Liu Jin, Zhu Houzhao, Zhang Mao, and Xu Guangzuo were sitting together in Wangyue Tower in Beijing, enjoying delicious food while listening to the people next to them discussing the house in Sun City.
"Yesterday I went to my brother-in-law's cousin's house as a guest. I can't say enough about the house in Sunshine City~"
"It's freezing outside and I'm shivering from the cold, but after entering the house in Sun City, it's as warm as summer inside. I can't even wear this cotton-padded jacket,"
"Do you know why this happens?"
"Why?"
"It's because there is heating. Do you know the Qianqing Palace in the palace?"
"Nonsense, of course I know. Every night, the entire capital can see the magnificent Qianqing Palace."
"This house in Sun City, like the Qianqing Palace where the emperor lives, is equipped with heating. With this heating, it won't be cold at all in winter."
"So that's how it is. Like the emperor, they all use heating. No wonder~"
"Isn't that right? Otherwise, why are the houses in Sun City so expensive? Now I heard that they have risen to nearly 400 taels of silver per set. The key is that there is still no market, and no one will sell them."
"Oh my goodness, isn't this doubled~"
"It's just doubled. I didn't see those people who bought houses in Suncity all smiling so much that their teeth almost fell out~"
"In less than a month, the price of this house has doubled. Do you think you can stop laughing?"
"With two hundred taels of silver, how much money do you want to earn? You still don't know the year of the monkey and the month of the horse."
"Well, when the market first opened, I listened to other people's words and didn't even go. If I had gone there, I might have bought a set. Even if I didn't live in it, I could make nearly two yuan by selling it. There are one hundred taels of silver."
"Don't mention it, I went there at that time, but my mother-in-law, who has long hair and short knowledge, said that this house was too expensive, and it was unlucky and unlucky. As a result, she blames me every day now. Say I didn’t insist on buying a house.”
"Oh, I really regret it. I wish I had bought a set at that time."
Next to Liu Jin, the princes and others, several people sat together and sighed while drinking.
“I don’t know when another house will be sold?”
"When the time comes, no matter what, I will buy a house. Although the house is a bit small, I have visited it and it is really nice and comfortable to live in."
"Me too, no matter how many there are, let's buy one set first."
"It is estimated that some people will buy it next year. The houses in Sun City have been built for a year. This is the first phase. There will definitely be a second phase and a third phase later. But there will definitely be many people buying houses by then. I'm afraid You still have to ask someone to find connections."
"Do you have anyone working in the capital? Can you help me through the back door? It doesn't matter if you spend money. You must keep a house."
"No, I was just about to ask if you have any such relatives or friends."
Several people were discussing while drinking.
Liu Jin, Zhu Houzhao, Zhang Mao, and Xu Guangzuo listened carefully. Zhu Houzhao and Liu Jin had very big smiles on their faces.
"Lao Liu, you are still awesome. I admire you~ I admire you~"
Zhu Houzhao cupped his hands in front of Liu Jin and said that he truly admired Liu Jin.
The second phase of the house in Sun City has not yet been built, and Liu Jin is ready to sell it first.
However, just as Zhu Houzhao is worried, this house has not been built yet. How to get everyone to pay for the house you planned? This requires a method.
Liu Jin's method is very simple, that is, to hype up the houses in Sun City and make them popular.
Some of the second-hand houses in Sun City were actually released by Liu Jin, and then bought back at a high price. The left hand was switched to the right hand, and the price was increased.
Then the Tomorrow Morning News continued to report on this matter, surrounding the house in Sun City, and constantly reporting on every detail of the house in Sun City.
Of course, the focus is still on reporting on the price of second-hand houses in Sun City, which keeps rising again and again. After all, money has moved people's hearts since ancient times. Only around money can everyone discuss something for a long time.
Through this series of operations, the people in Beijing now know that the price of houses in Sun City has increased, doubled in price, in less than a month.
The price of a suite has increased from two hundred taels of silver to nearly four hundred taels of silver, a nearly doubled price increase.
On the one hand, this also makes the owners of Sun City feel that they have made a profit. The houses they bought less than a month ago have doubled in value in the blink of an eye. Isn't this wonderful?
Many people used to think that the houses in Sun City were expensive, but now everyone feels that they are cheap and they have made money. No one says Liu Jin is evil anymore, and everyone is satisfied.
On the other hand, and the most important aspect is to lay the foundation for the next second phase of pre-sales. When the second phase of the house is sold, even if it is an off-plan house, if it is increased by dozens of taels of silver, everyone will think it is very cheap.
, and you will also feel that you have earned something if you buy it.
