If you are looking for very authoritative newspapers in the UK, then "The Guardian" and "The Times" must be at the top.\\,qb5\
The Guardian and The Times are both authoritative newspapers with huge influence in the UK. Even their status in European media is quite high.
But if you want to find the fastest and most accurate gossip in England, it is definitely not the two newspapers. It is the Sun, which is scolded by many people, but also loved by many people, and has a circulation greater than any other newspaper.
"The Sun" is a veritable tabloid. Because it is difficult to be dignified, it is a sensational newspaper that specializes in poaching celebrities.
But it has a large audience.
Circulation exceeded three million copies.
No newspaper in England has a circulation comparable to that of The Sun.
His news is always the fastest.
In order to get some scandalous information, they will use any means.
This time they were also the fastest.
When other newspapers had no news, The Sun was the first to write it.
The title is a big "Not doing your job properly!"
"The young Sunderland coach Su Yun may be too bored to be a coach, so he is preparing to become a star. Coach Su recently signed a one-year short-term endorsement contract with Coca-Cola Company. The one-year endorsement fee reaches
Four hundred thousand dollars!"
Yes, Su Yun signed a short-term contract with Coca-Cola Company.
Only a short-term contract of one year.
The Coca-Cola Company believes that Su Yun's current popularity in China is only a temporary phenomenon. It is caused by the lack of a leading figure in Chinese football. As long as an outstanding player emerges, he will definitely become a leading figure in Chinese football.
To replace Su Yun's current position in Chinese football.
After all, in football, players have greater advantages than coaches.
What Coca-Cola needs now is Su Yun's soaring popularity. They are not sure how Su Yun's popularity will change in the future. Even according to the analysis of some evaluators, Su Yun's popularity is now at its peak and will only fall or not rise in the future.
Therefore they are unwilling to sign long-term contracts.
And don't want to sign a longer contract.
Because I have great confidence in Su Yun. I think that Su Yun’s worth will only increase, and even the endorsement fees will only increase. Signing a long-term contract is not good for Su Yun.
Therefore, with a tacit understanding between the two parties, a short-term contract of only one year was signed.
But whether it is a short-term contract or a long-term contract, the news shocked many people.
In this era, there is no distinction between style and style.
Especially in Europe, where football is developed, there is a deep connection with the entertainment industry. Moreover, each of those football stars has a lot of advertising endorsements. But in this day and age, who has ever heard of a head coach also endorsing advertising?
And even if the head coach endorses advertisements, only famous European coaches like Capello, Hitzfield, and Ferguson should be eligible.
Su Yun is nothing!
What grades has Su Yun obtained?
The biggest achievement so far is to win the League Cup. The League Cup championship may be a good honor for a club like Sunderland that has not seen a championship in decades. It has a little influence in English football.
.
But in Europe, no one takes it seriously.
You, a young coach who has won the League Cup, dare to endorse a world-famous brand?
What’s even more annoying is that many stars in European football are now endorsing the Coca-Cola brand.
But even for those outstanding European stars, their annual endorsement fee is less than 400,000 US dollars. Even the stars can't get endorsements. How can Su Yunhe De get such a high endorsement fee?
This is what many people question.
Of course, many people criticize Su Yun and think that Su Yun is not doing his job properly.
"The 33-year-old coach Su Yun is a very outstanding coach. During his two-plus seasons at Sunderland, his results were outstanding. He has a great future and he should learn more now.
Accumulate more experience instead of doing other things."
"Fitting in commercials? I have never heard of coaches also filming commercials. Young people will lose their sense of the sky and the earth after a few words of praise and start not doing their jobs properly. This is undesirable."
Many famous football players are beating their feet and chest, hoping that Su Yun will find his way back.
Su Yun's endorsement this time has caused many people in the British football world to have different reactions.
Head coach filming commercials?
Four hundred thousand endorsement fees?
It gave them a lot of stimulation.
…………
"Should we not have other Cokes in our house from now on?"
Tang Ruwen asked Su Yunhe while cleaning up the house.
At home, Su Yun doesn't drink drinks. Tang Ruwen doesn't drink Coke either, only Coke.
It's a pity that the Coke I drank was Pepsi-Cola.
Therefore, there are a lot of Pepsi-Cola in the refrigerator at home.
This time when he signed a contract with Coca-Cola, their requirements were actually very simple. Apart from shooting commercials, there were very few additional requirements for him. They just wanted Su Yun to drink Coca-Cola when drinking in public.
Of course, it is absolutely forbidden to drink other colas.
Especially Pepsi.
