The next day, Liu Caifeng held a meeting for Yu Lin Enterprises and Ouyang Group. At the meeting, he told the principals of both parties the main content and purpose of the assessment.
This test is very simple and clear. Whoever sells the most houses within a week will be the winner and will have the opportunity to cooperate with Jinlong Enterprises.
During the test, except for the fact that the price cannot be changed at will, the other parties are left to the responsible persons of both parties to find their own solutions, including planning, publicity, finding customers, etc. Jinlong Enterprises will not interfere in any way.
After the meeting, the two parties quickly started taking action. Since Ouyang Group received the news in advance, their staff had already worked out the plan all night long. Therefore, as soon as the meeting ended, they launched very effective actions.
Lin's company, on the other hand, was relatively troublesome. First of all, they did not get any useful information before the meeting. Therefore, they still needed time to plan after the meeting, so they were half a step behind in starting;
Secondly, in order to prevent those anti-Lin forces from coming out to cause sabotage during the property sales process, after the meeting, Lin Xiong used the excuse of going to other places for assessment to take Vice Chairman Wang and other senior executives of the company with him.
When he arrived in the field, he handed over everything to Lin Yifan;
Therefore, the survival of Lin's enterprise this time depends to a large extent on Lin Yifan's performance. If Lin Yifan performs well and wins this test, then Ouyang Group and the anti-Lin forces will be defeated without attacking; but
If Lin Yifan loses to Ouyang Group, the result will be terrible.
Lin Yifan also knew that he had a long way to go, so he quickly summoned his beautiful counselors to discuss countermeasures.
"This is what happened, how about it? Do you have any good ideas? Lin Yifan explained the general situation to Chen Xinran and Zhao Minmin in detail, and asked for their opinions.
Lin Xiong cultivated Lin Yifan as the next generation heir to Lin's enterprise, and placed all his hopes on Lin Yifan. At the same time, Lin Yifan also regarded Chen Xinran and Zhao Minmin as his right-hand assistants.
Of course you have to discuss it with them.
"There are several key points when selling a property. First, the location of the property must be good, the design of the building must be reasonable, the surrounding service facilities must be in place, the public security environment, and educational conditions must be good. In this case, customers will be there without us selling.
will automatically come to our door. However, the buildings we are selling now have many conditions that are fixed and do not allow us to choose. Therefore, these objective conditions can be directly ignored;"
"Second, we must do a good job in publicity. After all, no matter how good or affordable your building is, if you don't find a way to let others know and understand it, it will be in vain and of no use. Therefore, in
In the past few days, we must make full use of the Internet, media, newspapers, magazines, celebrities and other publicity means and methods, and strive to let more people understand our properties and then get closer to our properties;"
"Third, it requires a group of more professional real estate consultants and some professional sales staff. In addition to good appearance, they must be very eloquent and have strong adaptability. Yifan, your Lin
Our company has almost never been involved in the real estate industry before. Therefore, in terms of personnel, in addition to hiring, you can only transfer them from your green sales point. I have met the personnel there several times.
His ability is pretty good;"
"Fourth, we have to ask about sales skills. If this sales skill is used well, it is more important than all the previous conditions. However, it is also very difficult. This skill must be unexpected and be accepted by the public.
OK."
"Fifth,..." Chen Xinran lived up to her reputation as a talented woman. She was knowledgeable and knowledgeable. Her words were like the water of the Yangtze River, vast and endless. However, what she said was also very reasonable. Lin Yifan
And Zhao Minmin kept nodding in agreement.
"Okay, I've finished what I have to say, what do you think?" After Chen Xinran finished speaking, she swallowed a sip of water. She probably talked too much and her mouth was dry.
"I think what you said is very reasonable and insightful. We only need to start from three points. The first is publicity, the second is the selection of sales personnel, and the third is the use of skills. As for the establishment of the brand
, after-sales service, price, etc., just ignore it completely. After all, we have too little time." Lin Yifan nodded towards the two girls and said, "Xinran, do you have any specific plans and methods? Tell me.
Listen."
Although Zhao Minmin has extraordinary talents in computers, asking her to collect information, attack other people's computers, or implant viruses may be very effective, but when it comes to making suggestions, the erudite Chen
Xin Ran is better at it.
“Let’s talk about publicity first. Since Jinlong Enterprise gave us a very short time, in terms of market positioning, we must set our target customers in Liushi. Therefore, in terms of publicity, we must also choose a city with many talents in Liushi.
Influential media, or celebrities."
"There are only a few influential media in Liushi, such as South China Daily, Xinhua Daily, and Liushi TV Station. People pay attention to them. These media have extraordinary influence in Liushi. As long as we
If we buy out the front pages of these newspapers for a few days, and buy out the prime time slots of the TV stations for a few days, it is estimated that within a few days, all Liushi citizens will know that we are selling properties."
"As for celebrities, we happen to have the best brand on hand. Zhao Yin, the queen of the king and little singer, is basically the most popular in the country. As long as she can take action, I believe our sales work will be able to
Half the battle is done, but how to invite this little queen to take action? This problem can only be left to our future president, Mr. Lin Yifan." Chen Xinran said, blinking her big and smart eyes towards Lin Yifan.
"Just leave the computer promotion to me. I have a way to make 80% of the computers in Liushi City pop up a window about the sales of our Lin's Enterprise." Zhao Minmin clapped her hands and encouraged her slightly.
She said with her chest raised, her tone full of confidence. With her current computer skills, it would be a piece of cake to implant some micro viruses on some Internet or some ordinary private computers.
"As for the sales staff, they can only be drawn from the green sales points. Selling bicycles and selling buildings are the same. As long as the staff of the green sales points are trained for a few hours, basically
They will be able to do the job, I believe they have the strength." Lin Yifan nodded and said.
"Very good, then there is only one last question left, which is the sales method. However, this is very difficult and difficult to figure out in a short time. Now we can only do what we are doing well and take every step in front of us well.
One step." Chen Xinran also understands that the sales method is about inspiration and feeling, and cannot be forced. Therefore, as long as they do a good job of publicity and sales work, the probability of winning is still very high.
The second update is a bit late, but at ten or eleven o'clock, there will be a third update. In a few days, Qingfeng has decided to break through the 500,000 word count. I hope you can collect a few more and click a few more times. Thank you.