Bolang has an old tradition of launching important networking products.
When it is first launched, the association with Bolang will not be directly stated in the publicity.
For example, the game "Journey of Glory" was launched under the name Guofeng Studio, allowing it to develop independently for a long time.
Another example is ‘App King’, a product that has been integrated into a new application store, but has not yet been associated with Bolang in publicity.
It is still operating ‘App King’ on the Android platform.
The advantage of this is that it can be exposed and promoted at the right time, thereby obtaining greater traffic and attention, so as to achieve the best promotion and marketing effect.
Also, if the market response of the networking product is very, very unsatisfactory, until it becomes difficult to operate, it can be abandoned at any time, which will not affect Bolang.
Now is the year when the Internet is booming, and it has not yet reached the age of ordinary information, so few people are digging into it.
Anyway, it’s just a vest.
It has become a higher level.
It won't affect your reputation.
However, the promotion method of launching the new system this time is different from previous projects, and it is very grand.
The mobile phone business is the next core of Bolang, and the promotion expenses are very sufficient.
Some promotion preparations are also very good.
First, a forum surrounding the system was built, and a professional forum management team and user docking team were arranged.
Secondly, it was comprehensively promoted in all domestic mobile phone, system, and flashing enthusiast forums.
Then they spent a lot of money to place advertisements on the Xiaocheng Book platform and so on.
In the first hour of its launch, hot topics appeared on Xiaocheng Book.
#The world’s first professional game system [Star] recruits paid experience volunteers
#Born to not have a fever!
The theme of this promotion is just one, throwing money.
The main propaganda core is:
The world's first star system specially built for games recruits 1,000 paid experience volunteers from the entire network on a first-come, first-served basis.
Experience volunteers need to hold any mobile phone such as Samsung Galaxy S3, HTC One X, Mi 1, Youth Edition, 2 or above.
All experience volunteers will receive a 1,999 yuan electronic voucher from the hot-selling mall after completing the 30-day system usage experience.
There are also hot-selling mall electronic vouchers with a total amount of 2 million yuan and a total of 10,000 shares, which are available to all enthusiasts who voluntarily participate in the experience.
Including promotion fees, 5 million was invested in this wave.
Although Bolang Xiaocheng’s operating position is not used much, the publicity effect is still very good.
Nothing else.
rich.
Over the past few months, the development situation of the hot-selling mall has been pretty good. It has a premium product system, traffic diversion from Xiaocheng Book, and advertising promotions from time to time with Xiaocheng Book brand partners, and there are many shoppers.
The e-vouchers of the hot-selling mall have the same effect as the JD card. Since its launch in July, sales have been pretty good and the acceptance rate is not low.
Because this kind of electronic voucher/card is very convenient.
Therefore, the news level exploded directly.
"Although, when I went to sign up as a volunteer, the queue was already 3,000 yuan, and I missed out on 1,999 yuan!"
"Fortunately, I ranked 6,000, within the top 10,000."
"I'm lucky. I happen to be in the 999th place, so I was almost squeezed out and got a bonus of 1,999 yuan!"
"But it will take 30 days. I am not envious at all, really!!!"
The first discussion was all from the perspective of respective interests.
Then there are some complaints.
"I don't know if this star system is easy to use, but the tone is really loud and over-promoted. It is the world's first professional game system? I was completely dumbfounded!"
"Yes, yes, they are all based on secondary development of Android. What are you pretending to be?"
"You don't understand how to bully ordinary people. Anyway, these mobile phones now all say what system they have. Don't look, MIUI and Flyme are talking about you! But this star system is too pretentious."
"One thing to say is that the official website of Star System is very carefully designed, with clear columns, clear sections, and a simple website address. It is called Stars. It is expected that the English name will be introduced in the future."
"Now we are waiting for knowledgeable people to come to popularize the science. It feels like the little sorghum is about to explode. They are born to have a fever. Here is a person who is born to not have a fever."
"Hahahaha, indeed, the key is that the recruitment of volunteers is so targeted at Mi series mobile phones. There are a total of 5 mobile phones, 3 of which are Mi series phones."
"Usually, the louder the slogan is, the more attractive the product will be. This has become a rule. However, with the Android guarantee, no matter how bad it is, it shouldn't be much worse, so I'd better wait for Mr. Lei to break the defense."
"..."
……………
These complaints are only focused on the first impression and are non-physical performances.
The real discussion surrounding the star system is concentrated on the Stars forum.
Li Ze arranged for 9 development engineers from the graphical interface design group of the system development department of Bolang Lab, 5 development engineers from the kernel development group, and 5 development engineers from the component development group to settle in the forum.
Ten docking specialists were transferred from the Game and Platform Department.
The forum account ID numbers have been unified and all aspects are standardized.
The account that is mainly exposed to the outside world now is the account with the ID of Forum FAQ.
Forum FAQ: "All friends who have signed up to apply for the experience, please check the forum website, confirm the experience volunteer qualifications, and join the forum online discussion group according to different numbers. There will be a dedicated person to arrange the process. Thank you for your cooperation."
The framework of the forum's online discussion group uses the template of the Web Little Orange Book, which has stood the test.
