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Chapter 463, the evil real estate

The sales of houses in Sun City are very hot, and all of them were sold out in just one day. It can be said that it is very hot.

There is no way. The supply and demand of housing here in the capital is really too tight. The population has increased by more than two million. However, due to the restrictions of the city wall, there are still so many houses without any growth, thus forming a huge contradiction between supply and demand.

This is one reason for the booming sales, but for such an expensive house to be sold out in one day, it is not just because of the contradiction between supply and demand.

The more important reason is that the houses in Sun City represent a fashion and trend. The houses here have successfully solved several major problems that traditional houses have not solved. This is the reason why the houses are really popular.

Everyone who comes here to view the properties immediately falls in love with the homes here.

Oversized windows, glass windows, tiles on the floor, independent huts, kitchens, running water, clean and tidy streets, and the strength and safety of reinforced concrete houses, etc., all added together, it is easy to conquer

people of this era.

The house is an existing house, and has been painted and installed with ceramic tiles, so the delivery here in Suncity is also very fast. Those who purchased the house with full payment received the keys and house deeds on the same day. Those who purchased the house through Daming First Bank mortgage

After signing many agreements with the bank, I got the keys within a few days. As for the house deed, it was mortgaged with Daming First Bank.

Half a month later, in early December of the twelfth year of Hongzhi, Liu Jin and Zhu Houzhao came to Sun City again.

"Oh, it's really lively~"

The two of them had just arrived at the entrance of Sun City Community and were immediately attracted by the lively scene here.

The entrance of the community is very lively, with people coming in and out. At the same time, there are many people doing small business here, some selling breakfast, snacks, and some doing small business. There are constant shouts and shouts.

Rings.

“It’s really lively~”

Liu Jin smiled and nodded. He raised his head and looked at the houses in the Sun City Community. He could clearly see that most of these houses were already occupied by people, and people could be seen walking around in each house.

"Crackling~"

At this time, another burst of firecrackers sounded, and several four-wheeled carriages were seen slowly arriving at the entrance of the community. There were many things on the carriages, including furniture and the like. At the same time, one could see people on them filled with joy.

With an excited smile.

Moved to a new home~

Whether it is ancient times or later generations, that is something worth being happy about.

People of this era naturally attach great importance to housewarming and have many rules, one of which is the constant sound of firecrackers.

"Congratulations to Mr. Li of the Li family on his new move~"

The entrance of the community is the same as the communities of later generations. The community of Sun City also has properties. Several entrances and exits of the community are guarded by security guards. This is also a major selling point of the houses in the community.

Our Sun City Community is managed and guarded by people on duty. The gangs that are rampant in Beijing today simply do not dare to come here to stir up trouble, because this is the property of Liu Jin, the No. 1 scholar in Jinke, and anyone who causes trouble here will be punished.

Impatient.

Liu Jin naturally attaches great importance to real estate. If the real estate is done well, whether the life is good or not after buying a house depends entirely on the real estate. Especially in this era, when many things cannot be compared with future generations, the real estate

It becomes particularly important.

Therefore, Liu Jin's side has become a separate Beijing Property, and all personnel have undergone unified training and induction. In principle, Liu Jin does not make money in this Beijing Property, mainly to increase points for his own real estate sales, and also for

Will consider in the future.

In the future, the higher the real estate prices, the more real estate will become larger and larger. If you want to continue to maintain your competitiveness, property management is also a very important means of competition.

In fact, the real estate staff in this era are mainly divided into security guards. A few security guards at several doors are enough, and then there are watchmen, which are indispensable. They must be called every night. This is like a city, and then there is cleaning.

Hygienic aunt.

In addition, there are boilers, and the houses in the community have heating. These heatings are actually supplied by boilers to boil water, and there are also damage control personnel and the like.

Calculating, it is enough to have dozens of property management personnel in a community, with a total of 10,000 households. There is no problem in providing for these dozens of property management personnel. The property fee is very low. Calculated for each household, it is only a few dozen per month.

Money is enough.

Someone moved in, and the community security guards also congratulated them in unison.

"Okay, okay, there's a reward~"

The people who moved here were obviously well-off people. They had a bunch of copper coins lying around and handed them to the security guard at the door. It was a joyful day to move to a new house.

After Liu Jin and Zhu Houzhao revealed their identities, they entered the community smoothly. Well, the two of them also left a courtyard-style house for themselves here.

Moreover, their houses are also close to the houses of Emperor Hongzhi, Liu Jian, Li Dongyang, Xie Qian, and Zhang Mao. The houses they were given as gifts were really given to each person. As for those who could not live in them, it was up to them.

Everyone's mood will change from now on.

Entering the Suncity Community, it becomes even more lively. Children are everywhere on the spacious cement road, playing in groups and wantonly.

The shops in the community have basically been opened. Many merchants saw the business opportunities in this community at a glance. They came here to rent shops and open shops here as soon as possible. Many people even asked whether the shops here would be suitable.

