Chapter 29 Turning hands into clouds and covering hands into rain
There is an air of elation both inside and outside the office.
Rather than solving the small opponent of 'Fairy Note', everyone of course wants to see what the ultimate move that Wen Liang is holding back is.
Earlier, after sorting out the public opinion in public cyberspace, everyone has understood the primary and secondary contradictions of the incident.
The minor conflict has now been resolved.
"Fairy Notes", which is almost a pixel-level imitation of Little Orange Book, has stopped providing normal services, and its official website has become an apology page.
What follows is just a matter of legal procedures.
The main contradiction is to maintain the stability of platform users and make them willing to publish high-quality original content on Xiaocheng Book as always.
From the perspective of Chen Jiaxin, Li Ze and others, the issue has been resolved with the resolution of the secondary conflicts.
Now it seems obviously not.
In addition to the primary and secondary conflicts, there is another party that has been ignored in the whole matter, the advertiser who placed advertisements in Xiaocheng Book, but...this party is now laughing so hard that he can't help but laugh from ear to ear.
Nothing else, the effect of this advertisement at the end of the day is not too good!
In fact, most advertisers are not worried about the controversy caused by advertising, let alone the popularity of the Internet; rather than these, they are more worried about whether there will be a high conversion rate.
The conversion rate of incoming traffic from the Xiaocheng Book platform was much better than they imagined.
The advertising effect was relatively poor on the first day. After that, thousands of target audiences visited the store every day, the proportion of orders exceeded 10%, and the per capita consumption exceeded 400. Sales took off.
You know... for makeup and skin care products for female users, three to five hundred yuan is just a starting point. A set of lipstick, lotion, lotion, etc. will cost two to three thousand yuan.
No worse than going to catch Double Eleven.
In other words, if advertisers want online popularity to last longer, don’t they just have to pay more for advertising? The real promotion of the brand’s online reputation is the big deal!
Hence the saying: Media owners and advertisers are always willing to fight or suffer, falling in love with each other and feeling each other's losses.
…
In short, Li Ze's voice shouted out everyone's deepest expectations.
Everyone present looked at Wen Liang, patiently waiting for Wen Liang to come up with his 'ultimate move'.
Feeling everyone's expectations, Wen Liang smiled easily: "I have a new trial operation plan here. Aze, you will proofread it after receiving it, and then publish it on the official website and Xiaocheng Book official blog. It is now very popular and is suitable for attracting traffic.
.”
After a pause, Wen Liang looked at Sun Baoyin again: "Lao Yin, I just sent you an internal plan, which involves some technical adjustments. You can see how long it takes to complete it."
Li Ze: "..."
Sun Baoyin: "..."
In the end, it was Zhao Mingjie who asked first: "That's it? No more?"
Wen Liang nodded casually and said nothing more.
Seeing this, Zhao Mingjie couldn't help but mutter: "It's a bit different from what I imagined. I thought Lao Wen would come to mobilize and issue a series of orders."
"I think so too." Li Ze's thick eyebrows were leaning towards brackets.
He also felt that the thunder was louder and the raindrops were lighter.
This is inconsistent with what he shouted, "Turn your hands to make clouds and turn your hands to make rain."
As soon as the short-haired Aze finished speaking, he opened the file sent by Wen Liang. At first glance, he was stunned: "I...are awesome!"
"Is this okay?" Sun Baoyin couldn't help shouting.
He was stunned. He never expected that Wen Liang would do something like this.
Then Tang Pu also shouted: "Old Wen, tell the truth, have you prepared it a long time ago? It would be outrageous just to wait for someone to jump out and criticize you! If I were on Huoyan Culture's side, I would apologize and feel depressed in the front, but I should do it in the back.
Mad."
The office quickly became excited.
"What does it mean to steal the chicken but lose the rice? I guess Huoyan Culture is the one!"
"Huo Yan Culture will probably be furious once he sees it."
"I never thought there was such a simple solution."
"No wonder Lao Wen also said in the afternoon, 'It won't work if you say it.' This is so good."
"So, often the simplest method is the most effective and easiest to kill with one hit!"
"..."
Very soon, Xiaocheng Book specially launched the [‘Everyone is a Media Owner’ Advertising Business Exploration Plan Statement] on the official website, and dynamically updated it on the official blog.
As usual, we first explain the reasons and problems why Xiaocheng Book places advertisements on the homepage.
"Thank you to all users of the Xiaocheng Book platform, and to all netizens for their love, care and supervision of Xiaocheng Book."
“After comprehensive analysis and mining of multi-dimensional data on the platform, our operations team conducted many investigations and discussions, and officially launched the advertising business on the homepage list last Thursday (17th). As of today, it has attracted all friends.
Attention and some surprising targets have also achieved good results:
According to feedback from advertisers, in recent days, the average daily traffic of advertisers’ online stores has increased by 6,000%, the average daily order rate has increased by 1,800%, and the average daily transaction volume has increased by 4,900%.”
Presented as a percentage, the data has a different kind of dazzling look.
Then without any verbosity, the key points immediately come to mind:
“With the explosion of information and the advent of the era of information explosion, there are more and more sites with social attributes in public cyberspace, which have spawned big Vs, UP owners, etc.;
Through the compilation and analysis of the entire network data, we believe that in today's era of large traffic, both sites and high-profile users of the site lack appropriate, reasonable, and effective means of monetizing traffic;
To this end, we conducted a trial operation of the advertising business and obtained first-hand detailed data.
The feedback from advertisers who put ads in this trial operation has fully proved that the Xiaocheng Book platform has a certain level of traffic monetization capabilities!
Now, we share this traffic monetization capability with all Xiaochengshu users.
After many rounds of discussions with our operations team, we will soon launch the ‘Everyone is a Media Owner’ advertising business exploration plan area, namely:
1. The official provides third-party advertising business modules for every user who is serious about producing original content;
2. Encourage outstanding original content users to take the initiative to undertake third-party commercial promotions. The official can provide professional industry data support to protect everyone's commercial promotions."
"..."
"Special note: Due to some special reasons, this plan is a little hasty to launch now, and it will take some time for the platform to be upgraded and launched. Therefore, the initial application for media owners is only by invitation, and is open to users who have reached the platform's following number and have high-quality original content.
Thank you for your cooperation.”
In the end, I still don’t forget my original intention:
"Since the launch of Xiaocheng Book, we have aimed to provide an interesting original content sharing platform. We sincerely hope to work with the majority of netizens to maintain the sustainable and harmonious development of Xiao Cheng Book."
"..."
After this statement spread from the Xiaocheng Book platform to the Weibo platform, related topics quickly became hot searches on Weibo.