Chapter 430 Two or three things about the Galaxy Alliance
On Thursday the 25th, two days after its launch, the online sales of Redmi mobile phones exceeded 5 million units.
Xiao Gaoliang, who knows marketing tactics very well, immediately launched a new battle report.
It quickly became a hot search on Weibo.
#红米sales exceeded 5 million within 47 hours of its launch
The fastest in the world!!!
Thanks to the high efficiency of Chengzi Logistics, consumers have received a large number of mobile phones since yesterday afternoon. The popularity is already very impressive. With this further marketing, the popularity has exploded.
Not only that, Xiao Cheng Shu also specially arranged a short video interview with Boss Lei.
On the other hand, Xiaochengshu in the domestic market has not vigorously developed the short video business so far, and still opens a limited number of short video upload channels, and...
This short video is not the current range and xiaochengshu which have a maximum length of 60 seconds, but a minimum length of 60 seconds.
The Xiaocheng Book official has not vigorously promoted it, and the actual frequency of use by users is not very high.
To use the terminology in the Internet circle, it is still in the data cold start stage...
Now there is no rush to use anyone to drive this business. Xiaocheng Book official specially arranged this event purely because of the basis of cooperation between the two parties and...
Leijun is in Yangcheng, which is convenient and fast.
Q: "Mr. Lei, Redmi mobile phone has become the fastest in the world to sell 5 million units. What do you think?"
Lei Jun: "Building a thousand-yuan flagship that satisfies consumers is the most correct decision for our company."
Q: "We have seen that the latest user reviews are very high, and some big Vs even think that they can't figure out how to make the next generation of Redmi phones. What does Mr. Lei think?"
Lei Jun: "Users' love is our pressure and motivation. We will always be the most popular thousand-yuan flagship."
"..."
Q: "Last question, Redmi has become the fastest mobile phone in the world to sell 5 million units. Does Mr. Lei have any expectations for sales?"
Lei Jun smiled: "Of course, I hope Redmi's sales can catch up with Xinghai 1 and become the single smartphone with the highest sales in the world!"
Boss Lei can still bring water.
I praised two products in one sentence.
That’s right, after selling more than 70 million units, Xinghai 1 is officially considered to be the best-selling smartphone in the world to date.
Of course, as long as there are enough adjectives, everything will be the first or the only one.
After all, if you look at the history of mobile phones, it is not Xinghai or Apple that ranks first in sales, but Nokia and Moto. Among them is the Nokia 1100 mobile phone, which was launched in 2003 and sales soon exceeded 200 million units.
Even if it is considered a 'smartphone', Nokia has the 5230, which is a best-selling model, far surpassing the Xinghai 1 or any of Apple's current mobile phones.
Although, Xinghai 1 is the best-seller and is recognized by global media.
After all, if Apple uses the iPhone to redefine mobile phones, the 70 million units of Xinghai 1 are indeed the first, more than the more than 60 million units of Apple's classic iPhone 4S, and much more than the completely defeated iPhone 5. .
Without Xinghai 1, iPhone 5 would have definitely sold 70 million units... Wen Liang certified it because he later looked at the sales of previous iPhone models and found that iPhone 5 sold 70 million units.
Boss Lei put forward this statement, which can be said to have high hopes for the Redmi mobile phone.
It is not easy to sell 70 million units of a single model, even at the price of a Redmi phone, unless we find a way to open overseas markets.
In the domestic market alone, during the life cycle of a mobile phone, it is difficult to support such a large sales volume in an era when 4G is about to be released.
Both Xinghai 1 and iPhone 5 are sold globally, so they are different.
At present, Xiaosorghum does not have the foundation to fully open overseas markets. At most, it has plans to enter a single market in a certain region.
For example, Asan.
In short, with this short video interview, coupled with battle reports and other factors, the discussion about Redmi mobile phones is as hot as ever.
"Boss Lei is so confident, but I think Redmi phones may not necessarily have this potential. They sold 5 million units in less than two days, and they also cooperated with China Mobile to open offline channels. It's scary."
"This is not the most scary thing. The most scary thing is that Boss Lei is really capable. The ThePaper S1 chip is actually qualified for the Mi series, let alone the thousand-yuan flagship."
"Yes, yes, I originally bought a Redmi phone just to use it as a backup phone, but I received it the afternoon before yesterday and have been playing with it. Now, I am more and more satisfied. It is not like a phone priced at 700 yuan, which is too powerful.
Yes, the adjustment is very good. If the appearance and screen were changed, I would have thought it was the Mi 2S. The castrated version of the Shenlong M1 is really capable."
