Leaving aside the domestic market, the overseas market is quite busy.
First of all, the completion of the official website of Bolang Communications is beyond imagination, divided into categories, and meticulous.
The business scope and product display are particularly complete.
This allows all visitors who transfer to this website through any channel to quickly know what the website is and see it clearly at a glance.
Among them, there are naturally competing products that Qualcomm is more concerned about:
Baseband
There are also product types that are more surprising:
base station
On the contrary, the domestic general communication business, such as ZTE Juchang's more famous switching and routing series products, does not have many products, and the applicable scenarios are not core targeted.
There are also quite targeted vision words:
[Building a private, secure, and stable global communication world]
I specifically put the word ‘privacy’ first.
Of course, the focus of publicity is on the introduction of official accounts of social media platforms in overseas markets.
"To create a better communication experience, to create a better communication environment, for privacy, for security, for stability..."
"...From the most upstream communication base station to communication relays, connectors, and then to the most downstream baseband chip, we will be committed to building a mobile communication network with full coverage..."
"...Smooth every link..."
"...Improve communication efficiency..."
"..."
The introduction is comprehensive and pertinent.
Mentioned the specific business direction that Bolang Communications will operate, and also mentioned some of the purposes for doing so.
First of all, it is true for a better experience.
After all, Bolang is currently the most well-known and most common product in the world, the smartphone Xinghai 1, which is a basic requirement for communication.
Similar products, the Apple iPhone series, are often criticized for their communication quality.
Such as the antenna gate on iPhone4.
Although mobile phones have entered the smart era, there are mobile communication applications around the world to meet people's growing needs for instant messaging, and there are very rich social media platforms to meet people's online social needs;
The frequency of use of the most basic requirements such as making phone calls and sending text messages gradually decreases;
However, outdoors, the communication needs of mobile phones still require excellent baseband and as many base stations as possible to establish online communication.
The need for signals will always exist.
It is certainly appropriate for Bolang Communications to position its primary purpose of establishment as experience.
Secondly, improving efficiency is also the starting point.
The higher the degree of integration of the entire communication system, the greater the transfer losses in the intermediate links, including but not limited to signal attenuation, docking processing losses of communication branch systems that are not completely unified, etc.
Naturally, there will be obvious differences in efficiency.
After all, the entire link is composed of various types of electronic components, and signal processing and conversion may occur in each link. In any link, there are performance bottlenecks in the electronic components themselves, which will cause the entire communication system to be delayed.
Although this delay is very, very, very brief.
But in today's era, every delayed improvement is a must-win publicity position for businesses.
This is really not an exaggeration. After the comprehensive development of new energy vehicles in later generations, all new energy manufacturers have focused their publicity on the vehicle-machine system that is increasingly irrelevant to the car itself... Let's talk about an immovable screen. To improve the driving experience, do you believe it?
Because those important parameters, such as a slightly higher safety factor, such as driving stability, have developed to a bottleneck and become invisible aspects, and have no marketing value.
Those general marketing plans will be placed where they can be seen.
The plans corresponding to these general marketing plans will focus on the sense of experience, so that it is possible to form user loyalty.
Improving efficiency is actually very simple when it comes to communication. I have a signal in the same environment, but you don't. Or, in the same environment, my signal is good, but yours is poor.
Finally, the two key marketing goals of privacy and security are very clear.
After all, the storm caused by Prism is still one of the hottest topics in the world.
Nothing else.
After Snowden went to Russia, he would appear in the media from time to time and release some key information. There will inevitably be continued friction between various regions, which will bring a lot of attention.
Moreover, since Prism, Bolang has repeatedly expressed views on protecting user privacy and maintaining the principle of free information exchange on overseas social media platforms.
This direction is very clear.
We at Bolang develop communication business not to make money, not for anything else, but just for experience and to provide a comprehensive global communication environment where there are no communication barriers and privacy is collected.
As for whether it can be used in some areas...that's not Bolang's problem~
Bolang Communications' long and lengthy publicity seems to have transformed all overseas netizens into giants in the communications industry, and it also seems to have raised the importance of communications to the limit.
