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Chapter 1097, a prosperous clothing store

The first weekend of Ming Dynasty is a bustling weekend.

The entire Beijing-Tianjin area is immersed in a sea of ​​people. There are people everywhere. Whether it is the bustling commercial district, or the stadiums, theaters, squares and other leisure and entertainment places in the city, almost every place is crowded.

On the first weekend, almost all units, including schools, factories, workshops, trading houses, etc., went on hiatus. The tens of millions of people in the entire Beijing-Tianjin area got a rare day of rest.

People who didn’t have time to go out and play in the past came out to go shopping this weekend, which added to the excitement and also boosted consumption in the Beijing-Tianjin area.

The most prosperous and lively Hongzhi Square in the new city in the southern district of Beijing. Next to Hongzhi Square, there is an extremely prosperous commercial street. The entire commercial street is designed with reference to later commercial districts. The roads are spacious and there are special parking carriages.

This place also houses the largest variety of shops in Daming.

There are more than 2,000 stores in this commercial street, including large commercial supermarkets owned by Liu Jin, as well as traditional gold and silver jewelry stores, powder shops specializing in rouge and gouache, and various rare and exotic treasures.

There are many stores, including the South Branch in Wangyuelou, Jingcheng, and various shops, making this place very lively.

In normal times, this is the busiest and most prosperous commercial street in the capital besides Zhuque Street. On this first weekend of the Ming Dynasty, there were too many people pouring into the entire commercial street.

Jingcheng Caiyun Clothing Store, this is a clothing store affiliated to Jingcheng Caiyun Textile Factory.

Caiyun Textile Factory is the property of Wang Shouren's family. Wang Shouren originally set up a spinning factory by himself in order to study everything Liu Jin mentioned.

Because of its bold and innovative approach, it was the first to adopt new textile machines and looms from the Jingcheng Machinery Factory, so Caiyun Textile Factory developed rapidly and became the leading enterprise in the textile industry of the entire Ming Dynasty.

But later, with the rapid development of the textile industry in the Ming Dynasty, the textile industry encountered many crises. The biggest crisis was the soaring prices of cotton and wool, which led to a sharp rise in the cost of the textile industry. There were no raw materials, and at the same time, prices soared and sales also suffered.

Slow sales occurred.

After Wang Shouren fully studied the market conditions, he boldly and innovatively started the garment industry, changing his main business from traditional spinning and weaving to garment manufacturing.

This transformation was a huge success. Caiyun Textile Factory has become the largest garment manufacturing enterprise in the entire Ming Dynasty, with an annual turnover of more than 10 million taels of silver.

The operating income exceeds ten million taels of silver, which is an extremely terrifying figure, and the profit is also quite good.

However, Caiyun Textile Factory did not have smooth sailing on the road of garment manufacturing. At the beginning, the garments produced by Caiyun Textile Factory could not be sold at all.

Because in this era, everyone, whether in the Ming Dynasty or in other parts of the world, was accustomed to buying cloth themselves and then cutting it into clothes instead of buying ready-made clothes directly.

This is fundamentally different from that of later generations. In later generations, people would buy ready-made clothes directly instead of buying cloth. At the end of the day, they would just buy some wool thread to knit woolen clothes and make clothes. This requires a professional level.

For this reason, Wang Shouren once had a great headache and did not know how to conduct business.

Later, they imitated some tailor shops and opened ready-made clothes shops on some bustling commercial streets, selling the ready-made clothes produced by their own textile factories.

No one expected that this method would be a huge success.

Because the ready-made clothes produced by Caiyun Textile Factory are cut, produced and designed by professional tailors, their quality is definitely much better than those made by ordinary people.

Regardless of style, materials, hems, etc., professionally produced and designed clothes were immediately recognized by the people of the Ming Dynasty as soon as they were launched on the market, and business was very good.

Seeing that this method was feasible, Wang Shouren was very bold and directly invested a large amount of money to open ready-to-wear branches in major cities in the Ming Dynasty.

Beijing, Tianjin, Songhu, Nanjing, Yangzhou, Hangzhou, Wuhan, etc. not only opened ready-made clothing stores in the Ming Dynasty, but also in Nanyang, Huanghuangzhou, Liaodong, the Western Regions and other places.

Even the vassal states, overseas colonies, and major cities in the vassal states such as Japan, Korea, and Ceylon were not spared in a very short period of time.

It has invested a large amount of money and opened more than thousands of clothing stores around the world. On the one hand, it sells ready-made clothes produced by its own factory. On the other hand, it also retails the cloth produced by its own factory. At the same time, it can also collect various kinds of clothing from all over the world.

A variety of high-quality cloths, dyes, and clothing styles from various regions.

This series of operations required huge investment and huge risks, but it achieved great success.

The sales of ready-made clothes produced by Caiyun Textile Factory are very hot, and because they control the terminal sales themselves, there are no middlemen to make profit differences, so the profits are also very high.

