Chapter 405 The reaction of all parties, the conflict broke out
In the eyes of some of the world's most well-known giant technology companies in the West, Bolang, a Chinese company, is very aggressive and offensive.
Reckless.
Hot blooded.
Passion.
impulse.
not afraid.
The head is majestic.
Wait, wait, any word related to impulse can be applied to Bo Langtou.
The coveting and coveting of the latter and the former seem to be engraved in Bolang's bones.
These well-known giant companies include Apple, Google, Microsoft, Twitter, Facebook, etc.
Generally speaking, as long as there is a competitive incident in the business that triggers public discussion, don't think about it. First ask whether Bolang has launched a new business.
Right now is an exception.
Apple headquarters.
As early as 7 o'clock in the evening, when the opening press conference of the "Bolang Research" global conference began, Senior Vice President Jeffrey and others had already paid attention.
Analysts believe that Bolang will definitely release terminal products.
Sure enough, the iPad's benchmark product was released at the beginning. This time, almost all global prices are benchmarked. From the perspective of product strength, it is obviously capable of competing with the iPad.
In Jeffrey's view, the limited-edition business strategy is not very good when used alone. Even though the Star Tablet system introduced in Bolang's simple and rough introduction has added many new features, but combined with the new system, it is full of gimmicks.
However, this terminal product itself is not the focus, and its sales volume is limited compared to mobile phones.
What is more important is the ecological tendency of the product series.
Although these key multi-terminal synergy features that should be highlighted have been briefly mentioned by Bolang, the brand power established by Xinghai and subsequent publicity and promotion will sooner or later be favored by consumers.
What’s more important is the self-developed nature of the Star System.
What's more important is that Bolang has invested and made breakthroughs in the most upstream material direction!
What's more important is that Bolang actually completed its independent architecture design on the ARM solution in a short period of time. This terrible scientific research investment and output capability has undoubtedly posed some threats to Apple's position.
So, now that the opening conference of "Bolang Research" has ended, at around 9 o'clock in the evening, CEO Tim also came to the company.
"Although we have never looked down upon Bolang Terminal since it released the Xinghai series of products, this level of attention is still not enough."
Tim set the tone at the start.
"This company is full of aggression and aggressiveness. The founder's control is amazing, and its investment in R&D is shocking. We need to pay more attention and treat it more prudently."
After the voice fell, someone quickly answered: "Scode's new plug-in Copilot will further attract developers to gather and use it, and will accelerate the popularity and diffusion of the new language Starlight. This is what I think needs to be paid attention to."
Relevant personnel on the product line also expressed their opinions: "I think whether it is self-research of the system or further self-research of the chip, it shows that Bolang Terminal has already aimed at the development of the big ecology, which is highly coincident with our development route and must be
It will bring about greater conflict."
"It is worth noting that although the Shenlong M1 chip uses a 40nm process, the officially promoted CPU performance and energy consumption ratio has reached a very exaggerated level, and the single-core performance also greatly exceeds our previous generation chip A6. The performance of this chip
The architectural design should be very good, maybe even better than our next-generation A7."
"What is basically certain is that Bolang has contracted TSMC's 28nm production line. With the advantage of lower power consumption brought about by more advanced processes, Bolang may try to further improve performance, and the sustained performance will be better."
"The application vertical ecology of Bolang Group will also bring better product strength to the Xinghai series of products."
Jeffrey finally took over: "It's a real problem. If we don't have a good response plan, the Xinghai series of terminal products will subvert the iPhone series and redefine the concept of a new smart era."
"My consideration is that the swift language should be announced at the upcoming WWDC."
"And after the release of 0, almost all the new features of iOS7 have lost their freshness. I think we should come up with more new features for the release of iOS7."
"It is worth noting that the new features of the graphical interface of mobile phone operating systems have become less and less developable, and they are tending to be homogeneous. The perfection of the ecosystem and the experience it brings will become the focus of differentiation."
