Xiaocheng Shu collectively brought out the negative points at the midnight traffic low point.
The communication effect is directly limited.
According to the operating procedures of the navy, it is estimated that their task is to use the night to build momentum, and trigger it on a large scale tomorrow morning to form a closed loop of negative public opinion. It will take time for Xiao Chengshu to jump into the Yellow River to clear himself.
At that time, ‘X’ behind the scenes will rely on its own size to launch similar user cooperation plans, and even directly use all the previous efforts and preparations of Xiao Cheng Shu as a wedding dress.
The traffic brought by the popularity of the Internet will allow ‘X’ to directly earn the first wave of easy money.
However!
Wen Liang didn't give the other party a chance, and took the initiative in the middle of the night. The official went into battle personally, and all negative content was triggered.
The backhand was a time difference attack.
Most of the drama that the other party has painstakingly prepared for a long time was in vain.
This caught the opponent's navy off guard.
What happened next was somewhat interesting.
Some trolls are still posting "tirelessly" to build momentum, others are so reviled by netizens who know the truth that they dare not come forward, and some trolls are trying to find ways to go back.
This split into three pieces triggered ridicule from night owl netizens.
"Isn't it cracked internally?"
"It's very possible that Xiao Chengshu's opponent should have a big background. Bosses with decision-making power may be dreaming of young models."
"Haha, and then you wake up and the sky changes?"
"It's definitely not going to be a big show tonight. Xiao Chengshu has been prepared for it. The opponent has no leader and is internally divided. It is estimated that there will be a "Zhou Yu hits Huang Gai" tomorrow."
"..."
…………
Wen Liang and Li Ze watched the play for half an hour while eating melon seeds.
Nowadays, in addition to the night owl netizens who watch the excitement, the Internet is divided into three or four factions, and they are all in chaos.
At 1:30 in the morning, Wen Liang put on his coat again and fell asleep.
Naturally, Li Ze continued to stay up all night with coffee. He could catch up on his sleep tomorrow, but Wen Liang couldn't.
Just after five o'clock, Chen Jiaxin and others rushed over collectively.
There was no rush to wake up Wen Liang.
He took over Li Ze's work and sent Li Ze back to school.
Everyone also quickly reviewed the simple confrontation last night. Everyone felt the same and was very happy.
At around six o'clock, Wen Liang woke up again, looked at the quiet and busy people, yelled, and asked: "How is the situation?"
Chen Jiaxin took the time to answer: "It's going to be 'Zhou Yu hits the yellow cover' soon, but 'X' will definitely not show up this time."
Wen Liang stretched and said nonchalantly: "Then find a way to find out, help the other party by the way, take the initiative to spread the word about what happened last night, and pick an appropriate time to make a small announcement."
Tang Pu, who was sitting facing the display stand, asked from the side: "Which piece of content should I use?"
"The first batch of brand cooperation advertisements will be launched on the 23rd." Wen Liang replied.
Tang Pu responded first, and then said: "Just in time to tell you the good news, the total number of Xiaocheng Book users has just exceeded 5.2 million."
"The resource utilization rate of the cloud server is stable at around 55%. This expansion will not be idle, and the platform traffic has been completely increased."
After listening to Tang Pu's announcement, everyone had smiles on their faces.
…………
Just as everyone expected.
As expected, "Zhou Yu Hits the Yellow Cover" appeared again and again this morning.
All preparations were wasted overnight, and the other party would naturally not be so willing.
First, someone strongly condemned data fraud—Zhou Yu appeared.
Among them, several "Little Orange Book users" who had relatively minor falsification of data took the initiative to post clarification posts - the first Huang Gai took the initiative to appear.
"I was just testing the waters and posting ads. The advertiser is also a friend. I accidentally forwarded it to a few large groups. The group friends helped me..."
Then the conversation changed: "Actually, the traffic of Xiaocheng Book is not high and its monetization ability is limited. Now they have restricted advertising display."
Normally it should be over at this point, but the opponent's operation logic is very cool, and a second yellow cover comes.
"I had nothing to do last night, so I posted a few pictures to show off, but I didn't expect that someone would take advantage of me! As a result, my account was indiscriminately blocked by Xiaocheng Book. It's really unfair!"
"..."
Anyway, it’s just about being negative, spreading it, and calling it out.
Netizens enjoyed it.
There are also some people who don't know the truth and are led to the rhythm.
"If Xiaocheng Shu's traffic monetization ability is very weak, wouldn't it be a loss if it signed a brand partner?"