The Coca-Cola brand in China is very powerful, far surpassing that of Pepsi-Cola. With the development of China's economy, both Coca-Cola and Pepsi-Cola have placed the Chinese market in a very important position. Although Pepsi-Cola is said to be on par with Coca-Cola in the world market,
But it was obviously at a disadvantage.
Therefore, he is unwilling to lose to Coca-Cola in the huge market of China.
Pepsi-Cola is pressing harder and harder, and Coca-Cola is feeling a crisis. That's why the cooperation with Su Yun came about.
"As long as I don't drink Coke, nothing will happen. Drinking doesn't violate the contract, so don't worry."
Su Yun shook his head.
What is prohibited in the contract are only some activities of Su Yun. There are no specific requirements for other people. Although he endorses Coca-Cola, there is no need for him to change his habits.
Coca-Cola and Pepsi taste completely different.
Habit and Pepsi, there is no need to switch to Coca-Cola.
"No, no, no! Change it. Change it all. I won't drink Pepsi anymore."
Hearing Su Yun's words, he quickly shook his head.
"Brother, even though I didn't violate the contract by drinking Pepsi. But if someone does something bad, the impact will still not be good. Now that both parties have left a good impression on each other, maybe our cooperation with Coca-Cola will continue for many years, or will it?
It’s better not to have something like this happen.”
"Continue to cooperate?"
Although Coca-Cola is very sincere this time, they obviously lack confidence in Su Yun's future.
Otherwise, I wouldn't just sign a one-year contract.
"Of course. Brother, Coca-Cola is a big brand in the world and the number one beverage company in the world. The potential of China's beverage market is huge, and it may become the world's largest beverage market in the future. They will definitely not give up on the Chinese market.
.There are still plenty of opportunities for cooperation.”
Said very confidently.
Su Yun shrugged and said nothing.
Su Yun didn't know what the world's largest beverage market was. These were not what Su Yun was good at.
Maybe.
But if not the largest beverage market, it is still the most important beverage market in the world. There is no doubt about this.
"But it won't be so easy next time. One year? I'd like to see..."
Su Yun didn't hear the last few words clearly at all.
Because in the end, you are talking to yourself.
But Su Yun heard the general meaning clearly. This time Coca-Cola Company signed a short-term contract, which made him very dissatisfied.
Su Yun smiled.
He is really competitive.
…………
"Su, I have become rich recently."
Recently, the media has been full of news about Su Yun’s endorsement of Coca-Cola. So Cotterill also made fun of Su Yun.
No envy is fake.
Four hundred thousand dollars!
This is not a small amount. The current annual salary of the head coach of the lower-tier Premier League teams is less than 400,000 US dollars, and the annual salary of assistant coaches like Cotterill is even less.
"It's just so so. The main reason is that their company is interested in the Chinese market. Otherwise, how would I be able to get such a large contract with my achievements."
Su Yun smiled and explained.
Cotterill nodded.
But I don't quite understand in my heart. Although Su Yun's achievements are outstanding, let alone European football, even in British football, he is only a rising star. Does Su Yun really have great influence in China?
This is a question many people have.
They don't understand the current situation in China and the hearts of Chinese fans.
"Su, what do you think about the UEFA Cup game?"
Su Yun is a very kind person.
But the idea is also very right. Cotterill and Su Yun have been working together for two seasons, so they clearly understand Su Yun's character.
"UEFA Cup?"
Su Yun frowned.
"We are playing European competition for the first time in more than 20 years. The fans' expectations for the team are still very high. We can't cope with it too much. But our main goal this season should still be in the league."
Cotterill nodded while listening to Su Yun's words.
This is the opinion of the team's coaching staff.
Although the UEFA Cup is important, it is still not as important as the league. Sunderland currently does not have the strength to compete in the league and UEFA Cup together. It is either the league or the UEFA Cup.
"What do you mean?"
"The UEFA Cup should at least reach the top 32 or the top 16. Only in this way can we be worthy of the fans. As for the future, we will see what happens. The Premier League is long and can give up one or two games."
I strongly agree with Su Yun to play well in the UEFA Cup.
Although the cup competition will affect the league results, I think the UEFA Cup can greatly increase Su Yun's reputation.
But Su Yun rejected the idea.
He is very calm. He can ignore Sunderland and only care about Su Yun's interests. But Su Yun cannot harm Sunderland's interests for his own sake.
However, not paying attention to the UEFA Cup does not mean giving up the UEFA Cup from the first round.
After all, this is the first time Sunderland has entered the European competition in more than 20 years. Sunderland fans are looking forward to it.
Should have a few good games.
It can be considered worthy of the fans.
"Facing Leicester City this time?"
"Half are the main players and half are substitutes. Do I still have to play in the UEFA Cup?"...)
