It should be said that Coca-Cola responded quickly. They were unwilling to give up Suyun, a brand that has been steadily increasing in popularity in China. This golden brand.
Coca-Cola is already lagging behind when it comes to grabbing celebrity endorsers in China.
So they didn't want to give up on Su Yun.
Su Yun heard the news from *** before the game against Newcastle started.
Coca-Cola wants to sign a three-year contract with Su Yun.
Su Yun, who has won the League Cup, the FA Cup, and is now the head coach of Chelsea, has obviously greatly increased his worth. Last year, Su Yun's contract with Coca-Cola was US$400,000 a year, but this time the three-year contract is for a total of
A huge contract of US$2.3 million.
This is a truly superstar contract.
Even the current superstars in world football can't get as many contracts as Su Yun.
Not long ago, international superstar Figo endorsed Coca-Cola and signed a contract worth 1.6 million yuan in three years. Compared with Su Yun's contract, Su Yun is more like a big shot in football, while Figo is not as good as Su Yun.
cloud.
At this time, Su Yun's identity as a Chinese coach was immediately revealed in the market. Su Yun's endorsement of the Coca-Cola brand will only be broadcast in China.
But even so, the endorsement fees can still be so high.
China's economy developed rapidly in the 1990s, and this development momentum has not diminished since the 21st century. China has now become a big market that all companies in the world are eyeing.
Those international brands are now rushing to seize the Chinese market.
And Su Yun, a very popular coach in China, has also become their choice.
Currently, there are several world-class brands that Su Yun is negotiating with. It’s just that they have been thinking about which products they should let Su Yun represent.
But no matter what kind of product it is, as long as Su Yun is an endorsement, the endorsement fee is by no means a small amount.
**Already have a comprehensive plan.
Within this year, Su Yun will limit the number of products he will endorse to four. It is best to endorse four international brands. This will not only not affect Su Yun's current work, but also increase Su Yun's worth.
You can't always agree to everyone who comes to Su Yun.
Be reserved.
Just being reserved.
You must know how to reject and welcome. Only in this way can you continue to whet your appetite, and then find some of the best products to endorse.
Only in this way can Su Yun continue to maintain his worth.
And as long as he endorses four international brands, Su Yun's income will increase by two million US dollars a year without any problem. Even once there is a super contract, it is not impossible to increase his income by three million US dollars a year. Plus
With Su Yun's salary, Su Yun will definitely become the highest paid head coach in world football.
**Anyone who doesn’t sign these contracts immediately is just waiting.
Because player transfer fees are increasing now, player salaries are increasing, and player endorsement fees are getting higher and higher. A few years ago, the endorsement fees for stars could reach 200,000 to 300,000 yuan a year for superstar-level figures. Now it is indeed 400,000 yuan.
Half a million is not a handful.
**It's even conceivable.
In three or four years, it will be 700,000, and 800,000 or even more than one million shouldn't be anything new. So ** is unwilling to sign some long-term contracts.
step by step.
**I have thought about it all.
Four this year. Within three years, the number of products endorsed by Su Yun can reach nine to ten. By then, it is definitely not a dream for Su Yun to earn more than ten million US dollars in a season. Even converting US dollars into British pounds** I believe Su Yun will also
can be earned.
…………
Su Yun was very happy to hear the news of the signing before the game.
Su Yun is not a god who does not eat the fireworks of the world.
Su Yun is also happy to make more money. The renminbi is already more than 5 million yuan. In China, more than 5 million yuan is an endorsement fee that only Hong Kong superstars can get.
No matter how you say it, making money is a good thing.
I am in a good mood and Su Yun is also confident about the next competition.
A match held every two days is very rare in the Premier League.
It is even more unseen in other European leagues.
However, games once every three days or four days are very common in the Premier League. Although those weak teams are not burdened by European competitions, once they enter the League Cup and FA Cup, they will definitely play every three or four days.
Not a few.
Even after a season, Premier League teams often have to face a game every three or four days.
At this time, it depends on the thickness of each team's bench.
Why has Arsenal's performance declined significantly in the past two years? It's because Arsenal's bench thickness is so poor compared to other strong teams. They have a Premier League super lineup that is comparable to Manchester United, but when it comes to substitutes, Arsenal's substitutes are simply terrible.
.
In addition, Wenger is not a good rotation coach.
So every time in the second half of the season, compared to Manchester United's crazy grab for points, Arsenal always falls behind.