"And there are indeed many problems..."
"..."
It wasn't until the opponent finished his performance that Xiao Chengshu calmly appeared on the stage and made a small announcement.
"Next Friday the 23rd, two days before Christmas, we will launch the first batch of cooperative advertisements, so stay tuned."
Hammer directly.
The wind direction has changed a bit.
Later, some good-hearted netizens happily posted screenshots of what happened last night.
Netizens expressed their displeasure one after another.
"It should have been released a long time ago. Oh my, this drama is good! It's pretty good at imitating a female perspective."
"You all say it was Zhou Yu who hit Huang Gai, but I think it was dog biting dog!"
"Bite one by one and prove the authenticity of what happened."
"Let me say it's better to expose it too early. If it were later, the show would be better!"
"..."
Of course, throughout the morning, the sailors arranged by the other party were trying their best to find trouble.
It also stirred up some Weibo topics, which more or less had a negative impact on Xiao Cheng Shu.
However, after the announcement of Xiaocheng Book was made, ‘X’, who was hiding behind the scenes, believed that the situation was over, and subsequent actions were modest.
Everyone on the Internet thinks it’s a bit anticlimactic.
Some netizens even shouted from the air that the people hiding behind the scenes should come out and force them to do so.
The other party was naturally unmoved.
…………
In the afternoon, Li Ze came back from some sleep and sorted out the information with Tang Pu and others.
Almost half an hour later, Li Ze gave a brief report.
"After combing through, I found something interesting. Currently, there are about 2,200 certified users with 300,000 fans on Sina Weibo. According to detailed statistics, 387 of these users have registered users with the same name on the Xiaocheng Book platform."
“In other words, almost 35% of Sina Weibo’s core big V Chinese and non-celebrity users come to Xiaochengshu.”
"Of course, there may be a small number of nicknames that have been used fraudulently."
"Perhaps our biggest gain this time is that most of the users who become popular on Weibo can become popular on Xiaocheng Book."
After hearing this, Wen Liang also raised his eyebrows and said cheerfully: "What an unexpected surprise, Xiaocheng Book lacks high-quality core users!"
This is more valuable than simply adding 1 million users.
You must know that Sina Weibo now has more than 200 million users, and only 2,200 followers have 300,000 followers. The ratio is 100,000 to 1.
According to Sina Weibo's comparison of specifications, Xiaochengshu has more than 5 million users, and theoretically only about 50 can be hatched.
In this wave, 387 people came, accounting for more than 17% of the total core users of Sina Weibo!
If the fan viscosity of this wave of users is high, it will be just around the corner for Xiaocheng Book to exceed 10 million.
Then, Li Ze continued to report, this time talking about speculation: "Based on the integrated information, I guess that the other party is more likely to be two Weibo platforms. It is difficult to determine whether it is Sina or Goose Factory. Goose Factory has a larger number of users, so
I like copycats the most, but Sina has suffered the most..."
Wen Liang thought for a moment and said, "Don't be in a hurry, they will leave traces when they pass by, so touch them slowly."
He added: "The targeting at the public level is finally over, and it is estimated that we will try it through capital means next."
Chen Jiaxin was a little puzzled: "The drama in the morning was picked up by netizens, and they still used capital means to do it. Wouldn't they be doing nothing in vain?"
Hearing this, Wen Liang replied casually: "It's hard to say, maybe they think just raising the price will be enough."
In other words, the effort of the front and back legs,
Chen Jiaxin once again received a call from the person who claimed to be Qian Dejian of Xinteng Capital.
Wen Liang had no intention of interfering at first. He was still clicking the mouse with his right hand while scrolling through the summary report that had been formed as an electronic document, when he suddenly paused.
He waved to Chen Jiaxin and asked to get over the phone.
Wen Liang directly introduced himself: "Hello, Mr. Qian, I am Wen Liang."
"Mr. Wen, hello, Mr. Wen." Qian Dejian was obviously stunned for a moment, but his voice was as usual.
Wen Liang didn't hesitate and got straight to the point: "I have a question, do you know Mr. Wang?"
Qian Dejian's tone was slightly urgent: "What is Mr. Wang...what is Mr. Wen talking about?"
Wen Liang didn't say anything more and hung up the phone on his own initiative.
Last night, I felt that those trolls were a bit out of place. Li Ze also mentioned that there are 387 core users of Sina Weibo who have settled in Xiaocheng Book in theory, and the Qian De key on the phone is also a bit out of place.
