Chapter 369, first stand firm in the northern market
Not only in the capital city, but also in places filled with smoke, as the prices on both sides continue to decrease, almost all salt merchants in various places have adopted the same routine.
The price can be lowered, but the shortage is becoming more and more serious, and more and more sediment has seeped in, so that after the people buy the salt back, they cannot eat it at all.
In sharp contrast is the salt from Changlu Salt Field.
Because he has strong control over terminal sales, terminal sellers dare not be short of salt from the Changlu Salt Plant, nor dare to seep sediment. And as the Changlu Salt Plant slowly competes with Zhuangyuan Gong Liu Jin
After hanging up, everyone trusts the salt from Changlu Salt Farm even more.
With such a huge and sharp contrast, there is no doubt that the salt from Changlu Salt Farm has won a great victory. With its excellent quality and the concept of honesty, it has quickly defeated the inferior salt in the northern provinces.
The sales were already very hot at first, but now that the price has been lowered, the sales are even hotter. When people buy salt, they gradually choose the salt from the Changlu Salt Farm and do not buy any other salt.
"Li Jiye, after you return, you must strengthen the monitoring of our terminal sales. Since ancient times, businessmen have been chasing profits, and there is no guarantee that this will happen to our terminal sellers."
After returning to his home, Liu Jin thought for a while and gave Li Jiye such an order.
The profit margin of the terminal sellers of Changlu Salt Farm is actually very low, because the pricing power is in the hands of Liu Jin, and the profit points given to them by Changlu Salt Farm are not high, far from being comparable to other salt merchants.
Compare.
You have to know other salt merchants. They all have to make more than 10 Wen per pound of salt. The more ruthless salt merchants can even make more than 20 Wen per pound of salt. In special times, this salt
They are even hung up and sold.
There is no way that the salt from the Changlu Saltworks can have high profits. The Changlu Saltworks itself has to make money, and the terminal dealers also have to make money, so naturally the profits will not be too high.
Changlu Salt Farm's salt mainly relies on sales, relying on its own excellent quality to increase sales volume. As sales volume increases, the total profit is actually not bad.
"Yes~"
Li Jiye has been staying in the capital during this period, so that he can listen to Liu Jin's instructions at any time. Judging from the current situation, the situation has become clear. These big salt merchants in the Jiangnan region have lost this battle.
Even if their prices continue to drop, ordinary people will not sell their orders, because the terminal sellers have no way to control it, and there is a middleman in the middle, which is destined to make them lose money no matter how low their prices are.
It is difficult to reflect it in the market.
Even if the price on the market has dropped, in order to maintain their own profits, terminal sellers will still be short of weight, seep in sediment, etc., which in turn leads to a vicious cycle, and in the end, the salt from Changlu Salt Farm will still be sold.
better.
"Sir, should we start entering the southern market now?"
"Now that the weather is getting hotter and hotter, our salt production is also increasing day by day. The salt we produce now has piled up like a mountain. If the production continues to increase, we may not be able to sell our salt."
Li Jiye thought for a while and asked.
"Southern Market?"
Upon hearing this, Liu Jin pondered carefully, thought for a moment and said, "Don't worry, we will consider the southern market after we have stabilized the northern market and monopolized it."
"You have to eat one bite at a time. Once these salt merchants are stimulated too much, they will jump over the wall, and then you will be in trouble."
"What's more, the south is their base camp, and it's not that easy for us to get involved."
"My master's analysis is that I was too impatient."
After Li Jiye listened, he nodded and said.
"If too much salt is produced, send the salt to Tianjin Port. Now that the weather is hot, the number of fishing boats has increased sharply this year. The fish produced in Tianjin have become seriously unsaleable.
Already."
"Now we have a lot of salt, which can be used to make salted fish and dried salted fish. This is not only convenient for storage, but also solves our problem of excess salt and sea fish."
"With salted fish, our sea fish can not only be supplied to the Beijing and Tianjin areas, but also to the entire Ming Dynasty, especially inland areas. These areas need both cheap meat and salt. Our salted fish is just right.
can meet their needs.”
Liu Jin thought for a while and said.
After last year's development, marine fishing is now very prosperous. It is a real sunrise industry. Once a fishing boat sails into the sea, it only takes less than two days to bring back boatloads of marine fish.
Nowadays, there are so many fishing boats coming back from Tianjin Port every day, and the fish they bring back have begun to be unsaleable. The huge appetite in the Beijing-Tianjin area can no longer eat the huge fish.
The fact that fish is unsalable does not mean that the output is already very large. Compared with later generations, it is still drizzle. The real reason is that transportation in this era is too slow. The Beijing-Tianjin area has cement roads, so
Shipping is very fast.
But what about elsewhere?
