This afternoon, various media outlets were eager to report on the operator's reduction in marketing expenses.
News flash, press releases one after another.
Some side-by-side explanations were given from multiple perspectives such as historical background, significance of the times, tax reform from business tax to VAT, etc.
It can't be said to be fancy, it can also be said to be a bit of nonsense.
It seems like the entire Internet is paying attention to this thing that I don’t know if it has anything to do with people.
but……
The entire cyberspace is surprisingly ‘quiet’.
The discussions that have been so popular in the past few days seem to be no longer "baby" all of a sudden, and "netizens" suddenly stop paying attention.
Those... "Withering! Victims of vicious competition!"
"The inevitable tragedy in a relationship-based society is that the mobile phone business is under attack!"
"National Brand·The Tragedy of Decline"
"..."
All these various drafts were gone in one go.
Not only did the original manuscript suddenly disappear into cyberspace, but a large part of the subsequent reports that cited the original manuscript also suddenly disappeared.
It's like it never happened.
Except... there are still traces on Xiao Cheng's book, which is the most disturbing place.
That's right, on the contrary, the current real-time related discussions in Xiaocheng's book still have some traces of the previous draft.
After a busy day, Wen Liang sat on the sofa in the living room of the hotel room, listening to Wan An report these little things.
"The public comments have basically disappeared, and the snapshots included are gradually disappearing."
Wan An said carefully.
"Whether it was the discussion about the human factors of the continuous sharp decline in Weiwei's stock price, or the speculation about the unimaginable and unspeakable blow suffered by Weiwei's mobile phone business, etc., they are all gone."
"No one is discussing it anymore on large social platforms including Weibo and Tieba."
"Only our Xiaocheng book still has some joint discussions, and the main active IDs all gave similar conclusions, saying that "it seems to be over."
"Including some relevant informal remarks on overseas social platforms, they have basically been deleted. New discussions have become much more normal, and rhythmic ones are basically invisible."
"That's probably it."
As a kind-hearted secretary, Wan An already possesses basic qualities, which he has learned over the past year, and he actually has the ability to be a general assistant.
Of course, in comparison, as an assistant, Lixia's job responsibilities and scope are very wide, which is equivalent to that of the group's housekeeper. Lixia herself has an increasingly large team of secretaries to provide support for her.
After hearing this little thing reported by Wan An, Wen Liang said sarcastically: "So you can do it."
How could he not know the meaning of Zhang Sanshi's previous phone call?
But Wen Liang doesn't really feel that much.
The vast majority of businessmen have this kind of temperament, otherwise there would be no saying, "Every bustle in the world is for profit, and all the hustle and bustle in the world is for profit."
It's not that I couldn't do this before, but some people, including Zhang Sanshi, still have a certain taboo against Boss Liu, the godfather of business.
Is the declining mobile phone business strong?
From a market perspective, it is quite strong.
The market share ranks first among domestic brands and second in the domestic market, second only to Samsung and with a larger share than Apple.
It is also much better than the new Bolang terminal.
But from the perspective of product power and brand power, the Weibo mobile phone is just like that. In the second half of last year, it was weaker than Xiaosorghum, Juchang, etc., let alone the popular Bolang terminal.
However, Weiluo Mobile does not exist independently from the main body of Weiluo, so defeating Weiluo Mobile can be equivalent to defeating the company. Director Yang, Boss Liu and others behind Weiluo will all exert their efforts.
It cannot be said that the goal of Bolang Terminal is just to end the declining mobile phone business. The declining aspect will develop according to Bolang Terminal's expectations and only use the mobile phone business to deal with it.
This is unrealistic.
It's also impossible.
Business is dead, people are alive.
If the arena was restricted to a limited arena, you would hit me with a knife, and Wen Liang would not have come to the capital at all. The declining mobile phone business would have been basically dead before Bolang Terminal launched Xinghai 1.
However, the fact is that the power behind the decline is always infinitely supportive.
Just like Wen Liang is also supporting Bolang Terminal infinitely.