Comparing before and after, Sina Weibo suffered the most during the rise of Xiaocheng Book. What needs to imitate the traffic monetization model of Xiao Cheng Book most is Sina Weibo, a large platform whose current earning power is very unsatisfactory.
So, it’s obvious who ‘X’ is.
Sina Weibo
Wen Liang checked a lot of information yesterday and today. He knew that Mr. Jia was not the person in charge of Sina Weibo yet, but Mr. Jia had been with Sina for a long time and knew more about ‘business operations’ than the current general manager of Sina’s Weibo division.
Now it seems that there is really some mastermind behind this competition.
Of course Mr. Wen will remember this grudge.
…………
Subsequently, at 3 p.m., Xiaochengshu officially released a long platform announcement.
Systematic explanations and statements announce all aspects of the matter, and also bring an end to the matter and attract another wave of traffic.
[To all users of Xiaocheng Book, all netizen friends who care about Xiaocheng Book:
The launch of the cooperation area, the App has caused so much discussion and controversy, and we are sorry for the inconvenience caused to everyone.
After our comprehensive review, in view of everyone's confusion about the relevant rules, we have made a unified explanation, which is attached.
…
'Advertising tag' is a particularly original model that we use to distinguish original content from advertising content, which avoids all legal and regulatory risks to the greatest extent, and also avoids the possibility that different users may accept commercial promotions and display them on the Xiaocheng Book platform.
various disputes that may arise.
…
The popularity and penetration of advertising business can give everyone who likes and is good at surfing the Internet a new income channel;
Of course, there will also be some problems and challenges encountered during the full-scale sinking process;
For example, individual media owners are deceived by unscrupulous and fake advertisers, resulting in damage to their personal interests;
Therefore, the [Brand Partner] module came into being to create a new cooperation model of platform × user × advertiser, with the platform in the middle to ensure that the interests of all parties are not damaged, effectively safeguarding the interests of users, and reducing everyone's losses.
This is not inconsistent with the fact that we have always encouraged users with channel resources to take the initiative to undertake commercial promotions for their own consideration.
…
The feedback from the launch of the App has been good. Due to various factors, the App will not actively display advertising content for the time being.
…
Excessive advertising display will weaken the advertising value, user value and platform value; the story of fishing in the lake will not appear in Xiaocheng Book. We hope that you will work with us to develop Xiaocheng Book into the most valuable, distinctive and imaginative book.
Community!
…
I am very grateful to all users for their love for Xiaocheng Book, and also thank all netizens who care about Xiaocheng Book.】
"..."
Finally, there is an answer to the question.
Q: Is it necessary to select the advertising label when publishing advertising content?
A:Yes!
Q: Do individual users who take the initiative to undertake commercial promotions enjoy the same treatment as brand partners on the platform?
A: Yes, the App will also passively display dynamic advertising content.
Q: Description of the App’s function of limiting ad display.
A: The button to limit advertising display takes effect once, which can push it to more interested users and achieve better advertising display effects, thereby achieving multiple wins.
Q: Some advertising content data is seriously abnormal. How will it be handled?
A: The platform will issue a warning message, and in severe cases, technical dehydration will be carried out and the account will be banned to safeguard the interests of all parties.
Q: What happens when an account is banned if it causes excessive disruption to order?
A: The community management rules and methods are explained in detail. Please treat your accounts well. The platform has established a user blacklist database.
…
There are hundreds of questions listed here, and comprehensive answers are given to hot issues that have attracted much attention.
The announcement and the attached Q&A quickly spread throughout cyberspace.
Many netizens expressed their opinions.
"Xiao Cheng Shu's operation method is actually very clever. It effectively manages all advertising content through advertising tags, and can also effectively curb the bad atmosphere caused by advertising. It's amazing!"
"The method is indeed powerful, but it is a pity that Xiao Chengshu is too small, and the opponent is obviously very large. Even if Xiao Chengshu caught him off guard in the middle of the night, the opponent still retreated without showing his face."
"The Internet industry is really cruel. I heard that Xiaocheng Shu was under a comprehensive attack yesterday and today. Not only was it targeted by a bunch of small platforms, but also capital institutions came forward to sow discord among shareholders, and there were other dirty tricks such as false propaganda. It was really useless.
Don’t go to extremes!”
"This cruel state is also a good thing for Xiaocheng Book from a certain perspective. It has withstood these competitions and is more unafraid of challenges. I have a hunch that Xiaocheng Book has the potential to become a big platform and is probably the next community hit."
