This is how the chaotic marketing of the mobile phone market began.
Xingchen System got off to a bad start with its extremely unnecessary and crazy money-spending marketing method.
Not only that, but also from the system level to the direction of publicity, we have fully embraced small sorghum.
Although he was ridiculed by the entire Internet in less than half a day, the impact was out of control.
Yu Dadong, who followed closely behind, came out with the new Emotion UI version 1.4, igniting confusion among netizens.
Because the literal translation of the word "Emotion" is emotion, emotion, Yu Dadong also repeatedly emphasized emotional experience and situational interaction.
The complaints from netizens can be regarded as making him ‘get his wish’.
There is no sense of experience, it is just emotion.
The performance of version 1.4 brought by Yu Dadong is quite unsatisfactory.
How should I put it? The manufacturers are doing great things and Holy Wireless is no joke. The terminal business is not taken very seriously now.
Yu Dadong's sudden exit in August showed that he was facing great internal pressure.
This time, he directly stated his goal on Weibo. In the eyes of insiders, it was completely an act of forcing a woman to have a baby.
Yu Dadong set a development strategy of three lines of business: high, middle and low. Although even the UI name is prefixed with emotion, it is actually more business-oriented.
The so-called business bias is synonymous with old-fashioned in the current mainstream enthusiast circle.
In addition, if Yu Dadong is very confident in this new version of UI, the external version number will not be called 1.4, but 2.0!
This is also Yu Dadong’s old tradition in promotion methods.
As a result, the style of painting on Xiaocheng Book, a major social media platform, has undergone a strange change. Because of Dadong's remarks, many netizens said that they can forgive Xingchen System, a cute newcomer like Xingchen System who shouts slogans.
"One thing to note, I just went to see the evaluation of Juchang's new UI, and suddenly I felt that the Xingchen system was pretty good."
"Honestly, I think so too. Although the Star System is a defective product, a lot of effort has been put into it."
"I have to brag about this. The pain points of Android have been in-depth optimized. File fragmentation, message push service, permissions and privacy, memory management, application background wake-up from each other, security and other underlying logic have been fully optimized!"
"Yes, and only the message push service is a pain point that international Android does not have. Other Androids have these pain points. It is like an Android version of iOS!"
"I have to add that if there are not so many bugs, of course I have to say that there is still a big gap with iOS, but I heard from Brother Ji that there are new features."
"What I'm more curious about is what price Xingchen Studio paid to convince Bolang to agree to self-limit applications. I have used countless methods to verify that there is no logic for all applications under Bolang to wake up each other. Other Android versions
Bolang’s App is not so clean.”
Jiu Ai: "I don't know, but I came here to show respect. After listening to Dadong's boast, I suddenly no longer regretted participating in the experience volunteer program."
"..."
This is one of the reasons why Wen Liang wonders if he can cooperate with Yu Dadong.
Judging from the public opinion, Dadong is really a good person.
………
The impetuous Friday did not end like this.
evening.
Opal of the O family took the lead in promoting its internal beta UI: ColorOS on Xiaocheng Book.
He also said that a mysterious mobile phone equipped with a new UI will be launched soon.
V’s Vivo almost followed closely behind, and also promoted its internal beta UI: Funtouh OS on Xiaocheng Book.
It also said that a very interesting mobile phone will be launched.
OV, the two music-oriented mobile phone companies, although they focus on offline, they are not stupid. Now that the popularity of online is so high, of course they have to join in the fun.
Only when there is popularity can there be attention, which can be converted into sales.
Although many brands that focus on offline sales mainly rely on decentralizing discounts, giving suppliers lower prices, and promoting cooperative retail stores to actively promote;
But having something to brag about is better than nothing.
Originally, the two companies did not plan to launch their own incomplete internal beta UI so early, but now the ready-made selling points are here. If they don't take advantage of it, what kind of merchants are they?
