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527 Making money by inserting gaps

() It was the morning of the 9th when Su Yun arrived in Japan.

The game will be played at around six o'clock in the evening on the 12th.

It's not a lot of time.

It can even be said that there is relatively little time. And because Chelsea flew from London to Japan, the players were very tired. Everyone had a rest on the 9th, and the players' training only started on the 10th.

But even in such a short period of time, in addition to leading the team training, Su Yun also took the opportunity to discuss contract renewal with Coca-Cola.

Of course, this issue of contract renewal has been discussed with Coca-Cola Company for some time.

In the previous contract, Su Yun's annual endorsement fee was US$800,000. Because Su Yun also won the Champions League last season, Su Yun received more than US$1 million this year according to the floating terms.

But ** is not satisfied.

**I believe that Su Yun is currently the number one player in Chinese football and is the youngest coach to win the European Champions Cup.

Today’s endorsement fees are still too low.

What a Champions League championship brings to Su Yun is definitely more than all Su Yun's previous achievements.

The Coca-Cola Company is also happy to renew the contract with Su Yun.

But in their opinion, Su Yun's salary of 800,000 US dollars a year and 1 million US dollars is already the treatment of a superstar.

So they hope not to improve too much.

So there was a stalemate.

But now with Chelsea's performance rising step by step, Coca-Cola can't sit still. Because Chelsea is currently the top team in the Premier League, the Champions League group stage will easily appear.

Also won the European Super Cup.

Su Yun's influence in Chinese football has reached an unprecedented level. Fans are not the only people who know Su Yun in China. Even those who don't usually watch football know that there is a Chinese coach in Europe.

The results are top notch.

Most of the main buyers of Coke drinks are people born in the 1970s and 1980s. And the number of fans among them is definitely a huge number.

Therefore, Coca-Cola does not want to let Su Yun go.

So their negotiations with ** were quick and smooth.

December 11, 2004 at noon.

Su Yun signed a three-year contract with Coca-Cola in Yokohama, Japan.

This is the largest endorsement contract in the history of The Coca-Cola Company.

Three-year, $6.4 million super contract.

A super contract worth more than $2.1 million a year.

This time the endorsement contract came out. It can be said that it shocked many people. Salaries in European football are rising, and these endorsement contracts are also rising. Coca-Cola now has many superstar endorsements, but Su Yun's contract is the most generous.

Su Yun's annual salary at Chelsea is already four million pounds. It is the highest among European football coaches. Su Yun's salary is even comparable to the salaries of European superstars.

In terms of endorsement contracts, Su Yun far surpasses those so-called superstars.

In terms of business development, Su Yun is really the best as a coach.

However, Su Yun's contract angered his Toyota Cup opponent Caldas.

Of course, there is media fueling this.

Su Yun has been very disdainful of Caldas since he first arrived in Yokohama. He said that if it weren't for the Toyota Cup, he would never know that there is a club like Caldas in the world.

This is naked contempt.

The competition is about to start now, and Su Yun still has time to sign a spokesperson contract with Coca-Cola Company.

This really looks down on the opponent.

All the media are saying how Su Yun looks down on the team from Colombia.

Anyway, Caldas' head coach and players were angry.

Although they are really a dark horse and an inconspicuous club in South American football. But no matter what, they also won the Copa Libertadores and they also represented the South American team.

So they were very dissatisfied.

I am very dissatisfied with the upstart Chelsea. I am even more dissatisfied with Su Yun who does not know what respect is.

They vowed to give Su Yun and Chelsea a bit of color.

Gritting his teeth.

Caldas head coach Luis Fernando Montoya lashed out at Su Yun in an interview with the media. He believed that Su Yun does not know how to respect others.

Finally, he said that Su Yun would always remember Kaldas.

This is what Caldas looks like now.

"Look, Caldas reacted quite violently."

Su Yun was very happy when he read the newspaper.

"Of course. It would be the same for any club. You played quite well this time, but they were really angry. Think about it, your one-year endorsement fee this time is probably as much as their entire team's. annual salary.”

Clark also smiled and agreed.

"As long as they are angry, they will definitely die."

A sneer appeared at the corner of Su Yun's mouth.

Unless it's some small competition, or he really doesn't have time, Su Yun will never underestimate any opponent.

Strategically, despise the enemy. Tactically, respect the enemy.

Su Yun indeed looked down upon Caldas.

Because I have never heard of this club before. But Su Yun will never insult the opponent's club in front of others. But this time, Su Yun said this just to anger his opponent.

Su Yun has studied this Toyota Cup opponent.

