The head of an Apple PR team who presided over the meeting.
"If an impression is formed that the iOS experience is not as good as Stars, as long as Stars releases its own phone, our market share will be at great risk."
The person in charge emphasized many important points.
As a public relations member of a large company, he has many reasons to protect Apple's brand image.
Although any form of model analysis believes that Stars is too weak and has no foundation, just like water without roots;
Although any form of analysis believes that Stars will never affect Apple’s leadership in the smartphone industry;
Although it is generally believed that Stars is at best a fork of Android and does not require too much care;
But none of these reasons made the person in charge despise it at all.
Lau gave some reasons: "It is difficult for products and services to establish an impression through publicity, and consumers will not judge product quality through advertising."
The person in charge immediately retorted: "But Stars starts with experience and does not just hype it up."
Lau was unfazed: "However, consumers' impression of any form of publicity is very, very short-lived."
"And if we invest resources and strength in direct hostility to Stars among the public, it means that we recognize the excellence of Stars. That is, we are actively prolonging this impression for global consumers."
“I think more consumers will choose to try Stars this way.”
"Instead of struggling at the public level, it is better to submit warning documents to the relevant departments of the group now, especially the product and service departments, and ask them to consider investigating the proportion of game experience and optimize the relevant experience based on the reasonable needs of users."
"In short, my opinion is that at this stage, we cannot proactively create opportunities for Stars at the public level. This will contribute to the heat of the incident."
"If we must deal with public relations, we should actively avoid Stars."
After listening to Lau's complete statement, the person in charge gradually straightened out his thinking and said calmly: "Okay, you convinced me."
"..."
Soon, the person in charge synthesized the opinions and made a decision.
PR handling remains essential.
However, the methods are diverse and much more flexible.
There is another important point, please Apple Asia Pacific pay attention to the company Bolang to learn more detailed information and find out important information about the mobile phone business.
At the same time, the public relations process uses multiple angles to convey Apple's brand influence, rather than mentioning Stars directly.
On the other hand, Apple’s internal products and services are also analyzed with reference to public relations warnings.
In fact, iOS has faced considerable competition since its launch.
Jailbreaking, the iOS version of the Cydia app store, etc., have all affected Apple's combination of iOS and macOS to further improve the application ecosystem.
But from another perspective, it forces iOS to continuously iterate and become better.
In comparison, the impact brought by Stars at this stage is not very big. After all, there is a more direct competing product Android on top of Stars.
And Android is owned by another big company, Google.
…………
Obviously, the person in charge of Apple's relevant department underestimated how disgusting Bolang was.
After noticing Apple's public relations response, Bolang immediately responded.
After all, Bolang has recently taken the initiative to focus its business overseas, so it is natural that it is very concerned about the reactions from all aspects.
Not only that, Bolang's personnel in charge of promotion operations and other aspects do not care at all whether this kind of coping behavior is led by Apple. Anyway, they just want to respond at the level of public opinion.
Related discussions are taking shape one by one.
What’s good about #iOS?
#Why can’t we personalize our phones?
#What exactly is intelligence?
#If iOS cannot make good use of hardware
#Playing games is the best thing
#我要get rid of stupid private day
#……
Public opinion is only one aspect, the more important thing is the service and experience of the product itself. When these publicity generated massive discussions, Stars released a second easter egg.
‘Little Star’ specially adapted to English.
Use "hey, Stars" as the keyword to wake up, and make a very user-friendly adaptation based on the existing application.
Because the number of applications is very small, it is not that difficult to adapt, and the software that is adapted is mainly Bolang's software.
In short, internal cheating.
This is even smarter than the jailbroken version of Private Day. Driven by the rhythm of public opinion, more people have fallen.
"I didn't expect that I could really get rid of my stupid private life and completely get rid of iOS. I found a new direction, which is really comfortable. I have always deeply regretted that Apple phones can only use iOS."
"Yes, I have never been able to understand why Apple computers can use Windows systems, but Apple mobile phones cannot use other systems. This question has finally been solved."
"I never thought that iOS could do such a bad job."
"A company without pressure will not make progress."
"..."
Active IDs from all regions are participating.
Some of the views are sharp.
for example:
“Let iOS go to hell, shit.”
“Finally we can throw the damn iOS in the trash.”
"..."
This is of course only the first round.
According to background statistics, since Xingchen System released targeted iPhone 5 flashing tutorials, a total of 172,000 new iPhone 5 devices have come online in overseas regions.
