand with rich products. A brand big enough to impact the international market!
In the courtyard of the capital city, Erge Gao presided over the strategy meeting. Present were Mr. Xu Lu from Xinsiyu Entertainment, Manager Chu Bingxuan, the plenipotentiary representative of Zhenhua LCD, Erge Niu, the boss of the Huamei Small Home Appliances Project, and Yunan Mobile Phone R&D Base.
responsible representative, etc.
After Brother Gao's planning explanation and future outlook speech, everyone unanimously approved Brother Gao's merger proposal - in fact, with the prestige of Brother Gao, no one would raise any objections even if he just gave the order without saying anything.
Look at people, have you ever lost money on that business?
Next, a large-scale company with the Huamei brand as its core will be established. Comparing to the model of the previous Blue Star, a national brand based on the personal and household appliance industry will strongly enter the domestic and international markets!
Huamei Brand's first step will be to expand its LCD projects and mobile phone projects based on the small home appliances project that already accounts for more than 40% of the domestic market share.
It’s easy to say in terms of LCD. Today’s Zhenhua LCD base, after the last commercial espionage incident involving Brother Gao and the suppression of Bangzi’s cultural strategy, has already occupied a large proportion of the domestic market without Blue Star, a strong competitor.
market share, and has already launched its own brand. Now it is not difficult to launch the Huamei brand with a lot of publicity and investment in Huamei.
The mobile phone project is even better. Yunan's mobile phone base got involved in this field relatively early. At the beginning, it even poached all domestic companies with chip design capabilities. After the past two years of development, it has already achieved a lot.
Small achievements have successfully opened the era of copycats. Under the scrutiny and dumping of low-end chips, domestic mobile phones are rapidly rising.
However, some high-end chip solutions developed by the research center are difficult to promote. Gao Erge's plan this time is to make up for this problem. At the same time, he also launched the software solution of the research center controlled by Han Yi in the United States - mobile phone operation.
The system is a big piece of meat, and with the help of Brother Gao, the era of intelligence will obviously arrive in advance!
As for the Huamei home appliance project, Brother Gao is not planning to build his own factory for the time being - it is too tiring to open a factory. We can find some other factories for OEM, just like the small home appliance project, only R&D and design will be enough!
Brother Gao believes that with our technological advantages and advertising advantages, it will not be difficult for the Huamei brand to successfully upgrade. With the power of the Gao family, getting some CCTV prime time advertisements is not just a matter of words? You know
Ma Yunfei's father is now the deputy director of the Propaganda Department. He is in charge of this business, not to mention online advertising. The power of the Qiangfei Advertising Alliance is not overwhelming!
It is not difficult to build a brand in the domestic market, and it will not be difficult to enter the Bangzi market next - now the cultural field that Bangzi controls is up to us, and we can just insert soft advertisements in TV series and movies. Once Bangzi wins the domestic market
, is enough to prove the success of Gao Erge’s cultural strategy. Then let the country support us in copying this strategy to other countries. Our gorgeous brand will become an international big name...
"Bingxuan, is Mr. Chu in good health?" Brother Gao said seriously.
Brother Gao Er has to be serious, Miss Xie is sitting next to him.
In fact, even after the last kidnapping, the relationship between Chu Bingxuan and Gao Er Ge has been very different. Although they have not reached the final bottom line, the window paper has been pierced. With Gao Er Ge's virtue, they hugged and kissed each other.
We've already done this talking, and Miss Chu secretly called her in the middle of the night. But Brother Gao was always too busy, and when he had the opportunity to meet Miss Chu, he didn't have the chance to secretly do anything like that.
No. After the meeting today, everyone else left. Miss Chu stayed, but it was a good opportunity, but Xie Xiaoyan, a follower, never left, and her eyes were still spinning around the two of them.
, so that Miss Chu was embarrassed to look at Gao Qiang. After hearing Gao Qiang's serious question, she just lowered her head and said "hmm".
Brother Gao Er is so itchy that he can't bear it. You must know that these two people standing together in front of him will inevitably remind Brother Gao Er of that women's room again. When I transformed into a poodle, I saw all the graces of these two beauties at the same time.
, we decided at that time that no matter what, we had to get these two people home, but we didn’t expect that after such a long time, we didn’t get any of them completely.
It would be fine if we just didn't get it. The key is that these two people are at their mercy, but we didn't succeed. That's really uncomfortable!
"Which...is the company's business good recently?" Brother Gao Er was at a loss for words. He had no choice but to sit down and stare at each other, right? That would be even more embarrassing.
"Okay..." Chu Bingxuan still looked so shy that she couldn't even raise her head.
"Ahem, are you used to living in the mainland?" Brother Gao asked again knowingly. It has been more than half a year since the Chu family "escaped" back, and all business on Taiwan Island has been withdrawn.
"Get used to it..." Chu Bingxuan responded as usual.
"That's good, haha..." Brother Gao Er smacked his lips, really not knowing what to ask the next "serious" question.
"Okay, you two, stop pretending!" Xie Xiaoyan jumped up from her chair and muttered, "As if I can't tell, why are you pretending..."
The second grade brother was so embarrassed, Chu Bingxuan was so embarrassed that her head was buried on her chest.
"Ahem, Xiaoyan, look at this..." Brother Gao rubbed his hands in embarrassment.