"Speaking of it, this is the one that Boss Lei has least boasted about parameters at a press conference, but it is the one where the parameter experience is the most worthy of the audience. I can only say that Bolang is really strong. It is almost two generations behind 40nm.
The process can actually produce chips with such low power consumption, it’s really powerful!!!”
I have a fever again today: "Bo Lang: Have I adjusted the mobile phone supply chain to be so enviable? I made it with money!"
"..."
From the beginning to the end, Bolang and Bolang Terminal did not deliberately market their supply performance in Redmi phones. Even though its Xiaochengshu cooperated with Redmi phones, they could not resist the initiative of Redmi phones to stand out.
However, the Shenlong M1 is still well received using the 40nm process. Even if the castrated version is put on a Redmi phone priced at only 699 yuan, it still performs very well.
Therefore, users who have actually experienced it will naturally give it a good reputation.
A smartphone costing 700 yuan can almost have the experience of MI2S, so what kind of bicycle do you need to ride a horse?
In short, no matter from which angle you look at it, Bolang really won this wave.
First of all, the excellent experience and very low price of Redmi mobile phones allow users to feel the supply and adjustment capabilities, integration capabilities, and control capabilities of Bolang terminals.
Then the overall performance of the Redmi phone actually makes people think it can compete with the MI2S. Users can only focus on the CPU. Invisibly, the excellence of the Shenlong M1 has rubbed Qualcomm Snapdragon to the ground.
Secondly, a large number of users are looking forward to vaguely and vaguely hearing that the next-generation product of Shenlong M1 may be launched on Xinghai mobile phones at the Xinghai new product launch conference in August.
This does not include the 699 yuan price of the Redmi phone, of which 480 yuan in revenue belongs to Bolang Group.
What a win.
On the other hand, Xiaogaoliang cannot be said to have lost, but from a business perspective, they have more choices. The full-chip solution provided by Qualcomm may not be as good as the basic solution of Bolang Terminal.
It’s just that in the past two days since the launch of Redmi mobile phones, the status of MI2 and MI2S has become a bit embarrassing.
Of course, the cost gap is there, there is still a gap.
I can only say that... the MI series... tests Xiaosorghum's own ability to adjust and integrate supply chain technology. Xiaosorghum is not very outstanding in this aspect now, and it has even become less outstanding in the future.
As for the Redmi mobile phone, we have to thank Bolang Terminal for its ultimate adjustment and integration control capabilities in its own supply chain technology.
In addition, there is a well-known thing that the parameters of the core hardware of the MI series perform very well... Note that it is not that the configuration of the core hardware is very good, but that some parameters perform very well.
And it may save costs in some places, no matter there are such operations in the past, present and future.
Although the supply chain of Bolang Terminal is divided into high, medium and low-end, the boundaries and balance of each series are clearly defined, so...
Let’s put it this way, when you manually assemble your computer, you use an Intel i7 processor, a 1G memory, a 3600-rpm mechanical hard drive, and a graphics card with 32M of video memory...
Or to use the simplest barrel theory to explain, the water capacity depends on the shortest wooden board.
The quality of a mobile phone experience depends on the performance of its most rubbish components.
The supply chain integration capability of Bolang Terminal is to make the boundaries between high, middle and low ends clear, to keep the excellence of each series of components basically the same, and then to ensure the best possible effect through software-level adjustments.
That’s why some users lament that Redmi phones are better than MI2S.
Because Redmi phones whose components are basically handled by the Bolang terminal supply chain may only need to ensure that the components that are balanced are better than the worst components of MI2S, and the experience may be similar.
To put it more clearly, the reason why the Paperwork S1 was stripped of two processor cores is because of balancing considerations.
Adding more cores may not necessarily result in better performance, but may be dragged down by other components that are not good enough, resulting in poor overall processing performance, heat dissipation, etc.
There are twists and turns in this. Emerging mobile phone manufacturers like Xiaogaoliang understand it, and established manufacturers like China Cool Alliance understand it. However, so far, the only ones in the world with similar integration and control capabilities are Apple and Xinghai.
Samsung is a little bit worse.
The reason is very simple, money.
There is no particularly awesome and explosive high-tech here, nor is there any aerospace technology that breaks through the earth. It is just countless attempts, matching, and adjustments.
To be honest, there is another problem with the development of Xiaosorghum. In the supply chain selection of flagship models, balance is almost not considered. Only one is considered, and the main components should have the most beautiful parameters.
Then we call it euphemistically, stacking materials.
On the other hand, manufacturers such as HOV, including OV, which has not been branded as a factory sister machine by its peers, will also make choices. They will differentiate the positioning of their products to a certain extent, clarify the main direction of the product, and then choose based on this as much as possible.