Countless people are talking about Bolang Communications.
"This is a new dawn."
"What forces a mobile phone manufacturer to engage in communications business? Apple has such a poor signal experience and has not developed it."
"Yeah yeah."
"..."
Ah San: "I don't know if this is the world's largest newly established communications company since Prism, but it must be a company in the world that publicly declares its intention to protect privacy and takes action. It's good."
Tuji: "No one can avoid using communication services in modern times, but privacy has become a decoration since the prism, alas..."
Xiao Xiba: "I think... Bolang Communications..."
Xiaori: "Don't think so, the universe belongs to you."
Monkey: "I didn't notice before. The communication quality of Xinghai 1 is quite good. I didn't expect Bolang to be dissatisfied. It is said that the registered capital of this communication company exceeds 10 billion yuan."
Of course, realGM will not miss this excitement.
realGM: "The idea is good, but the development is not promising. The hardest hit area in the world is America. This market is very unfriendly to Bolang, and this type of industry will probably not be allowed to enter."
realGM: "Actually, I just want a communication environment where I don't have to worry. I can't use a dedicated satellite every day."
Not surprisingly, it pushed public opinion to a higher level.
then……
In overseas cyberspace, the significance of the establishment of Bolang Communications is completely tied to Prism. All popular opinions believe that Bolang established the communications company because of the adverse effects of Prism.
This further creates privacy and trust anxiety.
In fact, this is Bolang's consistent style overseas, creating a certain kind of user anxiety through high-intensity public opinion dissemination, and repeatedly exaggerating it until it launches products to solve the anxiety.
This set of practices was common in various industries in later generations.
The convenience of the Internet has been exploited to the extreme.
It seems that every company in the country is doing some kind of exaggerated marketing.
However, Bolang only implemented this very effective strategy in overseas markets.
…………
…………
After almost a day of repeated publicity during the Western United States time, the abbreviated company name BLTE appeared on some people's desks.
Apple Headquarters
An unnecessary but necessary high-level meeting is taking place.
During the discussion, someone finally mentioned: "Should baseband...should be taken seriously? 4G deployment is accelerating around the world, and the advantages of mobile communications are taking shape."
Someone soon expressed their opinion: "From this perspective, we should have acquired Infineon's wireless department at that time instead of waiting until now to consider it."
As a result, the noise in the conference room became intense.
"At that time, there was no Bolang and no damn XingHai.
1!!"
"We cannot get stuck on the new generation of iPhone. The total sales of iPhone5 have been far lower than expected, less than 50 million units so far!"
"Yes, if there is another antenna gate, if there is another big gap in user experience, if..."
Tim: "..."
He never said much.
The iPhone series has become Apple's most important revenue pillar and source of profit, accounting for more than 50% of the company's total revenue, sometimes even approaching 60%, and the profit margin is also very impressive.
The serious failure of the iPhone 5 series, and even being surpassed by the flagship product of a newly emerged Chinese company, is something that Apple cannot avoid.
So when the company once again refines more details about the smartphone experience, the details will become an internal issue within Apple.
Mainly, everyone is a little scared of this crazy company.
There is another little thing in this discussion.
As early as 2010, Infineon sold its unprofitable wireless division, and Intel eventually bought it for $1.4 billion.
Compared with the baseband departments of some other large companies, this outcome is considered good.
Because no one bought their baseband department and they couldn't make a profit, they had no choice but to close it down.
At that time, Intel's acquisition of Infineon's wireless division was completed, and Jobs expressed his position on it, saying that he was very happy.
His happiness is known internally within Apple, but not to the outside world.
Because after Intel acquired Infineon Wireless, Apple, once its largest customer, immediately abandoned the use of products from the original Infineon Wireless Division.
Because in the 3G era, Qualcomm CDMA
2000 has great advantages. Apple has already used Qualcomm solutions while using Infineon Wireless Division's WCDMA solutions.
So after this deal, Apple accelerated its shift to the Qualcomm platform.
