Under the outdoor umbrella of the beverage shop, Wen Liang put on his suit jacket and looked a bit "romantic". ① Romantic means unrestrained.
There are two cups of drinks on the small round table, one is milk tea, and the other is also milk tea.
Wen Liang casually took a photo and clicked to send it.
Soon a message popped up.
Jian refused to give in: "Okay, okay, just treat me as drinking with you/pout"
Wen Lianggongjian: "What's yours is mine. If I drink it, it's like you drink it. Isn't that great~"
Jian refused: "Why do you suddenly want to go home?"
Su Jian simply ignored the conversation and returned to the previous topic. Although she was often absent, her online relationship with Wen Liang was sweet and dark.
Wen Liang, who was tired from walking just now, found a place to sit down, and the two chatted online. Wen Liang mentioned that he was going to Jiangxia on the weekend.
Wen Liang Gongjian: "Do you believe me when I say I miss you?"
Frugal and unwilling to give in: "Trust."
Wen Lianggongjian said: "That's fine. Let's go beg for alms together when the time comes. We're too poor to open the pot."
Jian Buyi: "Okay~"
After chatting for a few more words, Wen Liang put down his mobile phone, drank a cup of milk tea in each hand, and took a look at the huge new billboard across the street:
[iPhone 5 opens immediately]
Although Apple has not completed its flagship store construction plan for the Chinese market at the beginning of the year, the launch of the iPhone 5 this year is still different from the past, and the sales channels are more diversified.
In the past, domestic products could only be purchased at official flagship stores in Beijing and Shanghai. This year, some purchase channels have been added, such as the business halls of China Unicom and Telecom, and Gome Suning stores.
There are more ads running than ever before.
Judging from the current situation, the popularity of Xinghai 1 has not had much impact on the launch of iPhone 5 in China.
Like here in Yangcheng, there are some business halls, shops, and electronic cities in the streets and alleys, advertising that the iPhone 5 will be sold for the first time at 0:00 a.m. on the 21st.
On the contrary, due to Bolang's intervention, the launch of iPhone 5 in China was one week later than Apple planned;
In addition to the pressure from Xinghai 1, this time, in addition to contract iPhone 5, the supply of non-contract iPhone 5 from the official website and direct-operated stores is relatively sufficient, so no lottery is required.
The WCDMA version is also fully stocked.
Today, a network-wide press release has begun, and various online media have written articles saying that this time the iPhone 5 is launched, there will be a rush to queue up overnight.
Various voices are saying that iPhone 5 sales will reach a peak in the first week of its domestic launch.
Of course, these sounds focus more on arching fire.
Basically, you will bring Bolang Terminal Xinghai 1.
The media are looking forward to a "Mars hitting the Earth" battle to gain traffic, and they don't care about other things.
In contrast, Bolang Terminal has not yet established offline sales channels, nor has it placed many advertisements offline, nor has it launched spontaneous advertising, so it appears to have little momentum.
Against the background of the general fire in cyberspace, Bolang Terminal also responded.
…………
…………
Xiaochengshu is the largest Chinese social media platform with the weakest influence of all online media.
Li Ze went online again to post relevant updates.
Li Ze: "Xinghai 1 has been sold out for four consecutive days since it went on sale. Thank you for your love for Xinghai 1. I also know that many people really want to see us compete head-on with Apple in the domestic market;
I saw some news on the Internet about the "real competition between domestic mobile phone brands and the iPhone". First of all, it is very good. Don't talk about it next time. Secondly, thank you to these media for giving us the high hat of Bolang Terminal. I personally
I really hope that media friends will understand how to write the word media; finally, as everyone wants to see, we will change the sales start time on the 21st to 0 am."
"Good guy, I didn't even grab the phone, how dare you speak here? Why don't you tighten the screws?"
"What nonsense are you talking about here? I'm afraid you don't know how hard it is to grab Xinghai 1, so hurry up and sell it!"
"You need to control the pace of the media? Do you know your identity? The Bolang terminal is your focus!"
"Don't talk if you don't have the goods, thank you."
Li Ze: "In order to avoid actually tightening the screws on Friday, and to avoid being said to be petty, the group made some arrangements this Monday and invested money. The foundry production line is replicable. After adaptation, we can achieve what we need tomorrow.
The daily production capacity is 660,000 units...so, as of midnight on the 21st, we have an inventory of 1.28 million units."