The meaning of Jeffrey's last sentence is to point out that Bolang Group's application vertical ecosystem has become the biggest killer after the smartphone industry gradually ran out of new tricks.
Even if they stand on Apple's platform, they can still see very far.
In fact, when the concept of full-screen smartphones was introduced, mobile phone manufacturers finally ran away from gimmicks, and all their press conferences year after year focused on... describing the exaggerated but actually insignificant experience improvement of the camera.
Even more and more things that are regarded as gimmicks by mobile phone manufacturers are not popular with consumers at all, including the now surprising voice assistants, which are becoming less and less used.
As for taking pictures and this and that, they will never become the main things used by the vast majority of users. This is clearly reflected in the subsequent screen usage time.
In the end, there is only one thing that can make consumers insist on choosing the same brand and reflect differentiation: application ecology.
This is also the first step that Bolang has taken under the helm of Wen Liang.
Tim listened to everyone's speech and felt very embarrassed.
The route that pioneers in the industry took several years to develop can be matched in a few months by latecomers who are strong enough and willing to invest.
Because... everyone is an integrated player in the supply chain.
The final differentiation lies in the software.
It's so damn good that the Xingchen system has been overwhelming iOS since the day it officially debuted on overseas networks.
"The Swift language can be released in advance, and some differentiated new features can be arranged to go online, but our focus should be on the autumn launch." Tim quickly made a decision.
Jeffrey reminded: "Bolang is likely to rush to release it ahead of us, just like this developer conference."
"There are still a few months left, so be more prepared!"
"We... have no way of knowing exactly what breakthroughs Xinghai's next-generation products will make."
"Why?"
"Bolang Terminal has stopped purchasing components from outside for a long time, and they no longer hand them over to third-party OEMs. They have great control over the supply chain because they hold shares and control."
"shit!"
Tim couldn't help but curse.
This opponent is really a headache.
Bolang is completely unreasonable in many strategies.
For example, on the 24th of last month, local time, Apple announced that this year’s WWDC would be held on June 10th, local time. A few days later, Bolang announced the news of hosting the first Global Developers Conference, setting the time on May 19th, local time.
day.
In terms of competing for gimmicks and selling points, Bolang is simply unreasonable.
When Xinghai 1 was released, because it was the first generation, it took advantage of being a latecomer and beat the iPhone 5 in all aspects.
After having accumulated a certain amount of experience, they immediately held the developer conference in advance, which directly resulted in many of Apple’s gimmicks now being unusable.
Apple is embarrassed right now.
On the one hand, selling hardware products is the core of revenue, but they are unwilling to launch a new generation of iPhone at WWDC.
This opportunity is very immature and will definitely be taken advantage of by Bolang Terminal to continue to gain the advantage of being a latecomer.
On the other hand, they don’t want to release the iPhone later than Bolang Terminal releases the new generation of Xinghai mobile phone, because this product definitely needs to gain a selling point.
But Bolang Terminal is very tough and can survive.
I don’t care about the time of year at all, let alone the reputation.
However, my organizational skills are also very good, and I can make the press conference beautiful no matter how short the time.
Generally speaking, such industry troublemakers will be targeted by the entire industry, but Bolang doesn't seem to consider this issue at all.
…………
In addition to Apple, which is clearly regarded as a challenger by Bolang Terminal, its management has had a headache from the beginning of the press conference, and Aramco has more headaches for companies.
Such as Microsoft.
Although Bolang and Microsoft have not had any business overlap so far, Microsoft still has a headache in advance.
Because Bolang Terminal has made it clear that it will launch a desktop system.
Moreover, Bolang clearly mentioned that the Star core was donated to some important units in China, which basically means that Microsoft will lose a large part of its interests in China.
The vast majority of ordinary users install pirated Windows systems after purchasing desktop computers, and even laptops will install pirated Windows flagship series.
This is actually a clever business strategy of Microsoft.
Because allowing pirated systems to spread in China will make all Chinese companies that want to build their own operating systems lose their way forward.
Very simple reason.
