The Xinghai brand has already considered both narrow needs and broad pursuits before planning.
Of course, for the survival and continuation of the brand, narrow demand must be the main focus.
The so-called narrow demand is very simple. No matter what level of crazy R&D investment is made in the early stage, profits must be pursued after the product is launched.
In layman's terms, it means you have to sell more if there is profit margin.
The Xinghai series, that is, the mobile phone product, has undoubtedly been very successful since its launch, and the first generation has reached the level of gods!
Naturally, broad pursuits have gradually become a factor that needs to be considered when launching products.
Broad pursuit involves more things.
The first is to make the industrial chain as independent and controllable as possible, especially the core parts. Before the establishment of Bolang Terminal, all the solutions were to ensure the independent control of non-core components in the industrial chain.
The second is ecological leadership, user habits, and sense of experience.
Then there are other things that include influencing and even controlling the product pricing strategies of international peers in China as much as possible, having a leading edge in the industry to have a dominant voice in the industry, and being the first to occupy the ecological niche of 'undeveloped/unknown' fields to expand the leading edge...
These broad pursuits are actually related.
The binding point that connects these diverse pursuits is: Bolang is a Chinese company.
It is reasonable to make efforts for the rise of local technology commercialization if there are prerequisites.
Therefore, after the new generation of Xinghai’s new mobile phone 2/2Pro was once again a great success, more specific consumer electronics terminal product planning was also proposed.
It can be seen from the newly planned product line that all future mobile phone manufacturers want to pursue it, but only Apple is relatively closer.
First, the first ecosystem was formed with the three hardware devices of mobile phones, tablets, and computers, and then major hardware devices such as watches and home audio were added to form a large ecosystem, and it was spread to industries such as automobiles and televisions in the form of software.
Things such as wireless charging, headphones, stylus, keyboard and mouse, etc. are necessary supplements.
The development time of the Xinghai brand is very short, so it is lacking in many aspects. For example, the other two hardware products in the first ecosystem are still in the initial stage of development.
Leaving aside the first-generation Xinghai tablet, which was positioned as a transitional product from the planning point of view, the reason why the Xinghai computer series is in its infancy is limited by two main reasons: the core components are not independent enough and the user ecology is backward.
The product itself has the foundation to be widely accepted and used!
Compared with the notebook category in conceptual form, the Xinghai desktop and Xinghai workstation that are already on sale are more inclined to meet consumers' needs as productivity tools.
‘Star Spiritual Realm’ has initially achieved this point in the user ecology in a tricky way.
Because the so-called Xingchen Lingjing is actually popularly known as - Xingchen desktop virtualization, which uses software to build a virtual machine to run the Windows operating system.
Taking advantage of the opportunity of the opening of the first Xinghai flagship store to launch ‘Star Spiritual Realm’ in a high-profile yet low-profile manner is a business strategy.
Xinghai mobile phone products, which are relatively at the forefront, have begun to pursue broad pursuits one by one.
first of all……
From any angle, it is the most influential and representative iPhone series in the world. Its pricing strategy in China has been affected by the over-success of the Xinghai series, and it has proactively lowered the starting sales price in China for the latest generation of products.
price.
Even a small reduction like 200 yuan is very important!
Secondly, the degree of independent control of the product supply chain and even independent intellectual property rights has far exceeded expectations, becoming the most unique existence in the world.
Then its user ecology is already leading enough, and it has brought users a full sense of experience, and has formed relatively stable user habits, etc...
So, after solving many problems, the problems before Bolang changed again.
Li Ze said with emotion in Wireless: "We still underestimate the 'charm' brought by our throwing money, and we also underestimate our own excellence."
"Of course, we also underestimate the long-term and extraordinary vision of Mr. Wen!"
As he spoke, Li Ze looked at Wen Liang, whose posture had become relaxed: "Less than two hours after the flagship store was opened, due to the influence of the 'Star Spiritual Realm', a total of 139 sets of Xinghai desktops and Xinghai workstations were sold in the store;
And because users and the media spontaneously spread the word 'Star Spiritual Realm', which solved the last concerns of individual users, as of 5 minutes ago, a total of 1,265 paid orders for Xinghai Desktop and Xinghai Workstation had been added to the Xinghai official website, including Xinghai Workstation orders.
More!"
"Secondly, the last Xinghai tablet has been sold, and it has been announced to cease production and sales."
"Finally, the production capacity of Xinghai 2/2Pro is seriously exhausted. If nothing else, it will not be able to meet the consumer demand brought by the National Day. At the same time... the Xinghai 1 Youth Edition is also facing the same risk of being out of stock!"
"And, we also have a set of promotion plans for the 2/2Pro series. This is one of the side games for you to go to Beijing after the holidays."
After the Xinghai series initially conquered most of the broad pursuits, it was the turn to solve the narrow needs, that is, the simple matter of selling more.
Just like the cycle of reincarnation in history, the development of events always goes back and forth.
At this time, Bolang faced an "embarrassing" problem, and Tama's production capacity was insufficient!
Moreover, the production capacity of the entire series is insufficient.
Including the Xinghai 1 Youth Edition, which Tama has stocked for more than 20 million units in the early stage and has a subsequent daily production capacity of 700,000 units!
Because as early as the end of last month, the total global shipments of Xinghai 1 Youth Edition had exceeded 40 million units, and the cumulative total production volume before 0 o'clock today was only a pitiful 48.8 million units!
The 12 million units shipped of the mobile version have not been sold out, but they are already within the scope of mobile processing. In other words, the inventory of Bolang terminal itself is only a pitiful 8 million units.
In order to supply the world, we must also cope with the consumer demand that explodes in the domestic market due to the National Day holiday.