What was sold on Monday was the production capacity of Saturday and Sunday. Only 400,000 units were released on Tuesday and Wednesday. Only 200,000 units are planned to be released tomorrow and Thursday morning.
The total production capacity from Monday to Thursday is 1.88 million units. The originally planned maximum daily production capacity was 300,000 units, and 1.2 million units could be provided in 4 days. Then investment was increased on weekends. During these three days, the original production line was used.
In the process of duplicating production capacity, an additional 320,000 units were produced. Including the daily production capacity of 660,000 units that will reach the highest standard tomorrow, it will be exactly 1.88 million units. (90+32+66)
Netizens became excited when they saw the news announced by Li Ze.
"It turns out that you, a thick-eyed person, dare to hide this from our God. You should be beaten!"
"With 1.28 million units, you don't need to tighten the screws live? Who are you looking down on? Please take a look clearly. The number of reservations is now more than 15 million, and the sales volume is only 1.66 million+. Isn't it clear how big the gap is?"
“Don’t think that we won’t promote it if you don’t advertise offline!”
"In one sentence, what do you say, it's still sold out at midnight on the 21st?"
After the sales volume of Xinghai 1 exceeded one million, only rough data was finally displayed, in units of 10,000.
Li Ze: "Everyone has misunderstood. In order to let everyone watch the show, the pre-sale will be at 0:00 on the 21st. It will be officially launched at 8:00 in the morning on the 21st, which will be the same time as the offline sales of various Apple direct-operated stores.
"
"You have to queue offline to buy Apple, but you have to queue online to buy Xinghai 1, right?"
"Is it really necessary to fight head-on to the end?"
"Don't go so far, let me ask you, if it is sold out in a short time, when will you broadcast the screws?"
Li Ze: "If the inventory of 1.28 million units does not meet everyone's purchase needs before 10 a.m. on the 21st, I will start a live broadcast immediately at 10:01. I will go to the nearest foundry to tighten the screws during the entire live broadcast~"
"Come and see, come and see, this comparison actually looks down upon the purchasing power of our brothers!"
"I think he probably doesn't understand how good the experience of Xinghai 1 is. The iPhone 5 has been sold in other regions for three months. I can only say that there is no harm if there is no comparison."
"I'm just going to put this here. If this inventory can last for 20 minutes, I lose!"
"Be bold, as long as your hot-selling mall can hold on, if you can hold on for three minutes, I'm done!"
Li Ze: "Why do you want to see me tighten the screws? If you have the ability to make Wen Liang apologize, he is the big boss!"
"Wen Liang! Wen Liang! Ah~ my Mr. Wen!"
"It's coming, it's coming, it's coming, my middle school DNA has moved when I was a kid, I want to testify for Mr. Wen!"
"How come Mr. Wen is not a star~"
"Mr. Wen, Mr. Wen, you are my god!"
Li Ze: "..."
…………
…………
After Li Ze appeared in Xiaocheng Book and had a cordial conversation with netizens, it no longer mattered what the various media outlets thought. Almost all of the online traffic was attracted to Xiaocheng Book.
The focus of the sand sculpture netizens was completely fixed.
First, why doesn’t Li Ze tighten the screws even though he’s on horseback?
The second is to wait for the full PK between Xinghai 1 and iPhone 5.
Third, how long will it take for Xinghai 1 to be sold out after it officially goes on sale on the 21st?
Fourth, gentleness
The reports that the editors make here and there need to be filtered by the citation standards of Xiaocheng Book. The rest of the attention is also concentrated on the platform of Xiaocheng Book, which is commonly known as the meat is rotten in the pot.
…
At 10 o'clock on Thursday morning, the 200,000 units released by Xinghai 1 only lasted one minute and twenty seconds before all settlements were completed.
With the targeted optimization of the shopping process, the concurrent demand processing capacity of the hot-selling mall has increased significantly, reaching the level of 100 million submissions per minute.
After the news broke, I don’t know what happened, but a good-hearted netizen @12306 actually asked them to hand over the web page to Bolang to avoid the upcoming Spring Festival travel being stuck again.
After Li Ze found out, he actually wanted to say: Thank you, please don't.
That thing is difficult to work on. What needs to be optimized is not a single backend, but the entire railway ticketing network system. 12306 has been scolded for many years before it was gradually improved to a barely satisfactory level.
…………
After much anticipation, the time finally came to around 11pm on the 20th.
