Chapter 130 Tianmei: Four days are as long as four years
"Refreshing is just one word. As expected of Bolang, he should be so proactive. When the Tiantian series comes out, Tianmeiyiyou will probably cry!"
“I feel the essence of Bolang!”
"Sure enough, it has to be Bo Lang. He took the initiative to do it without saying anything. It's great!"
"Anyway, I feel that I can never imagine how many options Bolang has. This time, he just acted like Tianmei Yiyouqi."
"..."
What netizens like most is watching dramas.
I also like to watch this kind of big scene action.
It’s fun to watch now.
You can also get over the addiction to typing on the keyboard.
…
On the other side, everyone in Tianmei Yiyou Studio felt a little uncomfortable.
In fact, Tianmeiyi Games broke through as early as when Bolang suddenly launched a new game.
Of course they have the confidence to think that Bo Lang does not know what is good and what is evil.
Tianmeiyiyou believes that Bolang's development of mobile game business is to give them opportunities.
They had always disliked the two mobile game studios next door at the same level, so they happened to acquire Bolang and then submitted a merger application to their superiors.
In addition, Tianmeiyiyou’s performance in recent years has been pretty good and it has more resources.
Therefore, through acquisitions, a new mobile game that integrates the Three Kingdoms card game was launched in a hurry.
This can also be regarded as the routine operation of Tianmeiyiyou.
However, after exhausting all means to gain an advantage in the head-to-head confrontation and submit an answer sheet to the superiors, Bolang suddenly launched a new game.
That's all.
The new game immediately became a hit within half a day of its release.
That's all.
Anyway, Tianmeiyiyou has already called on its father to use forceful means to complete the initial integration.
Then, now Bolang suddenly launched countless casual games.
Not only that, but they also built unified users based on mobile phone numbers.
Confrontation again and again.
Not only Tianmeiyiyou has been rubbed in the face again and again, but even its father's game division has also been affected.
So those same people got together again at Tianmei Yiyou Studio.
The difference is that this time the atmosphere is a little subtle and tense.
"I don't understand. What's there to discuss over and over again in a small company? You guys think highly of it. Didn't what happened yesterday and today explain the problem enough?"
It was the same young man who said it nonchalantly yesterday.
"Be direct, be simple, they are so proactive, what are we waiting for!"
This time, the middle-aged man did not criticize the young man again, but said expressionlessly: "It's time to keep it simple."
"My suggestion is that the game division should take charge and not give Bolang any more development opportunities!"
"Small companies are sometimes more efficient."
"..."
The young man in the middle had a calm expression and said slowly: "Your suggestions are all fine. What I need now is an implementation plan. Give it to me."
"The time in April is actually very sensitive. A large number of new smartphones will be launched soon. Everyone knows that this year is the year of the explosion of smartphones in my country, which is bound to promote the prosperity of the mobile game market... Bolang The company chose the right time and made sufficient preparations."
"So, I need a detailed, feasible and meaningful implementation plan. We must achieve results in a positive market, otherwise... with Bolang's current performance, once it is fully acquired by the parent company, our work
The value of the room will decrease.”
It was the last words of the young man in the middle that ignited the tense atmosphere.
Many people here suddenly woke up as if they had been struck by lightning.
They all knew that the young man was right.
It is well known to everyone how fast and outrageous Bolang's mobile game business is developing at the moment.
If "God of War" was still very immature when it was first released, from yesterday's "Chasing Me" to today's casual mobile game package, gamers have seen its research and development capabilities.
The casual mobile game package not only covers existing casual mobile games, but also develops some new casual mobile games.
Who knows what steps Bolang’s internal development work has taken now?
Who had heard any rumors about the game "Chasing Me" before it was launched?
If Tianmeiyiyou no longer shows greater value and the parent company acquires Bolang, will they still be needed?
For such a large company, there is a lot of internal competition, otherwise Tianmeiyiyou wouldn't want to take the opportunity to merge with the studio next door.
