Chapter 451 Apple's New Product Launch Conference Arrives
Entering September, the main hot search terms on domestic social media platforms finally have some new faces.
The Mi 3 launch conference scheduled to be held on the 5th has launched marketing promotion.
According to later statistics, this mobile phone is the best-selling mobile phone among the Mi series digital models, and it has been full of gimmicks since the warm-up session of the press conference.
The theme of "Eternal Heaven·Slaying the Dragon" was used.
Ever since it became a hot search topic, the outside world has been talking about it.
As an emerging mobile phone brand, the Mi series under the leadership of Mr. Lei has always had a lot of gimmicks and has a lot of fans online. Those who bought it and those who didn't bought it are very excited.
Focusing on cost-effectiveness, domestic smartphones have entered the stage of competing for parameters in one fell swoop, and were born for fever, which has earned MI a lot of attention.
Under the radiance of two strong players in the industry, Xinghai and Apple, the Mi series still attracts a lot of attention.
It is speculated that Yitian and Tulong represent Mi3 and TV respectively.
Some analysts believe that based on various information, MI will release Mi 3 versions of three major operators at the same time, and will use SoCs from two manufacturers, Nvidia and Qualcomm.
As time went by, Boss Lei announced on Xiaocheng Book that the PPT for this press conference would reach 210 pages.
Judging from the pace of product launches of the past two generations, 100 pages of content for a single mobile phone is enough to handle it. It can be seen that the products at the new product launch conference will be richer.
Not surprisingly, netizens who eat melons are divided into several groups.
There are deep expectations.
Some will not be evaluated.
There are also people who...are disdainful and scornful because they are spoiled by the high-end style of Xinghai's new product launch conference.
There are even those who hate that iron cannot become steel.
I have a fever again today: "I still hope Boss Lei can be more courageous."
Amidst all the noise, the 5th arrived in the blink of an eye. At two o'clock in the afternoon, the MI new product launch conference was held as scheduled at the National Convention Center in Beijing.
As usual, Boss Lei is in charge.
In the same "Wang Po Selling Melons" session as usual, Boss Lei introduced the brand new MIUI and introduced various contents.
Then, former Google Global Vice President and Android Product Vice President Hugo
Barra takes the stage.
During the interaction between the two, it was revealed that Hugo will officially join MI in October as vice president of international business, responsible for international business development and strategic cooperation with Google Android.
I have to say that, aside from other things, Boss Lei is quite good at poaching people.
In addition to Hugo, the former vice president of Android products who has officially appeared this time, there is also Wang Xiang, senior vice president of Qualcomm, who is already interested.
Although the frequent parachuting of senior executives is not very conducive to internal harmony, the blessing effect brought by the joining of talented people is also quite good.
After a slight climax in the scene, Boss Lei finally officially pulled out Yitian·Slaying the Dragon.
An NVIDIA Tegra
4 and a Qualcomm Snapdragon 800.
The parameters of both chips are explosive, let’s just talk about one, Nvidia’s Tegra
4 Its GPU has up to 72 GeForce graphics cores.
As we all know, the easiest thing to distinguish when comparing parameters is the number.
In comparison, it surpasses Shenlong M1 in all aspects and is similar to M2... at least the number of GPU cores is more than ten times more than M2~
Therefore, the scene immediately burst into flames.
What was even more exciting was that NVIDIA’s leather-clad Huang appeared on stage and gave Mi3 a boost.
The parameters of the explosion are eye-catching. Boss Lei said that the fastest mobile phone in history deserves the title.
The unavoidable benchmarking process and the still price of 1,999 yuan ended the release of Mi 3, followed by the debut of TV products.
It is also the world’s fastest smart TV.
It only sells for 2999 yuan.
The price is quite affordable.
Finally, Boss Lei announced the cumulative sales of the Mi 2 series: 40,000 units, and then announced the Mi 2S
32G is directly discounted by 500 yuan.
At this point, MI’s new product launch conference, which lasted for 1 hour and 30 minutes, came to an end.
At the same time, netizens who eat melon are talking about this press conference.
I have a fever again today: "Boss Lei's courage is still regrettable. The first round of sales will not be until mid-October, and only the mobile version will be sold. Will it be available in February next year?"
Likes to eat rice noodles: "I plan to buy Xinghai 1 Youth Edition. The mobile version will have to wait until mid-October, and you may not be able to grab it by then. It is better to buy Xinghai 1 Youth Edition and pay 900 yuan more to experience it."
Mi fan escape version: "I have purchased Xinghai, don't ask me why I didn't buy Mi 3, the design of Mi 3 this time is really ugly to me, MI
for
Nokia?”
