In Nie Zhenbang's view, department stores in this era are just the initial stage of department stores. There is no comparison with the super and large department stores of later generations. As for those with a business volume of 100,000 or even hundreds of thousands square meters
There is no need to mention the giant department stores with an area of 200 square meters.
Looking at the confused expressions of Yang Anbang and Xiao Yali, at this moment, Nie Zhenbang felt like he was preaching and explaining. He explained: "This is not a real department store yet. In my imagination, our department store should not only have clothes, shoes
Hats, toys and other things. Our department store should be a comprehensive shopping mall that integrates clothing, food, housing and services. Moreover, our department store must be different from the current mass shopping malls. We must take the high-end route."
It was another new term. Xiao Yali was confused when she heard it. But Yang Anbang had a thoughtful expression.
Nie Zhenbang sighed secretly, this person is really annoying compared to other people. Yang Anbang's talent is indeed not based on background and bragging. This person is really capable.
By taking the high-end route, wouldn't it mean advocating the corrupt life of the bourgeoisie? This made Yang Anbang hesitate. Although the Yang family was also the backbone of the reformists, Yang Anbang was also a little uneasy about taking such a big step. Then he asked: "Zhenzhen
Bang, I understand the high-end route. It means buying the most expensive things. But, does this seem suspicious of the bourgeoisie? Also, does the capital have the spending power?"
Nie Zhenbang laughed. In this era, although reform and opening up has only just started a few years ago, other places in the country may not have the same spending power. However, there is no need to worry about the capital and Shanghai. Especially the capital. This is
A place where state power is concentrated. In this era, almost all the people with the highest incomes are concentrated here. If the capital city does not have the spending power, it will be even more impossible in other places.
As for bourgeois life, at present, it may be a bit bolder. However, this has nothing to do with the shopping mall. On the contrary, Nie Zhenbang is planning to use this to hype up.
Immediately, Nie Zhenbang chuckled and said: "Second brother, I know your worries. But don't worry, there is absolutely no problem with this."
The next day, Zhou Chen happily handed over the site to Yang Anbang. At the same time, Yang Anbang immediately ordered his people to start moving. All the supermarket items were moved to several other stores of Wojia Supermarket. And some dealers also
There was no dissatisfaction. On the contrary, they were very happy because they could enter Wojia Supermarket.
However, when the department store operation actually started, Nie Zhenbang discovered how difficult it was to build a high-end large-scale department store at this time.
Clothes? At this time, the whole of China did not have a mature brand awareness. Let alone advertising. Electrical appliances. In this era where black and white TVs still dominate the world, all kinds of electrical appliances are luxury goods and cosmetics. Sorry, but still
This market has not been cultivated. These days, cream is still popular.
If we really want to open such a department store, it can be said that more than 80% of the products need to be imported from abroad. This is not a small difficulty.
Thinking of this, Nie Zhenbang shook his head. It seemed that Yang Anbang and Xiao Yali had to come forward again. At this time, it was obviously too late to contact the manufacturer directly. Moreover, information in this era is not developed. The Internet is not as good as
For future generations, if you want to check something, you can just check it out. For example, Versace or Chanel, the world's top brands. In China, I am afraid that even the Ministry of Foreign Trade and Economic Cooperation may not even have a contact number. You can only contact them through these companies.
Contact the embassy for enquiries.
There wasn't much problem in searching from store to store. However, there were hundreds or even more brands in a department store. At this moment, Nie Zhenbang already had a plan in mind.
…
"Second brother, second sister, and family members, you three, take a look. This is an investment plan written by me. Read it carefully. Do you have any opinions?" In the office at Wojia Supermarket, Nie Zhenbang immediately asked himself
The written plan was thrown away.
When Yang Anbang and others finished reading, the three of them looked a little surprised. Yang Anbang slapped his thigh and stood up: "Okay, okay. The world's top luxury brands are here. Zippo, Rolex, Versace, Chanel. Okay."
Zhenbang, this thing is a rare item in China. If we introduce it, the masters in these 49 cities will probably go crazy."
In this era, ordinary people may not have much contact with these brands. However, these owners in the circles in the Forty-Nine Cities. The elders of the family have more or less gone abroad to see the world. For example, the Nie family and the Yang family
.It is a common occurrence for the old man to go abroad. It is normal to bring something back.
