The total number of users of Xiaocheng Book has undoubtedly exceeded 100,000.
Even though they had made plans, Li Ze and Tang Pu did not miss the first class that morning and finished it with peace of mind.
Then we rushed to the company and started soliciting customers online together.
"Hello, Xiao Chengshu..."
"..."
"I've never heard of it...I'm sorry to bother you."
"..."
The 'tick-tick-tick' message prompts of several instant messaging software came and went one after another.
Dialog boxes for different instant messaging software are displayed on the computer desktop.
"Hello……"
"..."
"It's just customer service. I can't make a decision, right? OK, please ask."
"..."
"There is no need for advertising at the moment."
"..."
"How could it be fake?"
"You can ask for confirmation at any time."
"..."
Li Ze and Tang Pu were almost typing on their laptop keyboards.
Contacted various e-commerce stores on the screening list through various channels, and proactively issued cooperation invitations to these possible interested customers.
First of all, not every list user can find their contact information. This step blocks many ideas of Li Ze and Tang Pu.
Secondly, the store merchant users that can be contacted are basically customer service receptionists and have no decision-making authority at all.
Finally, there were several people who seemed to be able to communicate with each other, but they either had no need, or they still doubted the true identities of Li Ze and Tang Pu.
After all, online fraud has been around since the Internet age.
Two days of preparation and half a morning of hard work were all in vain.
It is far more difficult than what everyone thought at the beginning that family A cannot talk about family B.
At noon, Wen Liang, Chen Jiaxin, who had finished the morning class, and four other people who also took classes gathered in the company office.
When Wen Liang walked into 716 Silver Gray Building with a packed lunch box, he felt something was wrong in the atmosphere.
Sun Baoyin and Wang Zhiyi looked a little worried.
Li Ze and Tang Pu were obviously a little frustrated.
Wen Liang's eyes just glanced lightly, and there was a smile on his face. He probably knew what happened.
Zhao Mingjie couldn't hold himself back. When he saw something was wrong, he quickly asked: "What's wrong? What's wrong?"
"It's nothing." Li Ze composed himself, frowning thickly, and replied with a forced smile.
Then he said: "Let's eat first."
Before Zhao Mingjie could ask any more questions, Chen Jiaxin pulled the question quickly with quick eyes and hands, stopping him from talking.
After everyone got their lunch boxes, Wen Liang, who was still standing, said in a casual tone: "Eat well, don't be in a hurry. I'll tell you how to solve it after you finish."
Upon hearing this, Li Ze and Tang Pu's eyes suddenly lit up.
The boss was so stunned.
The two of them were very sincere and didn't bother to ask questions, so they started eating with peace of mind.
The atmosphere in the office is also more relaxed.
After eating and eating, Tang Pu looked over at Li Ze eagerly several times and hesitated to speak. Wen Liang then put down his cell phone and said unhurriedly: "I didn't come this morning. Did you take the initiative to find me?"
Potential customers?”
"Yes, yes." Tang Pu nodded repeatedly.
Wen Liang was not surprised and said casually: "You guys kind of wasted your weekend preparations."
“There’s a saying I don’t know if you’ve heard of it or not, it’s not about buying and selling.”
Over the past month, everyone in the small team has long been accustomed to Wen Liang’s guided discussion mode on business matters.
Li Ze's brows furrowed into brackets again: "We are rushing... Yes, we are indeed rushing to find potential customers, but we have no other way, right?"
"That's right, isn't the purpose of sorting out the information to screen out potential users before discussing with them?" Tang Pu rubbed his back over and over again and kept saying.
Wen Liang gradually broke the two people's thinking: "Aze, can you recall how we placed the advertisement in the first place?"
Hearing this, Li Ze quickly answered: "Find a suitable website, invest money according to the plan to choose a suitable advertising position, and then take the initiative..."
At this point, Li Ze suddenly stopped talking.
Then he blurted out almost instantly: "We proactively found the media side! But now we are the media side, but we are proactively looking for advertisers!"
Wen Liang nodded gently: "Yes, then think about what you are best at."
"Public opinion! I understand!" Li Ze stood up suddenly, "We must learn to use public opinion to spread the news that Xiaocheng Book will launch advertising and investment!"
"Xiao Wang, Xiao Wang, please help me."
Seeing this, Wen Liang waved his hand: "Don't be so anxious, think about it further."
"Oh." Li Ze quickly suppressed his excitement and looked thoughtful, "What we are busy with is not business, so we should find a way to better reach a consensus through negotiation."
"Mutual benefit can last long," Tang Pu added.
After waiting for a while, Wen Liang patiently explained: "The party with the initiative in everything will always be more likely to obtain the greatest benefits; in business, whether we are the seller or the buyer, we must find ways to become the party with the initiative.
"
"Right now, Xiaocheng Book only releases one advertising space, which will naturally trigger competition. Whether the information is released through gossip or other forms, there will definitely be interested users; not one-to-one, but one-to-many.