"Casual mobile games are our strength. We should give full play to our strengths and first hold on to the development momentum of Bolang's casual mobile games!"
"This is inevitable, then what?"
"Accelerate the completion of the development and testing of self-developed card games, and cooperate with Lodito to consolidate the status of mobile card games."
"Finally, make a new game."
"It's actually very simple for us to make new games. We don't need to think too much. We can just copy the client game."
"One more thing, how is the progress of the superiors discussing Temple Run's agency rights?"
"We will discuss it soon."
"We should also develop a new parkour action game!"
"Hurry up, we have disappointed Mr. Yao this time, and now we have to let Mr. Yao come forward again."
"..."
…
The facts behind it are often not consistent with what everyone sees.
The outside world now generally believes that Goose Factory Games is eager to occupy the largest share of the mobile game market, and even Wen Liang is no exception.
In fact, the person in charge of Tianmeiyiyou took the initiative to leave due to his own needs and some hints from his superiors.
The purpose is to obtain internal benefits through the external market.
This is just like some seemingly confused world public opinion, which is passing on internal conflicts through external hot spots.
Now, Tianmei Yiyu has first handed over the leadership to its superiors.
At the same time, I believe that I must fully demonstrate my strengths.
It is necessary to avoid Bolang's overly proactive operation from forcing the parent company into a panic, directly carrying out a wholly-owned acquisition, dismantling and merging, and then reducing itself to the second child.
After all, the upper management previously thought it was worth investing in, but now if they think that Bolang has more research and development capabilities in the mobile game business, Meiyiyou’s wishful thinking that day will come to nothing.
When the time comes, let alone taking the lead in merging the two studios next door, it will be a good thing not to be merged yourself.
Based on this calculation, Tianmeiyiyou thinks that it seems that the strength of Bo Lang has been forced out of the horse, and it may lead the wolf into the house.
When an individual's self-interest is greatly challenged, he or she will naturally become angry.
This is completely different from before.
But it is very likely that they will lose their jobs.
In short, a 'beautiful' misunderstanding occurred.
…………
Casual mobile games are indeed part of the strengths of the Tianmei Yiyou studio. It calls itself second and no one calls it first.
It’s okay to fight against the wind.
Targeted launch of differentiated game content caused the appeal of Bolang casual mobile games, which had not attracted users, to drop off a cliff.
Various data were quickly reflected on Bolang's side.
It had been a long time since Li Ze had frowned his thick eyebrows, and now he was making an exception.
After pondering for a moment, Li Ze said bluntly: "We launch casual mobile games not to make money, but to attract users, expand the scale of unified users, and develop into one of the main traffic entrances for the mobile game business. Now this kind of targeting is a bit difficult to handle."
Someone next to him, Ma Liu, took over the conversation: "Mr. Ze, can we think about it the other way round? Since casual mobile games are very important, can we take the initiative to give in and take the other side's focus away?"
Someone else said: "This is a solution, but it still treats the symptoms rather than the root cause. How to make casual games truly attract users is the key."
Li Ze's thoughts were spinning. He used the time yesterday afternoon and last night to conduct a simple targeted sandbox simulation according to Wen Liang's suggestion.
Looking back and thinking about it now, Li Ze quickly came up with an idea: "Add a platform-like shell to the casual mobile game and try it online as a whole."
Others thought for a moment: "This will make it more difficult in the early stage."
A person on the side said directly: "It's difficult now anyway, no matter how difficult it is, it doesn't matter."
"..."
As a result, Bolang also started to move.
Various methods have been used.
In order to shift the focus of attention, Bolang also specially announced the news of the upcoming launch of a mysterious mobile game through the official channel of the mobile game business.
This is done just right.
Both parties invested their own efforts, and the mobile game market soon became chaotic again.
However, players are still relatively happy because there are many benefits.