Windows has a complete ecosystem and strong compatibility. Ordinary users are not held accountable for piracy. What reason do they have to use another operating system?
This is one of them.
Secondly, truly independently developing and maintaining an operating system is a big project. This is not just a graphical interface package for Linux. It is a real attempt at massive projects. How can it be sustained if it is free?
This is also an important reason why China has never been able to develop its own operating system during the years when Microsoft went from DOS to XP.
In the early days, the only things that everyone could think of were Chinese DOS, Hanka and the like...
After all, the amount of work is too large.
Does Microsoft have any interests in China?
some.
It's so big that Microsoft doesn't dare to announce its revenue in China even when it's poor. It's so big that Aramco always accounts for nearly 50% of Microsoft's financial reports.
Probably from two aspects.
The first is revenue from bundling systems with PC manufacturers, that is, OEM revenue. However, these bundled transactions have been completed overseas since 2000 or even earlier.
Yes, the vast majority of people in China use pirated versions of Windows, but no computer brand manufacturer will sell bare machines, even desktop machines, and branded machines now account for more than 80%!
So, in fact, everyone has paid once when buying a computer.
The second is corporate revenue, with emphasis on non-private units and large private enterprises.
For example, the Windows systems used by Bolang employees in their offices are all genuine. This is a commercial legal issue. The bigger the company, the harder it is to use pirated software. Once it is targeted, it will lose the lawsuit.
But... things have changed now.
Microsoft executives are not stupid. They know very well how complete the tools of the Star System are. It is not just a matter of mobile ecology, but also an official programming language and development environment!
Today, as the world is gradually moving away from Windows, in China, the official has obtained a self-developed, highly commercial system, which will definitely be replaced.
this means……
In the future, Microsoft may not have to cry for poverty, and it may simply have no revenue.
The Star Desktop System may not solve the productivity problem, but it can solve the needs of many special scenarios. After all...it is just copying the software source code of the special scenarios into Scode and compiling it again.
Scode can support common programming languages such as C, Python, and Java.
This migration could be terrifyingly simple.
Faced with this situation, a senior executive from Microsoft sighed and said: "If we had determined the importance of the mobile phone system earlier, if we had realized earlier that the NT kernel was more suitable than the CE kernel..."
Bill: "...No need to remind you, we have missed at least 400 billion US dollars of cake."
If Bolang has spent a lot of money and almost killed several bank executives, and the Scode it launched includes the previous ecS development environment, which allows developers to seamlessly migrate applications to the Star system platform, then Microsoft's previous mobile phone systems
It is a rare level of obstacle.
Let me tell you a little interesting true story first.
In 2010, Microsoft changed the name of its mobile phone system and officially launched WP, with inflated confidence.
On the Friday before the system was officially launched, Microsoft employees wearing Windows logos and escorting iPhone and BlackBerry 'hearses' paraded through Microsoft's Redmond headquarters. They said without hesitation that the arrival of WP7 would be the end.
All competition.
Yes, it's true.
Compared with this, the competition of Chinese companies can really be said to be very subtle, which means that Bolang has fully adopted and integrated into the competition overseas, especially in the Aramco region.
And what will be the result after that... WP7 is not easy to use and has not kept up with the times.
Then Microsoft felt that this was not possible, and simply wanted to establish a Microsoft ecosystem compatible with computers, tablets and mobile phones in one step. Finally, it released WP8 in June 2012 and changed the CE kernel to the NT kernel.
The result of this is that WP7 users cannot upgrade to WP8.
The change in the kernel has brought about many compatibility issues and the inability to upgrade online. In the end, it is equivalent to abandoning WP7 users.
Another result of changing to the NT kernel is that after the WP system is upgraded, developers almost have to make rewrite-level modifications to the application!
Moreover, applications written for WP8 are not compatible with WP7 system!
Just say fuck or not.
In order to allow developers to switch smoothly, Bolang has really done an incredible amount of active compatibility work, and proactively adapted the calls of major programming languages through massive compatibility packages for application interfaces.