This will create a bidding environment, and the initiative will be in our hands."
"You don't even need to present detailed data. You just need to tell the advertiser that there is only one ad space, a standard large image + text information, and that only CPC is accepted. That's enough."
"They will raise the price themselves."
"And you have collected the information. As long as you don't bring together stores operated by the same company on different platforms, or similar bloody phenomena, competition will inevitably arise."
"The current audience and user base of Xiaocheng Book are very high-quality for e-commerce stores!"
After listening to Wen Liang's patient explanation, Li Ze, Tang Pu, and others who were listening attentively all showed astonishment.
Needless to say, I admire the gentleness.
Li Ze quickly asked Wang Zhiyi for help and used technical means to conduct preliminary analysis of the gossip.
Although Wang Zhiyi has never been able to complete the recommendation algorithm requested by Wen Liang, these days have not been in vain, and he has learned a lot about the corresponding technology.
Li Ze couldn't help but sigh: "Old Wen is so good at planning ahead. If Xiao Wang can thoroughly understand the mechanism of the recommendation algorithm, there won't be many places where it can be used in the future."
Wang Zhiyi was convinced: "Indeed."
Taking advantage of this time, Wang Zhiyi looked at Zhao Mingjie: "It's very difficult for me to work alone. Xiao Zhao is also very interested in algorithms. Why don't you work with me?"
"Okay." Zhao Mingjie was happy.
"..."
…………
The methods, process operations, and scale control were all preset, and Li Ze and Tang Pu quickly pushed the matter to completion.
After two days of hard work on the 14th and 15th, a domestic cosmetics brand’s e-commerce flagship store finally won the advertising spot.
The price was actually raised to 0.6 yuan/CPC.
With Wen Liang standing by, a friendly cooperation agreement was reached, and the advertiser made an advance payment of 40% of the estimated cost based on the expected delivery time.
That is: 30,000 (estimated 50,000 daily clicks) × 7 days (delivery time) × 40% = 84,000.
Because this is the first cooperation, there is a supplementary clause: the contract will be continued after the number of effective clicks and views reaches the standard on the day after the launch, and then 70% of the total cost will be combined and settled, and the remaining 30% will be paid out after the cooperation is completed.
The concept of CPA (cost per action) is actually used here.
However, the terms and conditions are relatively loose. The calculation standard is that the number of views flowing through the advertising link = the total number of clicks × 2%.
The advertiser would like to set the standard at five or ten percent. With gentleness, of course it is impossible for the other party to succeed.
He told the other party that if we cooperate in CPA mode, the minimum cooperation price is: 50 yuan/CPA.
The implication is: It’s your first time to work together and you’ll be fine if you get some credit.
After all, even if it is calculated based on 2% of the total number of clicks, it still requires a minimum advertising cost of 50,000 per day.
In addition, there is another important reason: Wenliang does not allow advertisers to place jump hyperlinks to the advertiser's store on the first-level advertising page.
If a hyperlink is placed on a first-level page, each click will jump directly to the advertiser's store, and the price of 0.6 yuan/CPC is too expensive.
In short, advertisers and media owners generally fall in love with each other and end up fighting or suffering.
Above a certain basis, no matter how the contract is signed, both parties will feel that they are at a loss...
At 9 a.m. on the 17th, after preliminary preparations, the advertisement was officially launched. At 8:20 p.m., the advertisement placement had reached the contract standards.
On the morning of the 18th, the advertiser made the second payment.
As early as the 15th, the first payment into the company's account was 84,000, and the second payment on the 18th became 151,200.
Because the actual number of effective clicks on the 17th was 80,000, the calculated advertising cost for the 7th day was 336,000, and 70% of the settlement was 23.52. Subtracting the first 84,000, the advertiser settled 151,200.
The main reason is that the number of transferred views is as high as 2250, which is better than the standard, and the conversion effect is quite good, much better than the advertiser expected, and naturally there is no need to worry.
Also because Wen Liang does not allow hyperlinks to be placed directly on the first-level page, but is transferred to the second-level page, and with the help of the template on Xiaocheng Book, the advertising display effect is very exquisite, and the advertisers who participate in the bidding are also screened.
, the product's reputation is not bad. The advertisement has been on for more than a day, but no user groups have expressed dissatisfaction. On the contrary, there are some positive comments in the advertising notes.
The second payment was received, and the cooperation was concluded.
At noon that day, Wen Liang finished his class, came to the office, looked at everyone, and said with a happy smile: "This is a solid income, let's celebrate it tonight, it's Friday."
"yeah!"
"Great!"
"Ok, Ok!"
"Finally, the day I've been waiting for has finally come!"
Everyone who had been holding it in all morning filled the air in the office with enthusiasm, and everyone was shouting.
After the commotion, Li Ze let out a long sigh and said with infinite emotion: "We... finally saw the light of day, and our company finally survived until tomorrow before the funds ran out!"
"How come Aze has become more artistic? We can finally make money and be done with it!"
"Ha ha……"
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