A conference room in the office area on the 65th floor was temporarily transformed into a collaborative office center.
A collaborative working group was established by Li Ze, Chen Jiaxin, Tang Pu, Xin Dai, Zhou Hongming and Zhong Zhengye, with Li Ze presiding over the affairs.
Dozens of people from various departments and subsidiaries were transferred to the office.
Because the hunting plan involves global affairs, in principle, the collaborative office center needs to be manned 24 hours a day, and an office team member must be present before 11 o'clock every night.
Of course, if it is the normal execution stage of the hunting plan, there is no need to be on duty 24 hours a day. There will not be many overseas affairs for the time being, and they will be handled by overseas offices.
This is the execution strength of Bolang. Important matters will never be just paid lip service to.
"According to the latest online public opinion monitoring data, the news that the iPe5 model may be postponed in China ranks among the top 100 in total discussion on the Internet."
Zhou Hongming reported the latest news.
"A large number of unverified reports have appeared on some social platforms. Most of them are just citations between self-media and have no actual sources. There is no official news on the Xiaocheng Book platform. The platform's independent review system has identified some of the news.
A reminder label appeared."
"According to previous handling rules, some V-certified users were given an audit label when citing unofficial major public opinion information."
"..."
Under Wen Liang's suggestion, Li Ze, Xin Dai and others gradually improved the news dissemination mechanism of Xiao Cheng Shu.
A set of processing rules has basically been formed.
While not blocking the free dissemination of information as much as possible, the types of information that may cause significant impact, excessive marketing, fabrication of facts, etc. are currently divided into 18 major categories and 135 subcategories, and are judged through various means such as independent review systems and manual review systems.
, prompts are given correspondingly with a total of 5 major categories of labels according to different situations to remind users to pay attention to identification.
For example, currently, there is no official statement on the news that the iPe5 model has been postponed in China, including Apple China. According to its popularity, Xiaocheng Book will put a reminder label on all news that releases relevant news.
In fact, practitioners, upper management and other parties all know that public opinion has a strong influence.
We also know that a message from a person with a large number of fans and high status can lead to very wide-reaching consequences;
We also know that the invasion of overseas public opinion is everywhere.
However, most of the time, capable people only pay lip service and are full of business.
Xiaocheng Shu is different. Since calling for the healthy development of the industry, Xiaocheng Shu has made various useful attempts in various aspects to explore how to better prevent public opinion from being abused without blocking the free dissemination of the fundamentals of public opinion.
It is much more practical than just shouting slogans, exaggerating the dangers of rampant public opinion, and reminding the superiors in various ways.
Therefore, it is not without reason that Xiaocheng Shu is called the number one comprehensive Chinese social media platform.
In fact, who is stupider than whom?
Some are just a bunch of people pretending to be stupid and pretending to be business.
Wen Liang knew this very well. What he told Lao Miaotou was to let everyone see the influence of public opinion. He just wanted some people to see the benefits of overseas operations.
And Wen Liang is a double standard dog.
He doesn't even have a public social account on the domestic Internet, and overseas he wants to drag everyone into trouble and turn the world upside down.
At the same time, Wen Liang also has his own business. He only cares about the social platform owned by Bolang, and does not care about other platforms. He will even take the initiative to mess with other platforms.
Again, who is stupider than whom?
After Zhou Hongming reported the relevant news, Li Ze quickly responded: "Do you have any new opinions on the first section of the response plan we discussed just now?"
Xindai mentioned: "There are some small details to revise. Although the main goal of this section is very clear, it can be spread a little..."
After listening, Li Ze followed suit and said: "Yes, this will be more conducive to the spread of the Xinghai brand."
"..."
…………
Soon, Bolang Terminal posted news on its official accounts on major social platforms such as Xiaocheng Book and Weibo.
The main contents are:
"Considering various things that have happened recently, our company has carefully considered and considered the concerns of our friends about our mobile phone brand Xinghai and its image. Our company has launched the Xinghai brand image campaign last Tuesday (November 20).
Select the activity and make the following changes:
1. All friends who participated in the audition voting activities will receive rewards according to the original rules.
2. Starting today (11:30 on November 26), the theme of the event will be changed to prize-winning guessing. For details, please refer to the link:..."
This is the first part.
There is also a second part.
“Thank you to all our friends for paying attention to our mobile phone products. Through the efforts and hard work of many engineers in our company, we have completed product design, finalization, engineering testing and other aspects;
The telecommunications equipment network access permit from Industry and Information Technology was obtained this morning;
Now we would like to report the latest news to all those who are interested in Xinghai mobile phones. The first generation of Xinghai brand mobile phone products will be released at the Pazhou Convention and Exhibition Center in Yangcheng on December 15, 2012!
In addition, the staff will randomly select 299 users in the comment area to receive invitations to the press conference. For details, please refer to the following link:..."
The first part modified the content of the Xinghai brand image audition activity.
The previous plan was to choose the one that attracted the most attention from more than ten design drafts. It was exactly the same as the previous audition plan for the image of the star system, which was originally supposed to end tomorrow.