Will be for sale or something like that.

Grain shops, butcher shops, grocery stores, cloth shops, refreshments, teahouses, restaurants, etc., there are all kinds of shops, and the business is quite booming.

There are ten thousand households in the entire community. Based on the average family size of this era, there are at least five or six people in this household. The occupancy rate is very high. People in this era are not like people in later generations who have all the best houses empty.

No one lives here.

Liu Jin casually made some statistics. In just half a month, the Sun City Community has been fully occupied. Only a very small number of people have bought houses that are vacant. Others have bought houses just to live in. There are no houses at all.

The concept of real estate speculation.

There are tens of thousands of households, and each household has five people, which is also 50,000 people. Such a large number of people need to eat and drink every day, and the number of shops in the community is limited, so naturally this business is easy to do.

There is another factor. The houses here in Sun City are expensive. People who can afford the houses here are considered to have a good income or have a family. This also means higher consumption power, so this business will naturally be good.

Do.

Similarly, the opening of various shops in the community has greatly facilitated the lives of residents in the community. You can buy a variety of daily necessities without going to the capital.

This is also different from later generations.

Although the houses of later generations are selling very fast, due to property speculation, many newly opened properties are basically ghost towns, and the occupancy rate is very low. In many communities, even if they have been handed over for several years, the occupancy rate of the community is still low.

Not up to average.

The business of the various shops downstairs in the community is naturally half dead.

In the final analysis, it is due to occupancy rate and population.

Sun City has a high occupancy rate and a large population, so all kinds of businesses are naturally easy to do.

"Old Liu, I suddenly feel like we have done a great thing~"

Walking on the streets in the Sun City Community, Zhu Houzhao looked at the laughter and laughter of the people here. He seemed to have some insights and thought for a while and said to Liu Jin.

"Yeah, why do you think so?"

When Liu Jin heard this, he immediately smiled and asked.

"Old Liu, look, these people are all smiling happily. They all obviously like this place very much. Now that they have a house, they have their own home. They live comfortably and have a relaxed life. Aren't we doing a good thing?"

"If we have many, many such houses in Ming Dynasty, and everyone can live in such good houses and live such a prosperous life, that would be enough."

Zhu Houzhao pointed to the people in the community. The children were laughing and laughing. There were some things specially built for children to play in the community. The adults were constantly talking and laughing with each other and the new neighbors. They were obviously very satisfied with the life here.

of.

Seeing the smiles of these people, Zhu Houzhao thought of everything he saw a few years ago.

At that time, it was also winter, and many people who came to spend the winter in the capital gathered here at the gate of the capital. They were rickety, had neither enough food to eat, nor enough clothes to cover their bodies, and their lives were very difficult.

The comparison between the two made Zhu Houzhao couldn't help but think so.

He is the prince of the Ming Dynasty and the future emperor of the Ming Dynasty. He will eventually lead the millions of people in the Ming Dynasty. When he sees the people in the Suncity Community, he feels that he has a goal to strive for.

In the past, his teacher, Emperor Hongzhi, or people around him always told him to learn how to be a king and how to govern a country, but he has never understood what it means to be a king.

A good emperor is an emperor who has accomplished something.

He kept thinking about this issue until he followed Liu Jin to Tianjin and saw the poverty of the people at the bottom of the Ming Dynasty and the horror of the victims.

His father, Emperor Hongzhi, was a good emperor and a hard-working emperor, but the people under Emperor Hongzhi were still very poor. Under a famine, the land was full of hungry people and refugees were everywhere. The so-called Hongzhi, which was praised by ministers, was

ZTE has returned to its original shape.

But now, Zhu Houzhao believed that what he saw was the real wealth, the wealth of the common people, and this was what a prosperous age should be like, so he expressed such emotion.

"There are tens of millions of mansions in Anhui, and the great shelter will make all the poor people in the world happy~"

"Your Highness, your ambition is very big!"

Hearing Zhu Houzhao's words, Liu Jin was also slightly startled. He looked at this young man. In later generations, he was just a junior high school student, still in the ivory tower, but Zhu Houzhao had already thought of his future goals.

"Haha, yes, I think it's big too."

When Zhu Houzhao heard this, he immediately laughed happily.

"Crackling~"

In the community, the sound of firecrackers is non-stop, and people move in from time to time. It is very lively. In the courtyard, almost every household in the courtyard has festive couplets posted on the door.

Neighbors also move around and get to know each other, and there is more human touch between people. Unlike the communities of later generations, neighbors rarely interact with each other, and each other does not even know the name of the person opposite.

"Your Highness, let's go. It's time to see if our second phase plan has been released. If we want to protect the poor people all over the world and make them happy, our real estate must be developed."

After visiting the community, Liu Jin took Zhu Houzhao to the Sun City Sales Center.

