Chapter 443 Xinghai New Product Launch Conference (Part 2)
Today is Thursday, the 15th, and tomorrow is Friday. The CEO of China Mobile came all the way, which really puzzled Wen Liang.
After all, under normal circumstances, any communication between mobile parties can be done online. If this is not possible, Bolang Communications is in the capital, so it really doesn’t take so much effort.
Just as Li Ze was about to explain, Wen Liang already understood: "Want to seize the time to fill in the pitfalls of 3G and protect 4G at the same time?"
Li Ze nodded and smiled: "That's right."
"The sales of the last batch of Xinghai 1 mobile versions that China Mobile took away at the end of last month were pretty good and are basically about to be cleared, so China Mobile is very confident in the new products."
Wen Liang expressed understanding.
This thing is not too complicated.
It is nothing more than a matter of negotiating a balance of interests between the two parties.
To put it more simply, it is whether Bolang Terminal is willing to transfer a small part of its interests in exchange for the mobile side’s ‘friendship’.
This so-called ‘friendship’ will naturally be reflected in 4G communication network cooperation.
Thinking of this, Wen Liang had a change of thought: "I'll meet this Mr. Li with you."
"Okay." Li Ze had no objection and turned to other matters, "Now that chip R&D and design are on the right track, Xiao Chen, Lao Tang, and I have initially established an IPD (Integrated Product Development).
process……"
"...So, now we should start improving the terminal product line."
Wen Liang was not surprised. His absence from the company's affairs would not affect the development process of Bolang Group. Li Ze and the others would implement some long-decided plans step by step. He thought for a while and said: "We will sort out the first draft together in the past few days.
, there will be a meeting to discuss at the end of the month or early next month.”
"This time, try to plan the hardware-type product series as comprehensively as possible. You should also think carefully about what we can do that we are not prepared for."
Li Ze expressed his understanding: "Okay, at first glance, it seems that the established scale of the factory is not enough. It is estimated that a second phase will be planned."
"It shouldn't be enough." Wen Liang thought for a moment, "Let's see if this press conference can buy us some time. If we wait until early next year, the time pressure will not be so great."
Li Ze sighed: "We are expanding too fast. It's okay if there are no 'coveting' parties. Otherwise, it will be difficult to expand steadily... Time is our biggest enemy."
Wen Liang smiled, shook his head and said, "You can't say that. We ourselves are the biggest enemies. If we have the ability to control the internal interests of Bo Lang, the external world, time, etc. will not be a problem."
Li Ze hesitated for a moment, then uttered two words: "People's hearts?"
"Benefit."
"Yes, people's hearts are uncontrollable."
"No, the human heart cannot see directly."
"Understood."
It is often said that winning people's hearts wins people's hearts, but there is still "interest" involved in this aspect. If there must be a confrontation, it depends on how to treat the word "interest".
Simply put, if you don't pay me and want to keep having sex for nothing, you will be unpopular.
Therefore, Wen Liang's perspective is how to distribute benefits well so that the top and bottom are more aligned without forming an internal atmosphere of 'taken for granted'.
Distribution according to work is a necessary prerequisite.
It cannot be average.
Therefore, who has more and who has less and why are the main factors.
Sometimes it seems that the very destructive middle and upper-level management is not terrible, but the most basic members are more likely to go to extremes. Specifically, Bolang is the distribution of benefits to factory workers.
If they are involved in mobile phones that sell for thousands of units, and they only get a meager salary, they will always have an unbalanced mentality.
As for middle and upper management, sometimes the more they gain, the less willing they are to lose.
For example...ma'am, you don't want to lose your job.
Now that Bolang's main internal R&D projects are in place, the foundation for the IPD process has been formed, so it is necessary to establish a product series planning plan.
What we ultimately want to achieve is to establish a complete PLM (product life cycle management) process.
PLM is derived from CAD. There is a similar term in China called C4P.
Namely: CAD, CAPP, CAM, CAE, PDM.
In fact, PLM is a set of non-independent solutions, including product innovation tool software, product innovation management software, process compliance, business-oriented consulting services, etc.
The establishment of this solution standard system takes a very long time, and it can be said that the world is still in the exploratory stage.
The purpose is to avoid product development risks as much as possible.
Risks include various costs, such as time overdue costs, etc.
Anyway, Bolang has to have it.
If it does well, it is not impossible for Bolang to set up a department to compete with companies like IBM for consulting business of large domestic enterprises.
I have to emphasize it again. First of all, IBM's Chinese name is "International Business Machines Corporation". Secondly, IBM had already sold its huge loss-making personal computer production line to Weiluo, the takeover man, in 2004. Finally...
IBM is the world's largest information technology and business solutions company.
There is no such thing as this description.
It contains a main category, business solutions.
Finally, IBM has a global business consulting business unit, which is the world's largest consulting business organization. As early as 2002, it acquired PricewaterhouseCoopers Consulting for US$3.5 billion.