…………
…………
On the afternoon of the 11th, after Tianmeiyi made a suitable and strong response to casual mobile games, it called out its Goose Factory game.
Then he spent money in various ways, and finally knocked "God of War" out of the top best-selling game on iOS.
But it’s actually not very useful, and “Chasing Me” is also at the top of the list.
At most, it is to facilitate public opinion and momentum.
On the afternoon of the 12th, Tianmei Games comprehensively promoted the Chinese version of Temple Run, named "Temple Run".
The iOS version is ready-made, but the proxy method has been changed.
The Android version is even simpler.
Because of the simplicity of the game content, it can be launched directly as a closed beta without deleting files without any localization work.
The development of the mobile game market lags far behind that of the PC game market, and naturally there are many legal gaps, which makes competition become rapid and fierce.
In order to cope with the market pressure and public opinion pressure brought by the other party's agency "Temple".
Bolang responded quickly at the game level.
New skills for the three main characters were launched that night.
Among them, Li Bai, who has been chosen the most by users, has been updated with three new skills at once [Flying Down Three Thousand Feet], [Wanting to Climb the Sky and See the Bright Moon], and [Skying Up Ninety Thousand Miles].
In this update, the skills focus on embodying the fairy spirit, making countless men and women fall in love instantly.
Li Ze has not forgotten that the original core user group of Xiaocheng Book is women. Naturally, it is not limited to the #game tag at all, but has spread to the entire Xiaocheng Book platform.
It captured countless female users in one fell swoop.
For example, "Genius Girl Xiao Qi", she really likes the "fancy" special effects in "Chasing Me", and she is blowing up every day.
Moreover, female users also love ‘deeply’!
In this comparison, "Temple" has no advantage at all. Anyone who plays something dark and black will not be able to play it.
Aren’t Shixian’s skills great?
Nowadays, mobile games are not big productions, and they are all designed to pass the time. "Chasing Me" starts from the level of pleasing to the eye, so it is naturally hard to put down.
…
At ten o'clock in the morning on the 13th, Bolang launched a new game again without giving the opponent a chance to rest.
"Hero Kill"
The difference is that this time Bolang has reached some cooperation with the developer of Killer of the Three Kingdoms in advance, which is a bit like the game version of Killer of the Three Kingdoms.
It is obvious that the entry point of this "Hero Kill" is more suitable, and it scratches the itch of players.
Once launched, it immediately attracted a large number of players to try it out.
Xiaocheng Shu was also behind it, adding fuel to the flames, making it seem like the whole internet had become popular all of a sudden.
Many people who didn't know the truth also joined in the fun.
Soon "Hero Kill" was ranked as the sixth best-seller.
Countless netizens who watched the scene found it both enjoyable and ridiculous.
"I've really learned a lot. Tianmei Yiyou accidentally pushed out the full potential of Bolang! The most intuitive way to see the popularity of mobile games on the iOS best-selling list is that one company only has three thirds? It's outrageous!"
"The key is to make it well-made. Every game is a work of conscience."
“I want to say that Bolang is responsible for the surge in demand for smartphones in our country~”
"I thought a month had passed, but I didn't expect that it had only been less than four days. Tianmeiyiyou will work harder. We want to continue to experience new games. With one more game, I will have a reason to buy a new phone!"
"Bolang is really awesome and has become the leader in the mobile game industry without any fanfare!"
"..."
I don’t know what other people’s experiences are like, but the members of Tianmei Yiyou Studio are going crazy, they are really tired.
Four days have not passed since the 10th, and it seems as long as four years have passed.
I was originally thinking about transferring one or two games from the company's client game library and developing them into mobile games, but now I am just busy responding to market pressure.
Not only them, many people in the game division also feel very tired.
When will it be their turn to struggle in the gaming market, which occupies half of the gaming market?!
grass!
-
PS: Please subscribe, ask for monthly tickets, and ask for recommendation votes.