According to certain strategies, the online number can be judged very well.
The actual online number is slightly less than the new number, which is 158,000 units.
The effect is okay.
…………Ganzi
Later, Guofeng Studio released a hot resource update for the "Journey of Glory" game.
How to put it this way, the game "Journey of Glory" has completed the design of a framework in countless iterations. Since then, it has not released any major version updates. All resource updates have been released in the form of DLC.
However, because mobile games are not large in size, a certain amount of resources are usually loaded when starting.
After multi-angle optimization, the actual experience effect is not bad.
This hot update includes some private goods.
The iOS version will have a certain degree of zero optimization, or even negative optimization, especially for the adaptation of iPhone5 models, some adjustments have been intentionally made.
As for the Stars version adaptation for iPhone 5 models, some experience optimization has been made as much as possible.
In fact, this is called being a referee and an athlete at the same time.
This is also Bolang's unique advantage. Similar to Google, Google's GMS is actually equivalent to being both a referee and an athlete.
There is no doubt that the update to the game quickly generated a lot of discussion.
Mainly focused on the range platform.
Because this platform can send short videos.
The highlights of current mobile games are generally very short operations, at least this is the case in "Journey of Glory".
Ah San: "Look, look, words can't stop excellent operations!"
Xiaori: "Oh, I'm just a little better than you."
Xiao Xiba: "Who can't?"
Tuji: “That’s it?”
"..."
Players who are very active in the range have released their excellent operations after the game was updated.
Because this update adds a link for show operations.
Just enough to show their respective operations.
In fact, the main purpose is to enhance operability and competitiveness.
One thing to say, thanks to the excellent hardware of the iPhone 5, the current size of "Journey of Glory" is no longer suitable for ordinary models.
Including some flagship models, including the Mi 2, which was officially launched at the end of last month.
After all, mobile games must have strong enough hardware support to perform well, as well as good enough screens, touch and sensor chips, etc.
iPhone5 has all of these.
Obviously, Wen Liang would not fail to make such a big noise.
And it's not just him, this time it's the black wind and the two demons that are coming together.
WindDa (Su Jian): "I'm not bragging, you guys are playing like a piece of shit, I don't know how you got such facial expressions, practice hard before you speak, do you understand?"
She also posted a short video.
It is also a how-to video.
It can be seen that it is quite beautiful.
Ah San: "This...that...I'll practice some more. Actually, I don't understand why you can play so well. Are the friends of God's Magic also unreasonable in all aspects?"
Xiao Xiba: "Excuse me, I want to..."
Xiaori: "Now that America has access to the range, don't be embarrassed, right?"
Xiao Xiba: "..."
Tuji: "@realGodMagic I want to see your operation, you don't seem to pay attention to the game..."
Monkey: "The native chicken finally did something that we all think is good. We need to be better than God's magic in one aspect, and money cannot compare."
Xiaobo: "Sit and wait."
WindDa (Su Jian): "Why are you...looking for humiliation? How strange."
Seeing this content, these active IDs in various regions stopped.
As expected, Wen Liang quickly posted five videos on realGodMagic, which was so impressive that it almost took off.
"Those who surpass me will be rewarded heavily."
Xiaori: “shit.”
"..."
…………
Against the background of such rounds of public opinion bombardment and actual experience.
With the West's fearless media operation, all kinds of news no longer require Bolang's efforts, and they rush directly to Apple in an overwhelming manner.
"iPhone5 is the most rubbish product in the post-Jobs era. It is completely hit by an Android ROM, and Apple is about to decline."
“I can’t imagine that iOS, which has changed the mobile phone experience, would be reduced to this, damn Apple!”
"Cook, you are not a qualified leader."
“Apple’s iOS should be consigned to the trash heap.”
"..."
Countless media outlets flocked to Apple, and all sorts of modest headlines were splashed around the company.
Countless people are asking, is Apple still Apple without Steve Jobs?
The backlog of dissatisfaction with the minor changes to the iPhone 5 was once again deliberately channeled out.
Apple is not without competitors!
All active mobile phone manufacturers will not let go of such an opportunity to add insult to injury.
Including Google, which currently only operates Android systems.
This also includes Microsoft, which operates WP.
The sense of experience... is something that is difficult to describe.
There is no doubt that it is now a weapon.
However, no one expected that the development of the situation would lead to a sharp drop in Apple's stock price that day... -