"Okay, okay, if you think I'm in the way, just say so. Why don't I leave? You can do whatever you want..." Xie Xiaoyan turned away angrily.
Chu Bingxuan hurriedly grabbed her and said: "Sister Xiaoyan, don't leave, I...I..."
Xie Xiaoyan said carelessly: "Why are you so shy? I'm not laughing at you, I'm just angry with this bastard..."
Brother Gao Er is so sweaty, what do you mean by this? Well, it seems that we need to cure this girl's illness quickly, otherwise we will not be able to live a comfortable life...
"Sister Xiaoyan. I, I have nothing to do with him..." Chu Bingxuan became even more embarrassed, grabbing Xie Xiaoyan's arm and saying nothing to let go.
"What?" Xie Xiaoyan looked at Chu Bingxuan with a surprised expression, then looked at Gao Qiang and shouted, "Is the surname Gao real or fake?"
Brother Gao Er touched his nose and ran away in shame, shouting: "What? I'm going to have a bowel movement, and you guys can chat slowly..."
Brother Gao Er despises his own thick skin. It has become a bit thin recently. You said that in the situation just now, if we need to be several times thicker and shameless, is it possible to coax two beauties into obedience at the same time?
, and at the same time make our pure friendship with them less pure?
Regret, regret so hard that I hit the wall...
Come on. It’s the first time, so you can’t leave that impression on both of them, right? Let’s do it again at night. We’ll solve it one at a time, and then we’ll find a way to have fun together tomorrow, okay?
Brother Gao walked out of the backyard depressedly, and when he arrived at the entrance of the middle courtyard, he saw Wei Xinwu walking over with Liu Yunda.
Liu Yunda has an unusual identity. He is said to be Gao Qiang's senior brother, but in fact it is not bad to say that he is Gao Qiang's master. Recently, he often comes to discuss with Gao Qiang the treatment of Xie Xiaoyan, so he can enter the middle hospital without notification. As for the backyard, he is a sophomore in high school.
Brother has a strict order. Except for our gang of girlfriends, anyone who wants to enter must have my personal consent.
"Senior brother is here." Gao Qiang happily greeted him.
"Xiaoqiang, this..." Liu Yunda looked anxious and embarrassed, as if he had something to say but couldn't say it.
"Senior brother, what's the matter? Just tell me, why are you so polite to me?" Gao Qiang said.
"This, this matter..." Liu Yunda said in embarrassment, "Oh, it's like this, Mr. Ouyang is sick..."
"Oh?" Brother Gao blinked and understood what was going on. It was probably that Mr. Ouyang was seriously ill and the doctor couldn't cure it, so he asked Liu Yunda. Liu Yunda was afraid that he was not sure, so he came to us again.
Coming.
As a "imperial doctor" figure, Liu Yunda is naturally very aware of the entanglements between the major factions in the capital. Although the Ouyang family and the Gao family have nothing on the surface, there are quite a lot of problems behind the scenes. Last time, Gao Qiang was besieged in the Jinguo Building.
The leading soldiers were members of the Ouyang family. Everyone was originally waiting to see how the Gao family and the Xie family would abuse the Ouyang family, but who knew that the show had not started yet.
But obviously, the Gao family will never treat this matter as if it never happened, and this grudge can be regarded as recorded.
If you ask Gao Qiang to rescue Mr. Ouyang at this time, it’s strange that he would agree! You must know that although the Ouyang family is powerful, there are not many people in this generation. Now it is all supported by the old man. If the old man falls, the Ouyang family will
The tree will fall and the hozen will scatter. Without this enemy, the Gao family could not wish for more!
Seeing Gao Qiang nodding in understanding, Liu Yunda sighed again: "Xiaoqiang, I know this is embarrassing for you, it's okay if you don't agree..."
Gao Qiang also sighed and said: "Senior brother, you are a doctor's parent. It's not bad to have this idea, but I really can't make the decision on this matter. It's not me who refuses. It's really a big matter. I can't.
I can’t be a home…”
"Well, you're right. In this case, I'll go find Mr. Gao and talk about it..." Liu Yunda turned around and left after saying that.
Brother Gao Er couldn't help but be stunned. Is this old man not finished yet? Why is he working so hard?
"Hey, senior brother, don't leave in a hurry. First, tell me what's wrong with old Ouyang and whether I can cure it. Otherwise, you can explain to my grandpa that if I can't cure it, it's all in vain.
"Brother Gao quickly stopped him. If you really asked Liu Yunda to go find grandpa, wouldn't that create a problem for the old man? To save or not to save? If the old man says not to save, then if word spreads, it will ruin the old man's reputation. He may not be able to save him.
The Gao family seems to be blamed for what happened to Old Man Ouyang, but if you save him, wouldn’t you be causing trouble for yourself? If you save your enemy, no one these days will say that you are repaying evil with kindness, but that you are a
Stupid | Stupid!
Liu Yunda was stopped by Gao Qiang, turned around and sighed again. It seemed that Mr. Ouyang's illness was really not serious...
[Bow down and thank Aliya for her monthly vote, bow and thank Xin Yuer for her reward!] (To be continued. If you like this work, you are welcome to come to Qidian.com to vote for recommendations, monthly votes, and your support is my greatest motivation.