Several active IDs participated in the OB of this PK.
Jiuai: "I just got the latest news from some good media front-ends and some friends. There are no queues at the business halls of several large operators in Beijing. There are a few staff hanging around at the Apple Wangfujing direct-sale store.
, there was no sign of overnight queues.”
The industry insider took the lead: "There is no movement in Shanghai. As far as I know, the reservations on Apple's official website are not very enthusiastic. There is only one 16G version that is sometimes out of stock and sometimes in stock."
"I have a telecommunications business office here that advertises the first iPhone 5 sales in the province at midnight, but there is no movement."
"It's pretty much the same here."
Yihai Shadiao also joined in the fun: "Actually, it's not worth queuing up all night for a mobile phone this season. In my opinion, Xinghai 1 won before it even started. Bolang is really good at playing. So
We have already established a logistics network and have cooperated with JD Logistics. These days, saving trouble is the best service."
Time passed quickly in the discussions among netizens.
The clock soon pointed to zero o'clock on the 21st.
Jiu Ai: "Come on, come on, there is a telecommunications business hall here in Beijing. Ten or twenty people came in one after another and queued up. The first customer walked in."
The machine circle took the lead: "There are 180 people queuing up at the telecommunications business hall on Caoxi North Road in Shanghai."
Jiuai: "Some media reported that the first telecom version of iPhone 5 was sold here in Beijing."
The machine circle took the lead: "...it's boring. Bolang Terminal is really cheating. Damn it. The 0 o'clock pre-sale of Xinghai 1 is really a model where people who have made reservations but haven't made a purchase can prepay 100 yuan to enter the queue."
, when the first telecom version of the iPhone 5 was just sold, the pre-sale number for Xinghai 1 had already reached 350,000...360,000."
"Don't worry, it will be official tomorrow. After all, the prepayment of 100 yuan is refundable. Some people may give up. Fortunately, it is only locked for one hour, otherwise I would have thought that Li Ze would default on the bill."
Wan Feng Xiang Yun: "The latest news, according to incomplete statistics, more than 400 iPhone 5 contract versions have been sold."
Yihai Shadiao: "It's just right, 400 is better than 1.28 million..."
"It's broken. I won't be able to sleep tonight because I really want to know the final result."
"Yes, yes, I can't sleep too. When will I arrive at eight o'clock tomorrow~"
"..."
The night passed by in a blink of an eye.
…
It was around 7 a.m. on the 21st.
There was a large group of staff at the entrance of the Apple Direct Store in Shanghai, busy pulling up partitions to maintain order, and then when they raised their eyes, they were faced with... a sparse crowd of thirty or forty people.
Until eight o'clock, there were only two hundred people in line.
There is no comparison with last year's grand occasion.
The climate is colder and it is snowing. The Apple Direct Store in Wangfujing, Beijing, is even more deserted. There are only some good media who braved the snow to watch and a few scattered consumers.
Of course, this is related to the off-peak pick-up of the official website reservation execution.
However, this deserted scene still forms a very sharp contrast with the overwhelming advertising.
However, the answer can be found in Jobs’s views on advertising during interviews when he was young.
He said:
"There is a very interesting phenomenon. Xiaori never promotes product quality in advertisements. Ami likes to promote product quality in advertisements. However, if you interview passers-by about which country's products have the best quality, the answer will most likely be Xiaori;
Why is this so?
The main reason is that consumers do not judge product quality through advertisements. In their minds, winning various quality awards is not equated with the true quality of the product. They will personally experience the quality of the product through their own experience of use and product services. , it doesn’t matter how many advertising awards or quality awards you win.
Consumers' memories of such advertising campaigns are short.
So I saw the importance of the product and service departments, and that we should start from the most basic products and services.』
Recently, netizens have always mentioned the ‘Xinghai 1 experience’ and ‘no comparison, no harm’, which is an important reason why consumers are not as enthusiastic about iPhone5 as in the past.
Therefore, even though Bolang terminal has almost no offline advertising, its influence still spreads to offline sales.
After all, Apple’s current offline channels are generally in important stores in big cities.
At 8 o'clock, Xinghai 1 will go on sale according to the pre-sale order.
Three minutes later, only the last 60,000 units of the 1.28 million units in stock were sold.
At 9:01, the inventory was completely sold out.
Almost at this second, the machine circle took the lead and shouted on Xiaocheng's book: "Brothers, the big life is coming!" -