The larger the domestic enterprises, the more willing they are to consult IBM. For example, Juchang went to IBM and it is said that it spent billions.
Well... Bolang also approached IBM last year and spent about 7 to 8 billion.
Now you can start thinking about ‘going out’ to grab business.
…………
Friday the 16th.
At around ten o'clock in the morning, Li Yue, the current executive director and CEO of China Mobile, led a team to Bolang.
Wen Liang and Li Ze welcomed Li Yue and his party together.
Seeing that Wen Liang was there, Li Yue immediately burst into laughter and said, "Mr. Wen, hello Mr. Wen, please take time out of your busy schedule to meet me. Sorry for disturbing you."
Wen Liang shook hands with Li Yue cheerfully: "Mr. Li is so kind. It's been a hard journey."
Li Yue held Wen Liang's right hand in his hands and shook it again and again, and said, "Dong Xi asked me to say hello to you on my behalf. He has been a little busy recently and looks forward to meeting us in the capital next time."
"Absolutely." Wen Liang smiled and nodded, "Mr. Li, please come in."
While chatting, the group took the elevator to the 65th floor.
Very happy to get along.
Wen Liang did not go out of his way to interfere in the business talks.
Not to mention Li Yue, even Dong Xi never thought that Wen Liang would come forward, even though Li Yue was considered the second in command of the mobile party.
Li Yue led the team to Yangcheng at this time, of course he had something to ask for.
Mobile is very enthusiastic about Xinghai’s new products.
Had preliminary consultations with Li Ze and exchanged opinions.
What China Mobile means is that it hopes that new mobile phones can give China Mobile a priority in purchasing.
Due to the friendly cooperative relationship between Bolang and Industry Information Technology, China Mobile did not know how many new products Bolang Terminal had applied for network access licenses.
After learning about the release format of this new mobile phone, Li Yue immediately expressed his hope that one of the new Xinghai mobile phones would be given priority in selling the mobile version on the official mobile website, and hoped that Bolang Terminal could place an initial order of 10 million units.
Li Ze discussed this with the main members of Bolang Terminal and felt that there was no problem, and then briefly exchanged opinions with Wen Liang.
In the end, Bolang Terminal and China Mobile reached an interesting agreement.
Anyway, China Mobile purchased an initial order of 20 million units in total, leaving an opening for orders for the 4G version.
Now the higher-level personnel in the industry already know that 4G licenses will be issued by the end of this year and early next year at the latest, and based on Bolang Terminal’s product release management, the next major new product launch is estimated to be around this time next year, so there will be no reservations at this time.
When will the 4G version be opened? Right.
It should be said that now people like Xi Dong, Wen Liang, and Li Ze already know that the 4G license that will be issued this year is TD-LTE, which is the main standard used by mobile companies in China, and China Unicom and Telecom will not invest too many resources.
Wen Liang already knows from Lao Miaotou that the date will be around November.
Once upon a time it was December 4th, 2013.
There is a high probability that this time will change, and it should be earlier.
China Mobile is also striving for regional pilots, so... at least both parties know that Xinghai's new mobile phones will support 4G.
The mobile side is afraid of being cheated by 3G.
I am actually a little worried about being mainly responsible for building the FD-LTE network.
With the support of a mobile phone brand like Xinghai, they can at least continue to fool around on face and on paper without having to be 'fearful'.
After all, although mobile 3G has improved overall, it is still widely accepted on the Internet that mobile 3G mobile phones cannot fully open web pages.
If it happens again, the mobile party will feel that it can't bear it.
Li Yue originally thought that it would take several days to reach a consensus. Unexpectedly, he signed a memorandum of cooperation that far exceeded expectations in the middle of the morning and half of the afternoon. He was in a good mood and expressed that he wanted to treat Wen Liang and Li Ze to a casual meal.
In the middle of the night, Wen Liang and Li Ze had their own feelings after seeing off Li Yue who seemed drunk but not drunk.
Li Ze didn't look away for a long time, and whispered: "Dong Xi is probably worried that we won't be willing to sign a big order in advance, which will cause a big 3G pitfall."
Wen Liang replied: "Not entirely. I'm probably still worried that if 4G is not done well, I will step down."
Li Ze withdrew his gaze, glanced at the night, and said meaningfully: "Who would have thought that we have already shipped 20 million units without even holding a press conference. Why don't we promote it?"
Wen Liang said casually: "We can reveal some news in overseas markets."
"..."
This is a trivial matter, and the two of them have reached a conclusion just by talking about it.
Soon there was a little wind in the overseas market.
Originally, the Xinghai new product launch conference attracted much attention overseas, but now it has directly heated up the atmosphere.
Ah San: "This... this, this, this, the news is a bit exaggerated. There are already 20 million orders for a mobile phone that has not been released yet. Who else can compare to this?"
