Chapter 77 A Hundred Flowers Bloom Together with the Wind and Rain
4th, the first working day after the New Year's Day holiday.
Early in the morning, Wen Liang took Li Rang into Wang Wanyu's car and went to the Silver Gray Building.
Yesterday afternoon, Li Yanbai got on the high-speed train back to Jiangxia alone. Li Rang, who was originally going to go back together, didn't leave. She really wanted to spend the New Year in Yangcheng.
With Wen Liang here, not to mention how much fun Li Rang had in the past two days, he didn't want to leave at all.
As early as when Li Rang could not walk and could only crawl, Wen Liang often took Li Rang with him, so even if Wang Wanyu was not in Yangcheng, Li Rang and Wen Liang would not intentionally cause trouble when they were together.
After the car stopped, Wen Liang did not go to the 9th floor with Wang Wanyu, but took Li Rang to 716.
I don't want to take Li Rang to the office area for now to reduce unnecessary impact.
Only Wang Zhiyi, Zhao Mingjie, and Li Bowen are there in 716.
Wen Liang pulled Li Rang in and introduced cheerfully to everyone: "My sister Li Rang."
Then he introduced to Li Rang: "Call Brother Xiao Wang."
"Brother Zhao."
"Brother Xiao Li."
As a result, 716 was filled with clear and clear children's voices.
Five-year-old Li Rang no longer recognizes children, he is polite and well-behaved.
Just by saying hello, the three science and engineering men, Xiao Wang, were immediately attracted, and the three of them laughed like three flowers.
Seeing this, Wen Liang smiled and said: "When I came to the company a few years ago, I would bring Rang Rang here and take care of her."
"That's on us!"
"Hey~ yes, I should have brought him here a long time ago!"
"I feel that if Lao Wen had brought Li Rang's children over earlier, I would have finished the experimental internal beta version of the recommendation algorithm."
Wen Liang is too lazy to talk to Wang Zhiyi.
Li Rang is very popular. For example, Wang Zhiyi couldn't sit still and quickly went downstairs to buy a bunch of snacks and some small toys.
Patting his meatless chest, he said, "Old Wen, leave it to me. You can rest assured and work."
Wen Liang: "..."
It's just that if Li Rang doesn't recognize life, he doesn't recognize life, and it's hard for him to get close to outsiders.
So he dealt with Wang Zhiyi symbolically, and then sat next to Wen Liang sternly, with his arms flat on the desk, watching Wen Liang work without saying a word.
With such a well-behaved look, Wang Zhiyi couldn't help but say: "How can we not fall in love or get married, but have a daughter first?"
How could Zhao Mingjie miss this opportunity: "I am not talented, so I can let you experience father's love for free."
Wang Zhiyi: "Gan..."
Before noon, Li Ze and Chen Jiaxin also came to 716.
Seeing Li Rang, he was also overjoyed.
Especially Li Ze.
He was particularly happy that he had a unique title.
Because Li Rang was attracted by A Ze's most prominent thick eyebrows, he called him Big Eyebrow Brother.
For a moment, I forgot that he came to 716 to see Wen Liang for business.
It was Wang Wanyu who came over after finishing her busy work that reminded Li Ze that he came here to see Wen Liang.
…………
…………
After Li Rang was taken to lunch by Wang Wanyu, Wen Liang hugged his arms and looked at Li Ze who was scratching his head in embarrassment, waiting for his next words.
Li Ze just touched his head and said quickly: "Since the morning of the 2nd, Sina Weibo has been making small moves, mainly in two aspects;
On the one hand, the Sina Weibo platform has further restricted the dissemination of information related to Xiao Cheng Shu. It not only prevents positive news about Xiao Cheng Shu from being used as hot search topics, but also restricts the display of certain key discussions;
On the other hand, some of the troll IDs that were flagged last time started new activities on Xiaocheng Book, but they were mainly for information collection, so we didn’t alert them yet.”
After listening, Wen Liang said casually: "As expected, Sina Weibo has been completely silent during this period. It is obviously brewing to defeat us. It will be the biggest external crisis since we started our business."
Li Ze agreed very much with this. Under Wen Liang's emphasis, he would not forget the road ahead step by step just because the plan for 2012 was huge enough.