Especially those who have studied the game between Caldas and Santos. Santos is a South American giant, and there are two very famous players in their team. They have not even arrived in Europe, but they are already players that many strong European teams are interested in.

Santos Gemini.

Diego and Robinho.

These two are very strong.

But when they played against Caldas, Santos lost. Caldas is different from traditional South American teams. South American club games are about spectatorship, and they pay more attention to offense.

Because I can often score high scores.

Those offensive geniuses can be said to be at home in the soil of the South American League.

Unfortunately Caldas is different.

They are more like a European team with strong tactical execution. They relied on their overall style of play, strong will and resolute defense to defeat Santos.

Robinho, a player with outstanding skills and hailed as the next Pele, lost his way under their defense.

This kind of Caldas Suyun is very annoying.

Su Yun hoped they would attack.

But Su Yun had no other option.

So Su Yun adopted the simplest psychological warfare. From the moment he arrived in Japan, he showed arrogance and contempt for Caldas. Then he deliberately signed a contract extension with Coca-Cola the day before the game.

In fact, everyone is talking about the same thing, and it doesn't matter where to sign the contract.

But Su Yun completed the signing ceremony in a very high-profile manner.

This further stimulated Caldas.

As long as they dare to come out, Su Yun will be absolutely sure to kill them. Robinho is very strong, but there are too many feints in his offense. Many unnecessary things are mixed in.

But Chelsea is different.

Robben, Joaquin, Duff, and Boboski on the wings of Chelsea are all deadly. They have been in European football for so many years. What they have learned the most is to throw away those flashy things.

Just like Robben.

Robben and Robinho are about the same age, but they pose completely different threats to their opponents.

Robinho is like a beautiful sword dance, which is mesmerizing to watch. Then Robben is like a dagger, his moves are fatal whenever he appears.

Santos was suffocated by Caldas. But Chelsea will never be suffocated by Caldas.

Like Robinho, he must train himself in Europe.

Only then can you eliminate those useless steps.

…………

Su Yun felt that his strategy was successful in the office, and he was always very proud.

But in the office on the other side, Abu was very unhappy.

Many media outlets criticized Su Yun's high-profile signing the day before the game. Abramovich also had many newspapers in front of him, and he was very dissatisfied with Su Yun's high-profile signing.

Of course, he was not satisfied with Su Yun's recent performance.

Arnesen looked angry at Abu, but did not say anything bad about Su Yun. He and Su Yun could not urinate in the same pot, but Arnesen is not that kind of villain. Especially the kind of person who talks too much in front of his boss.

.

He doesn't want to be the kind of person who adds insult to injury.

So I didn't speak.

"Coach Su Yun has cooperated with Coca-Cola since 1999. Their cooperation has been very good over the years. I think this time it may be just a coincidence."

It was Kenyon who broke the dullness.

Kenyon must not only open up the market for the club, but also become a lubricant in the middle.

He didn't want any conflict between Abu and Su Yun.

So he said good things up and down.

Abu said nothing.

Kenyon only said one thing. He knew that the source of Abramovich's dissatisfaction with Su Yun was not here. Abramovich's biggest dissatisfaction with Su Yun came from Su Yun's influence at Chelsea.

Abramovich believes that Chelsea is as strong as it is now because he invested real money in Chelsea.

Abramovich has always considered himself Chelsea's savior.

Without his entry, Chelsea would be the next Leeds United. Without his ruble, Chelsea would not be able to win the Champions League.

But both Chelsea fans and many people within the Chelsea club believe that it is because Chelsea has a good coach like Su Yun that they can achieve such good results.

This has always made Abu very upset.

It's just that Su Yun's results are really good.

Even if Abramovich is the boss, he cannot fire him without any valid reasons. After all, Abramovich is not Florentino. He can fire Real Madrid's meritorious coach Del Bosque with just one sentence.

Direct conflict is Arneson's problem.

Since the conflict with Su Yun, Arneson has been completely unable to move forward in youth leagues at all levels. Arneson did not complain to Abramovich. Arneson is a person who becomes more and more courageous the more frustrated he becomes.

He just wanted to solve the problem by himself.

But Abu is not deaf.

He knew the dilemma Arneson was facing now. In Abu's view, this was Su Yun deliberately resisting Arneson and then showing his face.

Therefore, Abu's face has not always looked good these days.

So now seeing what Su Yun is doing makes Abu feel unhappy.

Kenyon sighed.

A strong boss meets a head coach with great influence. And judging from Su Yun's appearance, he is not the kind of person who is willing to suffer. The differences are getting bigger and bigger.

13Look at the book 蛧13Read the book 觧..


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