The first phase of Sun City also successfully launched the Sun City brand. Now everyone in the capital knows about this new type of housing, and the people who move into Sun City are also the best mobile publicity speakers.

Now the whole capital is talking about Sun City and how comfortable and convenient it is to live in the houses in Sun City. Naturally, many people come to the sales department to inquire about Sun City's second phase of houses.

As a qualified capitalist and someone who has been influenced by real estate in later generations, Liu Jin knows very well that if real estate is to be truly developed, a pre-sale system is absolutely indispensable.

Get a piece of land, come up with a plan, and then set up a sales department to start selling houses. Using other people's money to make money is the secret to the real rapid development of real estate.

Liu Jin would naturally not let such a good system go.

The first phase has been sold out, and signs and advertisements have been erected. At this time, it is natural to step up the launch of the second phase of houses, although now the second phase has only just begun to have people move in and construction has begun.

Construction, but the house can also start to be sold.

Soon, Liu Jin and Zhu Houzhao arrived at the sales department. The huge sand table in the middle had been dismantled, and the second phase of the house plan and sand table were being installed. At the same time, the relevant information was also being changed.

"Lao Liu, our second-phase houses haven't been built yet. Isn't it too early to start selling them now?"

“And is anyone going to buy our house?”

“The second phase is still an empty space.”

Zhu Houzhao looked at the sales department. He knew that Liu Jin was planning to launch the second phase of Sun City before the Chinese New Year, but the house had not been built yet. How to sell it?

Will anyone buy it?

"Not early, not early at all~"

"Your Highness, the first phase of our Sun City took a whole year to build, and it cost us millions of taels of silver. This investment is very large, and millions of taels of silver were poured in, and the turnover of funds is also very slow.

."

"There are many benefits to doing this pre-sale. We can use everyone's money to build houses. In this way, we can build several communities at the same time in a year, or even a dozen or dozens of them."

There are no problems with the house.”

"In this way, by the end of next year and the year after next, there will be more than a dozen solar cities and dozens of solar cities outside the capital. Naturally, more people will be able to afford our houses."

When Liu Jin heard this, he thought about it and said with a smile.

The real estate development in later generations is very fast. In fact, it is inseparable from the pre-sale system. Because of the pre-sale system, the capital turnover of these real estate companies can be very fast. They use other people's money to build houses, even if they have the funds in their hands.

It's not much, but it can hold a big plate.

In this era of real estate development, the initial investment is very large. If this is not done, Liu Jin and Zhu Houzhao will not be able to build several sun cities in a year, no matter how strong their capital is.

Building a Sun City costs millions of taels of silver and takes a year. Not many people in the entire Ming Dynasty can play it, and even if they can play it, they can't afford much, so a pre-sale system must be implemented.

Although this system has been criticized by countless people in later generations, the evil real estate system uses your money to build a house and then sells it to you after the house is built. It is a typical case of empty hands.

But why did the higher-ups allow this to happen?

This is actually a question worth thinking about, because this system can promote the development of the real estate industry and allow more people to own their own houses in a shorter time, thus promoting the development of the city.

Of course, many real estate developers took money and did nothing. That is another matter. It is due to insufficient supervision and negligence at the court level. In essence, this system is still good for promoting the development of urbanization.

of.

If the house is sold after it is built, the developer will be under great pressure on capital turnover and the corresponding costs will be huge. The so-called wool comes from the sheep, and it will naturally be transferred to the housing price.

(Personal opinion, please be gentle, I also hate high housing prices, and I am also a house slave~~It’s so painful~)

"Well, this is good~"

After hearing what Liu Jin said, Zhu Houzhao nodded after thinking about it. After all, he had cooperated with Liu Jin to purchase so many industries and was often with Liu Jin. He still understood the capital turnover rate.

At the same time, he is also keenly aware that if pre-sales can really take place, more people may be able to live in new houses faster.

"But our house has not been built yet, can it really be sold?"

"Do you want to sell the house at a lower price?"

After thinking for a while, Zhu Houzhao said again.

“Selling the house at a reduced price?”

"Of course it's impossible. Not only can't I sell it at a lower price, but I have to raise the price to sell it. I really can't sell it if I lower the price. I can only sell it if I raise the price."

Liu Jin smiled and shook his head and said.

It is impossible to lower the price. If the price does drop, what will the people who buy houses in the first phase of Sun City think?

And since ancient times, people's mentality has been the same, that is, buy up and not buy down. The more things go up, the more people buy them, and the more they go down, the less people want them.

Because the principle is very simple. When the price of something goes up, it means that its value is greater, so naturally there is a rush to buy it. When the price of something goes down, it means that its value is lower, so there is no need to rush to buy it.

If you want the housing industry to develop, lowering prices will definitely not work, you must increase prices.

"increase price?"

When Zhu Houzhao heard this, he was even more stunned.

"Hmm~"

Liu Jin nodded, and at the same time he couldn't help cursing in his heart: "The evil real estate~"


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