This routine was a common routine in later generations, but in this era, it really appeared for the first time. There is no doubt that the effect is absolutely powerful.
Now all the old and young men in the capital are looking forward to the second phase of houses in Sun City, but they did not buy them in the later phase of the first phase.
"Your Highness, thank you~"
"Actually, in the final analysis, our houses are really good and meet everyone's needs, so we can really stimulate everyone's demand for home purchases."
"Because our house has many innovations, including heating, running water, independent huts, etc., which greatly facilitates everyone's daily life and needs, that's why it is so popular. If it is a traditional house like this in Beijing
, that’s definitely not possible.”
Liu Jin smiled and shook his head and said.
In the beginning, Liu Jin was speculating on houses, but later on, there was no need for Liu Jin to speculate. The houses in Sun City went up on their own. Many people were looking to buy houses in Sun City, and the prices also went up due to the people behind them.
Liu Jin knows very well that if housing prices rise too fast, it will actually be detrimental to the development of the real estate industry.
Originally, Liu Jin planned to speculate and it would be enough to raise a few dozen taels of silver. There was no need to raise the price too much. But who knew that the market was completely out of Liu Jin's expectation. Many wealthy people in the capital were looking to buy houses in Sun City.
, this is what allowed Suncity to rise again and again, to the point where it is now.
"That's true."
Zhu Houzhao nodded, then thought for a while and said: "Now I am full of confidence in the pre-sale of the second phase of the house. You are a waste of money. Only you, Lao Liu, have this ability in the world."
"...Your Highness, you are the big owner of real estate in Beijing~"
Liu Jin was speechless for a moment and reminded him weakly.
"Ahem~Ahem, I am also doing this to let more people live in our good houses."
Zhu Houzhao blushed and said with a smile.
Zhang Mao and Xu Guangzuo looked at each other in confusion. They finally understood what was going on here. At the same time, their eyes turned slightly red. They felt that building and selling houses was really very profitable.
If a piece of land can be sold before the house is built, it is really a waste of money. The key is to make people willing to pay for it. This is the real skill.
"You brat, you can't favor one over the other. You also have shares in Wanfang Real Estate, and you also own this land. Shouldn't you find some time to help us get it done?"
Zhang Mao looked at Liu Jin and said a little dissatisfied.
"Mr. Zhang, you just have to do whatever you want to do with Jingcheng Real Estate. You have poached quite a few people, so why don't you just let them be senior managers and take full responsibility~"
Liu Jin smiled and said.
"But I don't have any confidence in my heart. If I sell a house on this vacant land, if it is not built on time, won't I be stabbed in the back by countless people?"
Zhang Mao curled his lips and said, he is still a capitalist with conscience and will be afraid of people poking his spine.
This made Liu Jin couldn't help but nod.
People in this era still pay great attention to reputation, especially for a prince like Zhang Mao. It is still very clear when it comes to such major events. If the house cannot be delivered on time and with quality, it will definitely be a failure.
If someone wants to be scolded and stabbed in the spine, it will be really bad if the reaction comes in front of Emperor Hongzhi.
This is enough to put countless businessmen in later generations to shame. In order to make money, some people in later generations are completely unscrupulous and will do anything. They don't care about the life or death of others and only care about getting rich themselves.
"Then you can make the plate smaller at the beginning to give yourself enough room. This house must not only be built on time, but also meet the quality, establish your own brand, and be recognized by everyone. In this way,
It will be easier to do business from now on."
Liu Jin thought for a while and suggested.
"I think so too. This property purchase of 10,000 houses is a joint venture between us and several of us. Naturally, we want to do it for a long time and benefit people, rather than doing a business that will end our children and grandchildren."
Xu Guangzuo nodded after hearing this.
Wanfang Real Estate was founded by the British Duke Zhang Mao, Ding Guo Gong Xu Yongning, Cheng Guo Gong Zhu Fu, Liu Jin, and other nobles.
"Step by step, first learn from experience, and then slowly grow bigger and stronger~"
Zhang Mao also nodded and said.
"Our Suncity Phase 2 will be on pre-sale in a few days. You can come and take a look and learn a bit."
"In fact, in the real estate industry, the more people working in this industry, that is a good thing, because the development of the real estate industry can drive the development of many industries, and also allow more people to live in new homes, which is beneficial to the country and the people.
industry."
Liu Jin nodded. They saw the benefits and wanted to come in to eat meat. This was a good thing.
There are so many industries that can be driven by the development of real estate. Among other things, reinforced concrete is the most basic. The cement and steel bars required to build a community are very huge.