At that time, many technology media commented that Apple should acquire Infineon's wireless division. Now, because Bolang has established a communications company with great fanfare and stated that it wants to unblock the entire world, this old matter has been raised within Apple again.
In the end, Tim expressed his attitude on this matter: "We may develop baseband research and development, but not now. Intel's acquisition of Infineon's wireless department should have the capital to develop good baseband chips."
That's why Steve Jobs was happy.
Because only Intel, which is not short of money, can sustain losses of tens of billions of dollars for several years and still cannot catch up with Qualcomm, but can continue to invest.
In fact, the story of Intel's acquisition of Infineon's wireless division and its loss of tens of billions of dollars in six to seven years has a sequel.
In 2019, Apple acquired the baseband business from Intel for only $1 billion.
Then Apple announced that it would begin independent research and development of baseband chips.
Back to the present, there is a company that dares to make crazy investments and can afford to lose money more than Intel: Bolang.
It has become a new trouble for Apple.
Therefore, after Tim expressed his stance, someone expressed an opposing opinion: "Compared to Intel, we have stronger capital, at least we are richer than Bolang."
"According to the information that can be mined so far, BLTE has only acquired the business departments of some small-scale communication companies and obtained some important patent authorizations. It may not even be as good as Infineon's wireless department. The subsequent investment is also exaggerated. We are now entering
, you can take the lead quickly.”
Tim said calmly: "Have you decided from your heart that the iPhone series is not as good as the XingHai series?"
"..."
The conference room was quiet for a while.
Then, this topic was skipped, and someone returned to the most important topic: "Should the iPhone 5S launch event be brought forward?"
"..."
…………
Qualcomm Headquarters
The topic discussed just yesterday was once again put on the conference table.
And the atmosphere was more serious than yesterday.
Yesterday, they were worried that Bolang would make large-scale investments in baseband, which would affect Qualcomm's interests in Greater China and even the world.
This is possible.
Because Prism makes everyone panic, and they don’t really trust existing communication networks, etc., and Bolang’s appearance as a ‘savior’ will bring about very complex comprehensive consequences.
The current impact on Qualcomm has actually already been felt.
Qualcomm's best partner in China, MI, is already turning to Bolang. If the "buy baseband and get chips free" business cannot continue, it will be very difficult for Qualcomm in the field of mobile communications.
You can't...
Just like Nokia, let's live off patent licensing.
In fact, in the past two years, there has also been pressure from the mobile business of long-established business empires such as Nokia and Moto going bankrupt.
Qualcomm is also worried that it will be swept away by the tide of the times.
How much money can you make just by licensing?
Qualcomm’s dominant position in the baseband business has allowed them to develop a charging method that is quite dissatisfying to industry users: 5% of the selling price of the mobile phone.
This aspect is considered the bulk of Qualcomm's revenue.
The main thing is that this thing is relatively cost-effective.
As soon as the meeting started, it was straight to the point.
"Tell me the specific situation."
"The baseband chip of the Redmi mobile phone does not use our products, and the solution is provided centrally by Bolang Terminal."
"The business scope of Bolang Communications has a high degree of overlap with our company in terms of baseband. If we add Galaxy Chip, we will become a competitor."
"Secondly, the number of patents held by Bolang Communications is not large. According to preliminary statistics, there are more than 6,000 patents. Although more than 75% are acquired, about 20% are self-developed patents, and among them 4G
There are many patents in LTE, and they have obtained authorization for a large part of 2 and 3G patents."
"Judging from the current situation, if Bolang Communications' investment is large enough, we may soon lose the vast majority of the Chinese market share."
“Because Bolang Communications has good public relations.”
The person presiding over the meeting spoke again: "Is there any solution?"
Someone soon gave a simple answer: "Cooperation and dumping."
"..."
The final decision was: "Let's try it first."
Cooperation is easy to understand. It is a last resort in order to avoid damaging one's own interests.
Dumping is better understood. It is the most commonly used method in Western Europe and the United States, using a leading advantage to dominate the market by selling at a loss.