Chapter 321: Selling Things Considering Cost-Effectiveness
When are people most sad?
In addition to relatives dying of illness and lovers leaving, there may be only friends who have betrayed their trust.
Recalling the glory days of Panpan Electrical Appliance Factory in the past, Liu Zuolin was so proud. At that time, he was surrounded by friends and had dignity wherever he went. But now when he is down and out, there is no one around him who sincerely helps him.
.
"Friends...this is friends..."
Liu Zuolin let out a long sigh and stood at the window watching his so-called friends walking arm in arm and leaving the factory. Then he leaned back on his chair as if he had lost his soul.
Yu Tian felt the same way.
In his previous life, he also experienced a similar situation when doing business.
So now, he is wary of anyone. He knows that there will always be entanglements between friends. Like the legendary friendship between Guan Zhong and close friends, it is not impossible to meet them, but it is really difficult to meet them.
"Uncle Liu!"
Yu Tian's voice became louder and encouraged, "Don't be downcast, am I not your friend? Come on, let's discuss the future development. I am confident that our factory will regain its glory within half a year, and it will definitely be better than
It was stronger before!"
The ideal is very good.
Liu Zuolin took a deep breath and said, "Tian'er, tell the truth. I really want to believe you, and I have been trying hard to believe you. But after all, your Spring City is not bigger than the capital, and the competition is more fierce. I want to
It is easier said than done to turn around in a short period of time? After three days of thinking, I have decided not to cooperate with you. Your money did not come from the strong wind, it is only 300,000, just in case...just in case...
.I really can’t bear it..."
In his heart, Yu Tian was like a life-saving straw.
But how much pulling power can a straw have?
If you use too much force and pull it off, you may never be able to stand up again.
Yu Tian ignored him, he was not straw, he was an unbreakable golden hoop, extremely hard.
He turned to look at Liu Lihong and asked her opinion.
The good news is.
Liu Lihong's eyes were firm.
She grew up a lot in these three days, learned from the pain, and decided to change her past and never be that canary again. She wanted to achieve a good career, not only to show her father, but also to herself, and even more to show Yu Tian.
"Here's the price list."
She took out the information from the three days of visits, handed it over, and said, "I have inquired about the prices clearly. The prices of the home appliances on the scene are all here. There are also injection molding factories and motor factories. They are written on the back. Take a look."
Yu Tian took the paper and took out Toad's Visit for comparison.
There is not much difference between the two, which shows that Liu Lihong really put her heart into it.
God knows how much she wants to turn over.
If this weak person becomes strong, he will be like a spring that has been pressed for a long time. He will be able to fight back with great strength.
but.
She still lacks exercise and can be easily enthusiastic for three minutes, but I'm afraid it won't last long...
"good."
Yu Tian took a few glances and already had a rough idea in his mind, "Let's sign the agreement. Let's settle the factory's equity issues first, and then I'll announce our plan."
There were only four people in the room.
The agreement was prepared by Yu Tian a long time ago and was signed quickly.
In terms of equity distribution, Yu Tian holds 67%, Liu Lihong holds 33%, and Liu Zuolin has none, all of which are given to his daughter.
"What's the plan?"
Liu Lihong wished she could practice now and asked with full fighting spirit.
"Three."
Yu Tian said with a smile, "We have three big things to do, and they are all planned for this year. The first one is a kettle, the second one is an electric fan, and as for the third one, don't worry, wait until the first two become popular.
Let’s talk again.”
As soon as the words came out of his mouth, the Liu family and his daughter were stunned.
Liu Zuolin frowned, shook his head and said, "A kettle? What's so strange about this? Will anyone buy it? I guess it will be difficult to sell it."
According to current market analysis, it is indeed difficult.
Everyone uses an ordinary iron kettle to boil water at home. It is available in every house and is just a daily tool.
"Electric fan?"
Liu Lihong was even more surprised about the electric fan problem and asked, "Didn't you read the slip I gave you? There are three electric fan manufacturers on the market now. If we enter the industry now, it will be too late and we will definitely have no advantage..."
It's not just late.
Liu Lihong is even more worried that the electric fan will have the same problem as the rice cooker.
There are two most important reasons why rice cooker sales continue to be sluggish.
The quality is average and the price is high.
To put it simply, it boils down to three words: cost-effectiveness.
Although the theory of cost-effectiveness was not yet popular in the 1980s, ordinary people had a strong balance in their hearts and were able to analyze and judge.
Spend twenty or thirty more to buy a joint venture or imported rice cooker. Isn't it better than Panpan's rice cooker? Moreover, the imported ones also have face. Chinese people pay attention to face. When neighbors and friends come to visit, the quality of household appliances also counts.
One of the criteria for evaluating appearance.
Yu Tian did not answer directly.
Instead, he asked a question.
"Uncle Liu, Lihong."
He smiled and looked at the two of them and said, "Let's assume that if your previous Panpan rice cooker only sold for 20 yuan, have you ever thought about what its sales volume would be like?"
20 yuan?
If you can buy a rice cooker at this price, it will be a huge bargain!
"this..."
Liu Zuolin thought for a moment, frowned and said, "The sales must be crazy. Don't think about it, other manufacturers will have to come to me to purchase goods!"
"yes!"
Liu Lihong also widened her eyes and said, "I guess the factory will be robbed like crazy! But this is unrealistic, our cost is very high, it is not more than twenty!"
The crux of the problem lies here.
cost!
This is the most important item that every factory needs to strictly control.
Yu Tian smiled confidently and analyzed, "Then think about it again. The price of an electric fan on the market now is about 180 yuan, and the salary of ordinary people in the capital is about 50 yuan, which is equivalent to three or four months to buy one.
, there are even fewer rural areas, and the monthly income is even less than ten yuan. In this way, the probability of ordinary families buying electric fans is definitely not high. People would rather stay warm and fan themselves than spend money to buy such a big item.
Wrong?"
Electric fans in the 1980s were very expensive and were considered large items among household appliances.
And they are made to a very high standard.
For example, the popular Luotuo brand, Sanxia brand and Tianfu brand are made of extremely solid materials and are genuine at a reasonable price. The entire electric fan is made of metal, and the shell and fan blades are all made of stainless steel. They fully comply with military industry standards and are durable.
.
Even in the 21st century, many families still have electric fans from the 1980s. Most of them are still in normal use and have nothing wrong with them.
have to say.
The quality of the products from the 1980s was really good and it was really easy to use.
But problems also arise.
With such a high price, which ordinary family can afford to buy it?
The market is so big, most people can only think about electric fans with cattail leaf fans. Just like in the 21st century, air conditioner advertisements are flying all over the place, but aren't there many families who still can't afford air conditioners? This is an undeniable fact.
"What do you mean?" A glimmer of hope flashed in Liu Zuolin's eyes.
"Occupy the entire market with ultra-low-priced and highly cost-effective all-plastic electric fans," Yu Tian said with a smile.