You must know the groups that the OV two companies are mainly targeting at this period. They only need a detailed selling point to pay for it.
Such as sound quality.
Such as the slim body.
Such as a beautiful theme.
Because the price is low.
Speaking of which, OV and OV are currently the two mainstream domestic smartphone manufacturers with the highest frequency of mobile phone launches, comparable to Ju Factory, which has not yet found its direction.
On the contrary, for small sorghum, due to various reasons, the current generator frequency is on par with Apple.
In short, the fate of the OV family not only aggravated the confusion, but also made the overall public opinion form move to an even weirder angle.
"What the hell? A brand like OV can actually join in the fun? I'm not bragging, I feel like I could throw up a UI to promote it!"
"Who says it's not the case, and a new phone is actually being released."
"Oh...this scene is really awesome."
During this period, the reputation of the OV family was not very good, especially among enthusiast groups, who deliberately used various insulting names to criticize them.
Not only that, the people on the Internet are simply beating their chests against those who buy OV's two products.
It’s just that many people don’t know the logic behind it: the consumer groups of OV and OV don’t care at all about these things mentioned on the Internet.
People who focus on cost performance, parameters, and experience are not in the same dimension as those who focus on appearance design and small details.
Just like users who are accustomed to using Apple, they won’t care too much about the Android series.
For example, there is basically no fruit powder bubbling this time.
………
On Saturday, the chaos intensified again.
Lenovo joined in the fun.
Didn't cause any waves.
Then the alliance between the two manufacturers aroused public opinion.
Pepper, a brand that claims to be extremely cost-effective, held a small press conference with Alibaba and released the world's first mobile phone equipped with Alibaba Cloud OS.
It is rare for Alibaba to find a mobile phone manufacturer that is reasonably popular and obedient, and has given it a lot of promotional resources.
Netizens went crazy.
"The Star System really got off to a bad start. I'm probably dumbfounded now."
"Yes, yes, why are you, a small company, making such a big move? Now that all the giants are gone, and everyone is releasing new phones, what can you do?"
"Times have changed, and Xiao Gaoliang's confusing UI model last year is no longer viable."
"It can only be said that Xingchen Studio did not anticipate the domestic business environment. The high-priced advertisement of 4 million set a stage for others, and I was dumbfounded."
To be honest, the current situation is more complicated than Li Ze expected.
The main protagonist, Xiao Gaoliang, has not yet come to an end, but the mobile phone market has gone crazy first.
Wen Liang did have some new ideas.
…………
…………
In the afternoon, in a long private room at the Ritz-Carlton, Wan An lit a cigarette and placed it in the ashtray with smoke floating in the air.
Wen Liang lazily collapsed on the soft bed.
Looking at the smoke in trance.
Then I received a call from Liu Chiping: "Mr. Liu, why did you remember to call me during the weekend?"
On the other end of the phone, Liu Chiping laughed: "There has been a lot of noise online these two days about smartphones. Last time Mr. Wen mentioned that your company also intends to develop mobile phone business. What do you think now?"
Wen Liang licked his nostrils and said nonsense: "I have no idea at the moment. Some basic development work is progressing slowly. We have been recruiting people. Recently, we asked Mr. Tang, who is in charge of the group's R&D department, to go to Luzhou to talk to iFlytek."
, let’s see if we can get a voice assistant.”
"Technology is developing so fast now. Apple has made some secrets, and Juchang has also introduced voice control. It's hard to make ends meet."
Listening to Wen Liang's nonsense, Liu Chiping couldn't figure it out over the phone, so he simply got straight to the point: "The Star System that came out in the past two days was not created by your company?"
Wen Liang made some nonsense: "No, when has our company ever launched such a ridiculous product? They are all very mature and excellent products. Of course, the first edition of Little Orange Book does not count."
As soon as he said this, Liu Chiping understood: "Yes, yes, look at me, I have forgotten Mr. Wen's strict requirements on details."