The leader of the machine industry: "To be honest, I have a good impression of the MI family. It is cost-effective and an enthusiast. It is considered a period of my youth. However, after the Mi 3 came out, I was a little worried that it would be beaten by Redmi in the future."
Wanfeng Xiangyun: "Actually, there is no need to be so excited. My personal opinion is that different brands have their own audience positioning, and Boss Lei does not regard MI as a mobile phone brand entirely. The development direction he expects is Internet + mobile phones.
"
"..."
…………
Wen Liang also paid attention to the new product launch conference hosted by Boss Lei.
Li Ze also called Boss Lei to congratulate him shortly after the press conference.
Afterwards, Wen Liang and Li Ze mentioned Mi 3 while chatting in the office.
Li Ze looked at Wen Liang and asked with interest: "What do you think of Mi 3?"
"The sales of the Mi series are at their peak." Wen Liang gave the answer without even thinking about it, "If nothing unexpected happens, it will be the starting point of the decline of the Mi series or MI."
"But it will be the beginning of a carnival feast for capital."
Li Ze was puzzled: "How?"
Wen Liang took a sip of tea and crossed his legs: "The story surrounding Mi 3 is neither simple nor complicated. I think Nvidia's mobile chip business has begun to draw its curtain;
Due to various factors, it is difficult for Qualcomm 800 to produce films this year. Boss Lei has no choice but to choose NVIDIA. We know the true performance of this chip. Apart from Boss Lei, NVIDIA cannot find new users;
Boss Lei’s Internet thinking will lead MI to a capital-oriented route. Coupled with the impact of Xinghai’s new products and the inevitable competition between Xinghai and Apple, the second major reshuffle of domestic and foreign mobile phone manufacturers is about to begin.
.”
Li Ze suddenly realized, and then said: "Actually, Boss Lei was quite entangled beforehand. He hoped that we could completely delegate M2 to Galaxy Chip."
"Wishful thinking." Wen Liang said bluntly, "What we want is to promote our own Galaxy ecosystem like ARM does. M2 is all-encompassing, and it is impossible to completely decentralize it to Galaxy within three or two years."
Good-natured business methods are not so kind.
He does prefer to achieve win-win through cooperation, but the premise of win-win is that it greatly benefits Bolang's strategic needs.
From the rise of Bolang, relevant examples abound.
Weibo becomes the new Weibo.
The leading company merged the e-commerce business with JD.com and won numerous favors. Now it has formed the three major e-commerce platforms in China including Hotsale.com, JD.com and Alibaba.
Hotsale Mall provides high-quality online shopping services with high entry barriers, JD.com focuses on 3C warehousing to form a competitive advantage, and Alibaba is characterized by disorderly proliferation.
WeChat disappeared from the development map of White Goose, merged with QQ, and embarked on a more focused path. Bolang took over the WeChat trademark and did not carry out any commercialization planning. This is a win-win situation in the true sense.
Bolang has reduced a large part of the operating costs for White Goose, giving White Goose a quick way to cut through the trouble. Now QQ is developing better than before, and its performance in overseas markets is far beyond imagination, which has greatly boosted the development of QQ.
The company's stock price rose.
In the entertainment and game industry, BTI is jointly established with White Goose to fully enter the overseas market, so that White Goose is willing to hand over all the overseas game markets represented by Guofeng Studio to take over the business. Market swaps, this transaction is more profitable for White Goose, because
White Goose did not cede the domestic game market, but only ceded part of the game market.
As for Bolang's core terminal business, the Galaxy IC design community formed by uniting various mobile phone manufacturers aims to prioritize the promotion of the Galaxy ecosystem.
No matter what operating system the upper layer runs, after the underlying hardware-level ecology is adapted, the migration of the upper-layer operating system-level ecology will be much simpler.
Although up to now, the Galaxy instruction set system still consumes a lot of manpower and material resources to maintain the translation and execution of the instruction set layer. For example, it can currently translate and execute Android programs of the ARM instruction set.
This is also one of the basic guarantees that Redmi phones can be used as usual. After all, only a portion of domestic developers use Scode to compile Android platform apk packages.
For example, with the launch of D1, the Galaxy instruction set system also supports the translation and execution of the X86 instruction set in case of emergency.
In addition, no matter what the final outcome of the planning and selling strategy of the Xinghai 1 Youth Edition product is, the biggest victim group will be domestic mobile phone manufacturers, and the overseas market will only further attack all brands.
Because...the overseas XingHai1C is priced very high, whether it is a Samsung flagship or an Apple flagship, they are all close to the kill line.
In fact, the biggest target of Xinghai 1 Youth Edition is Juchang.