Nowadays, there is no preservation technology of later generations. When the weather is hot, the fish will smell bad in a few hours. Except for coastal areas, there is no way to transport it to places too far away.
Liu Jin realized this very early, so the salted fish industry was also started in Tianjin Port, just because the salt used to be in the hands of salt merchants, and the price of salt was very high.
A pound of salt costs dozens of pennies, and a pound of sea fish only costs a few pennies. Liu Jin would lose money if he used to make salted fish. What's more, even if the salt sold by salt merchants is expensive, the output is pitifully small.
Relying on the salt boiling method to cook salt, the output of a salt farm is actually very limited, which is far from meeting the needs of the salted fish industry. In addition, the original fish production is limited, and there are simply not many fish for you to make salted fish, so you have been
I have always made some salted fish in small quantities.
The market response to these small quantities of salted fish is very good. For ordinary people, this salted fish is very cheap. The key is that it has both meat and salt, and the market is in short supply.
"Yes, sir~"
Li Jiye nodded quickly. He was the oldest person to Liu Jin and had worked at Tianjin Port before. He knew very well how rapidly the fishing industry and ocean trade developed at Tianjin Port.
Tianjin shipyards have built new branches, which are ten times the size of the old ones. At the same time, many people see that the shipbuilding industry is very profitable, and more than ten shipyards have opened their doors in Tianjin.
The number of fishing boats launched every day is very large, and more and more marine fish are caught back. And it is not only here in Beizhili, as trawl fishing spreads, it also begins to appear in coastal areas such as Shandong, Jiangsu, Zhejiang, Fujian and so on.
A large number of trawlers.
The imperial court has imposed a fishing ban, and everyone can go fishing in the sea. Trawling is profitable. Now it is slowly rising throughout the Ming Dynasty. Even the southern coastal areas are booming. Many orders from Tianjin Shipyard are from
Jiangnan area.
Once the salted fish industry starts operating, it will require a huge amount of salt.
For ordinary people, one spoonful of salt a day is enough, but if it is used to pickle salted fish, each salted fish needs several taels of salt to pickle, and the demand for salt will be very huge.
"Now we have to see what other moves our opponent will unleash."
…
In Nanjing, Cheng Bo'an once again summoned the salt merchants. According to the latest situation, their market in the north cannot be maintained.
The price dropped again and again, reaching the point where it cost just a few pennies per pound, but it still couldn't compete with the salt from the Changlu Saltworks. Their salt began to be unsaleable in the north, and it couldn't be sold at all, and no one wanted it at all.
"Let's talk about it, what should we do?"
"Once the market in the north is established by them, I think it won't be long before the salt from the Changlu Salt Farm will be sold to the south. By then, everyone here will have their financial resources cut off."
Cheng Boan's face was very ugly. He originally believed that he could defeat the salt from Changlu Saltworks through price war, but the fact is that he failed and failed miserably.
During this period of time, in order to seize the market, he also spent a lot of money, spending a lot of money like running water, but the final result is that the price of salt has dropped to the extreme, but he still cannot sell it.
The salt from Changlu Salt Farm is obviously sold for more than ten yuan per pound, but the sales are extremely hot, but no one cares about their salt.
"Cheng Bo'an, you should have the final say on this matter. You can do whatever you say. We all listen to you."
Zhu Benduan, Feng Xiang and others looked at each other. Cheng Bo'an has always been full of tricks and tricks. He must have another way. The purpose of gathering everyone now is to ask everyone to contribute money and efforts to support him.
When it comes to matters related to one's own financial resources, everyone still has nothing to say. Support should be given, money should be given to those who contribute money, and efforts should be made to contribute. In short, one's own financial road cannot be cut off. This is the foundation for people like them to settle down and make a living.
"The salt from the Changlu Salt Farm sells for more than ten cents per catty. They must be losing money."
"Changlu Salt Farm has to turn over two million taels of silver a year, and this salt also makes the sellers below make money. It sells for more than ten cents per pound. If you sell a pound, you will lose a pound, and you will lose at least ten pennies.
About a pound.”
Cheng Bo'an looked at everyone and spoke slowly. He had a plan. This plan required a lot of money, so he needed everyone's support and more money.
"The reason why they are able to survive now is entirely supported by Liu Jin's extremely strong financial resources, so we only need to continue to lower our prices. Our salt cannot be sold anyway, so we will continue to lower the prices."
"After the price of salt from the Changlu Saltworks dropped, we began to consume their salt on a large scale. If we bought a pound of salt from them, they would lose more than ten cents. The more we bought, the more they would lose.
"
"So I need everyone's support. We need to subsidize the sellers below to keep prices down, and we also need to purchase salt from Changlu Salt Farm. The original one million taels of silver is simply not enough. I need more silver!"