To build a big one, Li Ze obviously needs to adjust the execution links and methods.
Although the focus this time is public opinion, whether public opinion can be transformed requires better products to carry it.
In other words, Xiaocheng Book needs to launch some special functions.
Originally this part was the focus of Li Ze's plan.
The main reason is that Li Ze doesn't think that the core attack point that Wen Liang seemed to mention casually before can really have a "table-shaking" effect.
However, Wen Liang's light tone and determined attitude just now gave Li Ze confidence.
Moreover, public opinion is indeed effective.
After taking some time to complete the adjustment, Li Ze said to himself: "Sure enough, Lao Wen is still so tactful. The so-called almost means no."
Later, Li Ze communicated with other department heads and completed the final preparations.
…
At three o'clock in the afternoon, the Xiaocheng Book web page was the first to change.
The first-level vertical category that has been used for a long time has been fully updated.
The first-level vertical categories of the new version of the web page are updated to:
The original category divisions of Xiaocheng Book completely disappeared in the iteration and were replaced by ‘tags’.
The ad display position on the web page has been changed several times, such as 1→27→39→31, etc., and the display position is again adjusted to 2+13.
That is, the home page, two first-level vertical categories of community selection, and 13 ad placements attached to the tab page.
The change in position will have an impact on the self-operated advertising revenue of the web page, but it will not reduce it too much, and now the majority of Xiaocheng Book’s self-operated advertising revenue comes from the app side;
This is also the reason why Bolang always has hundreds of millions of cash lying around on its account.
[About], [Creation Services], [Join Us], [Web Little Orange Book], these first-level vertical categories are newly added.
[Creation Service] is a more convenient web service option for original authors.
[About] Needless to say, this is a brief introduction to the development history of Xiaocheng Book.
[Join Us] This page is connected to the recruitment page of Bolang's official website - Bolang's official website has been online for a month, and it will be formalized as soon as it goes online. The content module is similar to the official websites of many large companies and is not complicated.
The last one looks like a response to the launch of the computer version of WeChat, a web-based Xiaochengshu communication and social tool.
It is the same type of thing as web qq.
This is a gentle suggestion.
In this regard, Li Ze believes that Wen Liang's idea is that it is not necessary to develop a computer client for Xiaocheng Book at this stage, and it can kill two birds with one stone through web nesting.
It can reduce additional R&D and product expenses, and can also meet the chat needs of computer users.
In addition to the major update of the Xiaocheng Book web version, Xiaocheng Book has also made some updates.
For example: the restriction on early adopters has been relaxed, covering all users.
The communication and social module of Xiaochengshu app further opens up the voice call function.
On the basis that WeChat can only transfer pictures, small functions such as file transfer have been added.
The circle of friends function has been further optimized, and the early adopter scan function has been launched. This function seems to be just for scanning QR codes and playing with barcodes, and has no other function.
…
Although many netizens spontaneously discussed these issues, Goose Factory only remained concerned.
If Bolang didn't do anything, the Goose Factory would feel very uncomfortable, fearing that Bolang would secretly make some big move.
Now that there are a series of countermeasures, Goose Factory is not in a hurry. The communication and social empire is no joke. Sooner or later, it will have the last laugh.
Goose Factory is not stupid either. After Bolang’s previous fierce counterattack, they understood two things:
1. Bolang is most likely unwilling to accept capital investment at this stage.
2. Xiaochengshu, which has over 100 million users, cannot collapse all at once. The competition with Bolang in the social field will be a more protracted matter, and the advantages need to be accumulated little by little.
"..."
However, Goose Factory was wrong this time.
Because Bolang only cooperated for a while before, but now the cooperation has ended.
When netizens discussed that Xiaocheng Shu seemed to have been completely renewed from the inside out and had undergone particularly significant changes.
Several Internet marketing companies headed by ‘Pei Xuan’ took action.
Based on the existing network popularity, we will continue to increase the popularity of Xiaocheng Book.
Brainless and crazy, they boast about the advantages of this revision of Xiaocheng Book, the threats to WeChat, etc.
It also exaggerates the situation that Bo Lang is about to "end".
Intuitively speaking:
Bolang spent 2 million yuan on this round of online marketing promotion!
Many good-hearted netizens fell into the emotions created.
"Yes, Xiaocheng Shu is so perfect, and the number of users seems to exceed WeChat. With Goose Factory's style..."
"The main reason is that there is nothing else to copy. Who knows what Goose Factory will do."
"..."
…
On Bolang's side, Li Ze has been staring at the display wall in the multimedia room, always paying attention to the traffic dynamics in all aspects.
Don't dare to relax at all.
There was no expression on their faces.
Because, in his hand, he pressed the launch button of the ‘killing move’ that Wen Liang considered to be the most important thing.
This time it's not disgusting, but using some tricks.
At a certain moment, almost no other colors other than red could be seen on the display wall that originally displayed different traffic dynamics in colorful colors.
Li Ze made arrangements immediately.
Soon, many well-prepared marketing companies dug out some past online news reports in batches.
Focus on 3q.
In particular, the rumors of Zhou Hongyi running away were mentioned many times.
They also use means to let netizens’ ideas follow the trend.
Suddenly, the trend of discussion on the Internet suddenly changed drastically.
Large social platforms such as Xiaochengshu and Sina Weibo instantly became the hardest hit areas due to their large number of users.
“I heard that Xiaochengshu’s counterattack this time has angered WeChat, and WeChat will start a 3Q-like battle with Xiaochengshu?!”