A large number of ready-made clothing stores have driven the sales of ready-made clothing, and also promoted the development of Caiyun Textile Factory. At the same time, they have also driven great changes in the textile and clothing industries of Ming Dynasty. There are many-->>

Many textile factories also began to follow the example of Caiyun Textile Factory and turned to the manufacturing and sales of ready-made garments.

Beijing and Tianjin are the most important cities in the Ming Dynasty. In the Beijing-Tianjin area, Caiyun Textile Factory has a very large number of garment stores. Caiyun garment stores can be seen in almost every bustling commercial district.

The Caiyun clothing store next to Hongzhi Square can be regarded as the largest clothing store in the entire capital, even larger than the clothing store on Zhuque Street.

At this time, the Caiyun clothing store was full of people. The entire store was crowded with Ming women who came to buy clothes, so that the shopkeepers were very busy.

It occupies a large area and has two floors of ready-made clothing stores. The first floor is a men's clothing store, specializing in selling men's clothing, and the second floor is a women's clothing store, specializing in selling women's clothing.

After strolling around the zoo, Liu Jin was dragged by Xu Waner and Li Zhen to Caiyun Clothing Store, where he started shopping for clothes.

“There are so many varieties~”

Anyway, he had nothing to do, and Liu Jin was looking carefully in the store.

Not to mention, Wang Shouren is really very smart in business management.

Full-length mirrors are placed everywhere in the clothing store, and each piece of finely crafted clothing is on display, making people want to try it on at the first glance.

In addition, the variety of styles in the store is very complete.

There are clothes worn by ordinary people, clothes worn by literati, and even clothes imitating the styles of the ancient Han Dynasty, Tang Dynasty and other dynasties. There are even clothes styles in overseas countries and regions.

There are various styles including Korean clothes, Japanese clothes, Siamese clothes, Tianzhu clothes, European aristocratic dresses, etc., and they have all been redesigned by Ming craftsmen and incorporated elements of Ming Dynasty.

In addition to these traditional clothing and clothing from all over the world, there are also many brand-new clothing styles. Taking a closer look, Liu Jin found that these styles have gradually become biased towards the clothing styles of later generations.

A simple, refreshing style that is convenient for work and life. The elements of Hufu are integrated into it. The pants are pants and the clothes are clothes. Moreover, the sleeves of the clothes are no longer wide and big, but narrower and tightened. At the same time, they are no longer

It is wrapped, but has a button design.

This kind of design was mainly influenced by the clothes of the Ming army and sailors. Many industries under Liu Jin's command would issue uniforms. These styles of clothes were the first to be used, and they gradually became popular throughout the Ming Dynasty.

"Not bad, not bad~"

"It is convenient for work and life, and can save fabrics. What was the use of making big sleeves in the past? It was very troublesome."

Liu Jin nodded while looking at it.

Today's Ming Dynasty feels a bit like the Tang Dynasty. You can tell just from the clothes in this clothing store, which gives people the feeling of being open to all rivers.

The design, style, materials, colors and many other aspects of the clothes have incorporated a large number of overseas elements.

"Ms. sir~ Mr. sir, would you like to try on this dress?"

Xu Waner came to Liu Jin with a piece of clothing and kept gesticulating, asking Liu Jin to try it on.

Like the clothing stores of later generations, the clothes here can also be tried on.

"Okay~"

Liu Jin smiled and nodded, looking around the store.

Similar to Liu Jin's family, the whole store is full of people, and almost all of them come with their families to buy the clothes they like.

It can be seen that many people come to this store for the first time. When they see these clothes, they don't even dare to touch them. They are afraid that the clothes here are too expensive and they can't afford them, so they come here to look at them.

Take a look and join in the fun.

Of course, the clothes here are indeed not cheap.

It only costs more than a hundred coins to buy a piece of cloth, but any piece of clothing here costs hundreds of coins, and some expensive ones even cost a few taels of silver a piece. This is obviously not cheap.

However, at this moment, the entire clothing store is very busy.

There were too many people coming in. Many of them just took a casual look and suddenly saw the clothes they were attracted to. Everyone has a love for beauty.

What's more, the clothes in this clothing store, whether in style or materials, have been designed and cut by professional tailors. They are much better than clothes cut and sewn by yourself.

Many people originally just took a look, but were soon attracted by each piece of clothing. They gritted their teeth and bought one or two pieces. Especially the women's clothing area on the second floor attracted a large number of Ming Dynasty women.

In front of all kinds of beautiful clothes, there is no difference between women in ancient times and women in later generations. They almost instantly fell into the sea of ​​clothes, and then started buying all kinds of clothes.

As a result, the clothes in the entire clothing store are rapidly decreasing at a terrifying speed, and there are long queues in the cashier area. One day's turnover is comparable to the previous ten days and a half of business.

This chapter has been completed!
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