The harmonious atmosphere in the office naturally no longer exists, but it does not become in vain.
Everyone also temporarily put aside their work.
Long before starting the advertising business, Wen Liang mentioned that there might be a crisis.
On the 17th, the advertisement was officially placed on the homepage of Xiaocheng Book. Today is the fifth day, and there are only two days left tomorrow before the seven-day advertising cycle.
Therefore, the first thought that comes to everyone’s mind right now is:
"coming."
"Sure enough, it's here."
"finally come."
Naturally, everyone's demeanor is a bit weird.
Several people looked at Wen Liang, especially the short-haired Aze, whose face seemed to be filled with words. Wen Liang saw a line of words in a daze:
‘We can see Lao Wen show off his skills again’.
So, Wen Liang suppressed his smile and said lightly: "Let's take a look at the expected things first. Don't worry."
Tang Pu responded: "Oh."
Everyone temporarily put down their work and went to watch the progress of the discussion.
Sun Baoyin and Wang Zhiyi were typing away at the keyboard, and they naturally entered the corresponding state to summarize relevant public opinions in public cyberspace...
After the website was modified and relaunched as Xiao Cheng Shu, Wen Liangyou ordered some ‘small-scale’ technical tasks.
Everyone’s momentum at this stage was not wasted at all, and everyone’s current thirst for knowledge about technology was fully utilized.
Let Sun Baoyin lead the team to develop a simple public opinion monitoring system based on search engines.
For example: after the number of times relevant keywords are retrieved through search engines in a certain period of time exceeds a certain threshold, an alert will be automatically issued and the information will be presented in the software interface.
Li Ze and Tang Pu are now roughly in charge of business operations, external cooperation, and public opinion related matters, so the public opinion system mainly reminds Li Ze and Tang Pu.
This is the reason why Tang Pu suddenly knew something happened online.
Soon, the causes, development, process, and current situation of related events became clear through summary.
For the time being, everyone is just quietly watching the latest developments, and is not in a hurry to discuss response plans.
Wen Liang is also browsing related news.
Interestingly, the current discussion is mainly concentrated on Weibo and forums where female users account for the majority, and the targeting is obvious.
The traces of rhythm are more obvious, and it has a weird meaning of "angry" and "hating that iron cannot become steel".
"Little Orange Book is so disappointing. On the 1st of the month, it issued a special statement saying that it would conduct a trial operation plan for selected content. It specially revised the rules for home page display. A total of 15 card positions are polled to display the most popular ones on the entire platform during the previous period.
90 pieces of original content, but what happens now? One card is used entirely for advertising! It’s so unethical!”
"Before, I thought that there was finally a platform specifically for us female users. Although Xiaocheng Book is not big and the content is not comprehensive, but looking at it, it is full of everyone's content sharing on beauty, skin care, sharing of good things, etc.
Let me plant a lot of grass... But now, ads have been placed on the homepage for several days in a row, just like a mouse droppings ruining a pot of porridge, it looks a bit disgusting."
“I really don’t want to use this platform anymore.”
“Sisters, let’s go back to Weibo!”
"Weibo also has advertisements. How can there be a clean website in the world nowadays?"
"It doesn't seem like nothing."
"..."
There are only one or two words that speak for Xiao Cheng Shu, but they don’t pay much attention to them.
"If any website wants to grow, it must be commercialized. Otherwise, how can the website operator maintain normal access to the website and maintain the daily expenses of the website? Do you need love?"
"..."
If it were not for the public opinion monitoring system, these discussions would obviously not have reached the level of generating momentum.
However, since a public opinion incident has occurred and is clearly targeted, it must of course be dealt with.
Li Ze quickly sorted out the detailed data output by Sun Baoyin and Wang Zhiyi: "The discussion purposefully targeted the placement of advertisements on the homepage of our Little Orange Book."
"There are not only large platforms like Weibo, but also some forums for female users. Among them, the voices on Weibo are relatively loud. If it continues to develop, it is likely to become a topic on Weibo."
“I have just retrieved a few pieces of original content on the Xiaocheng Book platform that criticizes the placement of advertisements on the Xiaocheng Book homepage. Among them, there are new IDs in the comment area of the advertising content page to brush comments.”
"According to the latest traffic statistics report, the number of ad clicks has a clear upward trend compared with the same period, and the number of times that the advertiser's product page is redirected through the ad link is also greater."
Speaking of this, Li Ze frowned and formed a horoscope on his thick eyebrows: "It feels like it will increase our income."
Then, Li Ze raised his head and glanced at Wen Liang, and then said: "Lao Tang and I have made some rough plans before. Now my idea is to control the sound inside the platform first, so that the harem will be in chaos before the momentum is formed outside.
, this will greatly affect our fundamentals.”
Wen Liang didn't answer immediately, his eyes swept from Li Ze to the others.
Seeing this, everyone poured out their prepared manuscripts one after another.
"In my opinion, what we need to worry about now is the reaction of advertisers. Although the inflow traffic has increased, it will not be good if malicious content appears."
"This aspect does need to be considered. It affects the reputation of advertisers, and it also affects the reputation of the Xiaocheng Book platform as a media owner."
"So first of all, we must control the internal problems of Xiaocheng Book."
"It's also a big problem externally. If it really becomes a hot search topic, the impact will be too wide."
"..."
After listening to everyone's thoughts expressed one by one, Wen Liang said calmly: "We knew from the beginning that there would be similar risks. It's good that Aze has a sense of preparedness."
Li Ze was not secretly happy, he was waiting for a turning point.
Sure enough, Wen Liang then changed the subject: "But..."
"You don't seem to want to find out who is behind it? From some of the comments with ulterior motives, it is obvious that there is a mastermind. You don't need to use any technical means. You can find it by just following the map."
After a special pause, Wen Liang guided calmly and patiently: "Only by finding out the root cause can we know the purpose behind public opinion. Only by finding the purpose can we prescribe the right medicine."
As soon as Wen Liang finished saying this, Zhao Mingjie started to move in a hurry.
Wen Liang just continued: "Your worries are reasonable, but we have considered the relevant risks when preparing for the advertising business. There are some simple exemption clauses in the contract with advertisers. We have also screened advertisers in advance and selected them.
We have to be very cautious when doing so; so this small amount of reputation is not as good as the negative reviews given by the advertiser’s customers, let alone the negative reviews of the advertiser’s competing products, etc.”
"It doesn't matter if there are some other voices within the platform. No matter how pure Xiao Chengshu is, he will still experience different voices. We must face up to the existence of these different voices. As long as these voices are not highly malicious, we must allow them to appear."
"For outside the platform, wait until there are really hot search topics on the Weibo platform. Don't let the free advertising go to waste."
Finally, Wen Liang concluded: "My advice is three words: don't rush."
After listening to Wen Liang's analysis, the thick eyebrows of the short-cut Aze were completely frowned into brackets. This was a bit inconsistent with what he expected, but it also had a strange sense of harmony.
Aze subconsciously touched his head.
At this time, a voice spoke before anyone could speak: "I found out that many posts point to a website called 'Fairy Notes'. This is their homepage. The one who stepped on the horse is simply a replica of Little Orange Book."
!”
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Roll it up, three updates today, please vote for recommendations