I can’t say that in the world, but I can at least say that the first CEO of a mobile phone manufacturer in the Chinese market personally went to the factory to tighten screws live for two hours, and the sensation was very, very explosive.
It has a greater real-time impact than the Xinghai 1 press conference.
At its peak, the number of simultaneous online viewers exceeded 50 million, but most of them were watching on Xiaocheng Book. Not everyone likes to interact.
At present, more than 20 million viewers are watching the live broadcast that has gone dark, their thoughts following Wen Liang's last words.
Yes, iPhone5... how is the sales situation when it is launched in China today?
"Has anyone been paying attention to the follow-up of the launch of iPhone 5? I heard that there was no queue in the morning."
"Since 0 o'clock last night, Xinghai 1 and iPhone 5 were available for purchase at the same time. After 1.28 million vs. 400, I stopped paying attention. Apple's official reservations are not intense. It feels like they are not competing on the same level."
"I saw this morning that Xinghai 1 sold 1.22 million units in three minutes, so I stopped paying attention. At this rate, if Xinghai 1 has enough inventory, it is estimated that it will surpass the global sales of iPhone 5 since its launch in a short period of time."
"The main thing is that Xinghai 1 even has good-looking color matching. It's also rose gold, but it doesn't have that kitsch taste. It's really amazing."
Jiu Ai: "Wen Liang doesn't mention it, we have all forgotten about it, so the popularity of Star Ocean 1 is really strong."
Genius girl Xiao Qi: "I haven't had the chance to buy 100 units yet. Currently, a hot-selling mall account can only reserve one, and a maximum of five units are allowed at one time. With the production capacity of Xinghai 1, I feel that I will not be able to buy it until at least next month."
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Wanfengxiangyun: "So how many sales have the iPhone 5 had so far?"
Shadiao netizens are currently unable to give an answer to this question.
Because even statistical parties like "Evening Wind Like Clouds" didn't pay attention to the sales of iPhone5, and other netizens who did good things didn't even pay attention to Li Ze's live broadcast of tightening screws, let alone the sales of iPhone5.
then……
A group of netizens who had not yet left the live broadcast room started commenting frantically.
"It's all Aze's fault!"
"Everyone is stepping on the horse and Lai Aze is delaying things~"
"That's Mr. Wen. If I were here, I would never come to pick up Aze. I think it's good to stay in the factory to tighten the screws."
"It's just that, I'm familiar with it, and I can still use it to the best of my ability."
"I want to develop a simple mobile game, based on the worker Aze, if you are interested, please come!"
"Add me, fuck, worker Aze must die!"
“Yes, I think the name of the game is ‘Worker Aze Must Die’!!!!”
"..."
………
In the Maybach car driving on the highway, the worker Aze has changed back into his suit and looks like Mr. Ze again.
——In fact, Wen Liang and Li Ze don't like wearing suits very much, at least compared to Wang Zhiyi, a boring thing.
Li Ze is similar to Wen Liang. They wear it on two occasions. One is when attending public business activities, such as larger meetings including press conferences, and the other is when discussing necessary business.
Wen Liang is more casual. Most of the time when he meets Liu Chiping and Zhang Sanshi, he wears casual clothes and doesn't bother to be particular.
In the car, Wen Liang and Li Ze were chattering away.
"You learned how to drive screws when you were a kid, right?"
"What do you mean by riding on a horse?"
"I praise you for your quick start and quick movements."
"Isn't it natural?"
"So I'm complimenting you~"
"Fuck, I doubt I can say that it was you who brought me out to tighten the screws!"
"You are our President Ze, who dares to lead you?"
"I almost believed it, but when it comes to tightening screws this time, I really have a different experience. I can't say yet. I'll sort it out later."
"This can be considered as experiencing the suffering in the world and gaining some insights?"
"I can't say that, but the general idea is the same. With our stringent requirements for products, the current supply chain system and OEM system are not ideal. Our goal is Apple, but we do not want to become Apple."
"It seems that you have gone to the right place to tighten the screws. I look forward to your sorting out."
"..."
After the success of Bibi Live, Li Ze also mentioned some of the benefits brought by the live broadcast: "I didn't expect my commercial value to be so high. In two hours, Orange Live brought 15 million registered users, and the App added 5,000 new users."
Thousands of downloads!”
As he said this, Li Zen's thick eyebrows rose and he was slightly proud: "Old Tang and the others should have made a plan, right?"
Wen Liang replied: "As soon as I mentioned it, we will arrange for Xiaocheng Book brand partners with more commercial value to guest star in a few live broadcasts, mainly 'Ya Qi' will take the lead."
“This time it provides some ideas for the business integration and development of the application Internet ecosystem.”
Li Ze was even more proud: "It's me, Aze, who has to take the lead! Although I am no longer in charge of the Internet business, the Internet business is still great because of me!"
"Aze's live broadcast has at least made the company's Internet business a big step forward. I think it's amazing. It may be the biggest headline on the Internet and become popular on overseas networks."
"There really has never been a time when it attracted so much attention."
"There are hundreds of millions of people watching. It's a brand-new experience I've never had before. The press conference is not so awesome. I don't know if my high school classmates, junior high school classmates, elementary school classmates, and kindergarten classmates know it."
Wen Liang looked at Li Ze's words with interest.
To be honest, Li Ze's live broadcast has created many unprecedented records. Although this is because online live broadcasts are not too popular yet, it will be difficult to break in the future live broadcast era.
At its peak, there were more than 50 million real viewers. Fortunately, there was no gift mode. If it were, the direct economic benefits of the live broadcast would be exaggerated.
