Chapter 145 Take it slow, give the goose a sense of experience first
News of the updated version of WeChat has spread to the entire Internet.
Major platforms such as Weibo, forums, Tieba, and search engines all have entries similar to #微信新版function#.
The Xiaocheng book hot list is no exception, there are also similar topics.
Not only that, there are two related topics on the Xiaocheng book hot list.
The other one is: Is the new version of #微信 plagiarizing Xiaocheng Shu?
It’s just that most users of Xiaocheng Book complain about it.
Most of them are WeChat users.
Many people are not happy that the products they use are copied at the pixel level.
…
In a conference room in the eighth-floor office area of Bolang, Li Ze hosted a crisis public relations meeting.
Xin Dai, Li Bowen and key officials from relevant departments attended the meeting.
Everyone expressed their opinions.
“WeChat version 4.0 will affect our ability to cultivate Xiaocheng Book users’ communication and social habits, and will be detrimental to our further promotion of Xiao Cheng Book.”
"Moments is lighter than QQ Space, which helps WeChat close the user relationship chain. WeChat updates so quickly, so we should have been prepared for it."
"Xiaocheng Shu started as an original community, which was originally a social circle of strangers. Once the App with communication and social networking was launched, it directly established a relationship chain of acquaintances by importing mobile phone address books, and then used the circle of friends to directly close the loop."
"This is because Mr. Wen has a far-sighted view, so we can get it right in one step."
"..."
“Is there any further optimization we can do at the product level?”
"The improvement range is very small, so we can't just set up a public account. We are a public platform."
"WeChat has been developing for more than a year, and we are a latecomer. In fact, we cannot come up with many tricks at the product level, otherwise Goose Factory would not start with operation and promotion and make it so overwhelming."
"They also know that there is too little movement at the product level, so they force us to find solutions at the public opinion level, and we do not have a strong say in the public opinion field."
“Anyway, we can’t be too vigilant about any actions on WeChat.”
"..."
Li Ze and Xin Dai were all deep in thought.
Xindai had already submitted a public relations plan, but Wen Liang suppressed it. Of course, she thought it was not accurate enough.
Now we have to work out a better solution.
Xiaochengshu’s next operation strategy and how to deal with public relations better.
That's all.
But it's not simple.
…
In the current situation, the scope within which Xiaocheng Shu can move is very small.
Because communication and socialization are the foundation of Goose Factory and also the backbone of Goose Factory.
Bolangxuan's grand intervention at this time stimulated the nerves of the goose factory.
The birth, development, and current situation of WeChat can be found by searching online.
When MiLiao was released in the second half of 2010, Goose Factory immediately felt the crisis. It directly arranged three teams internally to develop new communication and social apps at the same time, all called WeChat. The one who was faster would be officially released.
Finally, the Yangcheng side is a step ahead.
Throughout 2011, the WeChat team worked hard to develop. For example, in March and April of 2011, three or four versions were updated in succession, but there was no significant improvement.
At this time, Goose Factory doesn’t even allow QQ to divert traffic.
Later, manufacturers of communication and social apps at that time discovered the opportunities brought by the voice intercom function and added this module one after another.
In May, WeChat finally released its first official version 2.0, instantly capturing a large number of users.
Only then did Goose Factory finally begin to divert traffic through QQ.
At this stage, MiLiao frequently experienced unstable operation and maintenance status, and MiLiao was not Xiaomi’s main business, so a competing product was finally left behind by WeChat.
In order to stabilize its position, WeChat released version 3.0 in October, adding functions such as shake and drift bottles to further improve the stranger relationship chain. At this point, WeChat finally breathed a sigh of relief.
MiLiao, WeChat's main competitor, no longer has the energy it had at the beginning, and instead focuses on making Internet phones.
By March this year, the number of WeChat users exceeded 100 million, finally surpassing the rest.
So far, Goose Factory believes that it has QQ, an old communication and social tool, and WeChat is far ahead, and its basic market is very stable.
However, at this time, Tianmei Yiyou Studio, a subsidiary of Goose Factory Games, discovered an opportunity.
The mobile game market is showing signs of booming.
The mobile games produced by these two small companies are very popular.
Thinking about it, it is a plan to obtain internal benefits through external performance.
Then he ended up getting mixed up.
If you don't get involved, you won't get any benefits, and the competition in the game field will fall into the bottom.
And he was very humiliated by Bo Lang.
So I used the all-purpose trick of major Internet companies: traffic blocking.
At this time, Wen Liang keenly discovered the opportunity.
Find the right time to launch the new version of Xiaocheng Book App and directly enter mobile-level communication and social networking.
The goose factory was immediately confused.
Now everyone in the goose factory knows the name Bolang and the platform Xiaochengshu.
Goose Factory is also very angry.
If Xiaocheng Shu launches an app with communication and social networking later, Goose Factory will not panic.
If it was just a social interaction between strangers like Momo, Gouchang wouldn't panic either.
But there are no ifs.
Xiaochengshu has accumulated a large number of users in the public social field, and coupled with a communication and social module, social integration is fully activated.
There is no need for development at all, and the number of users is directly on par with WeChat.
The Goose Factory is now trying every possible means to kill him.
…………
…………
At five o'clock in the afternoon, the rain stopped and it cleared up.
Bolang's special job fair for Chinese workers has ended.
Li Xia rushed back to the company to report the situation to Wen Liang.