Forum FAQ: "This post is a summary of questions and visitors are allowed to speak."
Forum FAQ: "..."
The FAQ is establishing a forum discussion system and is very busy.
1,000 experience volunteers were arranged in 5 groups.
Other voluntary experiencers formed discussion groups with 1,000 people each, and all arrangements were in order.
At this moment, all the listed rules are being explained in detail in the forum's online discussion group.
Administrator: "Because the Star System is a mobile phone system specially built for games, it currently has some special settings and cannot install any software from third-party sources. Apps can only be installed through the built-in app store;
Almost only game apps;
In order to avoid excessive boredom during use, there are a few apps in the app store such as Bolang's Xiaocheng Book and Hot Sale Mall. It should be noted that at this stage, instant chat apps such as QQ and WeChat cannot be used, and maps cannot be used.
App-like, all available apps are available in the app store;
Of course, it has built-in basic standard apps such as phone calls, text messages, calendars, memos, cameras, browsers, etc.”
"If you have any questions, please ask them. If you have any objections, you can exit the experience."
Many people were immediately stunned.
The experience volunteers are still barely acceptable. After all, the Star System pays for everyone to volunteer and experience.
In addition, non-volunteer experience groups asked various questions on the spot.
"We understand that volunteers are required to mainly use this system to play games. We are just experiencing it. Why should we restrict the installation of third-party apps?"
"Yes, yes, there are too many commonly used apps now, and the ones listed here are too few."
"And why can Apps owned by Bolang enter, but not Apps owned by White Goose? It's almost impossible to leave QQ now!"
"That's right, although we prefer flashing the phone, the purpose of flashing the phone is for a better experience, not for being unable to use it for anything."
Administrator: "System versions are treated equally, because what we need to collect is real data about game experience, and non-volunteers can refresh the original system at any time. Our forum provides free cloud disk services, which can retain data without losing it.
"
"Because our built-in app store has established a complete application online system and has similar rules to Apple's App Store, Bolang is willing to accept the terms and release the online app."
The caliber of this answer is actually a typical Spring and Autumn style of writing, and there is no mention of Bai Goose. But at a glance, everyone will feel that Bolang accepted it, but Bai Goose did not.
However, the truth is that Bolang, the real developer, never thought of negotiating with White Goose.
There are many reasons. The core one is that the Star system is still far from perfect. It is at most equivalent to Android version 2.0, which is slightly behind the 2.2/2.3 released in 2010.
Regardless of ecology, there are also gaps at the bottom level.
Even Sun Baoyin thought about Wen Liang's heart when he recompiled each App. Under such circumstances, how can we allow third-party software manufacturers to access it?
Then various precautions were popularized.
In short, every aspect is very particular.
Tell each non-volunteer experience member how to get electronic voucher rewards.
Any minor bugs are found and feedback is recorded.
If you find that the operation logic is not easy to use and record feedback.
All these kinds of things.
The overall conditions are very relaxed.
So, except for a very, very few people who couldn't accept it and continued to become trial volunteers, in the end, a total of more than 10,000 people downloaded the installation package and started flashing their phones.
All problems encountered during the process were fully explained by the forum staff.
The only mobile phone models supported by this version of Xingchen system are the listed Samsung S3, HTC One
Hmm...because of some unknown factors, the adaptation to Mi series phones is the best.
Even the Mi series part of the official flashing tutorial given on the forum is particularly simple and is the easiest to operate.
………
The big V user whose ID is "Jiu Ai" on Xiaocheng Book is the 123rd volunteer to experience it.
He is a second-generation rich man, and the Mi Youth Edition he just bought not long ago is his backup phone, so he started flashing it without hesitation at all.
After all, you always have to find something to do in your idle life.
Xiaobai's initial flashing process was quickly completed.
Looking at the percentage progress bar animation on the screen, Jiuai was very satisfied and shared her experience on Xiaocheng Book.
"The flashing process of Xingchen system is very simple. There is a percentage progress bar during the flashing process and there is also a reminder of the remaining time, which is quite good."
"Restarted, let me see..."
At this moment, a female voice suddenly came from the speaker of the mobile phone: "Welcome to use your little star. You can wake me up with 'Little Star Little Star' and I can play music for you."
Jiu Ai: "Fuck! I'm shocked. There is a voice assistant right after you turn on the phone. Is it the same as Siri?"
So Jiuai shouted: "Hi, Siri."
He upgraded his iPhone 4S to the latest version, which supports the Chinese version of Siri.
After a comparison, Jiuai suddenly realized that he had been deceived.
‘Xiaoxing’ is far inferior to ‘Siri’. Of course Jiuai doesn’t know that this thing is just a semi-finished product developed by a team from Bolang Lab.
Spending so much money on this wave of promotion is just to make users find trouble.
And it's normal to sacrifice a little bit for the sake of coolness.
Therefore, it is normal to be complained about.
After batches of users flashed the Star system by referring to the system installation package and flashing tutorial provided by the Stars forum, complaints appeared in batches.
As loud as the publicity is, this round of complaints will be as cruel as it is.