That doesn't matter, now in order to better maintain the application ecosystem, a programming language has been developed.
Microsoft: My family has a big business, so don’t worry about these details.
And now I'm starting to regret it.
How many things are there in WP, no one pays attention to them anymore.
Finally, Bill made a decision: "Get in touch with Tim."
…………
In addition to Apple and Microsoft, there is also Google, which is also a bit bad.
Google’s opinion here is just one sentence:
"We need to complete the debugging of version 4 faster. The open source of the Star kernel may cause Android to lose more living space."
In the process of catching up with iOS, after the release of Android 0, Google thought it was stable.
Then the Star System came out, and then it showed the advantage of being a latecomer.
Android is conquering cities and territories around the world, and its great situation of growing market share has come to an abrupt end, and it has become a struggle to survive between the two mountains of iOS and Stars.
When it comes to experience, nothing can compare to Android.
Of course, Google cannot let this situation develop. After all, a large part of Google's revenue comes from advertising revenue.
Google GMS, a must-have in the international market, can spread Google's business to every mobile terminal.
…………
What’s even worse than Google is that it has subdued Twitter and Facebook.
They had all received hints from Aramco’s upper management before, highly doubting that the Star System was a new independently developed system and should not support its ecological expansion.
And, sometimes all it takes is a little doubt.
It is a pity that both Twitter and Facebook have chosen to cooperate in the face of competition in the capital market.
The situation is neither going up nor down right now.
Because it’s really hard to follow Twitter and Facebook right now from Stars
Apps are on and off the shelves.
Xiaocheng Book International Edition and QQ International Edition are gearing up and have been waiting for this opportunity for a long time.
In the past two months or so, BTI's expansion has been quite astonishing. It's no joke to spend US$1.5 billion on it.
…………
In addition, Samsung is also very bad.
At this moment, the display division of Samsung Electronics, which is under Samsung, is having intense discussions.
“Is the material presented in the video analyzable?”
"The preliminary results have been basically analyzed. Judging from the demonstration, the main material is indeed excellent. This is probably a deliberate display by Bolang. The pixels of the video are very high and can be resolved."
"What about the horizontal comparison results?"
“Bolang’s official data is basically reliable.”
"Should we try to cooperate?"
"..."
Samsung is actually very proud, and they are very aware of being a dog to Ami.
Now in this situation, they are naturally upset.
…………
Who is the worst thing...
On the morning of the 19th, Western Pacific Time, Guanhai learned of the changes that had occurred last night.
Staff expressed some views: "We need to consider all aspects of controlling Bolang as a company."
"According to the latest information we collected through Prism, it is basically certain that Bolang has invested more than 100 billion yuan in the semiconductor industry in the past six months, and its main partners are universities."
"Besides, Bolang is already very strong."
Guan Hai thought for a moment: "Submit a detailed explanation."
…………
While countless people around the world are staying up all night because of this, talking and discussing countermeasures, our President Wen is surfing the overseas Internet intensively.
realDT: "Bolang is a company that needs to be controlled and must be boycotted! I think it will affect the interests of our people!!!"
realGM: "Stop yelling, stop yelling, you can be the boss first! I'm waiting! I really hate your behavior of just trash talk and no action, I need action!! You
know?"
realDT: "Fake! Fake!!! I swear I will find you!"
realGM: "I am incompetent and furious again. Is it okay to look like a rich man? What can I do if I find you? You can't beat me."
realDT: "I challenge you!"
realGM: "At your age, you can't stand this, and I can't afford to pay for it."
realDT: "OK, I have decided to become the boss! In the past six months, your remarks have successfully inspired my determination..."
realGM: "I will donate to you, 1 cent is enough."
In fact, starting from 2012, there is no need to believe even the punctuation marks of DT's comments online. His public statements are all purposeful.
For example, this time, he took advantage of the situation and passed the responsibility for his re-election to the GM.
However... what's interesting is that the subsequent conflict about the Bolang press conference really broke out first at the level of public opinion.
Because both DT and GM have fans on the Internet...