Ami: "...it must be fake news."
Xiao Xiba: "Yes, yes, yes."
Xiaori: "Yes, yes, yes."
Rabbit: "I'm just asking who else?!"
Although it was gossip mainly spread on overseas social media platforms, it still leaked back to China, which made domestic netizens instantly dumbfounded.
"Twenty million units were shipped before the press conference even started? Do you want to hold on to it like this? Is the global record so easy to break?"
"It still depends on the first week of listing."
"It's just a piece of cake. You may not know the single sales volume of flagship models. The total sales volume of Mi 1, Mi 2, and Mi 2S so far is less than 20 million, you know."
"Can you compare with Xinghai?"
"..."
…………
…………
In this super warm-up, the 21st will arrive in the blink of an eye.
At around 9 o'clock in the morning, a certain area of Pazhou Convention and Exhibition Center was already crowded with people. Although it was not a weekend, it still did not affect the enthusiasm of many people.
The order on site was pretty good.
It can be regarded as order in chaos.
Entrance opened at 9:35. The press conference is ticketed, but it is free, but you need to grab it on the Xinghai official website. Except for a few special media, a few partners, and special user guests, all tickets
All are snatched from the official website.
Some rules are also set.
For example, an electronic ticket with the 1st number cannot be transferred, verified on site, invalidated when purchased on behalf of others, etc.
Thousands of tickets were sold out in minutes.
When it was three or four minutes before ten o'clock, the lights at the venue dimmed, the sound sounded, and the online video stream was opened at the same time.
When it was about ten seconds before ten o'clock, the countdown started on the big screen.
Li Ze walked to the press stage with BGM.
"Good morning, good morning, good morning everyone. Welcome everyone. It's been a hard journey."
Li Ze had a smile on his face and waved his hands to say hello to the audience present.
"Today's new product launch will take a long time, so I hope everyone will be more patient."
"..."
Amidst the applause, Li Ze officially started the press conference process: "Okay, let's get down to business. Let's launch the first part of the product first, the Xinghai series, which is the mobile phone series."
"Before the official release, let me just say a few words. The Xinghai brand started from the mobile phone business, so the mobile phone series products have gained some glory. Xinghai and XingHai are the permanent product names in the mobile phone series."
At this press conference, Li Ze seemed not to be as passionate as the previous two times, giving everyone a sense of eloquence.
The enthusiasm of the audience became even more enthusiastic.
After a brief pause, Li Ze looked at the audience and said in a relaxed tone: "Today Xinghai 1 has officially stopped production. The final sales volume was 76.52 million units. According to media reports, it is the world's single-smartphone sales champion. Thank you for your love for Xinghai 1."
As he said that, Li Ze turned sideways and looked at the big screen.
There is a huge red number on it. Surrounding this string of numbers are countless fluttering IDs. These are users who purchased Xinghai 1 through online channels such as hot-sale malls.
The applause rang out again.
76.52 million.
This number is a milestone.
"The first one is released now..."
Li Ze didn't delay at all and went straight to the formal process: "It is almost identical in appearance to Xinghai 1, except for an extra color."
"This is a special edition released to commemorate the youth lost for Star Ocean 1 from last year to today, Star Ocean 1 Youth Edition."
"The configuration has been slightly upgraded. The processing chip uses our Shenlong M1, uses a type-C interface, and is equipped with a higher-capacity battery..."
"Compared with the Xinghai 1, the overall performance of the standard version is slightly improved, about 10%. Whoever uses it will know the experience."
"The domestic price starts at 2,899 yuan, and there are three storage versions, 16G, 32G, 64G..."
The latter two versions are priced at 3199 and 3599.
Li Ze's introduction was as simple and direct as ever, and he finally mentioned: "The mobile contract version will be sold online from the official website of China Mobile at 2 p.m., and the other versions can be purchased through the hot-selling mall and Xinghai official website at 10 a.m. tomorrow."
"Please refer to the local official website for the online sales time of each overseas site."
“Price starts at $629.”
It's about 1,200 yuan more expensive.
The noise at the scene became more and more intense, mainly because no one expected that Xinghai 1, which had almost no discounts until it was discontinued, would appear again in another form.
And the price has dropped a lot, to the point where many people can afford it.
Someone at the scene shouted directly: "Damn it, you're crazy!"
"..."
There is no doubt that the price of 2899, coupled with the reputation of Xinghai 1, coupled with the Shenlong M1 that has emerged from the Xinghai Tablet 1, it is a direct killing!
It is no exaggeration to say that with Bolang Terminal’s move, all domestic mobile phone manufacturers will die!!
The Internet went crazy.
No matter how short Li Ze's introduction is, it will not affect the bombing effect of Star Ocean 1 Youth Edition.
Li Ze looked at the audience with a smile, waited patiently, and then pressed his hands: "Okay, the hot new product launch is over, now a new product is officially released..."