Taste.
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…………
When the Internet popularity exploded, Li Ze, Lei Jun, Yu Dadong of Juchang, Huang Xiuzhang of Meizu, Yin Zeng of ZTE, and four OV people from the Bubu series gathered together.
Except for Boss Lei's small sorghum, which is called "Crossing the River Dragon", the headquarters of other manufacturers are all in Guangdong.
Boss Lei and others exchanged some greetings first.
Everyone is congratulating Boss Lei.
After everyone took their seats, there was still an inevitable exchange of greetings.
"Boss, you have worked hard along the way."
"Mr. Ze, you're welcome."
"President Wen asked me to say hello to everyone. I'm very sorry that I can't come back in time."
"Mr. Wen is welcome."
"..."
Then Li Zecai got straight to the point: "Nowadays, Galaxy Chip has basically taken shape. Our company currently holds 90% of the shares of Galaxy Chip, and the remaining 10% is held by the core team. We invite you to come this time to jointly further promote the development of the domestic IC industry. , to carry out deeper cooperation in the field of IC design."
"Of course, there are already samples of cooperation."
"For example, everyone should have heard of ThePaper S1. This is actually a joint product between Galaxy Chip and Xiaosorghum. Galaxy Chip does not hold the trademark of the 'Paper' brand."
Lei Jun took over the conversation and said with a smile: "At the invitation of President Wen at the beginning of the year, we launched a preliminary cooperation with Galaxy Chip. The Paper S1 is the product of this cooperation..."
Li Ze and Lei Jun didn't talk nonsense at all, every sentence was on point.
The key point is the cooperation sample of ThePaper S1.
And this sample also clearly shows the operating mechanism of the Galaxy chip.
1. The prototype of the Galaxy chip is indeed a cooperative team of Bolang. Its core team members mainly come from Huagong’s extremely large-scale IC design exploration laboratory.
Its members are diverse. Some of them originally belonged to the Bolang Group, and then were willing to go to Galaxy Chip to develop, while some are students from Huagong who originally joined the laboratory and have interests in their own research.
Of course, Bolang is very supportive. It cannot be said that just because you learned the technology at Bolang, you will be completely sold to Bolang. There is no such thing.
At most, there is a non-competition agreement, but... Wen Liang was not willing to enter into this non-competition restriction at first, and he was not afraid that everyone would leave Bolang and compete with Bolang.
Only with competition can we achieve greater breakthroughs.
Only the weak are afraid of competition.
Besides, the Galaxy chip is a product that everyone needs, and Bolang needs such a main body to accelerate the ecological coverage of the Galaxy instruction set system.
Relying on Bolang alone is not ideal.
Because that would make the cooperation form more complicated, big manufacturers would definitely not come, and the situation would probably not be what it is now.
2. The technology of Galaxy Chip is licensed from Bolang.
There is nothing to say. The technology learned is one thing, and the patents created in the laboratory have a very complete legal agreement on the ownership of rights. On average, almost 90% belongs to Bolang, and 10% belongs to researchers, etc., of course there are restrictions. Authorization terms, after all, the main funds are provided by Bolang.
3. Galaxy Chip and Xiaosorghum have an ODM (commonly known as OEM) cooperation sample.
That is, Galaxy Chip provides SoC and a complete set of solutions. Manufacturers can customize product names, but they must bring the Galaxy logo. This Galaxy is not a Galaxy chip, but a Galaxy instruction set.
Of course... now we have to discuss some matters again.
As Li Ze and Lei Jun finished their introductions, ZTE and other parties also joined the topic: "President Wen also invited our company at the beginning of the year, and our company is interested in participating in Galaxy Chip."
Yu Dadong was not in a hurry to express his position.
After all, Juchang is different. It has HiSilicon from the 2012 laboratory, as well as K3V2.
Li Ze looked around: "I know you may have some doubts in your mind. In fact, we do not want to form an ODM model. The cooperation with Xiaosorghum is just a temporary measure for a limited time. We hope that everyone will participate and contribute."
"To be more specific, the 90% of shares we hold in Galaxy Chip will only leave at most half, that is, 45% of the total."
"This is on the one hand, and on the other hand we hope that all parties can send permanent teams to participate in project research and development. There are many areas where the same underlying architecture can be improved. Just talking about the CPU, the ARM solution has derived Apple A
"The current mobile phone SoC is an increasingly highly integrated chip product. The current integrated categories include ISP, DSP, memory, RAM, baseband, security chip and even ROM, etc.