The new plan changed the focus, and Bolang Terminal took back the initiative, allowing netizens to participate in the form of guessing, and finally unveiled the final image of the Xinghai brand at the press conference.
One is to directly extend the original activity period.
Second, the coverage is wider, and the prizes have become more abundant, covering a wide range.
For example: hot-selling mall vouchers, Orange Logistics express free coupons, Orange Video/Orange Music/Orange Animation/Orange Literature membership coupons, etc.
Covering almost all public business products of Bolang's application Internet ecosystem.
The total value does not exceed 5 million, and the actual cost is even lower. The first two are the most valuable, and the membership coupons at the back are just a string of codes.
Among the total number of users, those released in the form of prizes are not worth mentioning and will hardly increase operating costs.
According to Bolang's reference estimates for some similar activities, the advertising effect is worth approximately 50 million.
The second part of the content mainly announces the launch time of Xinghai mobile phone.
The news that Xinghai mobile phone has obtained network access permission is deliberately understated, which is obviously in sharp contrast with the news that the iPe5 model has been postponed in China.
Secondly, regarding the invitations to the press conference, Bolang Terminal is very generous. These 299 invitations include a one-night hotel package in Yangcheng, with five-star standards.
Regularly issued invitation letters do not include these.
Therefore, the randomness of the staff is just an excuse and will be sent to the real fans of the Star System.
In short, after this official update was released, it further increased the popularity of related news.
Online discussions erupted.
"It's so generous this time. The consolation prizes are all 3 yuan discount coupons from the Star App Store (tr pp)."
"Originally the event ended tomorrow, but now it has been extended for 20 days, and the coverage will be exaggerated."
"The efficiency of Bolang Terminal is a bit high. The Xingchen system was only launched in late September. Bolang Terminal took over in October, and the press conference can be held on December 15th. It is indeed Bolang's style."
"It is rumored that Bolang Terminal has been conducting trial production of mobile phones for a long time. It has 3 billion in funds. It is really wealthy and will move forward."
"..."
After some simple discussions, there was a discussion about news from all parties.
"Can the dynamics of Bolang terminal confirm that iPe5 will really be delayed in the domestic launch? And it may have something to do with Bolang?"
"Do you believe this is a coincidence? First, there were rumors in various forums that the iPe5 might be delayed for unknown reasons. Now Bolang Terminal has released the news through official channels, mentioning that Xinghai Mobile has obtained network access permission. No matter how you think about it, it cannot be a coincidence.
.”
Jiuai: "I heard some news before that Apple may announce the fourth batch of sales regions in December. There should be a domestic market. Now it is reported that it may not be available. Bolang Terminal specially chose to announce the news at this time. It is estimated that both
There is a great correlation between them. After all, Xingchen system has been competing fiercely with i in overseas markets, constantly urging new iPe5 users to switch to Xingchen system."
Yihai Shadiao: "Do you think there is a possibility that Bolang Terminal's act of disclosing information is to tell everyone that it is him who did the possible delay in the launch of iPe5?
I have heard some unreliable gossip. Apple China seems to be trying to mess with Bolang through public relations means. This may be Bolang's counterattack."
Genius girl Xiao Qi: "The possibility is very high, but I personally think that Bolang's behavior is just to gain a breath, and the actual effect is not great. After all, the brand of Xinghai has only been established, and its influence is not comparable to that of Apple."
Wanfeng Xiangyun: "Thank you for the invitation... I really don't know how to analyze such a big thing. I can only say that everyone will wait and see. Maybe @机圈综合综合子鸡哥 will know more. After all, he
From the mixer circle.”
The boss of the machine circle: "Brother Wanfeng doesn't do this. I do know some information, but as everyone knows, I am just a small programmer and the information is not true. It is said... It is said that some people think that the performance of the Xingchen system is too good.
Already."
"..."
Although related discussions on the Internet are about to explode, it has even appeared on the hot list of Xiaocheng Books and the front row of hot searches on Weibo.
But there is still no official news about iPe5.
Of course, the news dissemination by Bolang Terminal achieved the ideal effect. Bolang’s goal in this section is to let the public know that Bolang did the thing.
There is nothing wrong with the understanding of netizens, just right.
Of course, during the fermentation of public opinion, Li Ze and others also followed up at any time and made various arrangements.
…………
Afternoon.
Li Ze walked into the general manager's office with the compiled briefing.
He briefly reported the progress: "...Based on the current progress, we have discussed and decided to make some strategic adjustments, one of which requires your coordination."
"We plan to officially disclose the Xingchen system's decision to open the download and installation of third-party applications. For this reason, we believe that the best situation is to have QQ, Weibo and other very active corporate apps to settle in."
After hearing what Li Ze said, Wen Liang raised his eyebrows and said, "No problem, I'll coordinate. I just want to see how many friends Bolang has."
Li Ze just responded.
Finally, Li Ze opened his mouth and said: "I heard that some aspects have begun to emerge, and I can't wait to see it."
Wen Liang smiled: "It's normal. Bolang's foundation is not deep. We, Mr. Chen, only have the identity of Yangcheng. They didn't take us seriously in the first place."