() In the future list of the top richest people in the country, real estate businessmen will undoubtedly be the bosses that attract the most hatred. These big bosses and their families are all dressed up and angry, but the price is that ordinary people will have to bear huge debts for a lifetime, and they may not be able to have a satisfactory life in the city where they live.
residence.
The real estate industry also has a cruel side. I don’t know how many former wealthy people have fallen into ruin because of their involvement in real estate. Some even went to jail after being saddled with huge debts.
In the early 1990s, the national real estate industry developed by leaps and bounds. In 1993, the state began to control the situation, but it gave many people a blow. In 1994, the control was even more intense. For a time, the real estate industry was plagued by disasters. In 1995, the state launched the housing project, and vigorously
With the implementation of housing reform, many real estate developers saw hope and began to enter the industry on a large scale. By 1996, the national real estate industry was already somewhat prosperous.
Crisis always breeds in prosperity. The housing project has led to a surge in the vacant urban housing area. The housing reform has pushed a large number of cadres and workers into poverty. Coupled with the Southeast Asian financial crisis next year, many real estate projects launched in the past two years will become hot potatoes by then.
Due to learning from Xiangjiang's pre-sale housing system and some domestic characteristics, coupled with blind investment by real estate developers, lack of experience, insufficient financial strength and poor planning and design considerations, unfinished buildings will become the most "splendid" psoriasis in domestic cities in the future.
Every big city has its representative unfinished buildings. There were once online selections of the top ten unfinished buildings in the country and the top ten unfinished buildings in a certain city.
Due to the terrain, transportation costs in Chongshan are very high. This has resulted in each district in the main city having its own commercial center, and corresponding commercial real estate has been built in droves, greatly exceeding the speed of commercial development. The vacant area of commercial real estate once ranked first in the country.
Under such a market environment, there will naturally be no shortage of unfinished buildings. Around 2,000 years ago, there were more than 100 buildings with surnames in Quanzhongshan, and many of them had not been disposed of in the second decade of the new century.
Nanjiang District's business development is relatively fast compared to Quanzhongshan, but unfinished buildings are still a lingering nightmare for the local government. There was once a high-rise building known as the number one in the west that had been unfinished for more than ten years.
The Minghua Building behind him has been completely immersed in the night, and Lu Yang's thoughts have completely entered memories.
Shannan District and Nanjiang District are adjacent. Lu Yang is very familiar with the pedestrian street in Nanjiang District. He didn't know the name Minghua Building in his previous life, but the location is exactly the unfinished building in his memory. It seems to be in the first decade of the new century.
It was put into use only at the end.
Luo Minhua and Su Lianming entered the real estate industry early, but those well-known enterprises in later generations did not have Minghua Real Estate. Obviously, the unfinished building of Minghua Building had a great impact on them.
Yin Zijing mentioned that the two sisters-in-law were very kind to them, so of course Lu Yang was willing to help.
It's just that the tens of millions of funds in the Minghua Building game are far beyond my current strength, but this challenge is quite interesting...
Lu Yang smiled bitterly in his heart, and then his fighting spirit ignited.
Anyway, it’s not about taking over this project, it’s just about selling 30 houses, so the difficulty is much easier.
You really need to plan carefully. Originally, Lu Yang only wanted to provide a few marketing tactics that will be commonly used in the real estate industry in the future, but now he understands that if he doesn’t put in some effort, he may be in trouble.
It was already eight o'clock when I got home. Zhang Shufen, who had cooked the meal, naturally said a few words. Lu Yang obediently went back to the bedroom to study.
Zhang Shufen frowned and sat on the sofa in the living room studying the book. In order not to disturb Lu Yang, she was usually here at this time.
After Liao Li washed the dishes, she returned to the living room, looked at Zhang Shufen and hesitated.
"What's the matter?"
Zhang Shufen felt strange and raised her head to ask directly. This Liao Li was usually taciturn in her work, and rarely seemed like she wanted to talk with some trepidation.
"Oh, we can talk about it later. Auntie, do you have any houses you like?"
Liao Li sat down on the sofa, wringing her fingers and smiling.
"Hey, I can't afford the good ones, and I can't stand the cheap ones." Zhang Shufen waved her hand, put down the book in her hand, and encouraged with a smile: "You should say it first."
"Oh...that...afternoon..."
Liao Li tried her best to keep her expression steady and told her about her anger with Luo Minhua.
"ah?"
Zhang Shufen was stunned and raised her voice to confirm, "You said you promised to help the Yin family sell thirty houses?"
"Auntie, don't worry, things haven't been decided yet. If you don't agree, forget it."
Liao Li quickly continued to explain that Lu Yang talked to her a lot on the way back in the evening, and it was not difficult to learn and sell now.
In 1992, during the great man's southern tour, real estate approval powers were decentralized, and foreign capital set off a boom in investment in the mainland. In particular, Chinese businessmen, represented by Hong Kong and Taiwanese businessmen, began to flock to the mainland to invest in real estate. Since the sales targets of these houses were mainly foreigners, in
The very mature real estate marketing agency industry in developed foreign regions has also entered the country, bringing some new marketing methods.
Real estate marketing agency is actually a kind of real estate brokerage service. Different from the well-known second-hand housing brokerage, real estate marketing agency directly serves real estate developers, providing consulting, planning, marketing promotion and sales agency and other professional services.
Domestic real estate developers have developed greatly in recent years, but their marketing methods are still lagging behind, especially in inland cities like Chongshan, which have great market potential.
Real estate marketing agencies and the decoration industry also have something in common. Especially the model house decoration that Zhifen Decoration is familiar with can definitely make a big fuss in the future.
"Real estate marketing agencies are developing rapidly in the developed coastal areas of Shangjiang City. This market is still blank in Chongshan. I thought our company could enter and give it a try. So when Chairman Luo mentioned it, I rashly agreed."
Liao Li finally concluded and looked at Zhang Shufen with expectation.
Luo Minhua is the chairman of Minghua Real Estate Company, and Yin Xian's mother Su Lianming is the general manager of the company. However, she has another company. In fact, the specific work of Minghua Real Estate is handled by Xiangjiang Vice President Liu.
"That's it. Anyway, I don't have a place to stay in Nanjiang District now. I'll go see Yin Zijie tomorrow and find out the truth first."
Zhang Shufen is not stupid. She thought about it and decided to do this. Then she smiled and said: "You are a child who is usually taciturn. Why did you lose your temper today? But young girls still have to have a temper. Otherwise, in the future
You can't control a man."
"Um, aunt, I..."
Liao Li couldn't listen to these men and women. She was anxious and told Lu Yang's plan to poach him.
"Branch office?"
Zhang Shufen's expression became serious. Liao Li's bold proposal made her feel too sudden.
Liao Li just mentioned a few examples of previous cases where customers had to rework because they were dissatisfied with the decoration results. Then she proposed to adopt a designer responsibility system and assign the construction quality control work that Wang Ming was originally responsible for to the designer. He will not be responsible for it in the future.
Every customer needs to deal with it.
Later, Liao Li proposed to split Zhifen Decoration into two branches: design and decoration, so that design and construction would be completely separated in the future.
"Yes, the designer will be a referee in the future and cannot get too close to the athletes, so I suggest setting up two branches. For the time being, Zhifen Design will go to Nanjiang District to develop. When there is a project, Zhifen Decoration will be responsible for the construction. If there are not enough people
You can also find other construction teams, but of course they must strictly follow our rules."
Liao Li mentioned it seriously, with beads of sweat on her face because she was so nervous.
"Looking at your sweat, do you want to be promoted?"