Boss Liu already has a lot of resources in the shopping mall. Not only is Oceanwide, a pan-private financial giant, the direct major shareholder, but there are also many other private financial giants who are related to it.
Alibaba and Baidu, which had almost nothing to do with this matter, were involved.
the reason is simple.
Their bosses are all from the Taishan Society.
Boss Liu is now the core figure of this association. This association can be traced back to 1993, when it was first called Taishan Industrial Research Institute. The core figures at that time were quite well-known.
Some people compare this society to the Western Skull and Bones Society.
There are countless sensational things in this society, such as saving Yuzhu, trying to protect the saminoamine incident...
This association is just one of Boss Liu's important resources.
Note, this is just one of them!
How can Bolang be able to stop its decline after it starts fighting? Even if Bolang Terminal repeatedly limits its attack scope to the mobile phone business, so what!
Would any one of us sit back and watch his own interests being attacked without using his own resources?
Won't!
To put it bluntly, if Wen Liang hadn't had a fiancée named Su Jian who was the granddaughter of Lao Li Tou, many things would have been reversed long ago.
Because many people are very, very taboo about the decline of Boss Liu at the helm and some specious relationship chains!
In Wen Liang's previous life, the declining mobile phone business was reduced to other businesses because state-owned assets cut the marketing expenses of the three major operators.
In the previous 13 years including 2014, even though the decline has been labeled as "Aramco's conscience" by public opinion, the declining mobile phone business still accounted for a very, very large share of the market share.
And the declining mobile phone business has never failed.
After the operator reduced its business, Weihui was able to spend US$2.9 billion to acquire Motorola Mobility!
Don’t talk about Bolang Terminal, let’s talk about Bolang Group. How many US$2.9 billion does it have?
but……
Now everything will be a thing of the past.
In the past few days, Wen Liang has never paid attention to the competition under the water, and all his actions have been swaggering.
It's not very reasonable either.
If you use means other than the market, I will crush you through formal channels anyway.
If you smash the plate, you can't save it. No matter how many resources and connections you have, you can only sit back and watch.
…………
At this moment, compared to the "quietness" of cyberspace, the world of domestic mobile phone manufacturers has turned upside down.
In that group chat that included all brands, countless messages flooded the screen.
"It's really a big deal..."
A Cool: "The boots are off, I didn't expect it to be so fast!"
"Now it depends on the reduction plan. The main reduction is on the mobile side. I heard that this proposal was put forward by the mobile side."
A Tianyu: "This news is already confirmed."
"Why should China Mobile destroy its own job?"
"This issue is a bit out of line. The real job of operators cannot be to recharge phone bills and give away mobile phones."
Anonymous: "Sorry, I am anonymous. The inside story of this matter is neither simple nor simple.
How should I put it? The emergence of the mobile version of Xinghai 1 is a very important opportunity. I believe everyone is aware of the things in China Mobile’s 3G. You may also have heard of the protracted and ineffective negotiations between China Mobile and Apple;
The price and popularity of Xinghai 1 will allow China Mobile to eliminate the big pitfall of 3G in name only. The market size of 100 billion yuan only requires the sales of about 25 million units of Xinghai 1 mobile version. It is rumored that Bolang Terminal has also promised
Subsequent models will give priority to covering the TD-LTE4G standard, which is the simple reason why China Mobile takes the initiative.
The complex inside story is actually a sentence. This is a necessary political requirement. Mobile has no choice. TD must be pushed to the end.
Therefore, China Mobile proactively proposed this plan to cut unnecessary marketing funds and use it to fill the 3G gap. The vast majority of the share will be evenly distributed to Xinghai 1 and subsequent series.
According to reliable information, China Mobile has purchased the first batch of 5 million Xinghai 1 mobile units, involving a contract order amount of 20 billion, so...
Let’s not talk about us, let’s talk about the decline of head-to-head combat. So many resources have been used, and there is no way to play Bolang.
Wen Liang's tactics are such an aboveboard conspiracy. He may not need Mobile, but it is difficult for Mobile to not need Bolang Terminal at this stage. Even for a long time in the future, Mobile and Bolang Terminal will be the best way to adjust the situation.
