Zhu Houzhao's advertisement is indeed powerful. It directly hit the most powerful place in the entire Ming Dynasty, making the most powerful people in the entire Ming Dynasty know about this full-length mirror at once.
When all the civil and military officials returned to their homes after going to court, they naturally had to talk to their three wives and four concubines about the magic of this full-length mirror.
If men are still in a relatively rational stage about this full-length mirror, women are completely different. When they heard that there is such a magical mirror that can reflect people's details, they naturally immediately asked their subordinates to do the same no matter what.
If I find out where this full-length mirror is sold, I wish I could own a full-length mirror now.
There are no secrets at all in this huge capital, especially in the palace of Emperor Hongzhi. Soon, everyone knew that the prince had ordered this full-length mirror to be placed in front of the Hall of Supreme Harmony.
Immediately everyone knew who to ask.
Suddenly, the people around the prince were reluctant to accept the red envelopes, and even the young eunuchs working in the East Palace all benefited more or less.
However, Zhu Houzhao received Liu Jin's advice in advance, so he put down his harsh words. If any eunuch, guard, etc. leaked the secret, then don't blame him. Zhu Houzhao will destroy his entire family in the future.
At the same time, Zhu Houzhao also followed Liu Jin's instructions and asked the people around him to maintain a unified view, that is, this full-length mirror was hard to come by, and the number was very rare. His Royal Highness only had a few mirrors in his hands, and the total in the entire palace was only
There are only nine sides.
What kind of character Zhu Houzhao is, the people who follow him all know very well. He is definitely a person who does what he says, so naturally these people do not dare to disobey Zhu Houzhao's orders.
One by one, while receiving the red envelopes, they also released Zhu Houchhong's words.
Soon, the entire capital knew that these full-length mirrors were rare, and there were only nine in the entire palace.
Of course, this is all a marketing strategy thought up by Liu Jin. There is nothing unusual about glass mirrors as long as you can make them, and glass is not valuable at all.
If you want to make money from this thing, you must have a proper sales strategy. It doesn't matter whether ordinary people use the mirror or not. The key is the rich dignitaries, businessmen, landlords and the like in the Ming Dynasty.
We must find a way to take out these people's money and make them willing and crazy about it. Only in this way can we be considered successful and can we successfully realize Liu Jin's promise to Zhu Houzhao to earn one million taels of silver per year.
It is not an easy thing to get these people to pay.
Although this mirror is novel and clearer than a bronze mirror, its function is only limited to illuminating people, and other than that it does not have much effect.
Fortunately, the bronze mirror itself is expensive and has always been affordable for wealthy people. Therefore, as long as this mirror needs some work, it still has a chance to become something sought after by the upper class.
If you want this rich person to pursue this thing, you naturally need someone who can take the lead and demonstrate it. After thinking about it, in this Ming Dynasty, the best thing is naturally the emperor, the palace, and the royal thing.
At the same time, we also need to let everyone know that the quantity of this thing is very small, especially to let everyone know that this thing cannot be bought with money. This is the hunger marketing method that has been used in later generations, and it captures the principle of scarcity.
The simple truth is that it is expensive.
In this case, the mirror itself is something only wealthy people can use. Now there are better choices than bronze mirrors. It was first used in the palace, used by emperors, empresses, princes and others.
At the same time, its quantity is very rare, and it is said that it is very hard to come by. As a result, this mirror will naturally become a sought-after item for people in the upper class.
This is the sales strategy designed by Liu Jin. From the beginning, Liu Jin was prepared to take the high-end and classy route. He had no intention of selling this mirror to the general public.
At Xishan Glass Factory, Zhu Houzhao found Liu Jin again. Seeing Liu Jin drinking tea leisurely with his legs crossed, he hurriedly said: "Old Liu, how is my advertising going?"
"Amazing~ Amazing. You can put advertisements at the entrance of Taihe Hall. Now I am very curious about your identity?"
Seeing Zhu Houzhao coming over, Liu Jin continued to pretend to be confused, thinking hard about Zhu Houzhao's identity.
"I'm just an ordinary son of a powerful person. I just have a few acquaintances in the palace, so it's easy to get things done."
Seeing that Liu Jin was thinking about his identity, Zhu Houzhao quickly replied with a haha. He still thought it was more interesting that Liu Jin didn't know his identity, and it would be more natural to get along with him this way.
Then he thought for a while and said: "Old Liu, can our glass shop be opened? Now the rich people in the whole capital are looking for this glass mirror. Taking advantage of the current popularity, we can make a lot of money quickly. Make a lot of money."
"It's still too early now. Wait a little longer. It takes some time for everyone to brew and brew. People, sometimes the more unobtainable things are, the crazier they are. What is too easy to get is not cherished."
"We are taking a high-end and classy route, so there is no rush. We have to let everyone wait slowly. When they are eager to see it, we will slowly release some mirrors. This will have the best effect."
Liu Jin smiled and shook his head and said. At the same time, he looked at Zhu Houzhao. Since you are unwilling to tell your true identity, I will continue to pretend to be confused. Anyway, if I know that you are the prince, there will be various aspects of it.
Etiquette is very troublesome.
"Is this really okay?"
Zhu Houzhao didn't believe it. Of course he didn't understand marketing at all.
"Don't worry, wait a few days and then take a look."
Liu Jin was very confident, then thought for a while and said, "Are there many people visiting your home recently? Many of them are the wives of powerful people in the capital?"
"Yes, yes, my mother... my mother has been very busy recently. People come to visit me every day, even my father."
After hearing Liu Jin's words, Zhu Houzhao nodded like a chicken eating rice.
"Then don't worry, let's do this. Didn't I give you nine full-length mirrors? You can give away a few as appropriate. I believe that in a few days, there will soon be people in the capital paying a lot of money to buy this mirror.
, when that time comes, we..."
Before Liu Jin finished speaking, Zhao Erhu hurried in and said, "Brother Jin, someone in the capital is spending a lot of money to buy a mirror."
