It’s just that this time the ‘Fairy Notes’ was obviously a bit rushed, and the navy team hired was rather... perfunctory.
Basically copy and paste.
"Spicy Chicken Xiao Cheng Shu, never use it again... #小成书 accepts advertisements without conscience"
"Sisters of Xiaocheng Book, come here, 'Fairy Notes' is waiting for you... #小成书 accepts advertisements without conscience."
Basically, there are three or five formats. Most people criticize Xiaocheng Book, but few directly recommend "Fairy Notes".
"..."
Seeing that "Fairy Notes" hastily hired a relatively rough navy team to increase its momentum, and after Weibo's popularity developed as expected, Li Ze began to make arrangements.
"Old Tang, keep an eye on Weibo to see how powerful the other party's navy is this time."
"Xiao Zhao, please watch our own platform and don't let others steal it."
Tang Pu and Zhao Mingjie both responded.
"I'm going to keep an eye on the 'Fairy Notes' to see the situation. Although it's theoretically difficult to handle the heavy traffic, I can still just be on the safe side."
After Li Ze finished making arrangements, Wang Zhiyi, who was sitting next to him, pushed up his pair of black-rimmed glasses without lenses and interrupted: "If you need us to provide technical support, please give me a shout."
Next to him, Sun Baoyin took a sip of water from a thermos cup and continued: "Let's find something to do for ourselves first, mark the ID of the platform's trolls, and set up a key supervision area to prevent us from being unprepared for causing trouble again in the future."
Wang Zhiyi quickly responded.
Sun Baoyin thought for a moment and added one more sentence: "Old Wen is far-sighted. I think Xiao Wang and Xiao Zhao can work more on algorithms to completely solve this problem."
"Algorithms have a wide range of uses. Our current rough version of the public opinion monitoring system can be optimized through algorithms. In addition, if an algorithm can be found to sort out the internal situation of the platform, the workload of both us and other technical staff in the future will be greatly reduced.
.”
Seeing that Sun Baoyin, who usually didn't talk much, said so much in one breath, Wang Zhiyi calmly responded and responded seriously: "Understood, Xiao Zhao and I will spend more time studying. In the past two days, Xiao Zhao and I have been talking to Professor Lin separately.
And Professor Xu, sooner or later I can learn some skills from them!"
Sun Baoyin warned: "Both professors are very good, come on, just don't annoy others."
"I know." Wang Zhiyi responded.
"..."
Now everyone can easily find their place in affairs.
It’s also easy to find corresponding things to do.
Give full play to subjective initiative.
That's pretty good.
Wen Liang has gradually stopped dividing things in such detail, and Li Ze and others will take the initiative to think about how to implement them in detail.
This is Director Wen’s guiding leadership charisma.
For example, Wen Liang was silent during the whole process just now. He happened to be busy finishing the short and medium-term development plan of Xiao Cheng Shu, so it was better to discuss it together in two days.
The mobile phone placed on the table vibrated a few times. It was an alarm clock. Wen Liang glanced at it and closed the computer: "I'm going back to school first."
Li Ze turned around and responded: "Leave it to us, the current popularity will not be on Weibo's hot searches for a while."
Wen Liang gathered his things and said, "Just wait until the relevant topic becomes a hot search topic and the traffic on the platform increases significantly. Then you can symbolically act like you are hastily dealing with it and then tell me."
"Why don't you tell us now?" Li Ze was very curious.
Not only him, but everyone else in the office turned to look at Wen Liang.
Seeing this, Wen Liang chuckled: "Just think of it as 'it won't work if you say it'."
Then he added: "First, squeeze all the value out of the competing companies, and see how many commercial means the company can use to create this website that is full of loopholes, and experience a real small-scale business war."
"Okay." Li Ze responded happily.
It is indeed time to focus on this matter now.
Although the competing companies may seem like they are not worth mentioning, this is also a real business war taking place across a layer of network.
Li Ze and the others are also curious about whether this competing company has other methods besides hiring trolls to slander and divert traffic, and whether there are more dirty methods.
