Boss Lei, who has already developed a personal publishing style, only used a simple opening statement to ignite the atmosphere at the scene.
There was a roar of applause.
There were cheers.
It's like a concert.
Perhaps no one has noticed that Xiaogaoliang is the first mobile phone manufacturer born in China after entering the smartphone era, and it has quickly developed a brand influence.
From Mi 1 to Mi 2 to Mi 2S and Mi 2A released in April this year, coupled with the positioning of "born for fever", Mi has already gained a certain degree of brand belief.
Yes, it has been completely crushed by another brand "Xinghai" in everything from sales to quality to experience, but this does not mean that Mi does not have fans.
It should be said that rice noodles now have an image!
Even more exaggeratedly, some rice fans among them believe that buying Apple or Xinghai is an IQ tax.
Therefore, the scene was very lively.
At the same time, due to the intervention of Bolang, the Redmi mobile phone launch conference was broadcast online, and the Internet was abuzz!
"Redmi is a new starting point."
Lei Jun said with passion.
"We have made a lot of efforts to bring this mobile phone to everyone, and what you can see now is the second-generation product."
"Okay, now let me introduce to you..."
"..."
The level of emphasis is still not too high, so the pace of the press conference is relatively fast, a lot of the parameters blowing part has been cut off, and only the key parts are considered.
From the screen to the camera, we quickly arrived at the SoC.
"SoC is our most important component selection. Because we have to consider many practical issues such as cost, the first-generation products failed in this link."
When he said this, Boss Lei was still a little emotional.
Those who don’t know will really believe it.
Of course this is not the case. The SoC is probably the most trouble-free component in the first-generation Redmi products, because there are still options, but there are some problems with comprehensive tuning.
The reason why I say this is all for the release effect.
"Finally, we found an excellent solution...The Paper S1!!"
"Very, very good processing performance, very, very good graphics processing performance... At the current cost, there is no other solution that is as good as this!"
Then Boss Lei came up with the classic line: "If you don't accept it, we can give it a try."
And it runs directly on site.
Not surprisingly, the running score is outstanding, with only a 30% gap between it and the Mi 2S.
Cheers rang out again.
Lei Jun waited for a moment, and then said: "I know everyone is very curious. I seem to have never heard of the name Pengpai..."
"Actually, I never heard of it a few months ago..."
"Because this is the first generation product of our cooperation with companies such as Bolang!!! It adopts almost the same architecture and design as the Shenlong M1, except that the number of processing cores is reduced by two, and the GPU is reduced by one core!! "
The scene immediately boiled.
“Holy shit, shit, it’s actually the takeaway version of the Shenlong M1. It’s so strong!”
"This is actually a thousand-yuan machine...it's so scary!"
"Kill indiscriminately!"
"Holy crap!!"
Looking at the movement at the scene, Lei Jun knew that there was no need to say anything.
The audience at the scene and online were immersed in this surprise, and no one noticed that there was a line of very tiny letters in the lower right corner of the SoC rendering on the big screen.
ByXingHe
From the galaxy.
The name of the vest company that Bolang brought on board Xiaogaoliang, Zhongxing, Juchang and other companies was very simple:
Galaxy chip.
There is no doubt that the goal of this vest company is to further promote the ecosystem of the Galaxy instruction set from the bottom up.
Next, Lei Jun briefly introduced the latest version of MIUIV5.
It mainly introduces some small features.
Under the rendering of professionals, every point will appear interesting.
However, this MIUIV5 version is actually very special.
It is the product of the cooperation between Bolang Terminal and Xiaogaoliang, and it is also the part that Bolang Terminal interferes with the most when it supplies SoC to Redmi through the "Galaxy Chip" of Majia Company to assist in tuning.
Bolang Terminal came up with a 2-kernel patch used at the bottom of MIUIV5.
No way, after in-depth research, engineers found that the adaptation of the operating system level to the new instruction set system is not just possible by recompiling the complete source code through Scode. The kernel layer must be revised again. Only then can we support it.
Because the kernels of both Android and Android's parent system Linux are open source, and the operating system R&D team led by Zhang Yulin knows these system kernels very well, they can easily come up with patch packages.
Initially, we actually considered cooperating with Xiao Gaoliang from a commercial perspective and using MIUI based on the Star core on the Redmi series. However, there were dual technical and commercial constraints, so we chose the current solution.
The technical restriction is that Bolang cannot open source the ‘World’ graphical interface, and even the core service layer and media layer other than the kernel layer cannot be open source.
MIUI is based on a complete secondary development of Android, which is not difficult in comparison. If it were to switch to the Star kernel, the amount of work would be too large.
Commercial constraints also occur here, and it is impossible for Xiaosorghum to incur such a large new cost.
So in the end, we can only use this compromise solution, add a patch to the complete Android kernel... Anyway, what Bolang is planning is the underlying ecology.
The ecological construction based on the instruction set system has been completed. As its influence increases, slightly neutral systems like Linux will actively be compatible with Galaxy, and maybe Windows will do the same.
And it doesn't matter if other systems are not compatible, it just leaves room for the full development of the Star System.
What’s interesting here is that because of Xiao Gaoliang’s main development direction, their engineers only have a partial understanding of this patch.
It has been two months since the Star Kernel was open sourced. No major company, domestic or overseas, has expressed its intention to carry out research and development, nor have manufacturers such as Juchang. Instead, some individual players or studio players have done some development based on the Star Kernel.
This is also a business issue.
Unless encountering extreme circumstances, almost no company, institution, or unit in China would consider truly rebuilding a new system.
Even if it encounters extreme circumstances, in the end it is just a matter of building public opinion, and it lasts for three or four years without really producing anything.
Because the ecology at that time was too mature!
Because the mobile phone system at that time was too big!
It is no longer the time for this kind of chaos to begin.
There is no application of vertical advantages, and there is no crazy investment... there is no possibility.
To be honest, there is no other company in the world with such crazy investment behavior as Bolang, because of a simple reason: global cooperation and business negotiation.
Not to mention the total investment of more than one billion from the development of the Star System to its final official use, just talking about the subsequent investment since the release of the Star System 0 is also a terrifying figure.
According to incomplete statistics from Bolang's financial department, the cumulative subsequent investment has exceeded 4 billion, with an average monthly investment of close to 700 million, which is something that only very large companies can consider.
In a narrow sense, the Xingchen mobile system has no direct economic benefits. Unlike the desktop system, which can sell licenses and create direct economic benefits.
Moreover, the current investment in the Xingchen mobile phone system is actually increasing on a monthly basis.
Nothing else. If you want to remain competitive in the early stages, the frequency of software iterations cannot be too low, at least the internal iterations cannot be low.
On the other hand, the iteration frequency of hardware is very low, but the cost of each iteration is higher.
For example, the Shenlong M1, the peak shipment period of this generation of SoC has not yet begun, and this generation no longer needs to invest in R&D funds, the only remaining cost is production costs.
…………
In the final step, Boss Lei emphasized one thing: "MIUI's app store will be fully integrated with Scode starting today. We have reached a consensus with Scode. Apps compiled through the Scode platform can be directly released to the MIUI app store. We also encourage everyone to
Use Starlight Language to write apps.”
"After thorough debugging, we found that the compiler included with Scode performs very well under the current environment, and the compiled App has better running performance on various platforms."
This is actually not an exaggeration.
If you really want to say it, it is far less exaggerated than when Ju Chang boasted about the Ark compiler later. What can improve the system operation fluency by 24%, the system response speed by 44%, and the App fluency by 60%... That is too exaggerated.
As for better operating performance, it is indeed a little bit better.
However, if Scode is not used for compilation, the same Android apk package will basically not be able to run on Redmi MIUIV5.
Because the Galaxy instruction set system used in small smart devices does not perform translation and execution adaptation, that is, it is not actively compatible with the standard version apk package.
This is also the reason why Bolang took the initiative to launch an Android development plug-in that supports Scode, and reached some cooperation frameworks with Xiaogaoliang in advance, allowing MIUI's app store to connect to the Scode one-click publishing interface in advance, and now it is further bundled.
And because of the sudden rise of Xinghai, a new application ecological pattern was finally formed, so that 91 Assistant and Wandoujia were no longer popular, so Bolang previously acquired Wandoujia at an ultra-low price of 80 million... This is a third-party application compatible with the MIUI App Store
distribution channels.
As a result, most Android apps from the source are also bundled with Scode when they are distributed. At least the domestic underlying application ecology is being pushed step by step...
Finally, Lei Jun looked at the audience in the audience and counted the advantages of Redmi: "There is the very outstanding Pascal S1, and there is..."
"So, what is the final selling price of red rice..."
Every time at this time, Boss Lei is particularly procrastinating, and only announces the price after hesitating: "The standard version is priced at 699 yuan!"
Obviously, this selling price impressed everyone.
But this is not over yet.
Lei Jun ignored the commotion at the scene and continued: "Starting at 5 o'clock this afternoon, everyone can reserve Redmi phones in advance through Xiaocheng Book and Mi official website. The day after tomorrow...it will be available at 10 o'clock next Tuesday morning!"
"Yes, completely available from stock, we have more than 5 million units in stock!"
"In addition, in order to allow more people to enjoy the fun of technology, we have signed a supply contract with China Mobile. The mobile version will be available for sale in all mobile business halls nationwide on July 27!"
"thank you all!"
The Redmi mobile phone launch conference ends here.
The uproar has just begun.
The starting price is 699 yuan, and with this Redmi phone, there are only three words: a fortress!
Let’s put it this way…
Due to various factors such as spot supply, when the sales volume reaches 10 million units, the net profit of each Redmi phone will just reach 40 yuan.
From now on, it will be difficult to reduce costs much, and it will also be difficult to increase profits.
When the number is less than 2.6 million units, the net profit is basically negative.
It's true that you can earn a few hundred million dollars by making mobile phones, but if it's less than a thousand yuan and the focus is on cost-effectiveness, you can only earn a little bit instead.
This is still a situation where Bolang Terminal’s supply chain basically makes no money.
To be honest, although Lei Jun does not attach much importance to the Redmi series, and although there may be some marketing and promotion strategies involved, Wen Liang still admires Lei Jun's behavior.
At least as far as he knows, even in 2022, Redmi still has models with prices as low as 599 yuan, and the configuration parameters are really not called electronic waste.
Don't talk about adding 100, there are better options for adding 200. There is only one sentence at this price, why don't you lower the price by 200?
Discussing the deeds does not care about the heart.
You you on the line.
Anyway, Bolang can't do it now and will basically not consider doing it on its own in the future. The current cooperation method is already very good.
At least in the supply chain that Bolang Terminal can control, there is no possibility of electronic waste at all.
And who dares to say that the SoC provided by Galaxy Chip as a vest will not kill in the low-end machine field?
…………
At 10 a.m. sharp on Tuesday, July 23, Redmi mobile phones will be available for online purchase.
Taking into account the good cooperation with Bolang, the Redmi mobile phone has been listed in the hot-selling mall, and the official delivery logistics of the Redmi mobile phone this time is Orange Logistics.
Oh, having said that, let me digress. The 699 yuan Redmi mobile phone comes with free shipping and is delivered to your door very quickly. This is also part of the cost.
In the 25th minute since the Redmi phone was opened for purchase, the combined sales of the two platforms exceeded one million.
In the first hour, the combined sales of the two platforms exceeded 1.5 million!
Relevant promotional posters were pulled up directly.
Internet discussions are once again raging.
I had a fever again today: "Damn it, I'm really not used to it. Redmi phones are really open for purchase. No need to rush to buy them. This is not rice at all."
Jiu Ai: "I'm really not used to it, and this sales data is quite eye-catching. I feel like I can compare sales with products like Xinghai 1!"
The boss of the machine circle: "I just bought a machine as a backup... To be honest, I really didn't expect it to be equipped with a castrated version of Shenlong M1. Although the CPU has 2 fewer cores and the GPU has 1 less core, the price is only 699. , needless to say, it’s too strong!!
However, it may still be a bit difficult to compare sales with Xinghai 1. Of course, the total sales volume of Redmi mobile phones must be very impressive. I estimate that sales of 50 million units will be no problem, but it depends on the coverage of the mobile version."
Wanfeng Xiangyun: "There is something about the positioning of Redmi phones. I am personally very optimistic about its future development. It is easier than the Mi series. As long as it can better cooperate with the operator's business hall in the future, it will definitely kill everyone;
Although the era of smartphones has long since arrived, as we all know, low-end phones are the choice of more people, and the emergence of Redmi should change some things."
"..."
In the group chat of mobile phone manufacturers, after seeing the sales report of Redmi mobile phones, someone posted a brief sentence: "Copycat mobile phones will disappear from sight..."
Whether you admit it or not, the launch of the Redmi mobile phone has indeed ended the history of copycat mobile phones in a sense.
Some people say that Redmi mobile phones are only sold online and will not reach the vast rural market at all... However, the driving force behind Redmi mobile phones is China Mobile. At that time, the mobile 3G version was still a hundred yuan cheaper.
As for whether it has sunk into the channel, I think those who want to beat their chests and say that it has not have the best idea.
Of course, things are different now.
Chengzi Logistics is already ramping up its efforts to deliver the mobile version of Redmi mobile phones to mobile business halls across the country, especially at the county and town level.
Waiting for the new phone to be released on the first weekend and being picked up by consumers in the store.
More than 7 million units of the Xinghai 1 mobile version have been sold, with sales of nearly 30 billion. The mobile side is very passionate about promoting the Redmi mobile version. Mosquito legs are also meat.
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PS: If you ask every day, you will get the monthly ticket in the bowl~