Each subdivision requires further in-depth research;
As for the more critical CPU and GPU, of course, they also need to be studied in depth. However, at this stage, because we at Bolang are relatively advanced in development, we can only fully authorize them. Of course, the Galaxy chip can also carry out secondary authorization..."
"In short, we hope to form an alliance based on the main body of Galaxy Chip to jointly promote the development of domestic IC design, allow members to develop their own chip brands, and also allow members to directly cooperate in the form of ODM."
To put it bluntly, the creation of Galaxy Alliance is very simple.
It means that everyone works together, and the results are patented, which is held by Galaxy Chip. Those who need the patent should buy a license, and those who want ODM are also allowed to only ODM.
As for saying that when a research result is almost complete, alliance manufacturers rush to register patents, then... technology is one thing, one thing, two things, two things, so you can't hide it from anyone, right?
From all aspects, there is no need to worry about this kind of thing. As for the ability to use this achievement to touch inspiration and form another type of new achievement, then... who said you are not skilled enough?
After Li Ze expressed all his views, Lei Jun was the first to agree and join, and ZTE quickly agreed.
Meizu and OV are a little hesitant.
Because they are too small.
Even if it is just the ODM method, I am still hesitant.
So Meizu raised the possibility of the most common sales cooperation.
This...of course there is.
Li Ze thought for a while, but still did not emphasize the rareness of this opportunity. Everyone was a businessman and had good ability to weigh the pros and cons.
The V family hesitated for a while and then expressed their intention to join.
Family O said it needs some time to think about it.
Yu Dadong, who had not expressed his position before, did not remain silent anymore, and said with a smile: "I'm sorry, Mr. Ze, please convey my apology to Mr. Wen on my behalf, and thank Mr. Wen for his previous sincere invitation. We will not join this main body of the alliance."
With that said, Yu Dadong stood up and stretched out his hand towards Li Ze: "We will meet at the top in the future."
Li Ze smiled and shook Yu Dadong's hand, paused for a moment, and then said: "Mr. Yu is too polite. I think Mr. Wen will not mind. I wish your company a bright future in the field of IC design and look forward to your HiSilicon brand."
Keep up the good work and see you at the top."
"Thank you, Mr. Ze." Yu Dadong said politely.
In fact, Li Ze told Wen Liang before that Juchang, represented by Yu Dadong, might not join the alliance because Juchang has some accumulation in overseas and domestic IC design research institutes.
A gentle attitude is very simple and cannot be forced.
If Lao Miaotou hadn't mentioned on the phone call to delay the disclosure of the Galaxy instruction set as much as possible, Wen Liang would have looked at Juchang's future performance and revealed relevant information in order to win over Juchang.
However, there is no if in reality.
And...actually, Bolang was always intentional and Juchang was ruthless.
Moreover, Juchang developed its IC business at the same time as ZTE, which can be traced back to the 1990s. From a time perspective, it has accumulated a lot of experience, so not joining is a normal business decision.
What if... Bolang is just a flash in the pan?
Besides, everyone is using ARM solutions. Ju Factory already has an SoC like K3V2 in this area and has invested a lot in it. It is not certain who will be better than the other in the future.
In addition, the mobile phone business that Yu Dadong is responsible for has always had some opinions on Bolang terminals. Not only that, competition between Bolang and Juchang has already formed in various industries.
In addition, there is a small factor. Juchang, like other domestic mobile phone manufacturers, has no interest in the open source Star core and has not made any investment.
After all, both Bolang and Juchang are commercial companies. From the perspective of a commercial company, this is a very reasonable behavior.
In fact, sometimes the general public cannot tell whether a commercial company's public statement is sincere or due to commercial needs.
For example, judging from the current and past development of this time and space, Kikuho's behavior cannot support the attitude of "thinking that he would inevitably conflict with America since the beginning of the century."
It also cannot support the marketing rhetoric of the Hongmeng system that has been planned since 2012.
In short, Yu Dadong's refusal to join the Galaxy Alliance will obviously lead to some "interesting" things in the future.
But, that is all in the future.
…
Because of this, considering that the O family needed time to think about it, the first half of the meeting ended.
Li Ze sent Yu Dadongli away.
Afterwards, it was time for lunch, and Li Ze invited everyone to have a working meal at Bolang Canteen.
The conversation was very pleasant.
The second half continues in the afternoon.
The O family finally expressed their intention to join.
Then came the confirmation of some detailed rules, and finally formed a preliminary cooperation memorandum, and then announced it to the outside world...
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PS: It’s a little early today, and I’m recommending a book by the way... The title of the book is "I really don’t want to be trending with big stars", "Brother, the moonlight is just right tonight, why don’t we go out together, grill some skewers, and drink A drink?".