When embarking on the road of entrepreneurship, sooner or later you have to get used to business wars and competition.
…………
When the topic #小成书 accepts advertisements without conscience# finally reached the bottom of Weibo’s hot search list thanks to the efforts of all parties, the popularity spread to the relatively closed Zhihu platform as expected.
Today’s Zhihu platform is different from all other information sharing platforms.
All other platforms are very 'coquettish' compared to Zhihu.
Because the Zhihu platform can be said in a pretentious manner: There is almost no place for online trolls to survive on the platform.
Therefore, when the question [How to evaluate the placement of advertisements on the homepage of Xiaocheng Book was a hot search topic on Weibo?] was raised by a recommendation mechanism, a seemingly more rational discussion emerged.
'A scourge': "Thank you for the invitation. Before answering this question, let me first say that once, in my impression, the discussion on the profit direction of the website many years ago has been concluded, and it is nothing more than advertising, value-added services, and e-commerce. The first choice is
It’s advertising;
Just open a common web page and ads will pop up from all kinds of places, which is the best interpretation of this conclusion;
Therefore, rather than saying that Xiaocheng Book’s behavior of placing advertisements was hotly searched on Weibo, it is better to say that someone did it deliberately.
At this stage, Xiaocheng Book's advertising business development is just a waste of time. There is really nothing to criticize in its approach. It has no ability to let those big portals and major mainstream websites not place advertisements, and bullies a small website that has just emerged. Isn't this a hooliganism?
Finally, Xiaocheng Book seems to be very restrained in placing advertisements. Judging from the current information, it can be said that Xiaocheng Book users have no reaction to this. After all, the advertisements are not available today, but on the 17th;
I even saw some positive reviews and recommendations from users in the comment area of Ad Notes, most of which were spontaneous.”
"..."
"There's nothing to comment on. It's a story about a small website that doesn't care about the long term and was targeted by a rogue. I happen to have heard about this rogue. In a word: some people don't even know how to imitate others, they just know how to use it.
s method.
So, let’s watch the show, everyone, it’s just a pity that Xiaocheng Book has such an interesting website...”
"..."
"It can only be said that they did everything they could. The competing companies of Xiaocheng Book didn't hide their behavior of hiring pirates at all, let alone their behavior of plagiarizing Xiaocheng Book almost one to one. They even went out of their way to make this kind of
Sending negative information to hot searches can be costly;
Xiaocheng Shu is probably self-inflicted. It is said that the number of users is only about 100,000. It is a little too anxious to make profits, but bystanders know who knows what they are going through."
"..."
Nowadays, most users of the Zhihu platform are still sharp-edged and to-the-point.
‘Fairy Notes’ really didn’t hide her thoughts.
It's not difficult to find at all.
Today's Zhihu is not as popular as it was later, with an average per capita of one million. Many respondents search for information online, organize it, and then reply. There are also a large number of industry leaders who are occasionally active, and the overall authority is pretty good.
This is also the reason why Wen Liang directly objected to choosing a high-level question and answer track from the beginning.
… At a time when the popularity of public cyberspace is rising, the Xiaocheng Book platform finally made a ‘response’ with hindsight.
First, a short statement was released through the platform.
[After investigation, some newly registered users have published a large amount of malicious content. The platform has dealt with the corresponding users in accordance with regulations. Everyone is responsible for purifying the platform space. Please supervise each other and thank you for your cooperation.]
This statement was then synchronized to the newly registered official Weibo account of ‘Little Orange Book’ – an account that has not yet completed the Enterprise Blue V certification.
This matter has fallen into the eyes of netizens who are paying attention to the development of the situation, and everyone has different attitudes.
But the attitude of the group of netizens who were watching: "I'm a little disappointed. It's really a case of avoiding the important and taking the easy."
The attitude of the group of netizens who were watching the excitement and did not mind the matter was: "The reaction is too slow, can't we start a fight?"
The attitude of the group of netizens who favored Xiaocheng Shu was: "I guess they all have no experience in crisis public relations, but they still encountered rogues."
‘Fairy Notes’ and its trolls quickly posted like crazy:
