() Whether it is all-employee marketing or all-employee branding, the key point is to strengthen the management of details, strengthen the awareness of participation of everyone in the company, and enhance the competitiveness of the company.
Of course, in later generations, some leaders messed around with all-employee marketing and turned all-employee marketing into an all-employee task showdown. That was another matter.
To truly build a brand, this alone is of course not enough. However, Zhifen Decoration now only has to compete with some local decoration teams and decoration companies in the initial stage. It should formalize and brand operations from the beginning, and strengthen detail management.
Let everyone in Zhifen Decoration consciously establish brand awareness and actively participate in marketing work. Naturally, they can avoid the low-level price war with the decoration team, and at the same time rely on price-performance ratio to compete with regular decoration companies to seize the market.
Home decoration itself is very individual, and many companies can develop greatly just by spreading word of mouth. This is also a market that is very suitable for brand operations. Although this market has its limitations, it is still a very good starting point.
Wei Zhixiu not only understands all-employee marketing, but also extends it to a higher level of all-employee branding, which even surprised Lu Yang about her once-buried business talent.
At this time, Lu Yang's eyes flickered, and he stared at Wei Zhixiu until she was embarrassed and her cheeks began to turn red.
"My sister is so smart!"
Lu Yang then sincerely praised him, and then he took Wei Zhixiu's hand and rubbed it out of habit.
"What's smart?"
Zhang Shufen quickly finished taking a shower and walked out. Wei Zhixiu hurriedly took his hand back, his cheeks already turning red.
"Third girl, is this place hotter than the medicinal spring?"
Zhang Shufen wiped her hair and said, "Hurry up and wash up. Let's see how red your face looks."
Wei Zhixiu glared at someone who was heartless and suddenly laughed while holding his belly in his hands. He also chuckled and hurriedly ran to the bathroom.
"Aunt Zhang, are you back?"
Wen Xiaoli opened the door and went out, rubbed her eyes, looked at the alarm clock, and said, "I'm going to cook. Do you want to eat porridge?"
"I'm coming," Zhang Shufen quickly grabbed her and said, "Xiao Li, you really love to study, unlike someone else!"
After leaving these words, Zhang Shufen glared at Lu Yang fiercely and went to the kitchen.
A certain person had no choice but to enter his bedroom obediently, but what he started to open was not a textbook.
Lu Yang first made a simple plan of the American luxury that Li Yumei wanted. Fortunately, the room types were exactly the same, and the design was not difficult. He only needed to perfect some details.
After eating, Lu Yang started studying and then fell asleep early.
The next day, Lu Yang was still exercising on the balcony, and Zhang Shufen and Wei Zhixiu went out early.
There were too many things to do today. The two first asked Wei Zhiwu to send them to Wang Ming's company to go through the formalities. Then they found that Liao Li did not come to work. Zhang Shufen asked strangely, but Wang Ming shook his head and said helplessly that he suddenly resigned this morning.
Then Zhang Shufen and the other two went to Li Yumei's place again, signed the decoration contract, took the keys, and she took them to the large warehouse of Chongshan Department Store Group.
According to Lu Yang's design and Li Yumei's aesthetics, some relatively valuable main materials such as wallpaper, wood, flooring, and ceramic tiles were selected, and there were also a lot of building materials promotional flyers.
In addition to using these main materials for the decoration of Li Yumei's house, there are also some leftover materials that can be used for office decoration. Of course, the cheap auxiliary materials will also be purchased nearby.
As for the building materials promotion leaflets, although they are just some poorly printed information, they can also be used as a reference for owners who plan to make all-inclusive purchases, which is good for the company's business expansion.
Li Yumei gave her phone number to Zhang Shufen, smiled and said that she would decorate it well, and she would come to check at any time and wave goodbye.
Then Zhang Shufen and the others went to the Nanjiang District Building Materials Market and bought some worthless building materials and accessories.
Having a car is convenient. Zhang Shufen has decided to rent this small truck for a while. Of course, the money will go out of the company's account.
Returning to the family area of Xinjiang, Zhang Shufen first went to see Wei Xingguang. The rented office needed to be renovated. Lu Yang had already put together a plan, which was of course a very simple design.
Ever since Wei Xingguang took over the business from Zhang Shufen's family, under the guidance of Lu Yang, he asked fellow villager Nanlong to hand over cigarette money to one of Wen Tian's bosses. Several times Foreman Qu asked people to make trouble, but Wen Tian's men dismissed them.
Now that he's gone, he's taking orders in the family area of Xinjiang, and he's not worried about being beaten up.
However, Wei Xingguang soon discovered that it was difficult to develop his business here. I heard that most of these state-owned enterprise employees had been in trouble in their own enterprises in recent years. Most of them were not paid enough, and the decoration budget was naturally very low. Most of the ordinary employees were doing simple decoration.
There are even people who decorate it by plastering it themselves.
As for the lucrative market of cadres and leaders, Wei Xingguang originally had the intention to make it for people according to Lu Yang's stunning design, but gave up after trying it a few times.
Decoration that costs more than 10,000 yuan can be considered a luxury decoration. There are not many owners who are willing to spend this money, but the requirements are not low.
Wei Xingguang's decoration team has little reputation or connections in the family area of Xinjiang. Besides, his educational level is low. He can't even introduce the so-called modern and simple design plan fluently, so naturally no one dares to give him business.
If they were only producing mid-range and luxurious decorations, Wei Xingguang's decoration team would have no competitive advantage over others. The foreman seemed to have his eyes on him. Although he had given up on finding people to cause trouble, he was always keeping an eye on him and using his acquaintances to speak ill of him behind his back.
, which caused the business that he had two eyes to be successful to be ruined.
During this period of time, apart from Zhang Shufen's home projects, Wei Xingguang only took on a few simple decoration projects, which were all unprofitable clearing jobs. He didn't make much money and was just starving to death.
When Zhang Shufen found him, Wei Xingguang was guarding the road opposite the Xinjiang General Factory office with a group of his men.
In addition to them, there are also some decoration teams who are not doing well in business. Whenever someone comes out of the main factory office and looks like an owner, Wei Xingguang is always very enthusiastic to go up and inquire about the business, but most of them are only met with suspicion.
's eyes rolled.
"Decorating the office?"
Wei Xingguang looked at Zhang Shufen suspiciously, and then found out that she actually opened a decoration company. If Wei Zhiwu hadn't been standing next to her, he almost couldn't help but smile.
Last time we renovated Zhang Shufen's house and some kind of nursery, the other party only did the work, but the requirements were many and strict. Fortunately, Wei Xingguang insisted on dealing with it because of his relatives' reputation, so he didn't piss off all the people in his decoration team.
.
Of course, Wei Xingguang also admitted that the decoration effect was very good, and Zhang Shufen and Wei Zhiwu were somehow familiar with the decoration process and some details. There was also the supervisor Wang Ming who knew the construction very well, so the project progress and quality control were very good.
Not bad, it was completed in just over thirty days.
Wei Xingguang's decoration team used to do a mid-level decoration, which often took about forty days, sometimes even fifty or sixty days.
However, the decoration business is not easy to do. A month ago, Zhang Shufen was a layman who didn't know anything. She thought that she could make a living in decoration, but that was too simple.
Wei Xingguang shook his head secretly, not optimistic about Zhifen's decoration at all.
But I don't have much work right now. Although I am a contractor for the office decoration, my income is limited, but it is better than going hungry.
So Wei Xingguang called to the workers in his decoration team and asked them to take their tools to the place where the nursery was last, and he got into the passenger compartment of Wei Zhiwu's pickup truck.
The minivan stopped at a private house opposite the fifth group. Lu Yang was standing at the door. Next to him stood an old man in his fifties with a camera slung in front of him.
"Yangyang," Zhang Shufen walked closer, looked at the old man, and asked strangely: "What are you doing?"
"Mom, I'm back," Lu Yang smiled at his mother and said, "I found a photographer and just took him to take some photos. I enlarged them and put them here so that someone can see them when they come in."
"That's it."
Zhang Shufen nodded in understanding. Lu Yang had mentioned this yesterday, but she originally planned to have someone take the photo herself.
"Well, Mom, this is Master Chai. His photo studio is just below."
After Lu Yang introduced Zhang Shufen, he smiled at Master Chai, pointed at Zhang Shufen and introduced: "Master Chai, this is my mother, the manager of Zhifen Decoration Company. The house just now was the first work of her company."
At this time, digital cameras had not yet become popular. Photography was a job that tested skills and experience. Master Chai was an old worker at Chongjiang Factory and loved photography. The situation at Chongjiang Factory was worse than that at Red Shipyard. Although he had some connections, he came down first.
, but it was no fun to sit around after I came down, so I just opened a photo studio.
Usually Master Chai is a bit arrogant because of his new son-in-law, but after his eye-opening experience just now, he was very enthusiastic at this moment. He smiled at Zhang Shufen and said, "Hello, Manager Zhang, your decoration is very good!"
"Master Chai, you are too polite!"
When she heard someone calling her manager for the first time, Zhang Shufen was in a good mood and said with a smile: "After all, this is the first time to renovate. If you have any comments, feel free to mention it."
Lu Yang saw the two of them starting to chat, and quickly greeted Wei Xingguang, and Wei Zhiwu led them to start preparing to decorate the office.
Master Chai was very interested in the set of decorations he just saw. However, when he asked Lu Yang before, the other party just smiled and couldn't explain clearly. At this moment, he thought he had met the real owner, so he humbly asked for advice.
Recently, Zhang Shufen has been studying the information compiled by Lu Yang assiduously, and has become very familiar with this modern and simple style.
Although the old man is plainly dressed and has already come down to open a store, his house should have been renovated, but as Lu Yang has often emphasized recently, marketing has to be done well in the details to have a chance.
Therefore, Zhang Shufen still answered all questions and introduced them enthusiastically. Even if there was no business, she still practiced her eloquence.
"that……"
Master Chai had almost finished asking. Thinking that he had no questions to ask, he hesitated for a moment and asked in a low voice: "Can I ask how much the renovation cost?"
"Fifteen thousand all-inclusive."
After Zhang Shufen finished speaking, she looked at Master Chai calmly, but she felt a little excited. Could it be that this old man still has a house to renovate?
"Well," Master Chai perked up after hearing this. He originally estimated it to be at least 20,000 yuan, and immediately asked happily: "Manager Zhang, can I bring someone to talk to you this afternoon?"
Zhang Shufen was very excited. She didn't expect that there might be an unexpected first order of business before the business was officially opened. In her mind, the house owned by herself and Li Yumei certainly could not be counted as the first order.
"Of course!"
At this time, Zhang Shufen felt excited and was about to continue her persuasion when a familiar figure appeared in front of her. The other person's expression made her stunned.