"Nothing said. Zhenbang, leave this matter to me. My uncle is in the Ministry of Foreign Affairs. Ask him to help me contact the commercial counselors of various embassies." Yang Anbang immediately took over the matter of contacting the countries where each brand belongs.
At this moment, Xiao Yali also stood up and said with a smile: "Then I will contact the Foreign Economic and Trade Commission. My uncle happens to be from the Foreign Economic and Trade Commission. I will send an invitation letter in their name. I believe these brands will still be interested in coming and taking a look.
of."
Seeing the two people leaving happily, Nie Jiamin looked a little worried. He looked at Nie Zhenbang and said: "Zhenbang, if we make such a big deal, will the old man be angry?"
Hearing these words, Nie Zhenbang smiled. The old man had already become angry. At this point, he probably has no interest in it anymore. Ever since he entered this family, an article first made the Nie family jealous of the die-hards.
. Immediately afterwards, the two Nie brothers went to eastern Guangdong at the same time. You must know that eastern Guangdong Province is a sensitive area. Without the consent of the old man, I am afraid that the two of them will not go to eastern Guangdong. When they come down, the supermarket will open, and they will visit the Yang family. All this
.Step by step, the Nie family has been invisibly squeezed out of the conservative ranks.
In his previous life, after Comrade Xuri took office, Mr. Nie resigned from the post of **. However, this time, the duties of the Military Commission were not adjusted. This shows that there must have been some contact between the old man and Comrade Nanxun. Moreover,
, the old man’s mentality has also changed. This negotiation meeting is just to put another reform hat on the Nie family’s head.
Thinking of this, Nie Zhenbang patted Nie Jiamin on the shoulder and said, "Jiamin, you can rest assured. The Nie family is now a reformist."
Sure enough, just as Nie Zhenbang said, following the actions of Yang Anbang and Xiao Yali, Mr. Nie didn't say anything. It was as if he didn't know about this at all. He was focused on the army and modernizing his military.
This business meeting was also a great success. After Yang Anbang reported the plan to Mr. Yang, Mr. Yang immediately reported the matter to Comrade Nanxun. With the support of Comrade Nanxun, all national ministries and commissions gave the green light.
Soon, a huge business delegation from all over the world gathered in the capital. Under the personal auspices of the top leaders of the Ministry of Foreign Affairs and the Foreign Economic and Trade Commission, the delegation visited the reform special zone in eastern Guangdong and the development of Shanghai. They also visited the city on the spot.
After inspecting the business situation in Beijing, conducting a detailed assessment of the five stores of Wojia Supermarket, and conducting an on-site inspection of Wojia Department Store, many brands have signed agreements to settle with Wojia Department Store.
After the business meeting, the originally empty Wojia Department Store became lively. Decoration teams from various world-renowned brands also came in.
"Second brother, that's good. With this beginning, the next things will be much easier to handle. You have to worry about things in shopping malls and supermarkets. After the New Year, you will be busy." Standing at the decoration site of Wojia Department Store
Nie Zhenbang was also filled with emotion. He had been a coward in his last life. This time, he had to start all over again. He finally made a lot of progress. The Nie family finally escaped the first disaster because of his intervention.
However, Comrade Xuri's appointment is still a huge test for the Nie family. Whether they can survive it will have to wait and see in two years.
Yang Anbang didn't notice anything strange about Nie Zhenbang at all. At this moment, Yang Anbang's talent in business has been fully demonstrated. According to the plan, after the New Year, Wojia Supermarket will open in Shanghai, eastern Guangdong and several developed cities and provincial capitals along the coast.
Open at least fifteen stores. This is a new challenge. However, Yang Anbang seemed full of confidence. He smiled and said: "Tomorrow will be thirty. You go to the airport to pick up Uncle Nie and the others. After the New Year, you also go to eastern Guangdong.
Take a look. I’ll leave the matter over there to you.”
ps: Thank you, thank you Brother Yebo Changan for your reward again this month. Brother Changan is mighty!
The third update, brothers are continuing to work hard. It ranks ninth in the new book list. It is only a few dozen member clicks away from the previous place. It is so awesome. Thank you brothers for your support. There will be another chapter to be updated later.