Wen Liang sighed vaguely: "It has just been discovered in the past two days that there is no investigation and I really have no say. Not to mention Ju Factory, not to mention larger manufacturers such as OV, even an unknown small factory is fully prepared. Just say that it will distribute mobile phones."
Cell phone sent."
Then he sighed: "I didn't expect that even Alibaba would also focus on the smartphone market. It scared me to enter the market so quickly."
Liu Chiping deeply agreed with this: "Yes, we pony were so frightened that we suddenly started to care about official affairs again."
"Are you also going to enter the mobile phone market?" Wen Liang pretended to be surprised.
Liu Chiping laughed: "Mr. Wen thinks highly of us, and Bai Goose is not interested in this aspect."
Wen Liang also smiled: "That's right. Let me say one more thing. Your company is of such a large scale and you should have concentrated on doing more valuable things. In other words, your company should have done some subtraction."
"I have seen your publicly disclosed company structure, and the business landscape is very confusing."
Liu Chiping pondered for a moment and then echoed: "Indeed, even if you Bo Lang seems to have a hammer in one place and a stick in the other, your business line is very clear and has always been developed around mobile public social networking."
Wen Liang said openly and honestly: "We just want to complete a puzzle. This time Star Studio asked us to put the software into their test system, and we are happy to empower them."
Then, Wen Liang inadvertently changed the topic: "Now I am paying more attention to the development of enterprises, mainly investment and financing business. I am a little lazy just after the school started in September, and it is the National Day holiday soon. I plan to do something in this area after the holiday."
Upon hearing this, Liu Chiping immediately became interested: "That's a good thing. It seems that we will see each other more often in the future."
"That's great." Wen Liang said cheerfully, "With Mr. Liu leading me, the future is bright!"
Liu Chiping laughed: "Mr. Wen is too humble. You have to guide me in this regard. There is no company in the world that develops faster than Bolang!"
The two exchanged a few words on the matter.
Finally, Wen Liang took the initiative to close the line: "See you after the holiday, Mr. Liu."
Wen Liang understood the meaning of Liu Chiping's phone call very well.
Half of it was to test his tone.
One point is for Alibaba’s cloud OS.
White Goose and Alibaba have long been in a competitive and cooperative relationship. Both companies are big businesses and have a full presence on the Internet.
Both of them have the title of paraquat in the industry. White Goose is doing well in the pan-entertainment area, while Alibaba is going bankrupt after investing in everything.
Alibaba's cloud OS makes White Goose a little bit confused, because the two companies' cloud service products rank first and second in domestic market share.
Finally, there is another point for various aspects of affairs.
For example, Wen Liang took the initiative to mention the investment business.
Since the mobile game market has been booming, domestic mobile business demand has increased several times compared with before.
Bihu and Toutiao can't wait any longer.
As for Wen Liang's lies, it doesn't matter. He is not afraid of being exposed later. He has already patched them up. It's empowering~
A small studio took the initiative to find me, Bolang. I, Bolang, saw that the development was going well and that I was empowered. Is there anything wrong with investing in it again?
Wen Liang also heard Liu Chiping's tone, so he talked too much about subtraction.
In addition, the chaotic trend of the smartphone market in the past two days also made Wen Liang make a decision.
He plans to start using capital investment and financing to solve business development issues.
For example, it was originally planned to use the revenue from the Internet business to develop the mobile phone business, but now it is planned to establish a mobile phone business subsidiary for refinancing, and the financing target has been finalized very early~
Business revenue will be used for various forms of investment, starting the puzzle mode of buying and selling.
Of course, the focus at this stage is to go all out to promote and optimize the star system.
That's why Wen Liang and Liu Chiping set the time after the holiday -
PS: Let’s collect the names of mobile phone brands again. If you have any ideas, please leave a message. Come and leave a message when you think of it. There will be some plot development before the mobile phone brand is launched.