Li Ze quickly picked up the folder that he had put aside before, glanced at it and handed it to Wen Liang, and said: "Our reputation in commercial promotion has initially taken effect. Since New Year's Day, the demand for online commercial promotion we have received has increased significantly;
In the morning, I integrated and analyzed a lot of data and drafted a simple "Let a Hundred Flowers Bloom" plan. One is to increase the number of platform users, and the other is to respond in advance. As long as we are stronger, we will be less afraid of challenges."
"Please give me some advice..."
After listening to Li Ze's description, he flipped through the draft plan handed over by Li Ze. As Wen Liang's thoughts turned around, he also started to make some calculations.
Regarding the first batch of users who apply to become brand partners, there is a time-based plan for advertising cooperation.
It will be launched in batches according to time. The first batch of brand partner advertisements will be completed on the 17th, the 24th day of the twelfth lunar month of the Lunar New Year.
Now, people from Sina Weibo are looking at it, and there are commercial promotion and word-of-mouth building plans internally.
Therefore, Li Ze comprehensively proposed a new "let a hundred flowers bloom" plan.
It will no longer be launched in batches at a fixed time, but will be arranged one after another according to the display effect.
Of course, Li Ze was not out of touch. He analyzed the actual situation of the platform's traffic pool based on the platform's various data status, and believed that Xiaocheng Shu has gradually become more accommodating.
There are many reasons for this.
1. The Xiaochengshu [Brand Partner] module allows more and more people to make money;
2. The Xiaocheng Book [Promotion Cooperation] module strictly controls the entry of advertisers, the direction of advertising, advertising content, etc., and the reputation building has initially achieved results;
3. Xiaochengshu controls the application threshold for the [Brand Partner] module, so users who want to make money well and quickly through commercial promotion verified by the platform must honestly find ways to create original high-quality content;
4. Xiaocheng Book is more oriented towards female users, the user group is relatively high-quality, and commercial promotion can always exceed expectations;
5,…
To sum up, Xiaocheng Shu has made good use of the word "profit", using "profit" to promote word-of-mouth construction, and also use this to promote the development of the platform ecology.
Not only has there been no advertising waste, nor has advertising ‘polluted’ the platform’s content ecology.
At present, the content ecology of the Xiaocheng Book platform has gradually become comparable to that of Weibo.
After Wen Liang finished looking through the plan, he did not answer Li Ze directly, but asked: "How is the self-operated advertising going?"
Li Ze answered without hesitation: "There are many potential advertisers, but so far we have not reached the full quota."
Wen Liang said directly: "If this 'Let a Hundred Flowers Bloom' be wider, the revenue target will already be under great pressure, and self-operated advertising will have to be the first priority."
"I understand." Li Ze nodded solemnly, "I didn't think carefully, and I wanted to take it easy first."
Hearing this, Wen Liang patted Li Ze on the shoulder and said with a smile: "Don't just wait for Laoyin's technology development to be completed. The platform's self-operated advertising needs to be displayed in a more friendly way, but we don't just have to work hard.
To lay a solid foundation, we must also look up and look at the road ahead.”
Li Ze was suddenly enlightened, and everyone stood up straight: "I understand!"
Wen Liang handed the plan back to Li Ze: "You have done data analysis, and there is no problem in trying to expand it. Just control the time granularity and make adjustments at any time if there are problems."
"Yeah." Li Ze nodded repeatedly.
Later, Wen Liang asked again: "What is the current situation of each module in the cooperation zone?"
Li Ze didn't even need to think about it and answered directly: "Very good, but there is a big gap between this and our needs. MCN settlement and official account certification are estimated to require a larger user level and a larger traffic pool.
.”
Wen Liang thought for a moment and said: "Part of the focus should be placed on this, and the other thing is to pay attention to the maintenance of big Vs from the Sina Weibo platform."
"Under the current situation, Sina Weibo doesn't care at all that we know in advance. They only need to use force to overwhelm others, and we must go all out to have any chance of profiting from this war!"
Li Ze nodded solemnly.
After having lunch together, Li Ze ducked into the multimedia room of 901 and began to implement the "Let a Hundred Flowers Bloom" plan that he had drawn up and revised with gentle suggestions.
In the afternoon, the sky suddenly darkened, the north wind slapped the window sill, and in the blink of an eye, wind and rain came together...①-
①: On January 4, 2012, the historical weather in Yangcheng showed light rain and north wind level 4 on that day; from returning to this book, in the plots where the date and weather appear at the same time, the weather will be compared with that day in history; I am
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