"219 candidates have been initially finalized. Among them, 37 junior students will enter the company for internship this fall, and 16 second-year graduate students will also enter the company for internship in the fall. It is easy to win them to officially join the company next year."
Li Xia reported everything.
"In addition, there are 9 fresh graduates with master's degrees who are willing to join the company through conversations and will join the company's R&D department in July."
"The remaining 157 are all fresh undergraduate graduates and will join the company one after another in July and August."
"121 of these 157 people will join the R&D department, which will help the company further improve the existing R&D model and further sort out the internal R&D structure."
After reporting the specific recruitment situation, before Wen Liang could ask questions, Lixia mentioned some key points: "Your speech in the gymnasium made our recruitment far exceed expectations. In addition to these 219 people, there are more than 300 candidates who have certain intentions.
"
“Through your speech, they learned more about the company.”
Wen Liang was noncommittal.
Now I don’t know if the painted cake has any effect.
In terms of actual economic benefits, driving a Ferrari at a young age is indeed quite attractive.
All in all, this campus job fair was very successful.
The follow-up Beginning of Summer will arrange spring recruitment for Chinese Normal University, Huanong, JNU, Zhongda University and other schools before June.
Bolang's plan is to recruit 1,000 people for this batch of school recruitment, and ensure that more than 600 people will join the company in July and August this year.
One thing to say, the biggest advantage of Bolang's rapid development is that it can easily borrow resources from all aspects of Huagong.
Now this spring recruitment is much more successful than imagined.
If we only count undergraduate graduates, there are only more than 6,000 graduates of Huatai University of Technology in one year. Counting intended candidates, this number is close to 10%.
This is the spring recruitment after the autumn recruitment of major companies last year. This ratio is very impressive!
Furthermore, Chinese workers account for half of Bolang’s outsourced part-time development, more than 600 people.
…………
As soon as Li Xia walked out of the office, Li Ze and Xin Dai walked in together.
Wen Liang made a gesture for the two of them to sit down first, and said in a casual tone: "I just saw the latest progress. The Goose Factory is working extra hard today."
Li Ze continued: "In addition to the public opinion information on the Internet, Xiaocheng Book has several illegal accesses per minute on average. It doesn't look like a hacker's method even if it is said to be a hacker, and it is more rogue than a hacker even if it is not."
As he spoke, Li Ze also sighed in his heart: 'Old Wen clearly understands the true nature of business competition, and he really does everything possible.'
Hearing what Li Ze said, Wen Liang started to think about it and waved his hand casually: "Well, spending two thousand yuan to buy some additional services of the Goosechang Cloud Platform is interesting."
Li Ze: "..."
Xin Dai: "..."
Fortunately, both of them have been tested for a long time, otherwise their eyes would fall to the ground.
What Wen Liang did was so disgusting.
How should I put it? Bolang rents a lot of cloud server resources on Echang Cloud.
It is expected that the rent for Echang Cloud Platform will exceed 100 million this year.
You know, it's still only 2012.
Cloud services are just emerging.
Zhengzheng is a big customer of Echang Cloud.
Bolang's carrier-grade computer room is still in the installation and debugging stage. According to the construction period, it will be three months before the complete migration from the Echang Cloud Platform to the self-built computer room.
In other words, Wen Liang meant to pay 2,000 yuan of "protection fee" to Echangyun.
2000...blocks.
This number is really...
Li Ze felt that if this matter really reached Brother Ma's ears, Brother Ma would vomit.
Seeing Li Ze, Xindai couldn't help but raise their eyebrows. Wen Liang's expression remained unchanged and he said slowly: "What are you thinking now?"
Hearing this, Xindai restrained her thoughts and hurriedly reported: "Our public relations plan is to fight back from the level of public opinion. The new version of the Xiaocheng Book App has reached a limit at the product level."
"Operation coordination and public relations strategy." Li Ze continued.
Wen Liang looked at the specific execution strategy and said with all due force: "People are working so hard, so we should cooperate, but cooperation is cooperation. Don't forget that our focus at this stage has been returned to the mobile game business."
Xin Dai quickly said: "I understand."
Wen Liang added: "As for what you think is the limit of the product, it's still very early. If you want to make a national-level social app, there are still many references on the market, such as video chat, plug-in, mini-game access, etc.
.”
"These bank bosses have a general plan. You should talk to the bank boss first."
Li Ze was stunned when he heard this: "Don't Mr. Li know?"
There was Li Bowen in the meeting just now, but Li Bowen didn't mention this aspect.
Of course Wen Liang understood the reason for Li Ze's surprise, and explained: "This was arranged directly to the bank manager on New Year's Day, and the product department had not yet been separated at that time."
Li Ze suddenly understood and couldn't help but give a thumbs up.
'Just one word: high!'
He knew the long-term nature of that meeting on New Year's Day, and he would only have that personal experience when it actually happened!
Although Xindai didn't know everything clearly, she could guess that Wen Liang had done a lot of planning earlier, and she admired her very much.
Afterwards, Wen Liang stood up and said, "Although we don't have an advantage in terms of public opinion, we have experience. Let's take our time and give Goose Factory some experience first."
While talking, Wen Liang had already walked out from behind the desk: "You guys operate according to the situation, don't rush for a while, I will think about how to use some ruthless measures at the critical moment, so that you can worry for a while."
Before the two of them could answer the call, Wen Liang had already walked out of the office.
With that posture, it was obvious that he was leaving after get off work -