In addition, it directly attracts 15 million registered users;
Let an unknown live broadcast app be launched on the iOS App Store, ranking first in each list of the Star App Store;
Let more than 100 platforms across the network apply for broadcast rights;
A total of more than 100 million views;
The most popular on the entire network.
What should be said should not be said, Wen Liang will not be able to replicate this kind of enthusiasm again, because human curiosity is limited.
It was strange to see it once.
The second time I felt that such ordinary things were meaningless.
After Li Ze finished speaking, Wen Liang brought up something serious: "Take a good rest after lunch, I will probably stay up all night."
Li Ze was not surprised and just confirmed: "Is the final harvest today?"
Wen Liang replied: "The stock market has been dragged on for too long. Today and tomorrow we will deal with overseas affairs in stages to slightly stabilize market acceptance. When Xinghai 1 is launched into overseas markets, it is time to end the first phase of the hunting plan in the domestic market.
"
"Understood." Li Ze nodded solemnly.
Xinghai 1 has achieved unimaginable success in the market. Next, it is time to conduct a liquidation and then take down the fading mobile phone to pave the way for subsequent affairs.
…………
…………
Later, hot topics will be added on various social media platforms.
How is the sales situation of #iPhone5 in the domestic market on the first day?
At first it was all about getting actual news.
After all, the sales of iPhone 5 are not clearly displayed on the product details page of the hot-selling mall like Xinghai 1. Although it can be reserved through Apple's official website, the goods are purchased from offline direct stores.
In addition, there are Gome, Suning, and operator business offices. I dare not say that they are located in every city in the country, but there are related sales points in every province.
Statistics is not intuitive, nor is it easy.
The first batch of 400 units is true because the time is at 0 o'clock in the morning, it is winter, and there are not many people open for business, so it is relatively clear.
It's really not clear that sales have been going on for so long. It's estimated that even Apple can't publish accurate data at this point in time. All it can publish is shipments.
Shipments and sales are two different things. Machines accumulated in the warehouses of third-party distribution points and other institutions are also counted as shipments, but sales must be in the hands of consumers.
Afterwards, netizens who had enough time began to conduct comprehensive statistics.
The main purpose is to integrate information disclosed by the media.
At the same time, after being reminded by everyone, these netizens also added the statistical caliber of overseas network-related institutions and individuals - in some matters, the statistics of relevant foreign institutions are relatively more realistic, while domestic statistics are sometimes watery.
With the help of active IDs including ‘Jiuai’, ‘Machine Circle Leader’ and other active IDs, a relatively comprehensive sales data was finally compiled.
Finally, the phone circle took the lead and reposted: "According to the multi-party data analysis statistics of @boringjun, as of 12:30 on December 21, 2012, the sales volume of the Chinese version of iPhone 5 was 103,500 units+;
The main sales contributor city is Shanghai, accounting for 75% of the total;
In some provinces, operator business halls and other places only sold single-digit numbers of iPhone 5, and there was very little available;
According to previous overseas media and domestic media's initial sales forecast for the Chinese version of iPhone 5, it is believed that the total sales in the first three days should reach 2 million units;
Based on the existing sales data, I deeply doubt this. To this end, I plan to launch a purchase intention voting form, only for the iPhone 5 model. If you have time, please support me. Thank you."
Scalper A: "It's only been four and a half hours since the sales started. The 100,000 units figure is not bad, after all, it has to go offline."
Scalper B: “I think it’s pretty good too.”
"Aren't the two people above you a little stupid? This sales volume has been ruined. Last year, Apple only sold in direct-operated stores, and the number was more than this for a few hours. This year, there are stores all over the country where you can buy only 100,000 units. I'm afraid it will be
It’s going to be a big loss.”
"The configuration, experience and pricing of Xinghai 1 are a devastating blow to iPhone 5. This is even when Xinghai 1 has not cooperated with operators to open the contract version."
"You will know when you have time to look at the results of the intention vote."
Jiu Ai: "I have been paying attention to discussions on the overseas Internet. Netizens in some places are not optimistic about the iPhone 5. After all, Xinghai 1 is directly sold in Hong Kong, Macao and Taiwan, and they have also experienced it."
Genius girl Xiaoqi: "My feeling is that Xinghai 1 is not monotonous or fancy, and is much better than iPhone 5 which only has monotonous color schemes."
Soon, the leader of the mobile phone circle posted a new message: "Currently, one million people have participated in this simple vote, and less than 5% will choose to buy iPhone5."
Scalper A: "***, refund the money! Apple will refund me the money!"
Scalper B: "***, refund the money!!! I want to refund the money."
Netizens who are actually scalpers become more and more depressed as they watch. They are the first batch of scalpers to snap up iPhone5 this year with the intention of reselling it.
One is the terrace near the water.
One is profitable.
Because there are so many people who want to buy an iPhone, but there are not many places where they can buy it, and they have to queue up and waste time, so in the end, it is better to add a small amount of money to buy a scalper.
Last year they saw how other scalpers were making a really comfortable income.
You can make tens or even millions in a day or two. The main reason is that the price increase of 300 for a machine is not much. As long as you have the capital, you can easily buy a thousand machines and get hundreds of thousands.
So they, newbies, spent a lot of money to enter the industry this year and built 1,000 units. If no one bought them, it would cost millions!
Then……
Scalper A and Scalper B were reported.
"Although I'm sorry, I still want to ask you why you came to return so many iPhone5s?"
“***, I won’t even buy the iPhone 5. I’m busy refunding the money and don’t interview me!”