"The news has already spread!"
"Last time Xiaocheng Shu suddenly launched an app with instant messaging, everyone thought that Goose Factory would have a new war. 3q let us know that communication and social networking are the lifeblood of Goose Factory, and we must not touch it.
"
"Last time, Xiaocheng Shu didn't have over 100 million users, and it wasn't very popular. WeChat also competed with products like MiLiao, so we just let it go."
"Yes, it's different this time. The update of the Xiaocheng Book web version makes it clear that it is going to fully enter the communication and social networking. It is normal to want to eliminate competitors."
"I can understand what you are saying, but are you really going to force a company boss to flee the country again this time?"
"It's hard to say. I don't know if you have heard of the word Nanshan Pizza Hut. It's difficult to deal with."
"The main reason is that WeChat and Xiaocheng Shu are both apps, and there is no way to choose between them, so it is very likely that the only choice is to use harsh means."
"well……"
"..."
The rhythm was much faster than Li Ze imagined, and the momentum was much louder.
Quite an exaggeration.
There is a feeling of being out of control.
Search engine hot words, hot posts in various forums, Xiaocheng Book hot list, Zhihu hot list and Weibo hot searches are all related topics.
Weibo, which originally seemed to have some tacit understanding with Goose Factory, probably chose to follow the herd under the leadership of Mr. Jia.
However, it is an old Weibo tradition to search for negative topics on other social platforms.
…………
4:14 pm.
Rumor has it that it has been particularly painful since 3Q, and Mapelly, who has been reflecting on it, stepped forward to preside over the top-level meeting.
The last time I hosted this kind of meeting was the last time.
Looking at everyone present, Mapperly made an immediate decision: "Reduce the impact of the incident immediately."
"But..." Someone put forward an idea, "This time it is obviously the rhythm of someone who is thoughtful! Several active marketing companies have in-depth cooperative relations with Bolang."
A person next to me took over the conversation: "I have read through the development history of Bolang. They pay more attention to legal issues than we do. No matter how close the cooperation is, Bolang will not be involved. The 360 matter is not over yet."
This person further emphasized: "In addition, the student status of Bolang's founding shareholders is their biggest guarantee. Regular competition does not matter. Complete violation of the rules, I think, is not something that any commercial company can afford."
"That's the key!"
"..."
Finally, Mapperli emphasized: "We must compete normally."
The meeting was short in duration.
After the meeting, Mapelly gave a soft comment: "He is so old."
A middle-aged man who was following him took over and agreed: "Yes, they are mature and ruthless. I can't believe they are just a group of students and they force us to cooperate so easily."
Mapperly saw it clearly: "In this era, it is easier for geniuses to succeed and find the right opportunity to get in touch with Bolang."
The middle-aged man nodded in agreement.
With the size of Goose Factory, under unusual circumstances, Bolang can be eliminated in minutes.
But now the goose factory will definitely not be able to move.
As the top management of Goose Factory said, Wen Liang and the others are school students, and this status is the greatest guarantee.
Even if I'm desperate, I can't do another 3q.
Not to mention that the 3Q event more than a year ago was something that could never be repeated.
…
Soon, the Goose Factory fully reduced the impact of the incident.
And published a long statement through official channels, and the level of the argument reflected in the lines was as low as 99 points.
The general idea is:
We were wrong.
We are a company engaged in normal business activities.
We were wrong.
We have a friendly and mutually supportive competitive and cooperative relationship with Bolang.
We were wrong.
WeChat and Xiaocheng Shu have a win-win relationship that supports each other and grows together.
"..."
…………
In the office of General Manager Bolang, Wen Liangzheng read this long statement word for word, his eyebrows twitching with joy.
I looked up and saw that there was no one around the office. I thought everyone was very busy now, so I called in secretary Wan An.
Wan An quickly stood in front of his desk as usual, waiting for Wen Liang's arrangements.
Wen Liang waved to Wan An to sit down first, and asked in a very leisurely manner: "Wan Mi, have you read the statement issued by the Goose Factory?"
"I saw it." Wan An answered truthfully after sitting down.
Wen Liang glanced at Wan An and asked, "How do you feel?"
Wan An quickly thought about his words and replied: "I can see that they are very angry, but they do not have the ability to directly solve us. They can only forcefully explain and shift the focus of attention online."
At this moment, Wan An didn't even have time to wonder why Wen Liang asked this question.
Then, Wan An saw Wen Liang shaking his index finger and said, "No, I read it for a long time and only saw two words in this statement."
"Submit yourself."
Wan An understood immediately that Wen Liang was actually sharing some kind of surprise emotion with her.
She felt her body trembling.
Even breathing became tense for a while.
Wen Liang didn't pay attention to the change in Wan An's demeanor. He smacked his lips and continued: "Lake history as a mirror to know the rise and fall. With this negative teaching material here as a 'model', we must always remember not to leave such a domineering legacy in the development process.
Unreasonable black history.”
Wan An only had time to say a heavy 'hmm'.
After saying these two words, Wen Liang felt comfortable.
After all, he couldn't say it directly. In fact, he didn't know what he was thinking. The certainty he felt in Li Ze was just an act. Now that it finally came true, he had to get over his addiction.
So Wen Liang coughed twice and glanced at Wan An: "Okay, go and do your work."
Wan An responded, lowered his head and left the office a little worried.
She felt that her nervousness came at a very inappropriate time, which frustrated Wen Liang, who wanted to share her emotions.
