If modern people are okay and have a sound legal system and strong purchasing power, they will eagerly buy and try new products when they encounter them.
But it's hard to say in ancient times. Even the aristocratic landowners with the strongest purchasing power would probably not just buy a strange wine to try.
For this reason, publicity and promotion are needed to let everyone know the taste of beer! As word-of-mouth spreads, many people will take the initiative to buy it!
"Feifan, so the thing I entrust you with is to take the beer and give it to others to drink!"
Muchuan said with a smile.
Ouyang Yifan was so distracted that he gave the wine to others?
Is it that simple?
"Sir, isn't this right... can giving wine to others have the so-called 'publicity and promotion' effect?
I still don’t understand!”
Ouyang Yifan looked confused.
Mo Zhu didn't understand this either. Isn't the so-called "publicity and promotion" a kind of street shouting?
Is it okay to just give the wine to others?
This is actually the gap between modern and ancient marketing thinking.
In the view of Ouyang Yifan and others, giving away wine to others is a loss-making business and cannot be done. They prefer to spread it by word of mouth and use methods similar to "shouting" to promote it.
But in fact, giving beer to others is one of the "promotional" methods. If the product is good enough, it can increase the product's reputation, drive sales, and increase product visibility.
At this time, Muchuan talked about the methods of modern marketing theory, saying that sometimes no matter how good the product is, it is not enough to just rely on "the aroma of wine is not afraid of the depth of the alley", and you have to take the initiative to go out on your own!
Fortunately, both of them are very perceptive and understood it after being explained.
"I understand, it's just giving wine to others, right?
But how much wine do you have, sir?"
Ouyang Yifan had doubts. After all, if he wanted to give it away, he would need a lot of wine. After all, Muchuan's target was the various bureaucrats and nobles in the imperial court.
Muchuan was also prepared on this point. He planned to give the wine to officials of the fifth rank and above in the imperial court, which numbered about 400 people.
Of course, organizations such as the Ministry of War, the Ministry of Personnel, the Yushitai, and the Imperial Medical Office, which do not have close relations with the Ministry of Household Affairs, will not send it!
Ouyang Yifan deeply agreed with this: "Yes, why do you want to give it to the Ministry of War and the others! You have to give such a good thing, so as to make them greedy to death!"
When it comes to dealing with the common enemy, Ouyang Yifan and Muchuan really share the same hatred.
As for the quantity of wine, Temujin Dali had just led his guards to bring the wine over.
Muchuan led Ouyang Yifan and Mo Zhu out to take a look, and they could see that the entire courtyard was filled with beer, about a hundred jars of beer.
Ouyang Yifan was shocked to see so many jars of beer. He asked in shock: "Sir... when did you brew it for so long?
Mo Zhu and I don’t even know!”
Mo Zhu nodded: "Yes, sir, you are always so mysterious in everything you do."
One hundred jars of wine neatly stacked in the courtyard are indeed a visual impact.
But if we talk about the number, it is definitely not much. After all, the number of people distributed this time has reached 400 people. Even if we exclude the annoying departments such as the Ministry of War and the Ministry of Personnel, there will still be 300 people!
If it is distributed to three hundred people, each person can get ten taels of beer.
"So even if it's a hundred jars of beer, it won't appear to be much when divided."
Muchuan laughed and patted Ouyang Yifan on the shoulder, saying that he would leave the rest to him.
Time flies, the sun and the moon fly by, and one day has passed since Muchuan ordered Ouyang Yifan to distribute the wine.
Little did they know that in just one day, the reputation of beer had already spread among the officials of the imperial court. The reason was simply that it was so delicious and so rare.
For example, the officials who were the first to receive the beer last night exclaimed "heavenly wine" after tasting it. They have endless aftertaste and are the best in the world!
For this reason, those who were the first to taste the beer began to gather in a corner of the palace to discuss it after the morning session.
Officials were walking along the palace road. At this time, there were five people here discussing together.
Shangduhu: "Hey, did you all receive the beer from the Ministry of Revenue yesterday?
Is there anyone who hasn’t drank yet?
I am willing to buy it at a high price!"
Secretary Superintendent: "Oh General, after taking a sip of this beer, I felt so happy that I forgot about my worries. If there are any left, why would I be willing to sell it to you?"
Guozi sacrificed wine: "I often deal with wine, but I didn't expect that the Minister of the Ministry of Finance would actually develop such a delicious wine! I must go and talk to him later!"
Everyone was whispering, and it was obvious that the taste of beer had taken root in people's hearts.
In addition to officials, Li Shimin also heard about "beer" after leaving the morning court.
Sitting on the dragon chair in the imperial study room, the old eunuch Liu Gui next to him said that beer was a popular thing in the imperial court, and officials were talking about it early this morning.
Li Shimin was looking at the memorial that had just been collected. When he heard "beer", he also became curious.
"Is this stuff that delicious?"
"I have never tasted it. It is said that the Minister of Household Affairs only distributed part of it to officials of fifth rank and above."
Hearing this, Li Shimin couldn't help but secretly complain in his heart, what kind of medicine is sold in this Muchuan gourd?
Another item called "beer" was invented, and it was only supplied to officials of fifth rank and above.
So he is the emperor?
Isn’t it true that Li Shimin is not qualified to drink “beer”?
As an old eunuch who had served Li Shimin for many years, Liu Gui could guess what Li Shimin was thinking even if Li Shimin didn't say anything, so he reminded him: "Your Majesty, in fact, the Minister of Household Affairs also sent beer last night."
"oh?
Did Muchuan deliver it?
Why don’t I know?”
"At that time, His Majesty was preparing to go to bed, so he ordered his servants to put away their things first."
Li Shimin only remembered what happened after Liu Guiyi reminded him. Because he was about to fall asleep, he asked the ladies to accept it first without asking Muchuan what he had sent. It turned out that what he sent last night was "beer"!
Out of curiosity, Li Shimin ordered his servants to bring the beer.
The beer was poured into a dragon-coated gold wine cup, and the eunuch respectfully delivered it to Li Shimin.
Li Shimin took it and drank it carefully. A refreshing feeling flowed into his body like spring water, and the taste of wheat spread in his chest, leaving an endless aftertaste.
Li Shimin's eyes widened, and he patted his thigh with his right hand and praised repeatedly: "Good, good! It's such a good wine. I never thought that Muchuan, the Minister of the Ministry of Finance, could make such a good thing!"
Liu Gui: "Yes, Shangshu of the Ministry of Finance always comes up with many wonderful ideas and creates many unheard of things. His talent is indeed amazing."