Zhang Shufen shook her head and laughed, and then said seriously: "You have worked hard this year. Your salary was set when you first came here. It is time to raise it now. Then we will form two branches, Shannan District
It won’t change here, let’s try your idea in Nanjiang District first.”
Liao Li is still just a designer in the company, and her income fluctuates greatly. Besides, except for having two designer assistants, she actually doesn't do much.
Zhang Shufen is worried about management. Shannan District is a base area and the market cannot be lost. She expects Wang Ming to take care of this area most of the time in the future. As for Nanjiang District, it is still a blank slate. If Liao Li can take up the responsibility, she will
There is more time to travel on both sides.
The two branches are just trying a new model in Nanjiang District, so that if there is a problem, it will not affect Shannan District. Although the soup here is just soup, it cannot go bad.
At noon the next day, Zhang Shufen took Liao Li to find Yin Zijie. When they talked about this matter, the other party was surprised, but still revealed a lot of information and was eager to help, especially in terms of newspaper advertisements.
The marketing work of Ming Wah Building is under the charge of Vice President Liu of Xiangjiang. The beautiful models, building promotion brochures and media advertisements are not lagging behind in these years.
But the location of Minghua Building is not perfect. It is still more than 100 meters away from the pedestrian street. The surrounding houses are old and the environment is not good. In addition, there are two other similar commercial and residential buildings not far away that are about to be sold. The price per square meter
If it's about three hundred yuan lower, it will naturally be unsaleable.
Although thirty houses are not many, Liao Li and Lu Yang both wanted to do their best and prepared carefully for two weeks, intending to convince Luo Minhua in one fell swoop.
During this period, the branch Zhifen Design was officially established. In fact, it had very few people. In addition to Liao Li and her male classmates, there were also two people responsible for administration and logistics. However, the expansion of the branch was imminent and they just needed to gain Luo Minhua's trust.
During this period, due to Yin Zijie's peace talks, and of course Zhang Shufen's several visits to express her feelings with smiles, Luo Minhua's temper became much smoother, and she changed from being dismissive of Liao Li's preparations to looking forward to it.
"So thick."
Luo Minhua murmured. She opened the document bag in her hand and was surprised when she looked at the thick stack of coated paper.
"Because it is a complete set of plans, marketing is a systematic project, just like a barrel. The shortest board determines how much water can be filled."
Liao Li had a confident smile on her face. Lu Yang's ideas and her hard work made even herself feel amazing. She didn't believe that the other party was unconvinced.
"Shufen, you have capable people under your command. Please tell me your conditions."
Thirty minutes later, Luo Minhua let out a long breath, put the marketing plan on the table, raised his head and looked at Zhang Shufen and Liao Li with a smile.
With Luo Minhua's status, of course she wouldn't really be angry with a junior like Liao Li. Besides, Zhang Shufen is straightforward and polite. She has never considered herself Su Shuen's mother. She quite likes this person. I heard that the other party does too.
I started from scratch, but only one year later I got to where I am today, and my abilities are very good.
"Hey, sister Minhua, you're welcome. It would be great if you would give us a chance to try it. We will sell it later."
Zhang Shufen felt relieved. She had no intention of leaving the company empty-handed. Of course, she had to pay for the marketing expenses herself.
"That's not appropriate," Luo Minhua shook his head and quickly made a decision, saying: "In this way, we will hand over thirty houses to you as an agent. We will pay for the model houses and display centers. Other expenses will be included in the commission. As for the ratio of five
How about a little bit?"
"Then I won't be so polite."
Zhang Shufen and Liao Li looked at each other excitedly and smiled. Thirty houses are worth several million. Selling them in two months is enough to earn one house, not to mention this is just the beginning.
…
In late May, it gets hotter and hotter in Chongshan.
Lu Jiangan held the Zhongshan Morning News in his arm. Inside was the report he had stayed up late to write. He had eaten something casually in the workplace canteen and was planning to go to the workplace early.
Walking out of the cafeteria door, a strange voice greeted me.