Good partner.
As for China Unicom and Telecom... do you think they have a choice? The state-owned assets say that this kind of profligate behavior is not advisable! Even if they don't want to side with Bolang Terminal, they can only cut marketing funds according to the notice!"
Yu Dadong: "My anonymous friend has basically made it clear. I have reminded everyone many times since July last year that this market is not conducive to brand building and will not last long, so we will resolutely cut it off!"
Lei Jun: "Building a brand is the only possibility. Relying on centralized procurement will have to bear such unexpected factors. In fact, this is beneficial to the orderly development of the domestic market. White-brand machines and copycat machines will inevitably disappear."
Businessmen like Yu Dadong and Lei Jun can certainly see it more clearly.
Let’s not talk about whether the business will last long or not.
With the development of the times, the final route that can be taken is the brand route. This is how PCs have come, and smartphones are no exception.
Otherwise, Yu Dadong would not have cut off the white card machine again and established a sub-series of Honor.
After the announcement of the state-owned assets, the three major operators immediately adjusted their strategies. Among the four Chinese Cool Alliance companies, the one that was really affected, besides declining, was Coolpad.
but……
From what everyone knows, Coolpad still has room for recovery, but it is declining...it really is gone.
…………
…………
In the past few days since last Friday, the production capacity of Bolang Terminal's foundry has been mainly for the production of 320 mobile phones with an order gap of 5 million units. The production line does not need to be adjusted, but one more small component is added.
However, the current daily production capacity has only increased by about 6% because practice makes perfect, and the yield rate has almost reached 700,000 units, which is not much change.
And because we need to ensure a basic online stocking volume of 500,000 units per day and overseas supply, this is a process that takes a certain amount of time.
Anyway, because of this 5 million unit order, Bolang Group's system has benefited slightly, such as Orange Logistics.
All Xinghai 1 allocated to various mobile business halls are efficiently transported by Chengzi Logistics.
…
In the evening, the main mobile business halls were still selling the Xinghai 1 mobile version in an orderly manner as usual, as if the supply was always in short supply.
In some larger business halls, there are occasional queues.
Very orderly.
Then, during the orderly shopping in a large business hall in Shanghai, a little noise appeared.
The shopping guide in the business hall explained to several people in a friendly manner: "This is a mobile phone that comes with phone credit. It can be returned, but the consumption of the package usage cannot be refunded."
"I do ask for your understanding. There are terms and conditions for recharging phone bills."
But the attitude of the consumer is very resolute: "Return! Even if I lose money, I will return it! The quality is too bad!"
Then this little episode attracted the shopping crowd, and then word spread.
"It's a withered mobile phone... no wonder."
"I just returned one yesterday. I can replace it with a 3G package and use Xinghai 1. Everyone is saying that this phone is very good. I might as well give it a try. I didn't expect that I would have to queue up today."
"As you get older, you should use your mobile phone well and keep up with the times."
"Indeed, I have several mobile phones that were given away with prepaid airtime, and the ones that were shrunk were of the worst quality, which was very misleading. I didn't know this before, but later I saw someone on the Internet taking it apart. The cost was very low, and it cost me a total price of 599.
package.”
"Be serious about buying Xinghai 1. I originally wanted to buy Mi 2, but I got a little tired of having to rush to buy it. I never thought about buying Xinghai 1, but suddenly there was a contract version available."
"..."
However, this time was different, things gradually started to ferment in this business hall.
In the end, the business hall made a prompt decision to remove the display cabinet of the withered mobile phone and open the return of the withered mobile phone.
The business hall also quickly fed back the news.
Then all mobile business halls in Shanghai announced at the same time that they would remove the display cases of outdated mobile phones.
When the news came out, there was an uproar everywhere.
Soon there were media reports and comments: "Three hours after China Mobile announced adjustments to its marketing strategy, the Weiluo mobile phone was withdrawn from the showcase due to quality problems, causing a chain reaction, and a return recall was initiated. The strategy was implemented so quickly from issue to implementation!" -