This is why dark horses have a poor living environment in the Premier League.
It is because some dark horses are as good as other strong teams in the first line, but their substitutes are weak. So no matter how good the results are at the beginning of the season, they will not be good later. This is the problem of the thickness of the bench.
After all, it is impossible for any team to play with only one lineup.
This time we go to Newcastle to play a game, it’s time to compete with each other on the depth of their substitutes.
Su Yun is very confident.
Newcastle have a fart substitute?
When Su Yun picked up Newcastle's lineup, he smiled slightly.
Newcastle is really in decline.
Look at the fourth round of the Premier League just two days ago, but the roster for this round is almost the same as the previous one.
Almost everyone showed up.
Su Yun really doubted whether Newcastle's players could accept such intensity of the game.
One game for two days.
Even players with infinite stamina are tired.
Not to mention these Newcastle players.
A player like Solano was not very physically strong at first, but now he is not exhausted after two games every two days.
At this time, Su Yun really wanted to smile at Newcastle.
Compared to Chelsea, their bench is much thicker.
…………
"Shhhhhhh!!!!!!"
Su Yun didn't expect it either.
When Su Yun walked out, the fans at St. James' Park suddenly burst into boos.
Far more than when the Chelsea players came out just now.
In other words, Su Yun alone received more boos than the entire Chelsea players.
Su Yun didn't pay attention.
Just smiled and shook his head.
Although he had some grievances with Newcastle when he was the head coach of Sunderland, such as grabbing players that Newcastle liked in the transfer market, or buying players directly from Newcastle. And every time he met with Newcastle, Su Yun was able to lead Sunderland.
Deland defeated his opponent.
All these contributed to Newcastle's dissatisfaction with Su Yun.
Therefore, to this day, Su Yun has become the head coach of Chelsea, but Newcastle fans still do not forget to boo Su Yun.
"Hahaha. It seems that Newcastle fans are very vindictive. But it is understandable. After all, when Su Yun was at Sunderland, Sunderland's performance was firmly suppressed by Newcastle. And every time Newcastle met Sunderland,
It's a failure. It's understandable that they hold some grudge against Su Yun."
Mortensen listened to the boos from the audience and smiled and said to Lineker next to him.
"Um."
Lineker had no comment.
Just shook his head.
"Let's take a look at the lineups of both sides. Newcastle almost completely copied the lineup of the previous game. There are some concerns about whether Newcastle's players can handle such a dense schedule without problems."
"Look at Chelsea's lineup. Chelsea's lineup has changed a lot."
"The goalkeeper is Cudicini, the back line from left to right is Saux, Ayala, Terry, Melchiot, the midfielder is Sorin, Williams, Wise, Lampard, Po
Yete, the striker is Eto'o."
"Chelsea had many changes in this game. Le Saux, Terry, Melchiot, Wise and Poyet replaced Desailly, Deschamps, Panucci, Di Matteo and Zola.
Come on."
Looking at Chelsea's roster, even Mortensen was surprised by the thickness of Chelsea's bench.
Look at these guys on the field.
"There is a player here who needs careful attention. He is John Terry who played. This is a player who is only 19 years old. He is also a player who came out of the Chelsea youth academy. Among the current Chelsea first team, the youth academy
The only player who came out was Le Saux. Chelsea’s youth academy has not produced any outstanding players in recent decades. Unexpectedly, coach Su Yun promoted youth academy players just after he took charge of Chelsea.”
Indeed, Terry is the strangest among this rotation.
A nineteen-year-old young defender.
"Before this season, Terry had only played six times for Chelsea's first team. Last season he was loaned to Nottingham Forest in the English League One. Terry also played six games there. As a central defender,
, Nineteen years old is still very young. After coming out of the youth training camp of a strong team like Chelsea, the best way is still to accept a loan."
"But it seems that coach Su Yun has no intention of letting him go on loan."
Mortensen focuses on Terry.
It's really because Chelsea's youth academy has not produced any good players in the past few decades.
So everyone is very curious about this young player.
Terry, who was introduced by Mortensen, did not feel any nervousness on the court. He still had time to watch how Newcastle fans booed Su Yun, and then stared directly at Newcastle's top striker Alan.
Hiller.
Because Su Yun said it before the game.
Terry's task in this game is to defend England's number one center and Newcastle's most threatening forward Alan Shearer.
Alan Shearer is very strong.
But Terry was not afraid at all.
There is no word fear in Terry's dictionary. (To be continued...)