As for the Xinghai 2 series, forget about riding a horse. Aside from the serious lack of assembly performance, the parts production efficiency of the supply chain is also a bit 'dangerous'.
Although Bolang has indeed not taken the initiative to carry out any additional online publicity, a series of things such as the official opening of the Bolang Group headquarters building, the stunning first Xinghai flagship store, and the ‘Starry Realm’ have already made it to the hot list.
In response, Wen Liang glanced at Li Ze lightly: "Mr. Ze, what do you mean? To untie the bell, you must tie the bell. You can find a suitable opportunity to tighten the screw."
Li Ze: "???"
"Established plans cannot be changed casually. Opportunities are fleeting and cannot be wasted. Mobile phones are always the core of the terminal, and the production capacity bottleneck is there. There are ways to solve the problem of Xinghai 1 Youth Edition, Xinghai 2 series..."
Having said this, Wen Liang waved his hand lightly.
"There has to be someone to deal with the anger of consumers. If there has to be someone to put out the fire, why can't that person be our Mr. Ze?"
Li Ze: "...blanch!"
Just like that, Wen Liang didn't intend to let Li Ze go yet: "Besides, it's not that we underestimated 'charm' or our own excellence. I didn't underestimate it. Please don't take me with you."
"It's you. It's you who didn't do your best to prepare. I won't have much time in the company this year~"
Li Ze finally couldn't bear it anymore, jumped up and roared: "You're riding a horse!"
"Be human!"
“It’s hard for a clever woman to make a meal without rice!”
"We need to use the best solutions with more independent property rights, but we don't have enough time. What should we do? The production capacity of screens is insufficient, and the chips of chips are now on the road and have no time to play!"
Wen Liang curled his lips and said nonchalantly: "Look, look, you refuse to put out the fire. You are not a god and can't change things, so what should you do?"
Li Ze opened his mouth and finally spit out two words: "I'll go."
Wen Liang changed his sitting posture and said in a serious tone: "Don't look like you are wronged. I have emphasized this a hundred times. It is better for you to feel that the overall system of Bolang Terminal is so fragile... It comes directly and it comes bloody."
"Everyone thinks that Bolang Terminal is awesome and seems to be the best in the world. Even you think so, but..."
"How can we compare with Apple? There will always be someone who can find an opportunity in the gap between you and me being complacent. By then, our crazy R&D investment model will face extremely terrifying pressure!"
"It is easier to conquer the world than to defend it."
"Now we subconsciously want to avoid the matter of defending the world, so we have exaggerated terminal product line planning, hoping to delay it by constantly conquering the world."
Li Ze slowly sat back in his chair, his thick eyebrows furrowed, and after a long time he said, "I understand."
"Apple was so easily targeted by us that it had no power to fight back. This is a step that Shou Tianxia will inevitably go through, and it is also one of the issues that Bolang Terminal will inevitably face and find solutions to."
"Take advantage of the National Day holiday to take a break for yourself. Go out for a walk and refresh your mind." Wen Liang stood up and said, "I'll run away in the afternoon and go directly to Beijing after the holiday. I'll give Liu Baye some color first."
Li Ze responded happily: "Okay."
…………
Compared to the peaceful talks between Wen Liang and Li Ze.
The melon-eating netizens on the Internet are particularly fierce in their online confrontation.
"Bolang is so awesome, he can do everything to the extreme. The facilities in the headquarters building are so complete. If you don't know better, you might think it's a hotel!"
"Isn't that to make everyone consciously stay and work overtime?"
"Fuck you, except for the special working time arrangement of three shifts in the Bolang factory and some necessary positions, no one works overtime in Bolang Tama. To work overtime, you need to be super capable! Most people have no shame.
Say this!"
"..."
"The design of the Xinghai flagship store is still the same stunning Xinghai style. It cannot be said to surpass Apple's direct-operated stores, but it can also be said to be on par with it."
"Don't, don't, don't, don't, don't, don't, don't, don't, the transparency of Apple's large-scale use of glass curtain walls is unmatched by others, and the cost is not at the same level, which can be seen from the construction period."
"Brother, are you confused? I don't understand the sense of transparency. As for the cost, you don't think that the cost is low because the time period is short. It's no cheaper than an Apple store. Many materials are specialty products. One-inch materials
An inch of gold, okay! The Xinghai official website has instructions on the design concept of the Xinghai flagship store, you can check it out, there is no shame in it.”
"..."
"No, I don't understand. Since Xinghai wants to take the road of independent intellectual property rights, why should it launch the 'Star Spiritual Realm' to support the running of Windows systems through virtual machine software on Xinghai computers?!!!"
"Where did this horse-riding thing come from!"
"A month ago, Xinghai Desktop and Xinghai Workstation went on sale. What did you say in Tama? There are too few application software, no productivity tool features, not fun, not free, and far behind Windows... Now Tama Xinghai has spent a lot of money on it.
After spending a lot of money to make the adaptation, you are asking questions again!"
"..."
Anyway, the quarrel turned into a pot of porridge.
There is no way, the country has been weak in the field of these common civilian technology consumer electronics products for a long time, and it is easy to come up with a brand that is really good at it. Even if the marketing in the domestic market is controlled as much as possible, it is inevitable that the spontaneous enthusiasm of netizens will not be avoided.
Like many similar cases, at a certain stage, everyone was stunned.
On the one hand, the batch is not allowed to be approved.
On the one hand, they deliberately stir up trouble and find trouble.
Generally speaking, it takes a long time for people to think about each other before they can slightly return to rationality.
With Bolang's increasingly optimized public opinion monitoring system, they are aware of these situations, and Xindai and the others also have some measures to deal with them.
Since the public square nature of Internet social networking makes it difficult for netizens to step down, and they would like to kill people for even minor matters, without being rational at all, then we should find a way to help them find their brains.