Juchang's Honor brand became independent at the beginning of the year and is currently aiming to compete closely with the Mi series. However, the main brand's rise route has been blocked by the Xinghai 1 Youth Edition. Juchang's mobile phone business development will be even more difficult.
This is related to Juchang Yu Dadong’s direct refusal to join the Galaxy IC Design Community.
Since there is no way to cooperate, let's talk about market competition.
In contrast, even Meizu, which is currently mainly focused on niche refinement, still has room for success, because the Shenlong M1 will be fully decentralized to Galaxy Chip, that is, the Galaxy SoC with a 4-core version of the CPU is already on the way.
This will allow all mobile phone manufacturers, including MI, who are willing to cooperate sincerely and are not so focused on parameter gimmicks, to have relatively equal opportunities to compete.
Wen Liang’s comment about Boss Lei’s so-called “wishful thinking” mentioned by Li Ze was spot on.
Boss Lei’s problem in operating MI is not just that he lacks the courage to spend money to open up OEM production;
It’s not just cost-effectiveness that forces him to sell slowly to obtain lower parts costs... This is actually Boss Lei’s own problem. He has never had any bargaining power with Qualcomm for so long;
There is also the issue of his positioning of MI. He believes that MI is an Internet company, and he also expects this positioning to be accepted by the outside world, so he has been promoting the company's development with the Internet company's business strategy, constantly creating gimmicks to blow bubbles, financing, financing and refinancing.
Therefore, Boss Lei will not accept the possibility of using non-latest chips on the Mi series.
This is why he asked about the tendency of M2 chips to be decentralized when congratulating Li Ze.
To sum up, being gentle and gentle is just one side of him. He attaches great importance to the implementation of Bolang's strategy in business, and will achieve the necessary goals every time he makes a move.
In short, Wen Liang's comprehensive judgment based on the experience of later generations and current development and business experience is quite different.
Moreover, Bolang will promote the step-by-step reshuffle of the global high-tech industry through downstream end products.
…………
Leaving aside the Mi 3, which has a long way to go on the market, Apple’s new product soon appeared in hot spots on the Internet.
On the 8th, Western Pacific Time, it’s one day before Apple’s autumn new product launch.
The local Xinghai official website officially opened the online sales of XingHai1C, and specifically noted the risk warning.
Some media outlets contacted relevant units directly, but the authorities declined to comment.
Later, the media criticized Guan Hai. Guan Hai said that freedom and democracy are the fundamental spirit of America.
And in the midst of all this chaos.
In the afternoon of that day, the cumulative sales of XingHai1C in the American market exceeded one million units.
Compared to other regions, online shopping in America is relatively popular.
After all, both Amazon and eBay are American companies, and their business volume is not small.
In the American market, the official logistics and distribution services of Xinghai official website are Orange Logistics, FedEx and UPS. Among them, Orange Logistics is only responsible for the California business, and the express delivery business in all other states is shared by FedEx and UPS.
As for why California is the first choice... of course it is to penetrate into the market where Bolang's current main competitor is.
Because California has Silicon Valley.
In the future, as long as America does not prohibit Bolang from selling all its terminal products online, Bolang will give priority to distribution to the California market.
Orange Logistics has invested heavily in California, claiming to deliver three-hour delivery to key cities, such as Cupertino in Santa Clara County. Although this is not a key city in Santa Clara, it is home to Apple's headquarters.
Anyway, when these news spread widely on range, twitter, and xiaochengshu, someone got anxious, so I won’t say who it was.
…………
At 10 a.m. EST on the 9th, Apple’s autumn new product launch conference officially begins.
Tim came on stage and first talked about Apple's retail store performance, saying that a certain retail store received 2,000 customers a day...it was inevitable to brag.
Then the chief engineer introduced iOS7 and also mentioned that Apple will sell 700 million iOS devices by the end of September.
This simple introduction shows Apple’s powerful heritage.
The engineer also introduced some new features of iOS7, mentioning that there are as many as 200 new updates, but there is nothing novel about it.
You must know that at the Xinghai new product launch conference that ended on the 21st of last month, Xinghai no longer boasted about some detailed upgrades and optimizations of the Xingchen system.
Because we have passed the stage where we need to brag.
Comparing it here, it undoubtedly shows the strong confidence of Xinghai. At the same time, the barrage of one of the online live broadcast platforms had the words "Apple loses" on the screen.
As the press conference progressed, many online viewers expressed that the press conference was a bit boring.
Because the Xinghai new product launch conference was preceded by jewels, the ordinary Apple new product launch conference seemed so tacky and not cool at all.
When Apple Marketing President Schiller introduced the iPhone 5C, there were even some boos at the scene...
