After lunch the next day, Lin Yifan got dressed and left the house. The weather outside looked very good, with soft sunshine shining warmly on the earth.
Lin Yifan came to the place where he met Chen Xinran, which was in front of the Yumen Hotel. It was not far from Liushi East Street, and it was relatively close to the homes of Lin Yifan and Chen Xinran.
"Well, being late is often a woman's nature." Lin Yifan looked around and found no trace of Chen Xinran, so he paced back and forth in front of the Yumen Hotel.
"Hi, Yifan, it's so early." After a while, a sweet voice came from behind. Needless to say, this person was Chen Xinran, whom Lin Yifan was waiting for.
Lin Yifan turned around and saw Chen Xinran, wearing a light blue jacket and a pair of tight jeans, walking slowly over with a charming smile on his face.
Among the few girls Lin Yifan knows, there are quite a few who have the power to conquer the country, but the only ones who can compare with Chen Xinran are Sun Lili and Zhao Yin. Compared with them, Zhao Yin
There is more elegance, competence and wisdom in him.
"Because I was afraid of being late, I came a little early." Lin Yifan actually wanted to say, it's not that I'm early, but that you're late. However, he didn't say this. After all, as a boy, you should be more generous.
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"Uh, that's it." Chen Xinran nodded as if she understood, "By the way, what you said on the phone wasn't very clear last night. Can you say it again in detail?"
"This is how things are, my father plans to let me..." Lin Yifan told Chen Xinran everything in detail from beginning to end, "This is how things are, you understand."
"Uh, so that's how it is. Then the purpose of why you came to me is to help you find out the reason why the sales volume at that sales point cannot increase?" Chen Xinran held her chin with her left hand, looking thoughtful.
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"Smart, that's what I mean." Lin Yifan nodded, "You girls are more careful, and you may be able to find many clues that I can't find."
"Okay, give it a try and lead the way." Chen Xinran smiled at Lin Yifan.
The green sales store is located on Liushi East Street. The flow of people here is pretty good. There are Yingcai Primary School and Experimental Middle School nearby, as well as several residential areas nearby. Logically speaking, the location is really good.
Not far from Liushi East Street, there is the expressway, and the transportation is very convenient, which is also very beneficial for a store location.
"The geographical environment here is quite good, but the sales performance is not improving. It is probably because of the perception or the quality of the products." Along the way, Chen Xinran looked around and found that the store's
The location selection is really good.
"Well, I think so too, so let's act like ordinary customers and go to the store to take a look, hoping to find something?" Lin Yifan nodded in agreement. After listening to his father's words last night, he
I searched Baidu on my computer for the general situation of Liushi East Street.
The geographical environment of Liushi East Street is indeed very good, so it has become a treasure land that many businessmen compete for, and the two major competitors are Lin Enterprises and Ouyang Group.
Lin's Enterprise and Ouyang Group are the two major economic pillars of Liushi City. They operate in a very wide range of areas. Therefore, there will be many similar products that will cause direct conflicts.
When Lin's Enterprise just started, Ouyang Group launched a price war against Lin's Enterprise, which almost killed Lin's Enterprise at the budding stage. Fortunately, Lin Xiong's own ability, coupled with the national
With the secret and strong support, they could barely sustain it. Later, under the leadership of Lin Xiong, the Lin family developed rapidly, and now, it has the strength to compete with the Ouyang Group.
On this Liushi East Street, the competition between Lin's Enterprise and Ouyang Group is the most fierce. In addition to bicycle sales, there is also competition between other industries, but we will not mention it now.
"Yifan, should we first take a look at the situation of competitors in the same industry?" As a famous and talented girl in the school, Chen Xinran not only studied the knowledge mentioned in the textbook thoroughly, but also kept improving on top of her grades.
They are all far ahead; and, in her spare time, she also reads a lot of books, which is not only beneficial to her future work, but also gives her connotation.
When I was reading extensively, of course I also read a lot of books on business. After all, the relationship between business and the media is still very close.
The so-called competitors of an enterprise, generally speaking, are five. First, competitors in the same industry, which are also the biggest competitors of the enterprise, because they have a direct conflict in interests, and the struggle between the two is also
The most intense.
Second, potential competitors;
Third: the buyer’s bargaining power;
Fourth: Bargaining power of suppliers;
Fifth: Substitutability of substitutes.
Since Lin's Enterprise is an enterprise that integrates production and sales, the fourth reason can be directly eliminated; and Lin's Enterprise and Ouyang Group are like towering trees in this Liushi City. Therefore,
Potential competitors have been basically eliminated by them; as for the buyer's bargaining power, both Lin's Enterprise and Ouyang Group now adopt a clearly marked price method, so they can also be eliminated.
Now all that's left are the threats of substitutes and competitors in the same industry.
Substitutes for bicycles are inevitably motorcycles, cars, buses and other means of transportation, but their substitution capabilities are limited after all. In addition, the government has always advocated green actions, so the sales market for bicycles is still very large.
, after all, its target customers are wide ranging, from three-year-old children to eighty-year-olds, regardless of gender, age or child, it is very suitable for them.
"I feel the same way." Lin Yifan nodded, "Xinran, I think you are very much like an analyst."
"Really? Am I that powerful?" Cheng Xinran raised his head gracefully and asked with interest.
"Yes, I always feel that you have a strong potential. Compared to a reporter, you may be more suitable as an analyst." Lin Yifan said seriously based on his feelings.
"Okay, if that's the case, then when you become the CEO of Lin Group, how about hiring me as an analyst for your company?" Cheng Xinran said with a smile, obviously very happy.
"Okay, I'm most afraid that you won't come by then." Lin Yifan promised decisively. After all, talents are very important to the development of an enterprise, and Cheng Xinran is exactly such a talent.
"Okay, as long as it's your invitation, I'll go." Chen Xinran nodded, firmness in his eyes.
"Okay, that's settled."
"It's a deal." Two short words created a perfect pair in the shopping mall. This is a story for later, let's not mention it now.